Kodak struggled with the technological shift from film to digital imaging due to its entrenched bureaucracy and focus on maintaining the status quo. Former executives described Kodak as a film company that saw equipment only as a means to sell more film and avoided anything seen as risky. The bureaucracy grew so large over Kodak's 100+ years of success in film that decision making required many approvals and meetings to avoid confrontation. This risk-averse culture made it difficult for Kodak to innovate and adapt to digital photography, ultimately leading to the company's decline.