The document discusses disruptive technology theory. It defines a disruptive technology as one that displaces an established technology and transforms an industry. Harvard professor Clayton Christensen coined the term and categorized new technologies as either sustaining or disruptive. Disruptive technologies lack refinement initially and appeal to a limited audience but may eventually displace existing technologies. Examples provided include the personal computer displacing typewriters, Windows enabling personal computing, email displacing letters, and cell phones disrupting telecoms.

1. DISTRUPTIVE TECHNOLOGY
THEORY
A disruptive technology is one that
displaces(SHIFTS OR TRANFERS) an
established technology and shakes up the
industry or a ground-breaking product
that creates a completely new industry

2. Harvard Business School professor Clayton M.
Christensen coined the term disruptive technology.
In his 1997 best-selling book, "The Innovator's
Dilemma,"
 Christensen separates new technology into two
categories: sustaining and disruptive.
 Sustaining technology relies on incremental improvements
to an already established technology.
 Disruptive technology lacks refinement, often has
performance problems because it is new, appeals to a
limited audience and may not yet have a proven practical
application. (Such was the case with Alexander Graham
Bell's "electrical speech machine," which we now call the
telephone.)

3. Here are a few examples of disruptive
technologies
 The personal computer (PC) displaced the typewriter and forever changed the way we
work and communicate.
 The Windows operating system's combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing
industry in the 1990s. Personal computing disrupted the television industry, as well as
a great number of other activities.
 Email transformed the way we communicating, largely displacing letter-writing and
disrupting the postal and greeting card industries.
 Cell phones made it possible for people to call us anywhere and disrupted the telecom
industry.

4. CONTD….
 The laptop computer and mobile computing made a mobile workforce possible and
made it possible for people to connect to corporate networks and collaborate from
anywhere. In many organizations, laptops replaced desktops.
 Smartphones largely replaced cell phones and PDAs and, because of the available
apps, also disrupted: pocket cameras, MP3 players, calculators and GPS devices,
among many other possibilities. For some mobile users, smartphones often replace
laptops. Others prefer a tablet.
 Cloud computing has been a hugely disruptive technology in the business world,
displacing many resources that would conventionally have been located in-house
or provided as a traditionally hosted service.
 Social networking has had a major impact on the way we communicate and --
especially for personal use -- has disrupted telephone, email, instant messaging
and event planning.

5. The personal computer (PC) displaced the
typewriter and forever changed the way we
work and communicate.

6. The Windows operating system's combination of affordability and a user-friendly
interface was instrumental in the rapid development of the personal computing
industry in the 1990s. Personal computing disrupted the television industry, as
well as a great number of other activities

7. Email transformed the way we communicating,
largely displacing letter-writing and disrupting the
postal and greeting card industries.

8. Cell phones made it possible for people to
call us anywhere and disrupted the telecom
industry.

9. Innovation Creation Theory
 It helps to managing and update knowledge
 It is considered as the adaptation to new learning.
 It is at the centre of Leonard’s (1998) “wellsprings of knowledge” investigation.
 She argues that technology developers must devise.
 It maintains a system of knowledge creation.
 In order to build knowledge assets
 It helps to understand them to a great level of complexity.
 While her argument is:
 future can’t be foreseen,
 companies survive on their ability.
 It is adapted when necessary,
 based on the thoughtful application of knowledge assets.

10. The World's 10 Most Innovative Companies, And How They Do It
 In conducting our latest Global Innovation 1000 study, we surveyed more than 450 innovation executives (senior
managers and R&D professionals) at more than 400 different companies around the globe.
 The chart below shows how the top 10 most innovative– Apple , Google , 3M ,
GE, Toyota , Microsoft , P&G , IBM , Samsung and Intel –are spending.
Example:
 Take Apple as an example.
 It leads our list of the 10 most innovative.
 Today Apple epitomizes a capabilities-driven
innovation strategy

12. Innovation Theory is very important in an organization because it leads to the progress of
the organization. Moreover, it works where the organizations are user friendly to the use
of the innovations. The chart shows the use of innovation in different departments of an
organization.

13. Schumpeterian
Innovations
Economical creative accumulation about the pattern of innovative
activities and techonologicals imperatives.

14. In order to make this engine work, Schumpeter
considered innovations to be the
propelling element underlying all economic categories.
According to his theory,
technological innovations appear at rare and irregular
intervals in every industry,
and they command a decisive cost or quality advantage
and strike not only at the
margin of profits and outputs but they destroy old ways
of doing things and replace them with new ones.

15. These innovations occur, when knowledge and
information act upon knowledge and
information, and in this constellation, technology is the
tool to make it all work in a
faster mode of creative destruction. Hem with new ones.

16. Schumpeterian innovations by other firms destroy the
core competences of leading established
firms and hence their sustainable competitive
advantage. This is what Schumpeter
calls “creative destruction”. According to Schumpeter
(1942, p.84; cited in Baaij et
al. 2004, p.519), technological innovations have a
destroying and a building power,
which is a critical element for a flexible, modern
economy and society.

17. Discussion of the Disruptive Technology

18. INTRODUCTION
 The theory of disruptive technologies has been widely studied as part of
innovation theory. Incorporating research in product and process innovation as
well as in techno-economic analysis of technology markets, disruptive
technologies have gained a considerable amount of interest in technology
organizations.

19. What is technology disruption?
 Clayton Christensen, author and creator of disruption theory defines a
disruptive innovation as: “a product or service designed for a new set of
customers”. (Christensen, C. Key Concepts, 2015).
 Technology disruption is the advent of a new or existing technology that is
used and/or created in such a way that it renders the incumbent obsolete,
over years or decades.

20. What is technology disruption?
 Clayton Christensen, author and creator of disruption theory defines a
disruptive innovation as: “a product or service designed for a new set of
customers”. (Christensen, C. Key Concepts, 2015).
 Technology disruption is the advent of a new or existing technology that is
used and/or created in such a way that it renders the incumbent obsolete,
over years or decades.