The slides of my talk at Scrum Day Peru. Enjoy them!

1. Corporate Innovation &
Digital Transformation:
Innovation Portfolio

2. Husband of a great woman.
| Father of two wonderful kids.
Enterprise Agile Coach at Everis Latam
Corporate Innovation Portfolio Specialist
| Digital & Agile Transformations
SAFe Program Consultant | SAFe Agilist
| PMI - ACP | CSP | CSM | CSPO | CSD
| Master of IT Management

3. What means
innovation for you?

4. Between 70% and 90%
of innovation projects fail.
- Beth Altringer
Harvard Business Review
https://hbr.org/2013/11/a-new-model-for-innovation-in-big-companies

5. Innovation & entrepreneurship is
not about ideas. It’s about
creating value and building a
business around it.
- Alexander Osterwalder

6. Innovation is the process to
transform hypotheses into
solutions that add value from
the customer and business
perspectives.

7. What is the
purpose of an
innovation lab?

8. 90% of innovation labs
fail.
- Andy Howard
Innovation Labs Don’t Work
https://tvou.com.au/speak/innovation-labs-dont-work

9. Teams focus their attention on
making cool products, without
thinking about the business models
that underlie those products.
- Tendayi Viki
The Myth of the Innovation Lab, Forbes
https://www.forbes.com/sites/tendayiviki/2018/04/15/the-myth-of-the-innovation-lab

10. An innovation lab is a space to
inspire change through
exploring and discover new
validated and scalable business
models.

11. Why does innovation
fail in established
organizations?

12. Disconnection with
the Strategy
Innovation
theater
Corporate
antibodies

13. This happens when teams in innovation labs
use lean startup tools without really
understanding how they work. They take the
canvases, sticky notes, whiteboards and bean
bags, and they start thinking that they
are doing innovation.
Innovation theater

14. When the rest of the organization perceives that
innovation is exclusive to a few privileged, who
believe that they are more "cool" by using new tools
and have a different clothing code;
so...organization reacts with resistance
and with reluctant collaboration.
Activate the corporate antibodies
against innovation

15. When the organization cannot clearly perceive the
value and impact of the innovation initiative and
how to drive the strategic goals; so…mistrust is
generated and traditional measurement
mechanisms are applied to innovation,
with a tenuous leadership support.
Disconnection with the Strategy

16. It's needed to work with the
Ecosystem, not as a startup.

18. Tendayi Viki
The Corporate StartUp
https://thecorporatestartupbook.com/

19. The Corporate StartUp
Five Principles for Corporate Innovation
HYPOTHESES
DATA
EXPERIMENTS
ITERATE
1 2
3

20. Innovation Strategy
Five Principles for Corporate Innovation
HYPOTHESES
EXPERIMENTS
ITERATE
DATA

21. Innovation Practice
Five Principles for Corporate Innovation
HYPOTHESES
EXPERIMENTS
ITERATE
DATA

22. Innovation Management
Five Principles for Corporate Innovation
HYPOTHESES
EXPERIMENTS
ITERATE
DATA

23. Scaling the Lean StartUp Learning cycle to organization
Five Principles for Corporate Innovation
HYPOTHESES
EXPERIMENTS
ITERATE
DATA

24. Reporting KPIs
Innovation Accounting

25. Governance KPIs
Innovation Accounting

26. Global KPIs
Innovation Accounting

27. A sample template to Innovation KPIs
Innovation Accounting

28. Five Principles for Corporate Innovation
Innovation Portfolio
EXPERIMENTS
ITERATE
DATA
HYPOTHESES

29. The portfolio is the glue
between strategy and
execution.

31. Strategic Themes
1
2
3
4
Innovation Portfolio Management by Johnny Ordóñez
AllIdeas
SharkTank
Refinement
GO!
EcosystemHypotheses
backlog
Priority
Incremental Innovation
Adjacent Innovation
Disruptive Innovation
Portfolio BalancingInnovation Initiatives
Customers /
Market
Product building and Hypothesis validation
External execution
Fintechs, StartUps, Providers,
Universities, other innovation labs.
Business Development
Operations
Innovation Lab
3 months 3 months 3 months
REVIEW THE MINIMUN
VIABLE PRODUCTS
VALIDATED
LEARNING
Business Model Metrics
Insights
Reporting KPIs
DECISION
POINTS
CONTINUE
STAND BY
DISCARD
DONE / VALIDATED!
Products &
Experiences
Feedback
Innovation Thesis Validation
RE-BALANCE
Portfolio Prioritization
Portfolio Team
Organization
Customers/Market
-
+
-+ Known
Known
Innovation
Budgeting
MINIMUM VIABLE
STRATEGY
Are we achieving our strategic goals?
Are we generating the impact on our
Customers, Market, and our
Business?
Is this meaningful innovation?
GLOBAL KPIs
REPORTING KPIs
External ideas
Ideas from the Ecosystem (Open Innovation).
Execution Streams
~ 60%-70%
~ 30%-40%
~10%

32. Strategic Themes
1
2
3
4
Innovation Portfolio Management by Johnny Ordóñez
AllIdeas
SharkTank
Refinement
GO!
EcosystemHypotheses
backlog
Priority
Incremental Innovation
Adjacent Innovation
Disruptive Innovation
Portfolio BalancingInnovation Initiatives
Customers /
Market
Product building and Hypothesis validation
External execution
Fintechs, StartUps, Providers,
Universities, other innovation labs.
Business Development
Operations
Innovation Lab
3 months 3 months 3 months
REVIEW THE MINIMUN
VIABLE PRODUCTS
VALIDATED
LEARNING
Business Model Metrics
Insights
Reporting KPIs
DECISION
POINTS
CONTINUE
STAND BY
DISCARD
DONE / VALIDATED!
Products &
Experiences
Feedback
Innovation Thesis Validation
RE-BALANCE
Portfolio Prioritization
Portfolio Team
Organization
Customers/Market
-
+
-+ Known
Known
Innovation
Budgeting
MINIMUM VIABLE
STRATEGY
Are we achieving our strategic goals?
Are we generating the impact on our
Customers, Market, and our
Business?
Is this meaningful innovation?
GLOBAL KPIs
REPORTING KPIs
External ideas
Ideas from the Ecosystem (Open Innovation).
Execution Streams
~ 60%-70%
~ 30%-40%
~10%
Innovation Thesis

33. Strategic Themes
1
2
3
4
Innovation Portfolio Management by Johnny Ordóñez
AllIdeas
SharkTank
Refinement
GO!
EcosystemHypotheses
backlog
Priority
Incremental Innovation
Adjacent Innovation
Disruptive Innovation
Portfolio BalancingInnovation Initiatives
Customers /
Market
Product building and Hypothesis validation
External execution
Fintechs, StartUps, Providers,
Universities, other innovation labs.
Business Development
Operations
Innovation Lab
3 months 3 months 3 months
REVIEW THE MINIMUN
VIABLE PRODUCTS
VALIDATED
LEARNING
Business Model Metrics
Insights
Reporting KPIs
DECISION
POINTS
CONTINUE
STAND BY
DISCARD
DONE / VALIDATED!
Products &
Experiences
Feedback
Innovation Thesis Validation
RE-BALANCE
Portfolio Prioritization
Portfolio Team
Organization
Customers/Market
-
+
-+ Known
Known
Innovation
Budgeting
MINIMUM VIABLE
STRATEGY
Are we achieving our strategic goals?
Are we generating the impact on our
Customers, Market, and our
Business?
Is this meaningful innovation?
GLOBAL KPIs
REPORTING KPIs
External ideas
Ideas from the Ecosystem (Open Innovation).
Execution Streams
~ 60%-70%
~ 30%-40%
~10%
Innovation
Portfolio

34. Strategic Themes
1
2
3
4
Innovation Portfolio Management by Johnny Ordóñez
AllIdeas
SharkTank
Refinement
GO!
EcosystemHypotheses
backlog
Priority
Incremental Innovation
Adjacent Innovation
Disruptive Innovation
Portfolio BalancingInnovation Initiatives
Customers /
Market
Product building and Hypothesis validation
External execution
Fintechs, StartUps, Providers,
Universities, other innovation labs.
Business Development
Operations
Innovation Lab
3 months 3 months 3 months
REVIEW THE MINIMUN
VIABLE PRODUCTS
VALIDATED
LEARNING
Business Model Metrics
Insights
Reporting KPIs
DECISION
POINTS
CONTINUE
STAND BY
DISCARD
DONE / VALIDATED!
Products &
Experiences
Feedback
Innovation Thesis Validation
RE-BALANCE
Portfolio Prioritization
Portfolio Team
Organization
Customers/Market
-
+
-+ Known
Known
Innovation
Budgeting
MINIMUM VIABLE
STRATEGY
Are we achieving our strategic goals?
Are we generating the impact on our
Customers, Market, and our
Business?
Is this meaningful innovation?
GLOBAL KPIs
REPORTING KPIs
External ideas
Ideas from the Ecosystem (Open Innovation).
Execution Streams
~ 60%-70%
~ 30%-40%
~10%
Innovation
Practice

35. Strategic Themes
1
2
3
4
Innovation Portfolio Management by Johnny Ordóñez
AllIdeas
SharkTank
Refinement
GO!
EcosystemHypotheses
backlog
Priority
Incremental Innovation
Adjacent Innovation
Disruptive Innovation
Portfolio BalancingInnovation Initiatives
Customers /
Market
Product building and Hypothesis validation
External execution
Fintechs, StartUps, Providers,
Universities, other innovation labs.
Business Development
Operations
Innovation Lab
3 months 3 months 3 months
REVIEW THE MINIMUN
VIABLE PRODUCTS
VALIDATED
LEARNING
Business Model Metrics
Insights
Reporting KPIs
DECISION
POINTS
CONTINUE
STAND BY
DISCARD
DONE / VALIDATED!
Products &
Experiences
Feedback
Innovation Thesis Validation
RE-BALANCE
Portfolio Prioritization
Portfolio Team
Organization
Customers/Market
-
+
-+ Known
Known
Innovation
Budgeting
MINIMUM VIABLE
STRATEGY
Are we achieving our strategic goals?
Are we generating the impact on our
Customers, Market, and our
Business?
Is this meaningful innovation?
GLOBAL KPIs
REPORTING KPIs
External ideas
Ideas from the Ecosystem (Open Innovation).
Execution Streams
~ 60%-70%
~ 30%-40%
~10%
Innovation
Accounting

36. David Rogers, Columbia Business School
The Five Domains of Digital Transformation
Harness customer
networks.
Reinventing the
marketing funnel.
Core behaviors of
customer networks.
Customers Value
Adapt your value
proposition. Concepts
of Market value. Steps
to value proposition
evolution.
Build platforms, not just
products. Platforms
business models.
Competitive value trains.
Competition Data
Turn data into
assets.. Data-driven
decisions making.
Templates of data
value.
Innovation
Innovate by rapid
experimentation.
Divergent
experimentation. Minimun
Viable Products. Paths to
scaling up.

37. Really interesting books

38. i9 presentation to Joe Smith59
QUESTIONS ?

39. i9 presentation to Joe Smith60
Thank you!
Johnny Ordóñez
Johnny Ordónez Ortiz
@JohnnyOrdonez
Johnny Ordóñez

40. Further reading - I
A New Model for Innovation in Big Companies
https://hbr.org/2013/11/a-new-model-for-innovation-in-big-companies
Innovation Is Management
https://www.forbes.com/sites/tendayiviki/2017/01/08/innovation-is-management/#2107add53e65
Innovation Labs Don’t Work
https://tvou.com.au/speak/innovation-labs-dont-work/
The Myth Of The Innovation Lab
https://www.forbes.com/sites/tendayiviki/2018/04/15/the-myth-of-the-innovation-
lab/#6ebeea964125
Five Principles for Building Corporate Innovation Ecosystems
https://medium.com/the-corporate-startup/five-principles-for-building-corporate-innovation-
ecosystems-3b421b7d70e5

41. Further reading - II
The Five Domains of Digital Transformation
https://issuu.com/columbiaup/docs/rogers
Innovation accounting and portfolio management
https://medium.com/the-corporate-startup/innovation-accounting-and-portfolio-management-
eff36a21ca9a
Eight Ways To Transform Your Company’s Innovation Culture
http://thinkers50.com/blog/eight-ways-transform-companys-innovation-culture/
How Corporate Antibodies Destroy Innovation
https://www.linkedin.com/pulse/20140615212942-28799631-how-corporate-antibodies-destroy-
innovation/
The Corporate Innovation Ecosystem
http://www.xplane.com/innovationecosystem