Meredith Wise wrote about her experience doing PR writing for the Kappa Kappa Gamma sorority. She helped promote the sorority and its philanthropic work through creative writing that highlighted their strengths while breaking stereotypes. Some of the top things Meredith learned included the importance of meeting deadlines, maintaining consistency, considering your audience, using social media as a publicity tool, networking, keeping up with new technology, balancing client needs, and accessing endless online resources. However, procrastination and meeting deadlines were also challenges.