LinkedIn training course updated for VMIA, Nov 2017.

1. LinkedIn for Business
Fundamentals
Nov 2017
Nathanial Bibby

2. “Nathanial knows all there is to know about leveraging
LinkedIn for small business.
He supported our team and our clients to a high degree
and I highly recommend him for small business or
corporate social media skills and marketing.”
Rechelle Coombes
BT Financial Group

3. “Nathanial has a fantastic understanding
of not only LinkedIn as a platform but
specifically around leveraging LinkedIn
for social selling and lead generation.”
Dennis Sidiropolous
LinkedIn

4. “In the digital age that we live in, people like
Nathanial are the ones who can change a businesses
results in a heartbeat, and ultimately the type of
people that change the world.
When it comes to LinkedIn, Bibby Consulting are
leading the way, not only in Australia but here in Asia
as well.”
Scott Eddy
3rd Most Influential in Travel
1.08M followers

6. www.bibbyconsultinggroup.com.au
Today’s Topics

10. The New Normal

11. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

12. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

13. The New Normal

14. LinkedIn has over 500 million members worldwide
Over 8 million of those are in Australia in Australia
46% of a traffic to a B2B website comes from LinkedIn

15. 80% of B2B leads come from LinkedIn
57% of all those who visit LinkedIn do so from a mobile
94% of marketers use LinkedIn to distribute content

18. www.bibbyconsultinggroup.com.au

19. www.bibbyconsultinggroup.com.au
Headline
1. Tailor it to target audience
2. Add value proposition
3. Add keywords that your audience will search for
4. Use your prospects language (be careful of jargon)
5. Don’t brag (expert, winning, best, etc)
6. Use icons / symbols to stand-out

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Headline

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Headline Examples
Helping Companies Hire With Workable
Helping Smart Managers Keep Their Employees Engaged and Productive
Helping People Get Results on Social Media
OR
Head of Commercial – True Value Solar ♦ Commercial Solar ♦ Solar Power ♦ Renewable Energy
Managing Director ♦ Supply Chain ♦ Freight ♦ Procurement - Logistics Services Australia
Licensee - LJ Hooker Claremont ♦ #1 Real Estate Agency WA ♦ Selling Partner to Vivien Yap

22. www.bibbyconsultinggroup.com.au

24. www.bibbyconsultinggroup.com.au
Write Summary
1. Write in 1st person
2. Use relevant keywords
3. Speak directly to your target audience
4. Be personable
5. Define the “problem” – be sympathetic/empathetic
6. Define your “why” – why you do what you do
7. Benefit driven
8. Simple, easy to read
9. Check grammar!

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What is social proof?

33. Successful marketers on
social media never forget
the #1 rule…

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Endorsements
1. Arrange skills in order of
importance
2. Move skills & expertise section
closer to the top of your
profile. Either just below your
summary or after your
experience section
3. Regularly endorse your
connections

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Recommendations

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Tips on getting recommendations
1. Ask for specific recommendations
2. Don’t ask everyone
3. Don’t ignore a request
4. Be careful about how you
recommend
5. Update recommendations
6. Say thank you, return the gesture

39. www.bibbyconsultinggroup.com.au
Writing recommendations
Write a recommendation for yourself
A great format for a recommendations includes:
Step 1 – Define the problem they had before using your service
Step 2 – Write down the positive experience they had while working with you including
your positive character traits (friendly, high integrity, caring, great teacher, etc.)
Step 3 – Write down one key result that you produced
Step 4 – Summarise the recommendation, “I would highly recommend ________ to
anyone who wants _________.”

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Grow your network fast

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Make groups work for you

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Make groups work for you
1. Post Articles
2. Comment/Like
3. Ask Questions
4. Reply to All Comments
5. Post Regularly
6. Add Value

44. Find

45. Connect

46. Connect

51. L14, 380 St Kilda Road, Melbourne, VIC 3002 |
www.bibbyconsultinggroup.com.au

52. L14, 380 St Kilda Road, Melbourne, VIC 3002 |
www.bibbyconsultinggroup.com.au

53. 6 Ways to Personalise Your Message
1. Connections
2. Groups
3. Companies
4. Education
5. Company Followers
6. Interests

54. www.bibbyconsultinggroup.com.au
Discussion
1. Social Media Policy
2. Profile Optimisation Manual
3. Best Practice Guidelines