SlideShare a Scribd company logo
SOCIAL MEDIA
WORKSHOP:
Bruno Bašić 1
Bruno Bašić
Europe House Slavonski Brod
What are the options Internet offers ?
 In addition to online services we use every day,Internet has many features
that many people still don’t know
 How do you spend your time online?
 What do you think is there some way you can use the Internet
to get money or free stuff?
Bruno Bašić 2
HOW MANY OF YOU
ARE USING
INSTAGRAM?
Daily? Monthly? Ever?
Instagram statistics
 Instagram has 400 million monthly active users and is
growing almost 10x faster than Facebook andTwitter
 Instagram is increasingly the go-to social network for
people under 35
 Instagram posts get 308% more engagement than on
Facebook and 1313% more than onTwitter.
Bruno Bašić 4
DEVELOPING GOOD
INSTAGRAM MARKETING
STRATEGY!
That’s what you’re going to learn about…
BEFORE WE START...
 Getting audience isn’t hard
 It doesn’t require so much TIME
 It requires PATIENCE & PERSISTENCE
 THINKAHEAD
 Don’t be copycat
Bruno Bašić 6
Time + Effort = Success
What is social brand promotion?
 Brand promotion is that element of marketing mix which is
designed to inform, remind, persuade and influence the
customers so that they purchase products
 Customers see some product on some person and if they like it
they are more likely to buy it, so the best way to get paid just for
posting is brand promotion
Bruno Bašić 7
GIVING EXAMPLES
PRIVATE
PROFILE
Bruno Bašić 9
PAGES
Bruno Bašić 10
@imperial_lord
@imperial.toys @imperial.quote
BUILDING A STRATEGY
Building a
strategy
 When will you post?
 How much posts will you post per day?
 What will you post?
 How to get feedback?
HOW TO START?
 Make something new, be inovative
 Build new profile and start from zero to get active people
 Make you contect interesting and offer something different
 Make ‘main profile’ and then later few subprofiles
Bruno Bašić 13
SECRETS OF GROWING INSTAGRA
 Use hashtags
 Post high quality images
 Share at the right time
 Don’t be afraid to post multiple times
 Ask questions
 Use automatic web tools
 Steal your competitors followers
Bruno Bašić 14
When will you post?
 If your audience is most active in the morning, put the post before!
 Use the non-busy hours (from 8PM to 7AM)!
 Don’t sleep over the weekend!
How much
posts will
you post per
day?
 1-2 times per day is enough.
 15 posts on weekly basis is OK.
 Be aware of your own page’s statistics!
What will you post?
 For photos and links – 80 characters.
 Short, clear and precise text = high quality post!
 A picture is worth a thousand words!
 HQ images
How to get the
 Comments are good way to find meet your audience.
 Ask a question!
 Reply to answer!
Use
 Emojis are very popular!
 Posts look more “childish”, but young people love it.
 FACT:Word of theYear 2015 by Oxford is…
INVEST FOR MORE!
Invest for more!
 Before investing, make another analysis!
 Target the audience where you’ll get the most!
 Don’t use advertising on unexplored areas!
PRICES
Bruno Bašić 22
PRODUCTS
 8 months
 13 collaborations
 2 product waiting for despature
 Products Worth: ≈ $1800
23
TOOLS FOR
BETTER RESULTS
INSTAGRESS
Instagress.com
CROWDFIRE APP
REGRANN APP
LET ME GIVE
YOU SOME TASKS!
It’s nothing difficult, I promise!
Your 1st task!
Find 3 Instagram ifluencers who make some money doing product
advertising
 write down their usernames
 list 5 things they do (or have) on their profiles so they can get
something
 find 2 impefections (if they have)
TIME: 10 minutes
GOOD !
Task number two
Develop a good Instagram marketing strategy for „LordMagazine”
• Lifestyle showing Instagram page with some potential to make money
• Lord Magazine has around 22k followers and 230 likes on average
• You have 150$credit and you have to create best marketing strategy in order
to get more followers and likes every day.
• Your goal is to intecrease those numbers as fast as you can
• Think of some new methods
Your 2nd task!
 you have to ‘spend’ all money
 found some tools and apps
 buying followers and likes as solution isn’t allowed
TIME: 10 minutes
GOOD !
Task numberThree
• „American socks” is company which sells
socks.They say that redesigning a classic is
challange.The create ‘different’ type of
socks, inspireted by 70’s
• Instagram page
• Web site
• Giving free shipping on all orders over 45€
Your 3rd task!
 search for their profile
ccheck out their posts
 think of a something different they can apply
on their Instagram page
 HELPTHEM GET MORE AUDIENCE
TIME: 15 minutes
GOOD !
PRESENTATIONTIME!
Show us your work!
Evaluation Time!
basic.bruno2@gmail.com
@bruno_basic
bruno_basic
Bruno Bašić

More Related Content

What's hot

Social media presentation
Social media presentationSocial media presentation
Social media presentation
Elizabeth Leinbach
 
Introduction to LinkedIn
Introduction to LinkedInIntroduction to LinkedIn
Introduction to LinkedIn
Clyde Nunes
 
Instagram ppt
Instagram pptInstagram ppt
Instagram ppt
AyanaRukasar
 
Personal Branding Through Social Media
Personal Branding Through Social MediaPersonal Branding Through Social Media
Personal Branding Through Social Media
Emma M. Byrd
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
LinkedIn Talent Solutions
 
What Is Email Marketing?
What Is Email Marketing?What Is Email Marketing?
What Is Email Marketing?
Simplilearn
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
SW SOFTTECH
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
Melinda Dothan
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Kelsey Ruger
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
David Zuckerman
 
How To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesHow To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 Slides
Bert Verdonck
 
#3RdTT_What is social media management?
#3RdTT_What is social media management?#3RdTT_What is social media management?
#3RdTT_What is social media management?
The Post Institute: Center for Life-Long Learning
 
Today Importance Of Social Networking
Today Importance Of Social Networking Today Importance Of Social Networking
Today Importance Of Social Networking
Haris khan
 
Instagram for business
Instagram for businessInstagram for business
Linkedin recruiter presentation
Linkedin recruiter presentationLinkedin recruiter presentation
Linkedin recruiter presentation
Misty LeBlanc
 
Why Digital Marketing ?
Why Digital Marketing ? Why Digital Marketing ?
Why Digital Marketing ?
Rishit Srivastava
 
How to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInHow to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedIn
Nikki Little
 
Linkedin presentation
Linkedin presentationLinkedin presentation
Linkedin presentation
Sandra Tricoli
 
Gestão de conteúdo para redes sociais versão para slide share
Gestão de conteúdo para redes sociais   versão para slide shareGestão de conteúdo para redes sociais   versão para slide share
Gestão de conteúdo para redes sociais versão para slide share
Gustavo Piopardo
 
Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing
Amit Thakur
 

What's hot (20)

Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Introduction to LinkedIn
Introduction to LinkedInIntroduction to LinkedIn
Introduction to LinkedIn
 
Instagram ppt
Instagram pptInstagram ppt
Instagram ppt
 
Personal Branding Through Social Media
Personal Branding Through Social MediaPersonal Branding Through Social Media
Personal Branding Through Social Media
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
 
What Is Email Marketing?
What Is Email Marketing?What Is Email Marketing?
What Is Email Marketing?
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
How To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesHow To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 Slides
 
#3RdTT_What is social media management?
#3RdTT_What is social media management?#3RdTT_What is social media management?
#3RdTT_What is social media management?
 
Today Importance Of Social Networking
Today Importance Of Social Networking Today Importance Of Social Networking
Today Importance Of Social Networking
 
Instagram for business
Instagram for businessInstagram for business
Instagram for business
 
Linkedin recruiter presentation
Linkedin recruiter presentationLinkedin recruiter presentation
Linkedin recruiter presentation
 
Why Digital Marketing ?
Why Digital Marketing ? Why Digital Marketing ?
Why Digital Marketing ?
 
How to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInHow to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedIn
 
Linkedin presentation
Linkedin presentationLinkedin presentation
Linkedin presentation
 
Gestão de conteúdo para redes sociais versão para slide share
Gestão de conteúdo para redes sociais   versão para slide shareGestão de conteúdo para redes sociais   versão para slide share
Gestão de conteúdo para redes sociais versão para slide share
 
Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing
 

Viewers also liked

Web Design Workshop
Web Design WorkshopWeb Design Workshop
Web Design Workshop
WebDesignWorkshop
 
Instagram workshop for university post
Instagram workshop for university postInstagram workshop for university post
Instagram workshop for university post
Ida Blinkenberg Lidell
 
Website design and marketing workshop slides
Website design and marketing workshop slidesWebsite design and marketing workshop slides
Website design and marketing workshop slides
Livia Oldland
 
Facebook Workshop Powerpoint
Facebook Workshop PowerpointFacebook Workshop Powerpoint
Facebook Workshop Powerpoint
skagitmarketing
 
Facebook workshop
Facebook workshop Facebook workshop
Facebook workshop
Deepan Chakravarthy
 
Facebook Advertising Deep Dive Workshop
Facebook Advertising Deep Dive WorkshopFacebook Advertising Deep Dive Workshop
Facebook Advertising Deep Dive Workshop
Growth Hacking Asia
 
HTML & CSS Workshop Notes
HTML & CSS Workshop NotesHTML & CSS Workshop Notes
HTML & CSS Workshop Notes
Pamela Fox
 
Instagram
InstagramInstagram
Instagram
Stephen205
 
Publish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy stepsPublish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy steps
Nick Kellet
 
Instagram PowerPoint
Instagram PowerPointInstagram PowerPoint
Instagram PowerPoint
Verna Abante
 
YouTube videos inside SlideShare
YouTube videos inside SlideShareYouTube videos inside SlideShare
YouTube videos inside SlideShare
Rashmi Sinha
 
YouTube Powerpoint
YouTube PowerpointYouTube Powerpoint
YouTube Powerpoint
AlexanderRichardson
 
YouTube Workshop
YouTube WorkshopYouTube Workshop
YouTube Workshop
UnitedAds
 
Facebook Powerpoint
Facebook PowerpointFacebook Powerpoint
Facebook Powerpoint
myra14
 

Viewers also liked (14)

Web Design Workshop
Web Design WorkshopWeb Design Workshop
Web Design Workshop
 
Instagram workshop for university post
Instagram workshop for university postInstagram workshop for university post
Instagram workshop for university post
 
Website design and marketing workshop slides
Website design and marketing workshop slidesWebsite design and marketing workshop slides
Website design and marketing workshop slides
 
Facebook Workshop Powerpoint
Facebook Workshop PowerpointFacebook Workshop Powerpoint
Facebook Workshop Powerpoint
 
Facebook workshop
Facebook workshop Facebook workshop
Facebook workshop
 
Facebook Advertising Deep Dive Workshop
Facebook Advertising Deep Dive WorkshopFacebook Advertising Deep Dive Workshop
Facebook Advertising Deep Dive Workshop
 
HTML & CSS Workshop Notes
HTML & CSS Workshop NotesHTML & CSS Workshop Notes
HTML & CSS Workshop Notes
 
Instagram
InstagramInstagram
Instagram
 
Publish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy stepsPublish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy steps
 
Instagram PowerPoint
Instagram PowerPointInstagram PowerPoint
Instagram PowerPoint
 
YouTube videos inside SlideShare
YouTube videos inside SlideShareYouTube videos inside SlideShare
YouTube videos inside SlideShare
 
YouTube Powerpoint
YouTube PowerpointYouTube Powerpoint
YouTube Powerpoint
 
YouTube Workshop
YouTube WorkshopYouTube Workshop
YouTube Workshop
 
Facebook Powerpoint
Facebook PowerpointFacebook Powerpoint
Facebook Powerpoint
 

Similar to Instagram workshop

It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketing
Nathan Ours
 
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
Dan Sodergren
 
Engaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew ThinkingEngaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew Thinking
Corkscrew Startup School
 
How to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine's
How to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine'sHow to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine's
How to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine's
Peerasak C.
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roi
MeetEdgar
 
Content Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickContent Marketing by Rob Fitzpatrick
Content Marketing by Rob Fitzpatrick
Startupbootcamp
 
Social Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkSocial Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time Talk
Jane Frankland
 
June 21 2023 - Social Media Strategy.pptx
June 21 2023 - Social Media Strategy.pptxJune 21 2023 - Social Media Strategy.pptx
June 21 2023 - Social Media Strategy.pptx
LCpublicrelations
 
Content batching party
Content batching party Content batching party
Content batching party
MeetEdgar
 
Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015
Chris Halvorson
 
'Instagram monetization'
 'Instagram monetization'  'Instagram monetization'
'Instagram monetization'
QaimRaza8
 
45 Instagram Growth Tips for Business Owners.pdf
45 Instagram Growth Tips for Business Owners.pdf45 Instagram Growth Tips for Business Owners.pdf
45 Instagram Growth Tips for Business Owners.pdf
Adsy
 
Titanium Marketing Guide
Titanium Marketing GuideTitanium Marketing Guide
Titanium Marketing Guide
Jason Townsend
 
Financialfreedomblueprint
FinancialfreedomblueprintFinancialfreedomblueprint
Financialfreedomblueprint
Paul Elliott
 
Websites are DEAD
Websites are DEADWebsites are DEAD
Websites are DEAD
Drew Shope
 
Go social stage one
Go social stage oneGo social stage one
Go social stage one
Bill Todd
 
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageThe ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
AnshulTirkey
 
Exposure Ninja - Making Social Media Marketing Profitable
Exposure Ninja - Making Social Media Marketing ProfitableExposure Ninja - Making Social Media Marketing Profitable
Exposure Ninja - Making Social Media Marketing Profitable
Exposure Ninja
 
The Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on InstagramThe Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on Instagram
Jesus Hernandez
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
Anfernee Chansamooth
 

Similar to Instagram workshop (20)

It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketing
 
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
 
Engaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew ThinkingEngaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew Thinking
 
How to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine's
How to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine'sHow to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine's
How to get your first 10,000 INSTAGRAM FOLLOWERS by foundr Magazine's
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roi
 
Content Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickContent Marketing by Rob Fitzpatrick
Content Marketing by Rob Fitzpatrick
 
Social Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkSocial Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time Talk
 
June 21 2023 - Social Media Strategy.pptx
June 21 2023 - Social Media Strategy.pptxJune 21 2023 - Social Media Strategy.pptx
June 21 2023 - Social Media Strategy.pptx
 
Content batching party
Content batching party Content batching party
Content batching party
 
Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015
 
'Instagram monetization'
 'Instagram monetization'  'Instagram monetization'
'Instagram monetization'
 
45 Instagram Growth Tips for Business Owners.pdf
45 Instagram Growth Tips for Business Owners.pdf45 Instagram Growth Tips for Business Owners.pdf
45 Instagram Growth Tips for Business Owners.pdf
 
Titanium Marketing Guide
Titanium Marketing GuideTitanium Marketing Guide
Titanium Marketing Guide
 
Financialfreedomblueprint
FinancialfreedomblueprintFinancialfreedomblueprint
Financialfreedomblueprint
 
Websites are DEAD
Websites are DEADWebsites are DEAD
Websites are DEAD
 
Go social stage one
Go social stage oneGo social stage one
Go social stage one
 
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageThe ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
 
Exposure Ninja - Making Social Media Marketing Profitable
Exposure Ninja - Making Social Media Marketing ProfitableExposure Ninja - Making Social Media Marketing Profitable
Exposure Ninja - Making Social Media Marketing Profitable
 
The Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on InstagramThe Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on Instagram
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
 

More from Bruno Bašić

Osjeti
OsjetiOsjeti
Promatranje profesora u srednjoj školi
Promatranje profesora u srednjoj školiPromatranje profesora u srednjoj školi
Promatranje profesora u srednjoj školi
Bruno Bašić
 
Fotoherbarij biljaka na hrvatskome području
Fotoherbarij biljaka na hrvatskome područjuFotoherbarij biljaka na hrvatskome području
Fotoherbarij biljaka na hrvatskome području
Bruno Bašić
 
Struktura poljoprivredne proizvodnje u svijetu
Struktura poljoprivredne proizvodnje u svijetuStruktura poljoprivredne proizvodnje u svijetu
Struktura poljoprivredne proizvodnje u svijetu
Bruno Bašić
 
Volonterski rad
Volonterski radVolonterski rad
Volonterski rad
Bruno Bašić
 
Začinsko bilje
Začinsko biljeZačinsko bilje
Začinsko bilje
Bruno Bašić
 
Rimski gradovi i građevine kod nas
Rimski gradovi i građevine kod nasRimski gradovi i građevine kod nas
Rimski gradovi i građevine kod nas
Bruno Bašić
 
Transplantacija organa
Transplantacija organaTransplantacija organa
Transplantacija organa
Bruno Bašić
 
Session outline-social media
Session outline-social mediaSession outline-social media
Session outline-social media
Bruno Bašić
 

More from Bruno Bašić (9)

Osjeti
OsjetiOsjeti
Osjeti
 
Promatranje profesora u srednjoj školi
Promatranje profesora u srednjoj školiPromatranje profesora u srednjoj školi
Promatranje profesora u srednjoj školi
 
Fotoherbarij biljaka na hrvatskome području
Fotoherbarij biljaka na hrvatskome područjuFotoherbarij biljaka na hrvatskome području
Fotoherbarij biljaka na hrvatskome području
 
Struktura poljoprivredne proizvodnje u svijetu
Struktura poljoprivredne proizvodnje u svijetuStruktura poljoprivredne proizvodnje u svijetu
Struktura poljoprivredne proizvodnje u svijetu
 
Volonterski rad
Volonterski radVolonterski rad
Volonterski rad
 
Začinsko bilje
Začinsko biljeZačinsko bilje
Začinsko bilje
 
Rimski gradovi i građevine kod nas
Rimski gradovi i građevine kod nasRimski gradovi i građevine kod nas
Rimski gradovi i građevine kod nas
 
Transplantacija organa
Transplantacija organaTransplantacija organa
Transplantacija organa
 
Session outline-social media
Session outline-social mediaSession outline-social media
Session outline-social media
 

Recently uploaded

MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
VWO
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
Maxsemo
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
Poster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptxPoster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptx
The Sparks Foundation
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
Tara Bahadur Thapa Magar
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
df2608021
 
Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
h03629750
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
Rakesh Jalan
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Nedko Nedkov
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
satyasafi79812
 
Emirates : From The Desert To The World
Emirates :  From The Desert To The WorldEmirates :  From The Desert To The World
Emirates : From The Desert To The World
FjorlindaKucuqi
 
Content Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger ShimpContent Atomization with LLMs - Ginger Shimp
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
Orly Ballesteros
 

Recently uploaded (20)

MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
Poster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptxPoster Design Presentation Grip July 2024.pptx
Poster Design Presentation Grip July 2024.pptx
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
 
Outsourcing digital marketing Strategies
Outsourcing digital marketing StrategiesOutsourcing digital marketing Strategies
Outsourcing digital marketing Strategies
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
 
Emirates : From The Desert To The World
Emirates :  From The Desert To The WorldEmirates :  From The Desert To The World
Emirates : From The Desert To The World
 
Content Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger ShimpContent Atomization with LLMs - Ginger Shimp
Content Atomization with LLMs - Ginger Shimp
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
 

Instagram workshop

  • 1. SOCIAL MEDIA WORKSHOP: Bruno Bašić 1 Bruno Bašić Europe House Slavonski Brod
  • 2. What are the options Internet offers ?  In addition to online services we use every day,Internet has many features that many people still don’t know  How do you spend your time online?  What do you think is there some way you can use the Internet to get money or free stuff? Bruno Bašić 2
  • 3. HOW MANY OF YOU ARE USING INSTAGRAM? Daily? Monthly? Ever?
  • 4. Instagram statistics  Instagram has 400 million monthly active users and is growing almost 10x faster than Facebook andTwitter  Instagram is increasingly the go-to social network for people under 35  Instagram posts get 308% more engagement than on Facebook and 1313% more than onTwitter. Bruno Bašić 4
  • 5. DEVELOPING GOOD INSTAGRAM MARKETING STRATEGY! That’s what you’re going to learn about…
  • 6. BEFORE WE START...  Getting audience isn’t hard  It doesn’t require so much TIME  It requires PATIENCE & PERSISTENCE  THINKAHEAD  Don’t be copycat Bruno Bašić 6 Time + Effort = Success
  • 7. What is social brand promotion?  Brand promotion is that element of marketing mix which is designed to inform, remind, persuade and influence the customers so that they purchase products  Customers see some product on some person and if they like it they are more likely to buy it, so the best way to get paid just for posting is brand promotion Bruno Bašić 7
  • 12. Building a strategy  When will you post?  How much posts will you post per day?  What will you post?  How to get feedback?
  • 13. HOW TO START?  Make something new, be inovative  Build new profile and start from zero to get active people  Make you contect interesting and offer something different  Make ‘main profile’ and then later few subprofiles Bruno Bašić 13
  • 14. SECRETS OF GROWING INSTAGRA  Use hashtags  Post high quality images  Share at the right time  Don’t be afraid to post multiple times  Ask questions  Use automatic web tools  Steal your competitors followers Bruno Bašić 14
  • 15. When will you post?  If your audience is most active in the morning, put the post before!  Use the non-busy hours (from 8PM to 7AM)!  Don’t sleep over the weekend!
  • 16. How much posts will you post per day?  1-2 times per day is enough.  15 posts on weekly basis is OK.  Be aware of your own page’s statistics!
  • 17. What will you post?  For photos and links – 80 characters.  Short, clear and precise text = high quality post!  A picture is worth a thousand words!  HQ images
  • 18. How to get the  Comments are good way to find meet your audience.  Ask a question!  Reply to answer!
  • 19. Use  Emojis are very popular!  Posts look more “childish”, but young people love it.  FACT:Word of theYear 2015 by Oxford is…
  • 21. Invest for more!  Before investing, make another analysis!  Target the audience where you’ll get the most!  Don’t use advertising on unexplored areas!
  • 23. PRODUCTS  8 months  13 collaborations  2 product waiting for despature  Products Worth: ≈ $1800 23
  • 28. LET ME GIVE YOU SOME TASKS! It’s nothing difficult, I promise!
  • 29. Your 1st task! Find 3 Instagram ifluencers who make some money doing product advertising  write down their usernames  list 5 things they do (or have) on their profiles so they can get something  find 2 impefections (if they have) TIME: 10 minutes GOOD !
  • 30. Task number two Develop a good Instagram marketing strategy for „LordMagazine” • Lifestyle showing Instagram page with some potential to make money • Lord Magazine has around 22k followers and 230 likes on average • You have 150$credit and you have to create best marketing strategy in order to get more followers and likes every day. • Your goal is to intecrease those numbers as fast as you can • Think of some new methods
  • 31. Your 2nd task!  you have to ‘spend’ all money  found some tools and apps  buying followers and likes as solution isn’t allowed TIME: 10 minutes GOOD !
  • 32. Task numberThree • „American socks” is company which sells socks.They say that redesigning a classic is challange.The create ‘different’ type of socks, inspireted by 70’s • Instagram page • Web site • Giving free shipping on all orders over 45€
  • 33. Your 3rd task!  search for their profile ccheck out their posts  think of a something different they can apply on their Instagram page  HELPTHEM GET MORE AUDIENCE TIME: 15 minutes GOOD !

Editor's Notes

  1. How many of you are using Facebook?
  2. How many of you are using Facebook?
  3. From the analysis that you made before making a strategy, you should conclude when your followers are most active. If they are most active in the morning, you should post before so that the post can reach more active followers right on time. Next, use the non-busy hours. That’s very important because there’s 14% bigger chance to get more interactions from your followers than during the working hours, and only 18% of posts are posted at that time. Also, DON’T. SLEEP. OVER. THE. WEEKEND. The study has shown that weekend posts are getting 14% more attention than other posts.
  4. One or two posts, maximally three per day is just fine. Why? Because people could get annoyed by your frequent posts and they could start to avoid your page. On weekly basis, 7 posts per week is the best. The study has shown 19% more interaction rate with Facebook pages that have 7 posts per week than those which have more. That doesn’t mean that you shouldn’t pass that number. This is just the best option chosen by statistics. Also, watch your statistics! If your posts have big interaction rate, you should try to post one more post daily.
  5. Around 80 characters is enough to explain some photo or link. Study again, has shown that comments with up to 80 characters are getting 23% bigger attention than those long never-ending posts. Short, clear and precise text means high quality post. For that, you’re really need to have a skill, and that’s something that you can learn easily by practicing. It has to deliver a message and gain attention of your follower. Also, the best way to gain attention is to post a picture. The picture has to be provocative so that follower would click on it and interact. Usually, Facebook posts with photos attract 39% more attention than text-only posts.
  6. The best way to get the feedback is by getting comments from your followers. To get followers’ attention, ask them a question! There’s 92% chance that you’re going to get comment. A little tip: put the question at the end of post! And also, reply to comments so that your users know that you’re interested in what’s going on with them.
  7. Crowdfire is a tool to manage your relationships on Instagram and Twitter. Find inactive users and unfollowers, and locate relevant users to follow. Keep track of how your social media updates affect your follower/unfollowers states. Check the relationship between any two Twitter/Instagram accounts. Price: Free.
  8. Repost for Instagram lets #Repost your favorite pics on Instagram and credit the original Instagramer without adding watermarks. Regrann also lets you save Instagram pics to your phone. You repost and save right from Instagram without leaving the app.SIMPLE - No need to leave Instagram From any Instagram screen and from any Instagram user, choose a photo or video you like, click on the 3 dots bellow the comments and select “Copy share URL”. It’s that easy! Regrann will activate and give you the choice to repost to your Instagram feed, keep to repost later, save or share with any other app that accepts photos or videos.
  9. Eco freandly products Designed and manufactured in Barcelona,Spain