The document discusses strategies for making your brand stand out on Facebook. It begins by introducing Alan Hennessy and his digital marketing expertise. It then covers the benefits of Facebook for businesses, how to set up a Facebook business page, tips for engaging content publishing, and how to measure page performance using Facebook Insights. The key lessons are how to define your business mission, publish short and engaging content in a conversational tone, and vary your post types to improve reach and engagement. It concludes with contact details for any questions.

1. MAKING YOUR BRAND
STAND OUT ON
FACEBOOK
Facebook Strategies
Alan Hennessy
Kompass Media
alan@kompassmedia.ie

2. A little about me…
Alan Hennessy
Founder and CEO
Kompass Media www.kompassmedia.ie
Email: alan@kompassmedie.ie
Mobile: 086 8459960
• 10 Years of experience in the digital marketing industry
• I have worked with SMEs, inventive startups and
Restaurants, Pubs & Clubs
My areas of expertise include Digital Marketing, Social Media
Strategy.

3. What we are going to learn today
• Why your business needs to be on Facebook
• How to set up your Facebook Business page
• Engagement & Content
• Measurement

4. Definition of Social Media
“Social media is a catch-all term used to describe the
tools and technologies that
facilitate social interaction over the internet.”
Seth Gordon

5. WHAT ARE THE BENEFITS
2.2 Million People on Facebook Each Month
73% using Facebook on Mobile
Time spent per month per person (Mobile & Desktop) 15
hours 33 mins
16 Minutes out of every hour online is spent on Facebook
Average user has 130 Friends

7. How to create a Page on Facebook for your Business

8. Define Your Mission
• Clearly express what your business mission is in
your “About” Section
• Your mission statement should articulate the
purpose behind your business
• Share the what, why and who.
1. What You Do
2. Why You Do it.
3. Who You Serve.

11. Facebook: Page Publishing
• KISS – Keep it Short and Sweet
• Conversational – 2 way street
• Emotive Imagery
• Quality over Quantity
• It’s all about your Customer
• Keep the tone positive
• Vary your page posts

12. Facebook: Vary the Page Posts
Jab Jab Jab Right Hook

13. Facebook Insights
Overview Reports
• Which posts are people
engaging most with.
• Who is responding best.
• Time of day
• Days of week
Measure how your posts are performing

14. Facebook Page Insights
Reach Reports

15. Facebook Insights
Days and Times

16. What Have we Learned today
• Benefits of Facebook
• How to set up a Facebook Business Page
• Publishing & Engagement
• Measurement.

17. Questions and Answers

18. If you require any more information. Please contact us directly.
Alan Hennessy
Kompass Media
Digital Marketing Consultant
Tel:+353 (1) 2768591
Mobile: +353(0) 86 845 9960
Email: alan@kompassmedia.ie
Web: http://www.kompassmedia.ie