A basic overview of what is content & where it lives. Why should a small business owner care about content. http://www.Blog.DesignatedEditor.com

1. Engage Marketing University Content Who needs it? Why bother? By Suzanne McDonald

2. Suzanne McDonald Launched Designated Editor in 2008 Founded Newport Interactive Marketers Master’s degree in Mass Communications and Journalism Decades of newspaper experience, 6 years at The Boston Globe Best practices and developments in: Search | Social | Usability | Behavioral

3. Why bother? We are in an era of information consumption

4. Our current culture requests information when needed

8. What’s it to you? Or me?

9. Today’s consumers say You can take this billboard and … erase it

10. Today’s consumers say … Stop killing trees and cluttering my house

11. What’s a business owner to do?

12. Embrace this eraof new opportunities 1. Get ahead of your competitors 2. Identify with your audience

13. What is content? Opportunity to initiate a conversation with those who truly want to hear your expertise

14. Where does content live?

15. How can content co-exist?

16. What are folks hearing? Outdated or old websites Unattractive design Too much information Expired information

17. How can we get there from here?

18. Tools that respect your time & preserve your budget

19. Maximize your ROI Step 1 Business development Identify your best growth areas

20. Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people using?

21. Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people using? Step 3 Build topics from Steps 1 & 2 Discuss topics that best serve your growth markets & use keywords

22. Thank you&feel free to quiz me