Kinaxis, a supply chain management company, wanted to increase web traffic, generate leads, and portray supply chain management positively. They created an online video series called "Suitemates" about two businessmen in jail after a corporate merger. This comedy approach avoided direct sales pitches. The campaign increased web traffic 200% and leads 300%. The webinar instructor discusses using social media, like creating engaging content and distributing it through blogs, LinkedIn, Twitter, YouTube and more to build awareness, trust, and drive traffic. Examples are given of companies successfully using these tactics in different industries.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Who doesnât like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Who doesnât like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
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I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
First impressions count in all aspects of your business. Whether you have a retail space or lobby, have clients or customers, your phone etiquette, emails and meetings are all factors that can make or break a sale or business relationship.
This PowerPoint is for demonstrating and ensuring that social media users have a marketing plan in place, with an identified ROI for the time and effort spent in using social media for their business or personal branding.
10 skills every insurance agent should develop before it's too lateAmplispot
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Itâs not with how many contacts you enter the Industry that matters but how open that you are too learning, adopting when navigating through an insurance sales career. Some insurance agents only focus on the next cheque and develop short term view while others spend a lot of time developing the skills that will help them in the insurance industry and also help them scale their business.
On one hand is very important to have a thorough understanding of policy details and other technical insurance knowledge and on the other it is very important to have some knowledge around marketing, social media marketing, sales etc
The following are 10 skills very important that insurance agent should learn and make it a habit before it's too late
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
Social media Vs your website - which is more important?Xpand Marketing
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Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
đ Our future predictions of how social media will change as a marketing tactic
đ Why social media is crucial for business growth in 2021
đ Each B2B social media platform and how it can be used
đ How to future proof your digital marketing strategy
đ Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
Â
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
First impressions count in all aspects of your business. Whether you have a retail space or lobby, have clients or customers, your phone etiquette, emails and meetings are all factors that can make or break a sale or business relationship.
This PowerPoint is for demonstrating and ensuring that social media users have a marketing plan in place, with an identified ROI for the time and effort spent in using social media for their business or personal branding.
10 skills every insurance agent should develop before it's too lateAmplispot
Â
Itâs not with how many contacts you enter the Industry that matters but how open that you are too learning, adopting when navigating through an insurance sales career. Some insurance agents only focus on the next cheque and develop short term view while others spend a lot of time developing the skills that will help them in the insurance industry and also help them scale their business.
On one hand is very important to have a thorough understanding of policy details and other technical insurance knowledge and on the other it is very important to have some knowledge around marketing, social media marketing, sales etc
The following are 10 skills very important that insurance agent should learn and make it a habit before it's too late
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
Social media Vs your website - which is more important?Xpand Marketing
Â
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
đ Our future predictions of how social media will change as a marketing tactic
đ Why social media is crucial for business growth in 2021
đ Each B2B social media platform and how it can be used
đ How to future proof your digital marketing strategy
đ Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
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Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
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Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
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Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you donât know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
â˘Â The myths and realities of internet marketing
⢠How successful business use the internet to get more customers
â˘What you can do right now to attract and retain more paying customers
â˘How to avoid wasting time and money doing things that donât work
For more visit: http://codesm.com
Social media-Management-Services-presentation-for-Greater-Bentonville-Chamber...Sean Morrison
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Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
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Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Social Media Presentation Notes
1. QuickStart to Social Media WEBINAR- instructor's notes
CompTIA Channel Training
About CompTIA
CompTIA is the voice of the world's information technology industry. As a nonprofit trade association advancing the global interests of IT professionals and
companies, we focus our programs on four main areas: education, certification,
advocacy and philanthropy.
How does a company selling SUPPLY CHAIN MGT, turn (what might be considered a boring topic) into a
âmust-see movie series attracting people from levels of an organization to want to know more about
Supply chain management?
Kinaxisâ a supply chain company who needed more clients.
Goal: Wanted to drive traffic to their site, generate leads and portray supply chain management-hip-modern and exciting
They stepped completely out of their comfort zone and created an online social video campaign
to drive prospects to their site and capture leads.
Quit using the typical tools their marketing/sales teams were accustom to using.
Used humor, out of the box messages and indirect sales methods to get viewers to think
differently about supply chain management and the impact on a business.
What did they do?
They avoided talking about their brand and put away their sales pitch.
Launched an online social video campaign
2. Created a series called Suitemates â a comedy following two businessmen that get sent to jail
following a shady corporate merger.
RESULTS??
Web traffic increased by 200%
300% increase in people who left their information on the website and wanted to know
more⌠LEADS
Aberdeen group found that 84% of B2B marketers use social media in some form
With 64% using social media as a marketing tool,
83% using it to build brand awareness and
55% using it to gain trust with its follows.
AUDIENCE: Who in here uses social media toâŚ
Drive brand awareness?
Gain trust with followers?
Other ways?
3. Over the next hour we are going to coverâŚ
Role of Social Media in Your Business
What you need to know Before You Begin
How to consider and create a SM Strategy
How to Harness the Power of Community
Which Tools Matter and Why
ABOUT ME:
My name is Ginger Clay :
I am an evolving marketing expert that imparts my marketing knowledge to those that care to learn
and continually learns from others.
I work with a collection of business coaches through a company called 4-Profit helping solution
providers build better and more profitable business
I also lead an elite group called MtellectâMarketing Intellect for the marketing professionals in the
technology space. If you have a marketing professional who wants to learn and rub shoulders with
the best marketers in the technology space, come see me after the presentation.
What qualified me⌠I am VMO for 3 solution providers between $10-35 Mil and we use SM
everyday
4. Why use Social Media? 5 Reasons:
1. People do business with people they like, know and trust.
2. Over 100 million people have a LinkedIn and Twitter account that they will use to voice their
happy/unhappy opinions about your products/services
3. Over 800 users read Facebook and one of those are bound to be a potential buyer
4. If you not social, your competitors are
5. Most importantly, your clients use social venues to learn more about making a technology
purchase
WHAT IS SOCIAL MEDIA?
What can social media do for ME and my business?
1. Help you build dialog and conversations around topics that are interest to YOUR clients
2. Cultivate relationships with people who might buy your services
3. Drive traffic to your website or an offer (Lead Gen!)
4. Empowers advocates to speak on your behalfâlet others sell for you.
5. Long & Short....SM is a venue for pulling and attracting people to you through online, social
conversations.
5. STARTING WITH THE END IN MIND
Where do you begin? Know what you want to accomplish before you begin. Start with the end in
mind.
Guy Kawasaki of Apple said "A set of tweets, a facebook page and a couple of blogs can do more
good or harm to your business. "
So, setting up some unattended social media sites can hurt as much as they might help.
So, setting up some unattended social media sites can hurt as much as they might help.
At the end of the day, social media has tobe about something...
â˘
Are you driving traffic to your site?
â˘
Are you building connections to push out content on âbest practices for being compliant as a
health care professional?â
â˘
Networking with CIOs in your local community
â˘
Addressing a major healthcare compliance issue that positions you as an expert to your
healthcare vertical?
â˘
Or just making your brand known through social interactions, a LinkedIn presence and a blog on
how you make your clients lives better?
What are you trying to accomplish??
6. READ SLIDE.
Audience: Ask about QU #1, 2, 6
Everything you do in social media will revolve around content.
CONTENT IS YOUR PLATFORM. Social Media tools simply distribute your content.
CONTENT matters because it is what your customers are interested in. Not a sales pitch.
Good content answers this question:
What problems are you helping them solve?
What do your prospect/clients talk about in emails?
Phone calls? FAQs? Demos?
So, let's talk about favorite way to distribute content: blogging.
7. WHAT IS IT AND WHY?
BLOG: Cornerstone of SM.
â˘
A blog provides a personal/professional way of telling a story while delivering useful results.
â˘
It's your thought leadership and opinions!
â˘
It's a gateway to your website that does not feel like "marketingâ
READ SLIDE
AUDIENCE:
⢠Who in here has a blog on your site?
⢠What do you blog about?
⢠Why do you blog?
TOOLS, TOOLS & MORE TOOLS
Where do you deliver content? Where ever your prospects hang out online!
9. â˘
Used by every level of management from C to staff
â˘
Essential for validating your companies message to future buyers.
AUDIENCE QU:
⢠Has anyone in here used LinkedIn to recruit great talent to within your organization?
CLICK
HOW CAN I USE LinkedIN?
Why use Twitter
1. INFLUENCE: Build a following of people who want to hear from you!
2. REAL-TIME COMMUNICATION: Create immediate awareness for your services, specials and
contest to engage your "community"
3. FOLLOW TRENDS: As a marketing professional this is the golden egg. Follow your top
partners and watch what they tweet-view-say- ask
4. RECIPROSITY: You mention others- they mention you. Why? you may ask. Because you
appear more credible AND you get mentioned on OTHERS sites and their follower lists.
Integrating Twitter Into the Paper Selling Process
10. A year ago, the marketing team at Neenah Paper, a manufacturer of high-quality paper products,
had a problemâprobably similar to yoursâŚIt was becoming harder and harder to reach new
potential customers.
Their traditional channels â phone conversations, lunch and learns, and in-person meetings â were
not working like they used to
Their clever marketing manager noted that their customers--signers, graphic artists and printers â
were spending their time in front of their computers, and that social media could be a way to better
engage them.
They discovered they could do prospecting and nurturing via Twitter.
Today the company has 10 sales representatives across the country using their personal Twitter
accounts on behalf of Neenah to prospect new business.
Neenah says these sales reps are finding that social media is simply a more effective way of
engaging with their prospects.
END RESULT: CLICKâ read quote
YouTube and/or video is probably the most powerful tool you have in your marketing kit.
To illustrate I want to tell you about a Doctor named, Dr. Bob Wagstaff.
11. After years of failed attempts to market his innovative tongue brush, Dr. Bob Wagstaff decided to
give YouTube a try.
Spending only $500, he created his first video.
In less than 3 years that video has been seen more than 18 million times and helped to generate
over $1.6 million in sales and contracts with Wal-Mart and CVS Pharmacies.
While you canât guarantee a video will go viral like this, there are some lessons to be learned:
Talk about something that people care aboutâin this case, bad breath.
Keep your video shortâDr. Bobâs video was only 2 minutes long.
Embed your video on your home page.
Grab peopleâs attention in the first 5 secondsâwith some minor editing, this video incorporates
quick, edgy statements that pull the viewer into wanting to hear the solution.
Offer something for freeâyour first Orabrush is free, if youâve watched the video.
Audience Question: How many in here believe facebook works?
Facebook isnât for everyone. In fact, most success with facebook is often at the B2C not B2B level. But, I
want to show a FB success story for you to considerâŚ
How does a Equine Dentist turn a regional service business into an international destination for industry
thought leader?
Thatâs what Dr. Geoff, the horse dentist set out to do.
With a small budget and a business driven by relationships, Dr. Geoff used Facebook to allow him to
build relationship he did not currently have
12. His philosophy is this: "People do business with people who they're friends with. Period," he says.
"And Facebook is a great way to get to know people. It allows people to see that I'm a person.â
So, he set out to build relationships using social media,
He started with a blog and he used his Twitter feed, and his Facebook account to get noticed.
After several hits, he won an appearance on Horse Talk Radio and HorseGirl.tv.
So what's this done for his business? Dr. G says âFacebook alone has generated about 100 leads and
10-to-15 customers.â
His advice: Build your network and tell people what you can do for them.
I could go on about Pintrest and other sites, but the point is that you find something that MATTERS to
your clients and get in front of them to share it.
So, Fine print⌠what happens when you finally push âgoâ.
Make a plan.
Nothing gets down without a plan.
MEASURING SUCCESS
13. A couple of best practices to share:
1. Set up Google Alerts for keywords, so you can make updates to your blogs easily and get
notified about what happening with your post.
Itâs important to measure traffic before and after posts.
Do you see an increase in leads? Are certain topics better drivers?
2. Make sure to stay active on the sites you are signed up for. Donât be a âone-offâ
CONTENT MESUREMENT
1. Google analytics is a great way to do that.
Allow you to view how many visitors came to your site in a time period
Drill down to see where visitors are coming from (country- geographical location, etc.)
1. You are not an island⌠Save the island for vacation⌠not your marketing efforts.
2. Just say âNoâ to the One-Off. One-Off Marketing is the death of any attempted, meaningful
relationship with your clients. For example, Men, are you allowed to only tell your wife you
love her once in your relationship? Same goes for your client and your social program.
3. Expect results to take time. I leave a 6-month window for measuring all results.
A Good Read
1. The Zen of Social Media Marketing by: ShamaHyderKabani
14. 2. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That
Engage Customers and Ignite Your Business By: Ann Handley (Author) & C.C. Chapman
SETTING EXPECTATIONS
⢠What should you expect?
â Once wonâ t do it
â Schedule time
â Find internal champions
Let me leave you with a couple of departing thoughts: