This document discusses social media writing styles and business uses. It defines social media as online tools and platforms that allow sharing of information and conversation. Some key aspects highlighted include social media enabling collaboration and a radical shift to two-way dialogue. Additionally, the document outlines the top brands using social media and provides examples of how businesses can utilize social media.

1. Social Media Writing Styles &
Business Uses
Kristin Bockius
Marketing Manager, Microsoft
February 16, 2012

2. What is social media?
Collaboration: Ask not what the Internet can do for
you, but what you can do with other Internet users.
A Radical Shift in Communication: The radical shift
from one-way broadcast type communications to
dialog and conversation using web based tools
Network: Social media is a phenomenon which creates
a personalized network for sharing digital content
among all people in the cyberspace.
Content Distribution: Social media consists of online
Conversation: Tools or platforms that allow technologies that facilitate the creation and
anyone/everyone to share information or engage in distribution of content.
conversation.
Inclusive: It’s a conversation in an instant with
Community: Set of updated communication tools that anyone, anywhere, anytime that gives control back to
allow us to build new communities at a time when our the individual & consumer in unprecedented ways.
local community had almost been lost.
Power of the Crowd: Social media is the ability to put
Dynamic: Social media is dynamic user-generated out a message and having worldwide responses via
content coming from the bottom up, which bypasses email, text, tweet, or whatever form in a matter of
static media forms through adding a social layer seconds.

3. The Big Guns

4. The up and comers

5. Using Social Media

6. Top 10 Brands

7. Use Case

8. Use Case