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Small business + social media = magic | Presented by Skye Social | Nov 2016
- 1. Jessica Burge Skye Social small business + social media = magic
- 2. Marketing is no longer about the stuff you make, but about the stories you tell.
- 3. Turns out you can't take the girl out of the Barossa, or the Barossa out of the girl.
- 4. [ Circa 2008 ] Several hours of work and a few days in transit later, our customers received the information. We thought that was a great system at the time.
- 5. I have enough clothes & shoes. I don't need to go shopping. Said no woman, ever.
- 6. #wine
- 7. Start something new and trust the magic of beginnings.
- 9. Go on, be social! @skye_social #skyehigh
- 10. small business + social media = magic
- 11. If it scares you, it might be a good thing to try.
- 12. The future depends on what you do today... So listen in, because it's time to learn.
- 13. Social media knows no limits.
- 14. Social media is mainstream media.
- 16. What we're saying is, if you're not using it, you're behind the times and you're most definitely missing out. Get with the program, people! #hurryup
- 17. Think about your next generation of customers. Where will you find them and how will they find you?
- 18. The benefits Act as informative and engaging tool Allow you to promote products and services within a social space Showcase who you are and what you do Portray authenticity and a human side to your business Generate inquiries and leads from ideal clients Give you a better understanding of your target audience and how to connect with them Foster business partnerships Bring new opportunities Build credibility Broaden the recognition of your products and services Give your brand a voice Increase brand awareness Demonstrate your people and culture Increase your customer loyalty Enhance and complement your customer's experience with your product or service... and SO MUCH MORE!
- 19. "Every conversation, connection and confrontation adds to your social capital and it's that social capital that will eventually yield results to your bottom line."
- 20. Think of social media as part of your sales process, and don't ever give up on it.
- 22. Top 5 Social for Small Business Facebook 14 million active users in Australia It requires a budget Suits any kind of business Large audience across all ages Video content is key An ever-evolving company that will continue to provide new features so that people feel the desire and need to use it Engage in Facebook Advertising Always be prepared for changes Keep written copy in content concise. It's one thing to get people to stop scrolling, and another for them to read and comprehend.
- 23. Top 5 Social for Small Business Twitter 2.8 million active users in Australia Ideal for the wine / sport / news industry It's changed the way we engage with all media types Fast paced, if you want to keep up you'll have to tweet often and live as it happens. LinkedIn 8 million active users in Australia Professional, professional, professional! Ideal for finance / administration / professional services /personal branding / recruitment Great for international communications Great news source Formal tone, but allows for social interactions
- 24. Top 5 Social for Small Business Trip Advisor Largest travel community in the world Averages 350 million monthly unique visitors and covers 6.6 million accommodations, restaurants and attractions in 136,000 destinations Must be managed, monitored and responded to by you, the brand.
- 25. Top 5 Social for Small Business Instagram 5 million active users in Australia Fastest growing platform EVER with huge opportunities for small business If you have lots of visual content to offer, you'll LOVE it!
- 26. Instagram is a fun visual blog, a highly engaging and friendly social platform as well as a subtle sales tool- all rolled into one.
- 27. A company's return on investment is 11 x greater when marketed by a social influencer. Modern day marketing = social influencers
- 28. Things to do... social media strategy + content calendar
- 29. If you are time poor, don't be afraid to outsource marketing + social.
- 30. Thank You! Jessica Burge Owner & Consultant Skye Social 0439 805 388 jessica@skyesocial.com.au www.skyesocial.com.au