Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Google Trends, Grammarly, Content Audit, Prowly and many more.
Learn about tools that can help you find out what content is important to your audience and how to build and cater content to them.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
Google Trends, Grammarly, Content Audit, Prowly and many more.
Learn about tools that can help you find out what content is important to your audience and how to build and cater content to them.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
The book is out http//socialmediaforeventsebook.com - free to download.
This is a presentation from the upcoming book Social Media for Events. It presents the result of one of the most extensive research about the use of social media at events.
http://www.allisondevelopmentgroup.com Erica Allison of Allison Development Group facilitated a workshop on Creating Your Own PR Machine for a diverse group of small business owners and managers. Three key ingredients: focus, relationships and persistence were the focus for this discussion.
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter campaigns and delivery cycles meant brands could be more adaptive to customers.
Real-time marketing languished in the background behind more traditional methods and then burst on the scene in the early 2000’s with the advent of social media. Suddenly it was possible to find out what customers were talking about and respond in hours or minutes instead of months or days.
Take these examples, for instance.
● Warburton’s Bakery launched a short but memorable RTM campaign and got caught up in baby fever when Prince George was born.
● Arby’s turned music star Pharrell’s unusual hat into an opportunity to gather charitable donations.
● Several companies used the method at the 2014 World Cup to promote their brands and engage customers.
— Nike Soccer (@nikesoccer) May 24, 2014
Now that brands realize they can capture the ear of the customer on social channels, there is a growing trend to take real-time marketing even further. Using consumer analytics and big data pulled from social channels, call center activity, mobile app activity, purchase history, and more, companies are poised to deliver individualized customer experiences.
As marketing expert Katrina Conn notes, “It's far more beneficial to understand what your customers are doing now, where they are located, and how they are engaging with your brand (which channels and devices) - all of this data allows the marketer to understand their customer's current context and update their profile which in turn enables them to engage customers with hyper-personalized communications that fit their needs in the present moment.”
The history of real-time marketing may still be young, but it’s clear that existing and emerging technology combined with the new immediacy of customer expectation means the method is here to stay.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
PR For Techies: What the Hell is PR and Why Do I Need It?mapragency
Thank you to everyone who attended our first PR For Techies event on Wednesday! If you missed anything or weren't able to make it, here are the slides. We hope to see you at our second event, coming up in June.
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
When an area newspaper reduced local coverage, Alabama Power Company saw an opportunity to build its brand, while also providing a community service. Discover how the company benefited from becoming a media entity by reporting news and generating engagement and trust. Former journalist and current Alabama Power strategist Ike Pigott @ikepigott) discusses what the brand did and why.
Individuals and brands now own the powerful channels to publish and broadcast their message. So how can you harness this power? Red Sky showcases two local examples of brand journalism and share tips on how to be your own media.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
The book is out http//socialmediaforeventsebook.com - free to download.
This is a presentation from the upcoming book Social Media for Events. It presents the result of one of the most extensive research about the use of social media at events.
http://www.allisondevelopmentgroup.com Erica Allison of Allison Development Group facilitated a workshop on Creating Your Own PR Machine for a diverse group of small business owners and managers. Three key ingredients: focus, relationships and persistence were the focus for this discussion.
Real-time marketing (RTM) may seem like a spiffy new concept but it’s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter campaigns and delivery cycles meant brands could be more adaptive to customers.
Real-time marketing languished in the background behind more traditional methods and then burst on the scene in the early 2000’s with the advent of social media. Suddenly it was possible to find out what customers were talking about and respond in hours or minutes instead of months or days.
Take these examples, for instance.
● Warburton’s Bakery launched a short but memorable RTM campaign and got caught up in baby fever when Prince George was born.
● Arby’s turned music star Pharrell’s unusual hat into an opportunity to gather charitable donations.
● Several companies used the method at the 2014 World Cup to promote their brands and engage customers.
— Nike Soccer (@nikesoccer) May 24, 2014
Now that brands realize they can capture the ear of the customer on social channels, there is a growing trend to take real-time marketing even further. Using consumer analytics and big data pulled from social channels, call center activity, mobile app activity, purchase history, and more, companies are poised to deliver individualized customer experiences.
As marketing expert Katrina Conn notes, “It's far more beneficial to understand what your customers are doing now, where they are located, and how they are engaging with your brand (which channels and devices) - all of this data allows the marketer to understand their customer's current context and update their profile which in turn enables them to engage customers with hyper-personalized communications that fit their needs in the present moment.”
The history of real-time marketing may still be young, but it’s clear that existing and emerging technology combined with the new immediacy of customer expectation means the method is here to stay.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
PR For Techies: What the Hell is PR and Why Do I Need It?mapragency
Thank you to everyone who attended our first PR For Techies event on Wednesday! If you missed anything or weren't able to make it, here are the slides. We hope to see you at our second event, coming up in June.
Now hear this.
Podcasting's been around for more than ten years now, and even though that’s the equivalent of 1,000 internet years, it's showing no signs of losing popularity. In fact, the percentage of podcast listeners has doubled since 2008 and a whopping one-third of all Americans 12 years or older have listened to at least one podcast in their lifetime.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
When an area newspaper reduced local coverage, Alabama Power Company saw an opportunity to build its brand, while also providing a community service. Discover how the company benefited from becoming a media entity by reporting news and generating engagement and trust. Former journalist and current Alabama Power strategist Ike Pigott @ikepigott) discusses what the brand did and why.
Individuals and brands now own the powerful channels to publish and broadcast their message. So how can you harness this power? Red Sky showcases two local examples of brand journalism and share tips on how to be your own media.
Prowly is an application that helps PR pros to connect with top notch opinion leaders. Through Prowly, we have created a better way of presenting and distributing stories - on one hand, the look and feel is visually pleasing. On the other, we have improved the quality of delivery. Watch out cause the days of snail mail have long passed.
Brand Journalism is about telling a story to engage and inspire your audience, crafting a message that works in the digital age. More at www.writethinking.co.uk
Z ebooka dowiesz się:
Dlaczego warto pracować w PR?
Jakie cechy powinien posiadać dobry PR-owiec?
Jakie umiejętności rozwijać, planując karierę w PR?
Jakie serwisy branżowe, blogi oraz eventy śledzić?
Did you know that 8 of 10 companies fail? Companies are often focusing on product devolopment and sales, forgetting about importance of communication. In this presentation we show you how PR can boost your sales and revenue!
Boost your PR wih Prowly. Sign up for free or request a demo on: www.prowly.com.
Brand journalism - there is no turning backDan Gaffney
Brands are becoming powerful media companies in their own right by publishing free content that we care about. In short, the marketers have become storytellers, and they’re engaging us with non-promotional stories through a web of social and digital channels.
This slide deck tells the story.
My presentation for the Telecommunications Regulatory Authority's eBiz Connect Workshop held on June 4th 2014 at the TRA premises in Al Waheeda Street in Dubai.
Jim Moran Institute Digital Marketing & Social Media 2021 Alex F. Oliveira
Key Takeaways
Create a Compelling Story
Be Clear On Your Objectives
Understand Your Customers
Decide Where To Promote
Create an Irresistible Offer
Learn What Tools To Use
Optimize Website/LP
Create Useful Content
Decide Your Budget/Time/Team
Measure Your Results
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Tools & Metrics for Maximizing Performance - LuxeCorp Club eLuxeEngagor
This presentation is designed to bring a first-hand experience and insight into how to use viable social media metrics to evaluate the success of various social media initiatives and presence for luxury brands.
Presenter Sophie Eggermont, Business Developer @Engagor
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Choosing the right social media is a critical step to communicating and building your community online. Use a simple GRAB method to match various social media tools to your Goals, Resources, Audience and Brand.
If the culture we're trying to create here at Prowly sounds like something you'd like to be a part of, we would be happy to hear from you. The same goes for anyone who just wants to leave feedback or contact data for future conversations.
We love the path we're taking and you're welcome to walk with us any time,
Your friends at Prowly
Łukasz Głombicki: Co robić, a o czym absolutnie zapomnieć w komunikacji z med...Prowly PR Software
Łukasz Głombicki, Prezes Whisky Media
Prezes zarządu Whisky Media. Do niedawna szef komunikacji w LifeTube – największej sieci partnerskiej YouTube w Europie Środkowo-Wschodniej. Wcześniej był szefem działu online National Geographic, National Geographic Traveler, Focus i Coaching. Były wydawca strony głównej Gazeta.pl i szef serwisu Pieniądze tego portalu. Wykładowca na wydziale dziennikarstwa Collegium Civitas. W mediach pracuje od ponad 12 lat, jego pasją są media społecznościowe, wideo i nowe media.
O czym mówił Łukasz podczas naszych warsztatów?
- Czego absolutnie nie pisać dziennikarzom?
- Jak pisać, żeby ktokolwiek chciał to przeczytać?
- Jak budować długotrwałe relacje z mediami?
Karolina Zasada & Kasia Nadia Walczak: Media relations relacje i technologiaProwly PR Software
Team Prowly
Karolina Zasada i Karolina Rafalo
Z pomocą Prowly, firmy i agencje PR tworzą internetowe biura prasowe - publikują na nich swoje komunikaty, wypowiedzi eksperckie, posty itp. Dzięki Prowly możesz też zarządzać własną bazą mediów, przechowywać ją bezpiecznie w chmurze, a przede wszystkim wysyłać spersonalizowane newsy do dziennikarzy. Całość wspieramy analityką, dzięki czemu śledzisz ruch na swoim biurze prasowym i widzisz, kto czyta Twoje maile, a do kogo warto już teraz zrobić follow-up.
Co zyskujesz dzięki Prowly?
sprawisz, że Twój content (newsy, posty, informacje prasowe) wyróżni się na tle konkurencji i dotrzesz z nim naprawdę szeroko
uporządkujesz swoją bazę kontaktów, zrealizujesz spersonalizowane wysyłki i przeprowadzisz skuteczny follow-up
zmierzysz efektywność swoich działań dzięki takim metrykom jak statystyki otwarć wiadomości czy źródła ruchu
Marta Olczak: jak zadbać o spójność identyfikacji wizualnej małym nakładem p...Prowly PR Software
Marta Olczak
Lead designer w Prowly
Lead designer w Prowly i freelancer; pracuje najczęściej przy projektach webowych, UI'owych, ale również zajmuje się ilustracją i stawia pierwsze kroki jako frontendowiec; doktorantka Akademi Sztuk Pięknych na specjalizacji grafika projektowa i typografia.
Czego nauczysz się podczas warsztatu z Martą?
Branding to nie logo - jak zadbać o spójność identyfikacji wizualnej małym nakładem pracy projektowej
Press release jako wizytówka marki
Tekst się czyta i ogląda - co zapewnia dobrą czytelność, a co może przykuć wzrok
Zuzanna Sielicka-Kalczyńska, Whisbear: Jak wykorzystać tu i teraz w komunikac...Prowly PR Software
CEO&Co-founder, Whisbear® The Humming Bear
Założycielka marki Whisbear, prywatnie mama 3 chłopców. Problemy ze snem najstarszego syna dały jej impuls do poszukiwania najlepszych i najskuteczniejszych sposobów na zasypianie. Ich uwieńczeniem jest właśnie Szumiący Miś Whisbear. Wcześniej przez 8 lat planowała strategie markom z portfolio P&G (Wella, Max Factor, Gilette, Teva). W Whisbear odpowiada za dystrybucję, promocję i marketing.
O czym opowiadała podczas spotkania Zuzanna?
- Historia Whisbear - jak własne trudne doświadczenie może być początkiem globalnego biznesu?
- Wykorzystywanie momentu tu i teraz w komunikacji z klientem
- Czy da się perfekcyjnie przygotować spontaniczne akcje PR-owe?
- Księżna - matka jak każda inna. Budowanie PRu bazującego na szczerości i prawdzie
Jak prowadzić skuteczną komunikację marki, łącząc Content Marketing z PR-em?Prowly PR Software
Jesteś ciekaw, jak połączyć działania contentowe z PR-owymi, by zwiększyć zasięgi i dotrzeć do odbiorcy końcowego, pomijając pośredników w postaci mediów? Rozmawialiśmy o tym podczas naszego webinaru pt. "Jak prowadzić skuteczną komunikację marki, łącząc Content Marketing z PR-em?", który prowadziła nasza CMO, Edyta Kowal.
6 kroków do zwiększenia widoczności Twojego biura prasowego w GoogleProwly PR Software
Od nas dla Was kolejna prezentacja. Tym razem o tym, jak skutecznie zwiększać widoczność swojego miejsca dla prasy na stronie internetowej. I kilka przydatnych tricków, jak robić to z wykorzystaniem naszego rozwiązania :)
Prowly to aplikacja usprawniająca zarządzanie działaniami Public Relations. Jej głównym zadaniem jest poprawa organizacji pracy profesjonalistów PR. Prowly umożliwia zarządzanie bazami kontaktów, tworzenie estetycznych stron z materiałami prasowymi, ich dystrybucję oraz zarządzanie biurami prasowymi online firm czy klientów agencji PR.
Aplikacja w wersji beta wystartowała w grudniu ubiegłego roku. Na podstawie uwag oraz sugestii klientów przygotowana została wersja 1.0 aplikacji, której premiera odbyła się we wrześniu br.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. . is a set of tools designed to:
Help you build
audiences around
companies, brands
and people
Manage media
relations
Create great
content
Pitch your stories to
relevant audiences
3. NICOLE V. SCOTT
Digital Marketing/ PR for 7 years.
Happily joined Prowly in March 2016
Is terrified of spiders
@NicoleVScott
Nicole@prowly.com
nicolevscot
4. AGENDA
1. Introduction
2. What Is Brand Journalism?
3. How did we get here?
4. Kipling to Light
5. Brand Journalism Examples
6. What can you do?
7. Summary
8. Questions/Comments
6. BRAND JOURNALISM:
Hybrid form of traditional journalism, marketing and public relations.
It is a response that uses journalistic technique to tell its story to the public.
8. DECLINE AND STARTING POINTS
1. In 2003, McDonalds was a in a major decline
2. In March 2003, BusinessWeek wrote ”Hamburger Hell”
3. Larry Light- CMO saw that there needed to be a change
4. He began making changes on every front- Staff training, restaurant refurbishment,
advertisements
5. The marketing that followed took on things in a very different approach…
9. WHAT PERSPECTIVE MADE THE CHANGES?
1. Outmoded Branding = One USP (Unique Selling Point)
2. Light understood that they needed to reinvent the concept of brand positioning by
instituting the concept of brand journalism.
10. THE END OF MASS MARKETING/MASS MEDIA
1. “We no longer live in a world where mass marketing to masses of consumers with a mass
message delivered through mass media makes money”- Larry Light
2. This created a new challenge for both marketers and journalist.
3. Light took a main journalistic tool, Kipling's “six little friends” (who, what, where, when,
why and how) and applied this to marketing.
4. This became immediately comprehensible to journalists and made another way for
marketers to look at how to address audiences
11. FROM KIPLING TO LIGHT
Who? Who are the people with these needs?
What? What are the problems with what the customer currently uses?
Where? Where do we meet the audience with information?
Why? Why do customers use this service or product?
12. WHAT DID THIS ACHIEVE?
1. Increased Transparency
2. Increased Trust
3. Candid approach by revealing secrets
13. THE RESULT
Now content is not just about creating content, but rather creating and adapting content not
just to the people consuming it but also to the how, when, where they are consuming it.
14. BUT WHAT DOES THIS ALL MEAN FOR YOUR
BRAND?
1. For many brands, the idea that they have to become publishers can met with
apprehension.
2. You’ll need to make the case for focusing on brand journalism all around your
organization.
3. This will require a shift from conventional selling into brand storytelling
15. N is s an N e w s r o o m
h t t p:/ / n issan n ews.c om / en -U S / n issan / u sa
16. M icr o s o f t N e w s r o o m
h t t p:/ / n ews.m ic rosoft .c om
17. I n te l N e w s r o o m
h t t ps:/ / n ewsroom .in t el.c om
18. A lle g r o N e w s r o o m
h t t ps:/ / m agazy n .allegro.pl
19. BRAND
JOURNALISM
1. Looks at how an audience can benefit
from content that has been created by
the brand.
2. Finds and tells stories that convey the
brands “personality”.
3. Build awareness and affinity
4. Dialogic
1. More promotional in nature
2. Generates leads and conversions.
3. Monologic
CLASSIC
ADVERTISING
VS.
20. GAINING STAKEHOLDER APPROVAL
1. C- Suite want to know what it can do for their brand, what it will cost and what the ROI.
2. Start with a small test project : establish the audiences needs, identify business goals,
develop brand journalism strategies, be prepared to measure success.
3. Show how your community interacts with your online content and what may be wrong with
it and how this impacts whether or not they take the action you want them to take.
22. DEFINING KPIs
1. Website Analytics
2. Social Media conversations
3. How many followers do you have compared to your competitors?
4. How fast is your following growing?
5. Positive vs negative sentiment about your brand?
23. FACEBOOK KPIs
1. How many fans do you have compared to your competitors?
2. What is your “talking about this” score?
3. How are you engaging with your brands chosen demographic?
24. YOUTUBE KPIs
1. Number of times your video has been watched
2. Engagement – Likes, dislikes, comments, shares
3. What are your top performing?
4. Keyword searches
5. Number of subscribers
25. LINKEDIN
1. The number of followers of your company’s page
2. The demographic on those follows
3. Growth reach of group
4. Growth activity around your content
5. Growth of engagement around your members
26. CONTENT AUDITS
1. Perform an assessment on all owned media assets.
2. Review each pieces performance
3. Decide what is below standard and what is missing
4. Bring objectivity to the process (analytics, data, IA,SEO)
27. ELEMENTS TO CONSIDER
1. Why is this content being created?
2. What business or marketing goals will this be addressing?
3. What audience segment is this designed to inform or entertain?
4. Which platform will we use?
5. How will success be measured?
30. GETTING EMPLOYEES INVOLVED
1. Have executives answer questions in online forum setting
2. Have staff create blog posts
3. Employee interviews
4. Cover industry events
5. Repurpose content