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EFRAT AGHASSY- http://www.efrataghassy.com Building your brand as a recruiter using social media tools
Who Am I? Before I joined Google: Social recruiting pioneer in Israel . I Built the structures and managed the filed of Social recruiting two of the biggest high tech agencies  in Israel. Today I am Sorcer at the Israeli office and keep running and maintaining my social recruiting activities. 2
Recruiting &Marketing Employer Branding- the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market. Personal branding -is the process whereby people and their careers are marked as brands. 3
Marketing Yourself With Social Media  As recruiting and sourcing professionals, we cannot deny the fact that we’re also salespeople, marketers, PR folks ! It’s part of our job – we need to find, attract, and engage our target audience and make them feel that what we have to offer is superior than what our competitors bring to the table. 4
Employee/ Recruiter Branding Meet Chris Hoyt, Talent Engagement and Leader at Pepsi. 5
What Are We Going to talk about? 1)Preparation questions before you start any activity. 2)Choosing the right strategy. 3)Tools and resource. 4)Marketing your self with out being annoying! 6
Tools And Tips To Build your Brand Just before we start ,you need to answer your self few questions. 7
Preparation Questions  When people search for you name on Google what are they going to find? EfratAghassy 8
Preparation Questions  What are you trying to achieve?  Position your self as an expert in your filed to your client and your candidates. 9
Preparation Questions  Who is  Your audience? What are their needs? Where they can be found on-line? Selecting the right technology to reach the right people. 10
Preparation Questions  How do you look online?  11
Preparation Questions  What are you resources ? Time Talent Budget 12
Preparation Questions   Are you willing to put your self out there? Do you have what it takes? 13
Preparation Questions  Can you explain in few sentences how you are unique and different from your colleagues?  14
Possible Strategies Basic strategy: Opening online present in at list one business social networks. 15
Example Of Basic Strategy 16
Advanced strategies  Wider on-line present  like personal & businessFacebook and Twitter profiles. Managing  on line groups, forums and communities. Your own content : Writing, Videos ,Pictures Your own Platforms: like your own blog. 17
Tools And  Resources Use the social media tools to increase and maintain your Network! 18
Tools And  Resources How do I Start Writing? Start reading others and expose your self to many styles of writing. Writing comments on others posts. Writing on other people platforms (like blogs). Writing on your own platforms. 19
Tools And  Resources  Time management it all about priorities!  Building your structures in a good way save you time later in the maintenance  part. 20
Tools And  Resources It’s all about the content!  Be on top of your filed and expertly! 1)Open RSS reader and be updated with is new. 2) Write your own content or customize others.  *Content  can be posts ,comments, videos and Pictures. 21
Tools And  Resources Don’t be annoying!  Pass your massage in a creative a innovative way! 22
Don’t be annoying! 1)Not every on-line space is a job board , mix up you massage! 2) Do you know the desperate marketer ? Yes The one who keep pumping  you SPAM. 3) Don’t steal others content! Give credit. 23
To Sum up Remember that Social media is just a tool to : 1)Send you massage 2)Build your name as pro  3) build you network and Your brand. 24
THE END efrat@aghassy.com

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מיתוג מקצועי אישי למגייס ברשת (1)

  • 1. EFRAT AGHASSY- http://www.efrataghassy.com Building your brand as a recruiter using social media tools
  • 2. Who Am I? Before I joined Google: Social recruiting pioneer in Israel . I Built the structures and managed the filed of Social recruiting two of the biggest high tech agencies in Israel. Today I am Sorcer at the Israeli office and keep running and maintaining my social recruiting activities. 2
  • 3. Recruiting &Marketing Employer Branding- the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market. Personal branding -is the process whereby people and their careers are marked as brands. 3
  • 4. Marketing Yourself With Social Media  As recruiting and sourcing professionals, we cannot deny the fact that we’re also salespeople, marketers, PR folks ! It’s part of our job – we need to find, attract, and engage our target audience and make them feel that what we have to offer is superior than what our competitors bring to the table. 4
  • 5. Employee/ Recruiter Branding Meet Chris Hoyt, Talent Engagement and Leader at Pepsi. 5
  • 6. What Are We Going to talk about? 1)Preparation questions before you start any activity. 2)Choosing the right strategy. 3)Tools and resource. 4)Marketing your self with out being annoying! 6
  • 7. Tools And Tips To Build your Brand Just before we start ,you need to answer your self few questions. 7
  • 8. Preparation Questions When people search for you name on Google what are they going to find? EfratAghassy 8
  • 9. Preparation Questions What are you trying to achieve? Position your self as an expert in your filed to your client and your candidates. 9
  • 10. Preparation Questions Who is Your audience? What are their needs? Where they can be found on-line? Selecting the right technology to reach the right people. 10
  • 11. Preparation Questions How do you look online? 11
  • 12. Preparation Questions What are you resources ? Time Talent Budget 12
  • 13. Preparation Questions Are you willing to put your self out there? Do you have what it takes? 13
  • 14. Preparation Questions Can you explain in few sentences how you are unique and different from your colleagues? 14
  • 15. Possible Strategies Basic strategy: Opening online present in at list one business social networks. 15
  • 16. Example Of Basic Strategy 16
  • 17. Advanced strategies Wider on-line present like personal & businessFacebook and Twitter profiles. Managing on line groups, forums and communities. Your own content : Writing, Videos ,Pictures Your own Platforms: like your own blog. 17
  • 18. Tools And Resources Use the social media tools to increase and maintain your Network! 18
  • 19. Tools And Resources How do I Start Writing? Start reading others and expose your self to many styles of writing. Writing comments on others posts. Writing on other people platforms (like blogs). Writing on your own platforms. 19
  • 20. Tools And Resources Time management it all about priorities! Building your structures in a good way save you time later in the maintenance part. 20
  • 21. Tools And Resources It’s all about the content! Be on top of your filed and expertly! 1)Open RSS reader and be updated with is new. 2) Write your own content or customize others. *Content can be posts ,comments, videos and Pictures. 21
  • 22. Tools And Resources Don’t be annoying! Pass your massage in a creative a innovative way! 22
  • 23. Don’t be annoying! 1)Not every on-line space is a job board , mix up you massage! 2) Do you know the desperate marketer ? Yes The one who keep pumping you SPAM. 3) Don’t steal others content! Give credit. 23
  • 24. To Sum up Remember that Social media is just a tool to : 1)Send you massage 2)Build your name as pro 3) build you network and Your brand. 24