The document summarizes the results of audience feedback the student received for their media studies projects. They surveyed 10 students ages 15-20 (5 boys and 5 girls) who watched their music video and reviewed other materials. Results from the questionnaire showed that most girls enjoyed and related to the narrative theme, while only 30% of boys did. Both genders felt the digital pack and advert matched the video well. Most boys enjoyed performance shots but some girls preferred the "brand image". A bar chart showed 3 of 5 boys enjoyed the products overall, so the student learned they need to attract both genders more equally. The student concluded their target of girls aged 15-20 was accurate but the products don't attract both genders and they
This is my customer questionnaire. From this I have been able to establish my target audience and the particular conventions that will actually appeal to them. I will need to follow these when producing my three products.
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'what have you learned from you audience feedback?'- Sabrina Roach
1. What have you learned from your
audience feedback?
• After finishing all my 3 products for my A2 Media Studies, I needed to collect audience
feedback to confirm my strengths, limitations and how my products intrigued my audience.
• So, to collect this I chose to use 5 boys and 5 girls within the ages of 15-20 years old. I gave
them a sheet of the typical conventions for my chosen music genre ‘House’ and asked them
to watch my music video and look at my digipack and advert and then answer a
questionnaire I made.
• Then, to conclude and show my results I placed it in a pie and bar chart to outline what I have
learned from my audience feedback.
I am researching through videos with the same genre as
my song to help me with my ideas for my music video.
Typical conventions for house music is:
1. Many dancers, particular girls which appeals to
males
2. Represents the party life.
3. However, some house songs similar to my song have
a story line in their music videos such as 'Avicii-
Addicted to you'.
4. Also, it is rare to see the artists in the video.
5. Includes a lot of mid-shots and close ups of artists
face
6. My Questionnaire Results
From my questionnaire handed out to my audience I got many results of how my music video and
my ancillary tasks came across to my focus group.
For example, from the questionnaire I can see that:
Percentage %
Boys
(15-20
years
old)
• Only 30% of boys enjoyed my narrative
based music video as they feel it didn’t
“relate to both genders”.
• But, 70% of girls within my focus group
loved the narrative based theme as “they
can relate to the brand image” created.
Percentage %
Boys
Girls
• 100% of boys and 100% of the
girls within my focus group ticked
‘yes’ when answering the
question of ‘do you think my digi-
pack and advert combine well
with the music video?’ portraying
the consistency within my 3
products.
Percentage %
Boys
Girls
• Also, 100% of the boys enjoyed
the performance shots like DJ
shots as it “links well with the
party theme” and portrays it
well to entertain
• But only 60% of girls enjoyed
shots like DJ shots as they said
they liked the “brand image”
more as they can relate to the
artist.
7. My Results
0
0.5
1
1.5
2
2.5
Boys Girls
15-16 years old
17-18 years old
19-20 years old
Howmanyenjoymediaproducts
Gender
Overall, this bar chart shows that only 3 out of 5 boys enjoyed my media products. This result did not
entirely shock me as my target audience was mainly focused towards girls, but through this feedback
I can see that I should have focused on attracting both genders, especially to boys within the 17-18
years old range as none of them enjoyed my media products because they feel it was “more of a
feminine song and does not attract” them, by focusing more on both genders it really would increase
my range when selling my products.
But, I was very pleased that all the girls within my focus group enjoyed my media products as it was
focused towards girls within that fairly broad age group and shows my products successfully
attracted all of them.
8. Conclusion
• Through this research I have found out that choosing my target audience as mainly
girls between 15-20 years old was correct as all the girls that joined in the research
loved my 3 products. Even though, some boys did think my products were good,
they have shown that my products don’t attract both genders equally and what I
should do to persuade the male perspective to enjoy my products.
• Also, I found out through my questionnaire that my products link well together
and my video and ancillary tasks synergise well together, which heightens my
audiences attention and link to many typical conventions within my genre of
modern ‘house’ music.
DigiPack Music Video Advert
