The document summarizes the results of a questionnaire given to a sample of 20 people between the ages of 14-17 to help inform decisions about a new music magazine. Key findings include: - The majority of the target audience belongs to social class C1 based on household income. - Pop music was most popular among females, leading to the decision to target the magazine towards females. - 75% of respondents thought there was a gap in the market for a new music magazine. - Based on willingness to spend and purchase frequency, the magazine will be priced at £1.50 and released weekly.

1. QUESTIONNAIRE
RESULTS

2. Age
I asked the following questions to a sample of 20 people within my 14-17 target
audience. I will be using their feedback to help me make decisions as to the
appearance and content of my music magazine.

3. What is the occupation of the chief income earner in your household?
Based on their income, my results show that the majority of my audience belong to the
C1 social class. Gaining this information was important in order for me to make
decisions as to the price of the magazine.

4. What is your favourite genre of music?
My results showed that pop music appeals to a predominantly female audience as
90% of the girls asked chose this as their preference compared to only 30% of boys.
For this reason I have chosen to produce a pop magazine targeted at females as it
appears to be the most mainstream genre within my target audience.

5. Do you buy music magazines?
This data supports my decision to produce a female targeted magazine. With 70% of
girls already purchasing music magazines this shows that they dominate the current
readership with boys being the minority at only 30%.

6. Do you think there is a gap in the market for a new music magazine?
Although half of my sample claim to already buy music magazines, over 75% still think
there is a gap in the market for a new one. These results are useful as it’s important to
know that there’s an audience open to the idea of a new magazine who will form the
readership once it is published.

7. How often would you buy a music magazine?
50% of the people asked said that they would rather purchase a magazine each week
instead of every fortnight or month.

8. How much would you be willing to spend?
From my results it’s clear that my young audience most likely can’t afford to regularly
spend more than £2.50 on a magazine. This helped me come to the decision to
produce a weekly publication at the affordable price of £1.50.

9. Which title do you prefer?
The title is something which heavily needed the opinion of my target audience as it’s
the first thing they’ll read when the magazine is picked up. My results show that with
more than 50% of the vote, ‘Turn It Up’ was deemed to be the most popular.

10. What features do you most like to see in magazines?
The audience were asked to chose the two features they most like to see. Interviews
was the most popular with celebrity gossip and tour dates equally a popular second
choice. Celebrity Gossip was the feature predominantly chosen by the female
members of the sample, for this reason it will be more heavily focused on in order to
attract my target audience.

11. Who are your 3 favourite artists/bands?
This data was collected from the females who chose pop music as their preference.
The question was not multiple choice however my results show that a select few pop
artists are clearly the most popular. Olly Murs and One Direction gained the most
votes with Rihanna and Katy Perry closely following. This knowledge will help me to
know what kinds of artists to include in my magazine in order to gain readership from
my target audience.