The document summarizes audience feedback received on a student's media products, which included a music video, digipack, and advert. A focus group of 10 boys and 10 girls aged 15-20 watched the music video and reviewed the products. Questionnaire results showed that while all girls enjoyed the products, only 70% of boys did, as it was more focused on appealing to females. Specifically, the narrative did not relate to both genders and DJ shots only interested 60% of girls. However, both genders felt the products were consistent in theme. The student learned they need to attract both male and female audiences.

1. What have you learned from your
audience feedback?
• After finishing all my 3 products for my A2 Media Studies, I needed to collect audience
feedback to confirm my strengths, limitations and how my products intrigued my audience.
• So, to collect this I chose to use 10 boys and 10 girls within the ages of 15-20 years old for my
Focus Group. I gave them a sheet of the typical conventions for my chosen music genre
‘House’ and asked them to watch my music video and look at my digipack and advert and
then answer a questionnaire I made.
• Then, to conclude and show my results I placed it in a pie and bar chart to outline what I have
learned from my audience feedback.
Before my audience gave me feedback I gave them a
sheet with the key conventions of my genre to help them
answer my questionnaire. The typical conventions for
house music are:
1. Many dancers, particular girls which appeals to
males
2. Represents the party life.
3. However, some house songs similar to my song have
a story line in their music videos such as 'Avicii-
Addicted to you'.
4. Also, it is rare to see the artists in the video.
5. Includes a lot of mid-shots and close ups of artists
face

2. Evidence to show my audience watching my music video

3. Questionnaire for audience feedback

4. Audience answering my questionnaire

6. My Questionnaire Results
From my questionnaire handed out to my audience I got many results of how my music video and
my ancillary tasks came across to my focus group.
For example, from the questionnaire I can see that:
Percentage %
Boys
(15-20
years
old)
• Only 30% of boys enjoyed my narrative
based music video as they feel it didn’t
“relate to both genders”.
• But, 70% of girls within my focus group
loved the narrative based theme as “they
can relate to the brand image” created.
Percentage %
Boys
Girls
• 100% of boys and 100% of the
girls within my focus group ticked
‘yes’ when answering the
question of ‘do you think my digi-
pack and advert combine well
with the music video?’ portraying
the consistency within my 3
products.
Percentage %
Boys
Girls
• Also, 100% of the boys enjoyed
the performance shots like DJ
shots as it “links well with the
party theme” and portrays it
well to entertain
• But only 60% of girls enjoyed
shots like DJ shots as they said
they liked the “brand image”
more as they can relate to the
artist.

7. My Results
0
1
2
3
4
5
Boys Girls
15-16 years old
17-18 years old
19-20 years old
Howmanyenjoymediaproducts
Gender
Overall, this bar chart shows that only 7 out of 10 boys between 15-20 years old enjoyed my media
products. This result did not entirely shock me as my target audience was mainly focused towards
girls, but through this feedback I can see that I should have focused on attracting both genders,
especially to boys within the 17-18 years old range as none of them enjoyed my media products
because they feel it was “more of a feminine song and does not attract” them, by focusing more on
both genders it really would increase my range when selling my products.
But, I was very pleased that all the girls within my focus group enjoyed my media products as it was
focused towards girls within that fairly broad age group and shows my products successfully
attracted all of them.

8. Strengths and Weaknesses found from Feedback
Strengths of my products from my Focus
Group
Weaknesses of my products from my Focus
Group
The consistency of theme between the 3
products
The storyline gets quite random nearer the
end of the music video
The genre and tune of music Does not attract both genders- due to the
pink colour scheme and emotional video
The editing (cutting on the beat) Locations weren’t extremely professional
The effects used to portray the mood
e.g. black and white = sadness
Not enough features which link to the
convention of ‘partying’
Great quality photos for ancillary tasks
The DJ shots as it relates to the party theme
of the genre
Good brand image as it relates to most girls
Through the strengths and weaknesses collected from my focus group feedback it has
helped me understand what I did well and what I need to improve if I make a music video
again.

9. Conclusion
• Through this research I have found out that choosing my target audience as mainly girls
between 15-20 years old was correct as all the girls that joined in the research loved my 3
products. Even though, some boys did think my products were good, they have shown that
my products don’t attract both genders equally and what I should do to persuade the male
perspective to enjoy my products.
• Also, I found out through my questionnaire that my products link well together and my video
and ancillary tasks synergise well together, which heightens my audiences attention and link
to many typical conventions within my genre of modern ‘house’ music.
• Additionally, during my production work I received feedback from my teacher and my media
studies class. This feedback helped me consider the changes I needed to make within my 3
products so it could be successful within the time I had to complete it, for example my media
class looked at my products and wrote what they thought on a feedback sheet (shown earlier
on, on my blogger page) and my teacher constantly gave me feedback through post-it notes
and watching me whilst I was filming etc.
DigiPack Music Video Advert