The document discusses seven key lessons for B2B marketers from design-driven innovation:
1. Understand customers through empathy to gain insights.
2. Make data meaningful by connecting it to social value, innovation, and customer experiences.
3. Make the product the story or make a product for the story to create compelling experiences.
4. Create a convergent experience by bringing together different technologies, platforms, and media.
5. Fail fast through early prototyping and testing of ideas.
6. Simplify by removing unnecessary complexity and focusing on the essential.
7. Disrupt existing models rather than just interrupting them with new products or services.
Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.
UX STRAT USA 2019: Rina Tambo Jensen, Mozilla UX STRAT
This is a talk about how Mozilla, the open source browser company, through mixed research methods, defined a strategy for building open source communities at Mozilla. It will detail, how the team used data to prove the findings, coupled with ethnography to shine light on the why and how of those findings. The talk will do this by discussing the key insights and how these fueled recommendation and subsequent change in the organization. It will further outline the argument that the subsequent change achieved could only have been accomplished by a mixed method research approach.
Design Thinking Case Studies | In Their Own Words | IdeafarmsIdeafarms
Examples of how companies like Intuit, Citrix and others have used the human-centric approach of #DesignThinking for
- Testing and validating Business Models
- Employee Engagement
- Product Innovation and Development
- Internal Efficiencies
- Boosting Revenues
More Examples -
1. How Kaiser Solved the Problem of Hospital “Ghost Towns”
https://www.fastcodesign.com/90150616/how-kaiser-solved-the-problem-of-hospital-ghost-towns
2. How Pepsico, Godrej and Marico are 'designed to succeed
https://brandequity.economictimes.indiatimes.com/news/business-of-brands/how-pepsico-godrej-and-marico-are-designed-to-succeed/48719157
3. How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business
http://firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business/
4. Starbucks, “The Third Place”, and Creating the Ultimate Customer Experience
https://www.fastcompany.com/887990/starbucks-third-place-and-creating-ultimate-customer-experience
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project.
If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.
UX STRAT USA 2019: Rina Tambo Jensen, Mozilla UX STRAT
This is a talk about how Mozilla, the open source browser company, through mixed research methods, defined a strategy for building open source communities at Mozilla. It will detail, how the team used data to prove the findings, coupled with ethnography to shine light on the why and how of those findings. The talk will do this by discussing the key insights and how these fueled recommendation and subsequent change in the organization. It will further outline the argument that the subsequent change achieved could only have been accomplished by a mixed method research approach.
Design Thinking Case Studies | In Their Own Words | IdeafarmsIdeafarms
Examples of how companies like Intuit, Citrix and others have used the human-centric approach of #DesignThinking for
- Testing and validating Business Models
- Employee Engagement
- Product Innovation and Development
- Internal Efficiencies
- Boosting Revenues
More Examples -
1. How Kaiser Solved the Problem of Hospital “Ghost Towns”
https://www.fastcodesign.com/90150616/how-kaiser-solved-the-problem-of-hospital-ghost-towns
2. How Pepsico, Godrej and Marico are 'designed to succeed
https://brandequity.economictimes.indiatimes.com/news/business-of-brands/how-pepsico-godrej-and-marico-are-designed-to-succeed/48719157
3. How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business
http://firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business/
4. Starbucks, “The Third Place”, and Creating the Ultimate Customer Experience
https://www.fastcompany.com/887990/starbucks-third-place-and-creating-ultimate-customer-experience
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project.
If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
UX STRAT Europe 2017: Andrea Picchi: “Embedding Design Thinking At Sony To Ac...UX STRAT
UX STRAT Europe 2017 presentation by Andrea Picchi, Lead Experience Designer, Sony Mobile: “Embedding Design Thinking At Sony To Accomplish Business Strategy”
Design leader and UX/Design Ops author Marti Gold shares her best practices for creating a usable design system. That's a design system that PEOPLE WILL ACTUALLY USE. Without making it anyone's full time job to maintain.
Presented at Firecat First Friday, June 2021.
Firecat Studio hosts UX, Usabillity, Accessibility, Digital Marketing, Creative and like topics to further our mission of making the world better, one experience at a time.
https://firecatstudio.com
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
UX STRAT Online 2021 Presentation by Mike Kuniavsky, AccentureUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Niche Manufacturing, AI and Computational Design at Accenture Labs"
Mike Kuniavsky
Accenture: Technology R&D Senior Principal
Design-Thinking for Applications Development and Knowledge Management
Legal Tech Meets Human-Centered Design
Lee-Sean Huang and V. Mary Abraham
August 2016
This lecture focuses on providing an overview of the design thinking process. Students will apply this concept to building a business model around their entrepreneurial idea.
http://www.socialentrepreneurship.ca/aps1015h/
Design Thinking: Creativity Transforming the Customer ExperienceCuriosita, LLC
How to use Design Thinking as a process to explore problems and their context across organizational silos, involve end users, iterate with prototypes, validate understanding and deploy a solution. Additionally, how change management professionals worked collaboratively to strategize, plan and implement communication and training to ensure full adoption.
UX STRAT Online 2020: Ken Skistimas, FacebookUX STRAT
Launching facilitating the adoption of a new design is hard – it’s even harder at the scale of Facebook Ads and Business products on top of a famous “bottoms up culture”. Building a design system takes equal parts craft, collaboration, salesmanship, and determination. Learn how we got our new design language off the ground, what strategies we used to get buy-in from teams, how we validated and propagated it, and how we adapted to speed bumps and curveballs along the way to a successful launch in unpredictable times.
Trello is known to tens of millions of users around the world as an intuitive and even fun tool for managing personal and work projects. Its origin as a digital analogy for Post-its made kanban project management understandable to a broad demographic and they pride themselves on maintaining Trello’s simplicity, even as they seek to make it a more powerful tool for teams of all sizes. Listen to Trello's origin story and learn how they've since codified Trello's DNA into a set of design principles and employ those principles alongside quantitative data in product development.
Kandis O'Brien- Productized Masterclasses.pptxProductized
1. How to Redesign Your Organization for Innovation Delivery is hard and staying aligned is even harder especially as companies scale.
2.Methods of design and vision sprints In order to co-create more adaptive and resilient organizations, you will learn tactics on how to use certain methods with focus on companies and discuss effective collaboration.
3. Faster decision making in vision sprints In this Masterclass, you will learn how to achieve shared goals and improve ways of working and amplify your teams’ ability.
4. Tools to help you Organizations are constantly evolving human networks. To shape their direction and momentum, leaders must address: the five essential dimensions of organizational design and Balancing Alignment and Autonomy.
5. And many more strategies Squads? Tribes? Two Pizza Pies? Come learn how to design the right operating model for your company’s context and culture.
Design Thinking and the Business Model Canvas for the Mobile EconomySerge Van Oudenhove
Présentation sur Le Design Thinking and the Business Model Canvas for the Mobile Economyréalisé dans le cadre de StartLab de Solvay Entrepreneurs. http://startlab.solvayentrepreneurs.be/
Building The Design-Driven OrganizationJosh Levine
Congratulations, executives are finally saying “design is important.” So where, exactly, do you start? Two culture game-changers will share insights on how to make design part of your organization by making it part of your culture. In a fast-paced discussion, you’ll learn about the three critical programs you need to build a culture of design and drive your organization forward.
Accelerate Experience Design via Design-driven innovation and User-centred de...Diane Shen
Accelerate Experience Design via Design-driven innovation and User-centred design approach
Contact me via diane.shen@gmail.com / Twitter @dianeshen / http://dianeshen.com
UX STRAT Europe 2017: Andrea Picchi: “Embedding Design Thinking At Sony To Ac...UX STRAT
UX STRAT Europe 2017 presentation by Andrea Picchi, Lead Experience Designer, Sony Mobile: “Embedding Design Thinking At Sony To Accomplish Business Strategy”
Design leader and UX/Design Ops author Marti Gold shares her best practices for creating a usable design system. That's a design system that PEOPLE WILL ACTUALLY USE. Without making it anyone's full time job to maintain.
Presented at Firecat First Friday, June 2021.
Firecat Studio hosts UX, Usabillity, Accessibility, Digital Marketing, Creative and like topics to further our mission of making the world better, one experience at a time.
https://firecatstudio.com
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
UX STRAT Online 2021 Presentation by Mike Kuniavsky, AccentureUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Niche Manufacturing, AI and Computational Design at Accenture Labs"
Mike Kuniavsky
Accenture: Technology R&D Senior Principal
Design-Thinking for Applications Development and Knowledge Management
Legal Tech Meets Human-Centered Design
Lee-Sean Huang and V. Mary Abraham
August 2016
This lecture focuses on providing an overview of the design thinking process. Students will apply this concept to building a business model around their entrepreneurial idea.
http://www.socialentrepreneurship.ca/aps1015h/
Design Thinking: Creativity Transforming the Customer ExperienceCuriosita, LLC
How to use Design Thinking as a process to explore problems and their context across organizational silos, involve end users, iterate with prototypes, validate understanding and deploy a solution. Additionally, how change management professionals worked collaboratively to strategize, plan and implement communication and training to ensure full adoption.
UX STRAT Online 2020: Ken Skistimas, FacebookUX STRAT
Launching facilitating the adoption of a new design is hard – it’s even harder at the scale of Facebook Ads and Business products on top of a famous “bottoms up culture”. Building a design system takes equal parts craft, collaboration, salesmanship, and determination. Learn how we got our new design language off the ground, what strategies we used to get buy-in from teams, how we validated and propagated it, and how we adapted to speed bumps and curveballs along the way to a successful launch in unpredictable times.
Trello is known to tens of millions of users around the world as an intuitive and even fun tool for managing personal and work projects. Its origin as a digital analogy for Post-its made kanban project management understandable to a broad demographic and they pride themselves on maintaining Trello’s simplicity, even as they seek to make it a more powerful tool for teams of all sizes. Listen to Trello's origin story and learn how they've since codified Trello's DNA into a set of design principles and employ those principles alongside quantitative data in product development.
Kandis O'Brien- Productized Masterclasses.pptxProductized
1. How to Redesign Your Organization for Innovation Delivery is hard and staying aligned is even harder especially as companies scale.
2.Methods of design and vision sprints In order to co-create more adaptive and resilient organizations, you will learn tactics on how to use certain methods with focus on companies and discuss effective collaboration.
3. Faster decision making in vision sprints In this Masterclass, you will learn how to achieve shared goals and improve ways of working and amplify your teams’ ability.
4. Tools to help you Organizations are constantly evolving human networks. To shape their direction and momentum, leaders must address: the five essential dimensions of organizational design and Balancing Alignment and Autonomy.
5. And many more strategies Squads? Tribes? Two Pizza Pies? Come learn how to design the right operating model for your company’s context and culture.
Design Thinking and the Business Model Canvas for the Mobile EconomySerge Van Oudenhove
Présentation sur Le Design Thinking and the Business Model Canvas for the Mobile Economyréalisé dans le cadre de StartLab de Solvay Entrepreneurs. http://startlab.solvayentrepreneurs.be/
Building The Design-Driven OrganizationJosh Levine
Congratulations, executives are finally saying “design is important.” So where, exactly, do you start? Two culture game-changers will share insights on how to make design part of your organization by making it part of your culture. In a fast-paced discussion, you’ll learn about the three critical programs you need to build a culture of design and drive your organization forward.
Accelerate Experience Design via Design-driven innovation and User-centred de...Diane Shen
Accelerate Experience Design via Design-driven innovation and User-centred design approach
Contact me via diane.shen@gmail.com / Twitter @dianeshen / http://dianeshen.com
Two models of design-driven innovation - UX AustraliaSteve Baty
The drive for innovation in products and services and a culture of ‘fail early; fail often’ has bred a desire for very early prototypes. This approach lends itself to an entire industry tackling a problem or for the venture capitalists funding them. It can be broadly characterised as hypothesis-led. It is much less appropriate or advantageous for an individual project team within an established industry attempting to reinvent an existing product/service category. For these teams, an insight-led approach in which multiple concepts are developed in parallel is more appropriate.
This presentation will give an introduction to each of these two dominant models of design-driven innovation. It will look at the advantages and disadvantages of each; and look at the issue of localised optimal solutions and what this means for innovation.
DOWNLOAD THE FULL PLAYBOOK: bit.ly/playb2b
The desired outcome dictates your strategy; this is true in any game or competition.
But the tactics that win differ depending on your environment, allies, competition, the rules of the game, and the tools at your disposal.
The same is true in B2B marketing, and this is your ultimate playbook.
Get your copy of The B2B Marketing Playbook, and learn how to plan a collaborative B2B marketing strategy, create impactful, consistent, persona-driven content, distribute marketing content to your internal and external channels, optimize your marketing strategy based on data-driven insights.
Grab yours today! bit.ly/playb2b
The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
MacroLIQ - Liquid Bio Manure - Why every farmer and every crop in India needs it - Tomorrow's Technology - Today - that's what we call Smart Farming...!
This TREE DIAGRAM is one of the finest visual tools for illustrating priorities, production flows, objectives, and decision-making processes in your business. Relevant information is gathered and visually organized in a tree-like branching diagram.
Slides for in-depth explanation and discussion of details are included as well.
All slides are easily customized using PowerPoint - colors, shapes, text, titles and more are under your control. Customized icons are included, to add visual impact and speed information relay.
The Turkish “Pharmaceuticals Track and Trace System” (generally abbreviated as ITS) defines the infrastructure constructed to track and trace all units belonging to each pharmaceutical product in Turkey. ITS is an application of the infrastructure that is known as “Track & Trace” in the literature.Datamatrix code is used instead of formerly used barcode to ensure the uniqueness of the units. Every single step and action of the unit in the supply chain is gathered by web services to provide the traceability.
Marketing Process Diagram - one of the components from the ROI of Social Media, designed to take marketers to the next level in measurable marketing in traditional and social media
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M).
So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue.
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
Darwin - Innovation Strategy & Design Studio - Background & Offerings -Darwin
Darwin is a 21st century product innovation studio. We help organizations survive and thrive by creating delightful products and services for the digital age.
Drop us a line: hello@darwin.studio
The 50-plus population in the United States consists of close to 100 million consumers. Between now and 2030, this demographic will expand by over 34%. Additionally, by 2030 roughly 1 in 5 Americans will be 65 years of age and older, for a total of 72 million seniors.
In general, we are living longer and with more health complications. Even so, most of us want nothing more than to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
This presentation explores the transformative impact that great design and emerging technologies will have on creating sustainable, supportive, and connected communities for the aging population and those who care for them.
Understanding human motivation_in_the_age_of_connected_machinesfrog
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.
As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.
Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurshipfrog
What is the expanding role of design in entrepreneurship? What is the interplay between them? David Sherwin, an Interaction Design Director at frog, shares his personal take on this subject from a designer's point of view, with principles you can use to drive sustainable growth and beneficial cultural change within your businesses, as well as approaches for creating valuable new products, services and business models with your customers and communities. This talk was delivered on March 5 at Think Big Partners in Kansas City as part of Kansas City Design Week 2014.
SXSW: Designing Smart Objects for Emotional Peoplefrog
Wearable technology, smart meters, and networked devices have generated an environment of abundant digital chatter. It’s now socially acceptable to compete with your FuelBand, send a text to your thermostat, and argue with Siri. Our eagerness to communicate with objects as we would a friend points to a new criterion for designing intelligent products. We want our technology to be smart, but also deeply personal. This presentation outlines the opportunities and risks associated with designing smart objects for emotional people. Through stories of emerging products and experimental research endeavors, it highlights the fine line designers must walk between enhancing the emotional intelligence of individuals, and replacing it.
Data is the fuel of the connected world, and aspects like value, trust, transparency and ultimately ownership have been a continuous source for debate. As our technical capabilities and our comfort with and within the connected world evolves, so does the conversation about our habits and practices around customer data. As a product strategy and design company that has been leading the industry for more than four decades, I believe that frog is in a good position to reflect forward.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
Is This Progress? More Meaning in Our Digital Lifefrog
VP of Creative Paul Pugh moderated the panel "Is This Progress? More Meaning in Our Digital Life" at SXSW Interactive 2013.
IT advances have created a mass transformation comparable to the Renaissance and the Industrial Revolution. As we use digital tools to create new connections and experiences, what is the impact on our analog realities? Consider:
1. The collective memory of our online activities far exceeds our human capacity to remember; we struggle with information overload and privacy concerns instead of treasuring our digital legacy.
2. News is omnipresent yet more compartmentalized than ever, as we invent siloes to absorb the deluge of information. We traded newspapers for online news feeds, but are we better informed, or more myopic?
3. Both human relationships and physical artifacts are decamping for the cloud. Is a Facebook friend truly nurturing? Is digital music as interesting as a hard-earned vinyl collection?
frog Interaction Designer Jennifer Dunnam explores the farmers’ market, technology, and the future urban environment. Presented at the Food, the City, and Innovation Conference in Austin, Texas.
The next big disruption in lifelong learning will be by design. We are innately trained and poised to have a global impact on how other people can survive and thrive, whether they are designers or not. In this talk from AIGA Seattle's Into the Woods 2012 conference, David Sherwin points out opportunities and shares tools he's gathered to encourage people to be better critical thinkers and problem solvers, using the activity areas of the Collective Action Toolkit as a frame (which at the time was still a work in progress).
Yes, it’s already that transitional time when our current year ends and another begins, and today and tomorrow are quickly changing hands. Rather than look back at significant trends of the past 366 days (2012 was a leap year, remember?), we asked a wide variety of technologists, designers, and strategists across frog’s studios around the world to take a look to the future. The near future, that is. “Near” in that 2013 is not only upon us, but also “near” in that these technologies are highly feasible, commercially viable, and are bubbling up to the surface of the global zeitgeist. We believe you’ll be hearing a lot more about these trends within the next 12 months, and possibly be experiencing them in some form, too.
Here's our second annual list of Tech Trend predictions for the coming year. There are 20 individual forecasts and, new for 2013, we've also related each prediction to larger waves in business, culture, and innovation.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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What B2B Marketers Can Learn from Design-Driven Innovation
1. +
What B2B Marketers Can Learn
From Design-Driven Innovation
The Great Indian B2B Marketing Summit, Bangalore, December 3, 2010
Tim Leberecht
2. We are a global innovation firm.
We help the world‘s leading companies create and bring to market meaningful products, services,
and experiences. Our cross-disciplinary process reveals valuable consumer and market insights
and delivers lasting, humanizing solutions across multiple technologies, platforms, and media.
- 40 years‘ experience in developing breakthrough products and services
- More than 3,000 products and services for more than 300 of the Fortune 500 companies
- Won more than 100 industry awards (CES Innovation, IDEA, and others)
- Our clients (in 2009) were:
50 of Millward Brown World‘s Top 100 Brands; 24 of BusinessWeek‘s Top 50 Innovative Companies;
16 of Fast Company‘s Top 50 Innovative Companies
2
4. +
Innovation and Design Technology and Outsourcing
+ More than 40 years experience in designing + Deep communication domain expertise
groundbreaking products and services for + Excellence in software engineering
Fortune 500 companies + Global delivery combining local presence in
+ Widely recognized industry thought leader mature markets with low-cost regional delivery centers
+ Exec-level strategic consulting
+ End-to-end, integrated service for creating leading-edge innovations and
compelling user experiences – and bringing them successfully to market
+ A partnership between two premier names in creating technology-rich
innovative products and services
+ Bringing together 550 strategists and designers with 9,000 software
developers as one single team with a global delivery model
5. What we do
We help the world‘s leading companies create and bring to market
meaningful products, services, and experiences.
INSIGHT TECHNOLOGY INSPIRATION IMPACT
We discover market We leverage emerging We express opportunities in We create lasting brand equity
opportunities through deep technologies to define new rich, visual form to inspire and business impact across
insight and intuition. product concepts and and motivate organizations. multiple organizations, systems,
experiences. and technologies.
+
6. “Because the purpose of business is to
create a customer, the business enterprise
has two—and only two—basic functions:
marketing and innovation.‖
Peter Drucker
+
7. INNOVATION TRIGGERS
Margin Erosion ―We operate in a mature industry with a mature product portfolio and our
margins are beginning to disappear.‖
Internal Churn ―Our new ideas are stuck in the mud of internal planning and review
cycles.‖
Competition ―New competitors are moving into our space and we need to do
something to defend our market position.‖
Adjacent Markets ―We see opportunities in adjacent markets (new segments, geographies,
etc.) but we don‘t know where and how to start.‖
Mining IP ―We have so much IP but we cannot convert it into products that resonate
with consumers.‖
Time-to-Market ―Our linear product development process doesn‘t allow for nimbleness and
trial and error.‖
Customer Insight ―Our product ideas are driven by science and engineering but fail to
recognize latent or unarticulated customer needs.‖
Sustainability ―We got lucky once or twice. How do we repeat our market success year
after year?‖
+
8. INNOVATION TRIGGERS
Margin Erosion ―We operate in a mature industry with a mature product portfolio and our
margins are beginning to disappear.‖
Margin Erosion ―We operate in a mature industry with a mature product portfolio and our
margins are beginning to disappear.‖
Internal Churn
Internal Churn ―Our new ideas are stuck in the mud of internal planning and review
―Our new ideas are stuck in the mud of internal planning and review
cycles.‖
cycles.‖
Competition ―New competitors are moving into our space and we need to do
Competition ―New competitors are moving into our space and we need to do
something to defend our market position.‖
something to defend our market position.‖
Adjacent Markets ―We see opportunities in adjacent markets (new segments, geographies,
etc.) but we don‘t know where and how to start.‖
Adjacent Markets ―We see opportunities in adjacent markets (new segments, geographies,
etc.) but we don‘t know where and how to start.‖
Mining IP ―We have so much IP but we cannot convert it into products that resonate
Mining IP ―We have so much IP but we cannot convert it into products that resonate
with consumers.‖
with consumers.‖
Time-to-Market ―Our linear product development process doesn‘t allow for nimbleness and
Time-to-Market ―Our linear product development process doesn‘t allow for nimbleness and
trial and error.‖
trial and error.‖
Customer Insight ―Our product ideas are driven by science and engineering but fail to
Customer Insight recognize latent or unarticulated customer and engineering but fail to
―Our product ideas are driven by science needs.‖
recognize latent or unarticulated customer needs.‖
Sustainability ―We got lucky once or twice. How do we repeat our market success year
Sustainability ―We got lucky once or twice. How do we repeat our market success year
after year?‖
after year?‖
+
10. How do you find ways to create How do you really understand your
new value? customers and what they desire?
How do you bolster the efficiency
of your R&D investments?
How do you generate unique ideas?
How can you accelerate How do you gain insights into
time-to-market? trends that make an emerging
market tick?
How do you increase the
probability of a hit product?
How do you conceptualize
innovations that set the trends in the
How do you ensure design integrity? market, rather than follow them?
…and many questions on the way there
+
16. Design:
- Understands and changes behaviors
- Humanizes technology
- Creates simple solutions to complex problems
- Prototypes ideas
- Changes the meaning of things
+
24. All products and services will be SOCIAL
Where?
Social networks
What?
Social content
How?
Social publishing Social search
Social gaming Social shopping
What for?
Social impact Social currency
+
25. ―Open it up and it will design itself.‖
Norman Lewis
+ 25
26. “If I had asked people what
they wanted, they would
have said faster horses.”
- Henry Ford
28. Design Research acknowledges
that people are not masses of
statistics and bullet points, and
forms the foundation for our
process and insights.
People are living, breathing, feeling, adaptable beings.
We engage people so we can observe their behavior and
allow them to meaningfully convey their motivations.
33. Marketing with
Meaning
SMALL DRAMATIC SOCIAL CONVERSATIONAL PROVOCATIVE RESPONSIBLE
Micro Making sense Connecting Listening Making you think Doing good
Customizable Cohesion Community Empathy Disruption Political
Relevant Convergence Adaptive Divergence Socially responsible
Belonging
Actionable Morale Changing messages Deconstruction Eco-friendly
Eye-to-eye Consistency Identity Two-way Surprise Ethical
Direct Imagination Like-minded Let go of control Shock Human rights
Instant Entertainment Affinity Open Unexpected Values
Accessible Cultural relevance New people Respect Unlikely Family
Sharable Characters Flow Challenging Nation
Status
Atomized Suspense Topical status quo Common Good
Compassion Unique
Comedy Point-of-view Earth
Tragedy Fun Attention-grabbing
Identification Love Different
Friendship In your face
Hobbies
Fans
34. PURPOSE
[Aspiration]
MEANING
Internal OFFERING External
brandholders [Uniqueness, relevance, credibility] brandholders
Real-time conversations
Micro-content
Open collaboration
COMMUNITY
[Sociality]
57. How we do it
DISCOVER DESIGN DELIVER
RESEARCH BECOMES INSIGHT INSIGHTS BECOME IDEAS IDEAS BECOME REALITY
Through design research, market analysis, and We develop an informed design that will answer In order to guarantee the translation of idea to
strategic evaluations, we gain insight into a the challenge posed by the market that will be reality, all project details are specified,
company‘s brand identity, user base, existing useful, usable, desirable and technically feasible. documented, and delivered to the client, and
assets, and market opportunities. supplemented with full production support.
+
82. 1 Understand your customers (through empathy)
2 Make data meaningful
3 Make the product the story (or make a product for the story)
4 Create a convergent experience
5 Fail fast
6 Simplify
7 Disrupt (don‘t interrupt)!
83. Strives to keep bad things Strives to make good
from happening things happen.
+