The document discusses the importance of a structured marketing process for optimizing return on investment (ROI) in social media marketing. It highlights how marketers can leverage this process to articulate short and long-term benefits, justify budgets, and integrate traditional with social media to maximize value. Additionally, it emphasizes the ability to evaluate the impact of different investment levels on corporate success.

1. The ROI of Social Media: How to improve the return on your social marketing investmentMarketing Process Diagram1

2. The Marketing Process Diagram2The marketing process diagram helps marketers to build processes from which they can learn how to build great strategies, develop tactics supporting those strategies, measure their success, calculate their value to the organization based on what matters - ROI - and then improve their marketing actions to drive more value for the company.

3. The Marketing Process DiagramThe marketing process diagram helps marketers in four ways:What are the short & long term benefits from social media?Through continuous improvement a structured marketing process can lead to quantifiable short & long term benefits, especially in the highly dynamic social marketing arenaHow to justify it to the rest of the company?With ROI as a key component, marketers can use success metrics based on what is important to the company – ROI. This will help the company to understand how this oft misunderstand function delivers quantifiable results and allows marketers to justify their budgetsWhat is the synergy of traditional and social media?Because traditional and social media are highly dynamic and lend themselves to a fully integrated approach in order to reap the highest synergistic value, marketers must make certain they holistically consider all aspects of their traditional and social media investments.What if we wanted to double spending; halve the spend?Because the process diagram provides actionable insights on marketing strategy, tactics and success, the company can gauge the impact varying levels of investment will have on corporate success3

4. Where to Find Us4Steven Groves SGroves@SocialMarketingConversations.comGuy R. Powell GPowell@DemandROMI.comJerry DimosJDimos@LitmusGroup.comDemandROMIProve and improve your marketing effectiveness+1 404-816-4344www.DemandROMI.comSocial Marketing ConversationsROI-based social conversations+1 602-903-1010www.SocialMarketingConversations.comLitmus GroupTurning Strategy into Performance+65 6680 6550 www.LitmusGroup.comCommunity: ROIofSocialMedia.comFacebook: Facebook.com/ROIofSocialMediaTwitter: @ROISocialMedia #ROISM #ROMIScan for Guy Powell Contact InfoScan for Steven Groves Contact Info