HCD involves investigating social problems, analyzing knowledge, engaging users, and iterating solutions. It focuses on users to gain insights and learn about their needs in order to create positive impact. Design thinking is a human-centered method for creative problem solving and innovation that can drive the five biggest innovations this century: transportation, healthcare, collaboration, aging, and mainstreaming for disabilities.

2. HCD involves the investigation of social problems,
analysis of knowledge, engagement of users, and
prototyping or iteration of solutions.

3. Focus on USERS

4. If design traditionally is not human-centered, who
or what is it centered around?

5. Because…
• users provide crucial insights and incredible
learning
• we obtain higher understanding of users’ needs
• we should create positive impact

6. Design experiences matter
increasing customer needs

7. Design
is NOTabout
making a product pretty!

8. The 5
biggest innovation needed this
century!

9. 1. Transportation- Service Design at Helsinki airport

10. 2. Healthcare- The leave-taking experience, Cleveland Clinic

11. 3. Collaboration- Global Design Jams

12. 4. Aging- Longer crossing time for seniors, Singapore

13. 5. Mainstreaming- Physical or mental disabilities

14. DESIGN THINKING - human-centered
method for creative problem solving and innovation

15. Credits
• http://www.ssireview.org/blog/entry/what_is_design_if_not_human_centered
• http://continuuminnovation.com/the-five-biggest-innovations-needed-this-century/#.U9gFfYB_vgZ
• http://blog.ideorg.org/category/human-centered-design/
• http://continuuminnovation.com/purposeful-design/#.U9gGMYB_vgZ