The document discusses using design driven innovation to transform everyday products into experiences. It uses the example of transforming a coffee brewer from a utilitarian device into a coffee experience. The document advocates using human-centered design and design driven innovation to discover and fulfill unmet needs, and provides examples of how this approach could drive both incremental and radical changes to technologies like transportation and healthcare.

1. Design Driven Innovation
Turning a coffeebrewer into a coffee experience

2. Let’s use the old trusted coffeebrewer as
our starting point...

10. Now let’s look at the inflection point*
and the role of design driven innovation
* http://www.31v.nl/2010/02/designing-value-beyond-the-inflection-point/

16. Once you get the hang of it, it’s easy to
use the framework on more challenging
scenarios like...

17. Radical Change
Electric cars as
transportation
technology
mobility?
Incremental Change
Gasoline powered cars
as transportation
Incremental Change Radical Change
meaning

18. Radical Change
google health
technology
nutrition?
Incremental Change
docters
Incremental Change Radical Change
meaning

19. We need human centered design to
make everyday “things” more useful,
pleasurable and valuable.

20. We need design driven innovation to
discover and fulfill our unmet needs and
desires.

21. The beautiful coffee samples in these slides were kindly provided by:
http://www.flickr.com/photos/vegard/4731223378/
http://www.flickr.com/photos/teigan/219718003/
http://www.flickr.com/photos/pierofix/3094329703/