This document discusses different ways to segment consumer markets including geographic, demographic, behavioral, and psychographic segmentation. Geographic segmentation divides markets by countries, states, regions, and cities. Demographic segmentation considers age, gender, education, income, religion, and nationality. Psychographic segmentation divides consumers into groups based on similar psychological characteristics, values, and lifestyles including social class and lifestyle. Behavioral segmentation looks at occasions, benefits, user status, and usage rate.

1. Segmenting consumer market
Presented by:-
Neetu s satsangi

2. Segmenting consumer market
Geographic Demographic
Behavioral Psychographic

3. Geographic segmentation
Countries
States
Regions
Cities

6. Demographic segmentation
Age Gender Education
Income Religion Nationality

7. AGE

9. GENDER
MALE
pulsar
Pulsar

10. GENDER
Female

11. EDUCATION

12. INCOME

13. Psychographic
Social class
Lifestyle
Personality

14. Psychographic Segmentation
Divides a population into groups that
have similar psychological
characteristics, values, and lifestyles
Lifestyle: people’s decisions about how
to live their daily lives, including family,
job, social, and consumer activities

16. Behavioral
Occasions
Benefits
User
status
User rate

17. OCCASIONS

18. BENEFITS

19. Usage rate