Measuring & Evaluating Your DesignOps PracticeDave Malouf
This premiere version of this talk was given at WAQ in Quebec City on April 10, 2019.
It has a brief introduction to DesignOps and then goes into how to measure and understand value of designOps to the team and business.
UX STRAT Europe 2017: Andrea Picchi: “Embedding Design Thinking At Sony To Ac...UX STRAT
UX STRAT Europe 2017 presentation by Andrea Picchi, Lead Experience Designer, Sony Mobile: “Embedding Design Thinking At Sony To Accomplish Business Strategy”
Measuring & Evaluating Your DesignOps PracticeDave Malouf
This premiere version of this talk was given at WAQ in Quebec City on April 10, 2019.
It has a brief introduction to DesignOps and then goes into how to measure and understand value of designOps to the team and business.
UX STRAT Europe 2017: Andrea Picchi: “Embedding Design Thinking At Sony To Ac...UX STRAT
UX STRAT Europe 2017 presentation by Andrea Picchi, Lead Experience Designer, Sony Mobile: “Embedding Design Thinking At Sony To Accomplish Business Strategy”
Communicating the ROI of UX from The Enterprise to The Streets (JD Buckley at...Rosenfeld Media
JD Buckley: "Communicating the ROI of UX from The Enterprise to The Streets"
Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA
http://enterpriseux.net
Design leader and UX/Design Ops author Marti Gold shares her best practices for creating a usable design system. That's a design system that PEOPLE WILL ACTUALLY USE. Without making it anyone's full time job to maintain.
Presented at Firecat First Friday, June 2021.
Firecat Studio hosts UX, Usabillity, Accessibility, Digital Marketing, Creative and like topics to further our mission of making the world better, one experience at a time.
https://firecatstudio.com
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingTim Loo
This presentation is a shareable version of my workshop presentation from UX STRAT 2014, Boulder, Colorado.
In this workshop, we discussed the purpose of vision and roadmap in the experience strategy and the importance of working together with both business stakeholders and customers in the planning process. We covered practical definitions, skills and techniques:
- What is an experience vision?
- What are the ingredients for a great experience visions?
- Running visioning workshops with stakeholders
- Communicating experience vision through storytelling
- What is an experience roadmap?
- Creating a delivery roadmap
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
This is a condensation of InVisions DesignOps Handbook on https://www.designbetter.co/designops-handbook plus some additionel notes and quotes from podcasts and articles. These slides are put together in order to create a better overview of all the areas and focuses in DesignOps
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project.
If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Bu...inUse
In this talk, we’ll present five components that are vital if you want to generate value for your organization. Guess what? It’s all about UX. Wether you need to optimise an existing business, or innovate completely new solutions and offerings, great UX is what will make the difference. So join us - and put your business on the road to UX nirvana.
Communicating the ROI of UX from The Enterprise to The Streets (JD Buckley at...Rosenfeld Media
JD Buckley: "Communicating the ROI of UX from The Enterprise to The Streets"
Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA
http://enterpriseux.net
Design leader and UX/Design Ops author Marti Gold shares her best practices for creating a usable design system. That's a design system that PEOPLE WILL ACTUALLY USE. Without making it anyone's full time job to maintain.
Presented at Firecat First Friday, June 2021.
Firecat Studio hosts UX, Usabillity, Accessibility, Digital Marketing, Creative and like topics to further our mission of making the world better, one experience at a time.
https://firecatstudio.com
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingTim Loo
This presentation is a shareable version of my workshop presentation from UX STRAT 2014, Boulder, Colorado.
In this workshop, we discussed the purpose of vision and roadmap in the experience strategy and the importance of working together with both business stakeholders and customers in the planning process. We covered practical definitions, skills and techniques:
- What is an experience vision?
- What are the ingredients for a great experience visions?
- Running visioning workshops with stakeholders
- Communicating experience vision through storytelling
- What is an experience roadmap?
- Creating a delivery roadmap
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
This is a condensation of InVisions DesignOps Handbook on https://www.designbetter.co/designops-handbook plus some additionel notes and quotes from podcasts and articles. These slides are put together in order to create a better overview of all the areas and focuses in DesignOps
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project.
If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
Ingrid Domingues and Johan Berndtsson - Great UX is Here (From Business to Bu...inUse
In this talk, we’ll present five components that are vital if you want to generate value for your organization. Guess what? It’s all about UX. Wether you need to optimise an existing business, or innovate completely new solutions and offerings, great UX is what will make the difference. So join us - and put your business on the road to UX nirvana.
At the HealthTech Summit 2016 in Lausanne, I shared a framework for evaluating investments based on design criteria, applied to the opportunity, product, and company.
[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations]
Organizations need strategic planning because the world changes constantly. It is foolhardy and unrealistic to assume that economic conditions, consumer needs and expectations, competition in the marketplace, or a host of other factors will remain the same for two, three or five years into the future.
Insights from strategy consultants such as McKinsey and Gartner have revealed that although strategic planning is a basic business practice, many organisations are struggling to make it work--the results often fail to meet expectations.
Moreover, our research and experience have found that most strategic planning processes are poorly conceptualised and poorly executed; the process is often not very creative, and it is tactical rather than strategic in nature; and the so-called strategic plan rarely impacts the day-to-day decisions made in the organization.
To be successful, a strategic planning process should provide a template against which all such decisions can be evaluated.
What this guide will focus is not so much on "strategy tools," but a step-by-step systematic approach to strategic planning. The strategic planning process presented consists of eight sequential steps to guide organizational leaders and key stakeholders to plan and create its future. The Eight Steps of Strategic Planning include:
- Step 1: Plan the Planning Process
- Step 2: Define Shared Values and Mission
- Step 3: Analyze the Current Organizational Profile
- Step 4: Create an Inspiring Vision
- Step 5: Compare Current to Envisioned Organization
- Step 6: Develop Strategies, Objectives and Plans
- Step 7: Execute Action Plans
- Step 8: Monitor Results and Make Improvements
This comprehensive Strategic Planning PPT training presentation provides a model for transforming organizations and contains seven ingredients that are necessary for such transformations; that is, the strategic planning:
- Is future focused
- Is leadership driven, not leader driven
- Provides for a high level of organizational involvement
- Produces a plan that is widely understood and accepted
- Produces a plan that is comprehensive and detailed
- Is a model that can be rigorously applied
- Provides the energizing force to drive the transformation
As a process guide, the steps presented offer a unique and powerful approach to strategic planning. The steps and/or sub-steps may be adapted to suit the specific needs and desires of the organization.
LEARNING OBJECTIVES
1. Acquire knowledge on the key concepts and principles of strategic planning
2. Describe the eight-step strategic planning process and the key frameworks and tools
3. Define the key factors for successful strategic planning
CONTENTS
1. Key Concepts and Principles of Strategic Planning
2. Strategic Planning Process: The Eight-step Strategic Planning Model
3. Key Strategy Frameworks and Tools
4. Strategic Planning Best Practices
Inside Man: Architecting Experiences Within Large OrganizationsGerald Gant
Advice for overcoming the challenges presented by complex internal structures. Non-client facing projects are often a complicated battleground where multiple stakeholders fight over everything from budget, business strategy to page level designs. This presentation will feature examples from the "everyday" to edge cases experienced over my years as an in-house IA.
Lean Startup: It's Not Just Technology, Lives are at StakeKen Power
This is the slide deck from my keynote talk at the first Serbian ICT conference on Technology and Entrepreneurship, held Thursday November 22, 2012 in Belgrade.
For more notes, please see my corresponding Blog entry at http://systemagility.com/2012/11/22/lean-startup-and-lives/
I would love to hear your thoughts and feedback.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Practex Management Consulting is the first firm focusing on delivering soft skills programs in a simulation format converting the intangible into tangible delivered with the highest quality standards.
Product Managers come from a variety of backgrounds, bringing with them different skills, and unique thoughts about how to take ownership and manage a product. During this meetup, Kristen Waeber, Head of Design Innovation at Zoona, will talk about the different skills of product management that are key during different times in a product lifecycle and how a better self-understanding of what you love doing can make you even more valuable to your team and to the business.
2014 strategic execution conference ensuring tangible business outcomes thr...Jon Hughes
Presentation from the 2014 Strategic Execution Conference in Santa Clara, CA, USA.
Covers: the changing nature of strategy; how successful strategic execution is; reasons for 22% of businesses losing $28M on $100m of spend on stategic execution projects, eight essential items to get right and how success in strategic executiob can be gamechanging.
Managing the Stakeholder Challenges of Agile TransformationsThomas Luke Jarocki
Upload of the August 19th presentation by Thomas Luke Jarocki of Emergence One International to the Silicon Valley Agile Trends and Leadership Event at the Visa Auditorium.
MGT 6302, Project Management Strategy and Tactics 1 .docxpauline234567
MGT 6302, Project Management Strategy and Tactics 1
:
1. Examine the relationship between project management and accomplishing organizational
strategic objectives.
1.1 Establish the difference between a project and a task.
1.2 Explain how projects are used to meet organizational goals.
5. Analyze the key tasks in the various phases of project management.
5.1 Determine the five phases of project management.
5.2 Discuss the key tasks that take place within a project and those responsible for the tasks.
Course/Unit
Learning Outcomes
Learning Activity
1.1
Unit Lesson
Part 1: Chapter 1
Part 1: Chapter 3
Article: “Modeling Organizational Project Management”
Unit I Project
1.2
Unit Lesson
Part 1: Chapter 1
Part 1: Chapter 3
Article: “Modeling Organizational Project Management”
Unit I Project
5.1
Unit Lesson
Part 1: Chapter 1
Part 1: Chapter 3
Article: “Modeling Organizational Project Management”
Unit I Project
5.2
Unit Lesson
Part 1: Chapter 1
Part 1: Chapter 3
Article: “Modeling Organizational Project Management”
Unit I Project
Required Unit Resources
Part 1: Chapter 1: Introduction
Part 1: Chapter 3: The Role of the Project Manager
In order to access the following resource, click the link below.
Müller, R., Drouin, N., & Sankaran, S. (2019). Modeling organizational project management. Project
Management Journal, 50(4), 499–513.
https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?dire
ct=true&db=bsu&AN=137619703&site=ehost-live&scope=site
UNIT I STUDY GUIDE
Project Management and
Strategic Objectives
https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=137619703&site=ehost-live&scope=site
MGT 6302, Project Management Strategy and Tactics 2
UNIT x STUDY GUIDE
Title
Unit Lesson
Introduction
Welcome to Unit I. This unit introduces project management and how project management is used to achieve
the organization’s strategic objectives and goals. Project management is not new and has been around for
hundreds of years. However, in recent years, project management has become more defined and focused on
specific principles, processes, tools, and techniques. All of these areas became known as the body of
knowledge (BOK), which is now used for project management. These traditional practices, along with new
and innovative practices, have taken project management to new levels in terms of what the BOK is able to
produce for the organization. Before tackling how project management can be used to meet the organization’s
goals, it is important to understand the difference between projects and tasks. Let’s get started.
Projects and Value Creation
Before any type of activity is started, it is essential for the organization to identify the activity as either a
project or a task. According to the Project Management Institute (PMI, 2017), a project is a temporary
endeavor und.
Application Design Thinking wrt Integration Architecture - Part I | MuleSoft ...MysoreMuleSoftMeetup
Application Design Thinking with respect to Integration Architecture - Part I | MuleSoft Mysore Meetup #31
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-application-design-thinking-with-respect-to-integration-architecture-part-i/
-What is Design Thinking & why is it important?
-What is the definition of a good design?
-What are different models of Design Thinking?
-Discussion on some real-life business use cases
Part 2 of the Application Design Thinking Series
https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-application-design-thinking-with-respect-to-integration-architecture-part-ii/
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/
Youtube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Robin Sinha:- https://www.linkedin.com/in/robin-sinha/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
As user experience evolves, new practices and techniques come into vogue. At the forefront of UX today are "Lean" and Agile UX methods and approaches.
"Lean UX" has become a buzz term that has grown out of the Lean Startup movement, which is based on the Lean philosophy of Steve Blank and Eric Ries (see Eric Ries' book, Lean Startup).
There's just one problem with Lean UX- what is it exactly, and how can it be implemented well? How does one approach "Lean" as an agency, a startup, a Fortune 100? It turns out there are a lot of interpretations of Lean UX in practice, and that a one-size-fits-all methodology may not be the answer.
This diverse of Lean UX forerunners and practitioners will attempt to address these thorny questions. Panelists will spend a few minutes defining Lean UX on their own terms, including how Lean UX is similar and/or diffferent from Agile UX. Thereafter, panelists will spend 10-15 minutes digging into the nitty-gritty implementation details of how they are practicing Lean UX on a day-day level for company and client projects.
Similar to A Roadmap for Maturing Design in the Enterprise (JJ Kercher at Enterprise UX 2018) (20)
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...Rosenfeld Media
Dianne Que: “Real Talk: Proving Value through a Scrappy Playbook”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Design is Not the Frosting on the Scaled Agile Layer Cake (Erin Hauber at Des...Rosenfeld Media
Erin Hauber: “Design is Not the Frosting on the Scaled Agile Layer Cake”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Setting the Table for Dynamic Change (Jacqui Frey and Alison Rand at DesignOp...Rosenfeld Media
Jacqui Frey and Alison Rand: “Setting the Table for Dynamic Change”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Transforming Strategic Research Capacity through Democratization (Marjorie St...Rosenfeld Media
Marjorie Stainback and Kelsey Kingman: “Transforming Strategic Research Capacity through Democratization”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Lessons From the DesignOps Journey of the World’s Largest Travel Site (Eniola...Rosenfeld Media
Eniola Oluwole: “Lessons From the DesignOps Journey of the World’s Largest Travel Site”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
DesignOps in Wonderland (Carla Casariego and Sarah Spencer at DesignOps Summi...Rosenfeld Media
Carla Casariego and Sarah Spencer: “DesignOps in Wonderland”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Debunking the Myths of Cross-Disciplinary Collaboration (Alastair Simpson at ...Rosenfeld Media
Alastair Simpson: “Debunking the Myths of Cross-Disciplinary Collaboration”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Distributed Design Operations Management (Jilanna Wilson at DesignOps Summit ...Rosenfeld Media
Jilanna Wilson: “Distributed Design Operations Management”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Jazz Improvisation as a Model for Team Collaboration (Jim Kalbach at Enterpri...Rosenfeld Media
Jim Kalbach: "Jazz Improvisation as a Model for Team Collaboration"
Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA
http://www.enterpriseexperience.net
We’ve Never Done This Before (Nova Wehman-Brown and Ken Hoffmann at Enterpris...Rosenfeld Media
Nova Wehman-Brown and Ken Hoffmann: "We’ve Never Done This Before"
Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA
http://www.enterpriseexperience.net
How UX Research Hit It Big in Las Vegas (Melissa Schmidt and Adam Menter at E...Rosenfeld Media
Melissa Schmidt and Adam Menter: "How UX Research Hit It Big in Las Vegas"
Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA
http://www.enterpriseexperience.net
Enterprise UX Storytelling Sessions (Dan Willis et al. at Enterprise Experien...Rosenfeld Media
Dan Willis et al.: "Enterprise UX Storytelling Sessions"
Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA
http://www.enterpriseexperience.net
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
A Roadmap for Maturing Design in the Enterprise (JJ Kercher at Enterprise UX 2018)
1. A Roadmap for Maturing
Design in the Enterprise
J.J. Kercher
Head of Customer Experience, Real Estate
@jjkercher
2. @jjkercher
● About Me and Introduction to AppFolio
● The UX Maturity Model
● Climbing the Maturity Ladder
● Evolving the Maturity Model
Today’s
Agenda
@jjkercher
5. @jjkercher
AppFolio, Inc. was founded in 2006 with the mission to revolutionize
vertical industry businesses by providing great software and service.
Our easy-to-use, cloud-based software helps our customers more
effectively market, manage and grow their business.
About
AppFolio
16. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
UX
MATURITY
MODEL
@jjkercher
Version by Johan Berndtsson, 2014
17. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
UX
MATURITY
MODEL
@jjkercher
Version by Johan Berndtsson, 2014
18. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
UX
MATURITY
MODEL
@jjkercher
Version by Johan Berndtsson, 2014
19. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
ENGAGED
UX is one of the core tenets of the organization’s strategy
5
UX
MATURITY
MODEL
@jjkercher
Version by Johan Berndtsson, 2014
20. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
ENGAGED
UX is one of the core tenets of the organization’s strategy
5
EMBEDDED
UX is in the fabric of the organization, not discussed
separately6UX
MATURITY
MODEL
@jjkercher
Version by Johan Berndtsson, 2014
22. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
ENGAGED
UX is one of the core tenets of the organization’s strategy
5
EMBEDDED
UX is in the fabric of the organization, not discussed
separately
6UX
MATURITY
MODEL
@jjkercher
23. 10
Stage 2: Interested
General Landscape
Photo by Austin Schmid on Unsplash
✦ Design team disproportionate to engineers
✦ Often the design team of one
✦ UX is positioned as an advisory or consultant role
✦ Design is tactical and non-routine
26. @jjkercher
To maintain ease of use as a key competitive
advantage, AppFolio must integrate a deliberate user-
centered design practice (UX) into its development
practices.
Stage 2: Interested
Primary Challenge
29. @jjkercher
RELATIONSHIPS
Engineering Team
✦ Be inclusive
✦ Learn what drives them
✦ Tell meaningful stories
✦ Grow internal champions
DESIGN PRACTICE
Building Empathy
✦ Usability testing
✦ Collaborative whiteboarding
✦ Use familiar methods (user
flows and diagramming)
Stage 2: Interested
Investment Focus
@jjkercher
30. @jjkercher
RELATIONSHIPS
Engineering Team
✦ Be inclusive
✦ Learn what drives them
✦ Tell meaningful stories
✦ Grow internal champions
DESIGN PRACTICE
Building Empathy
✦ Usability testing
✦ Collaborative whiteboarding
✦ Use familiar methods (user
flows and diagramming)
THE TEAM
Learning
✦ Leader as individual
contributor
✦ Agile
✦ Research skills
Stage 2: Interested
Investment Focus
@jjkercher
31. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
ENGAGED
UX is one of the core tenets of the organization’s strategy
5
EMBEDDED
UX is in the fabric of the organization, not discussed
separately
6UX
MATURITY
MODEL
@jjkercher
32. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
ENGAGED
UX is one of the core tenets of the organization’s strategy
5
EMBEDDED
UX is in the fabric of the organization, not discussed
separately
6UX
MATURITY
MODEL
@jjkercher
33. 17
Stage 4: Committed
General Landscape
✦ Team growth to fill the designer to engineer and
product manager ratio gap
✦ Designers embedded on teams
✦ The need for UX specialization emerges
✦ Design mostly still tactical/solution oriented
Photo by JOHN TOWNER on Unsplash
38. @jjkercher
Delivering a consistently delightful user experience
across channels, workflows, and devices requires
cross-functional alignment and a shared
understanding of the user and business goals.
Stage 4: Committed
Primary Challenge
40. @jjkercher
RELATIONSHIPS
All Digital Experiences
✦ Engineering team - consistent
design matters
✦ Product management -
prioritizing design
✦ Adjacent experiences such as
help documentation
Stage 4: Committed
Investment Focus
@jjkercher
41. @jjkercher
RELATIONSHIPS
All Digital Experiences
✦ Engineering team - consistent
design matters
✦ Product management -
prioritizing design
✦ Adjacent experiences such as
help documentation
DESIGN PRACTICE
Evangelism
✦ Cross-functional design forum
✦ Battle picked: The Help Center
✦ Analog design systems
✦ Tools to share behavioral data
(i.e. web analytics)
Stage 4: Committed
Investment Focus
@jjkercher
42. @jjkercher
RELATIONSHIPS
All Digital Experiences
✦ Engineering team - consistent
design matters
✦ Product management -
prioritizing design
✦ Adjacent experiences such as
help documentation
DESIGN PRACTICE
Evangelism
✦ Cross-functional design forum
✦ Battle picked: The Help Center
✦ Analog design systems
✦ Tools to share behavioral data
(i.e. web analytics)
THE TEAM
Shared Knowledge
✦ Leader: Relationship building,
coaching, hiring, customer
evangelism
✦ Weekly standups
✦ Formalized design reviews
✦ Involve everyone in key
decisions (i.e. hiring)
Stage 4: Committed
Investment Focus
@jjkercher
43. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
ENGAGED
UX is one of the core tenets of the organization’s strategy
5
EMBEDDED
UX is in the fabric of the organization, not discussed
separately
6UX
MATURITY
MODEL
@jjkercher
44. @jjkercher
UNRECOGNIZED
UX is “not important”
1
INTERESTED
UX is important but receives little funding
2
INVESTED
UX is very important and formalized programs emerge
3
COMMITTED
UX is critical and executives are actively involved
4
ENGAGED
UX is one of the core tenets of the organization’s strategy
5
EMBEDDED
UX is in the fabric of the organization, not discussed
separately
6UX
MATURITY
MODEL
@jjkercher
45. 25
Stage 6: Embedded
General Landscape
✦ Mature product, growing in complexity
✦ Structured team growth with clear career paths
✦ Strong designer to product manager relationships
✦ Design and research consulting across the org
✦ UX informs product and business strategy
Ω
Photo by chuttersnap on Unsplash
48. @jjkercher
Feeding tactical UX insights into the business strategy
will reveal the best opportunities to increase
promoters while scaling APM effectively.
Stage 6: Embedded
Primary Challenge
50. @jjkercher
RELATIONSHIPS
Cross-Org
✦ Engineering team - outcome
over output
✦ Product management - UXR as
a method for needs vs. feature
discovery
✦ Outside-in thinking across all
customer-facing roles
Stage 6: Embedded
Investment Focus
@jjkercher
51. @jjkercher
RELATIONSHIPS
Cross-Org
✦ Engineering team - outcome
over output
✦ Product management - UXR as
a method for needs vs. feature
discovery
✦ Outside-in thinking across all
customer-facing roles
DESIGN PRACTICE
Strategic/Cross-Channel
✦ Design Systems
✦ UX as product owner
✦ Design Sprints
✦ Journey mapping
✦ Cross-department CX Council
Stage 6: Embedded
Investment Focus
@jjkercher
52. @jjkercher
RELATIONSHIPS
Cross-Org
✦ Engineering team - outcome
over output
✦ Product management - UXR as
a method for needs vs. feature
discovery
✦ Outside-in thinking across all
customer-facing roles
DESIGN PRACTICE
Strategic/Cross-Channel
✦ Design Systems
✦ UX as product owner
✦ Design Sprints
✦ Journey mapping
✦ Cross-department CX Council
THE TEAM
Career Growth
✦ Leader: Relationship building,
growing leadership bench,
service design
✦ Lead and Manager roles
✦ Career pathing
✦ Keep decision making flat
✦ Grow business acumen
Stage 6: Embedded
Investment Focus
@jjkercher
56. @jjkercher
Customer Experience Team Roles
PRODUCT
DESIGN
USER
RESEARCH
CUSTOMER
EXPERIENCE
Visual Design
User Experience Research
Recruiting/Ops Customer Insights
Service Design
Program Management
User Experience Design