Lenovo is the number 1 global PC maker but is still struggling to unlock its brand potential globally. A market survey found that while the brand has recognition among large businesses, it needs a more crystalline brand positioning to become globally renowned. Lenovo is undertaking a global customer segmentation exercise and interviews with internal and external stakeholders to define its brand DNA. The vice president will be involved in guiding the brand's personality, photography, and social media presence. Key challenges include differentiation from competitors as products have many similarities and avoiding a cluttered product range. Next steps include increasing brand popularity through more stores as in China, making India and other populous countries global marketing hubs, and attaching customers through superior service.

1. VAMSI KRISHAN
PGDM 2/1546

2. 1 987654 102 3
COMMUNICATION & STRATERGY
1
BRAND
LENOVO THE NUMBER 1 GLOBAL PC Maker
STILL STRUGGLING TO UNLOCK IT`s BRAND!!!

3. 432 87651 9 10
MARKET SURVEY:
The BRAND Has come across Large Business
but they need new consideration to make
The Master brand Globally Renowned.
NOW
WHAT

4. 4 103 87651
HOW TO
MOVE
AHEAD ?
92
Crystalline Brand Positionng.
Lenovo still in midst of Global Customer Segmentation
exercise And Series Of INTERNAL & EXTERNAL
Stakeholders interviews to Define Brand DNA.
Vice President himself would be involved in giving
Brand Personality, Photography Guidelines and even
Social Media to the maximum extent.

5. 2 3 4 87651 ENTRY INTO
HIGHER
SEGMENTS
9 10
 Great Focus on mobiles.
 Hook People Via Emotional Attributes.
 Improving Engineering Quality than all others.

6. 42 3 5 8761 9 10
KEY
CHALLENGES
Lots of Similarities between Products by all
Competitors.
How To Stand Alone in Market among 100`s Of
Brands.
Specific Product range to avoid things getting
Cluttered.

7. 42 3 6 8751 NEXT STEPS 9 10
Making Brand popular like in china where there are
More Lenovo Stores than Police stations.
Making Lenovo Global Marketing Hub In INDIA &
Other Populated Countries.
Attaching People By making Difference with Service.

8. THANKYOU