UX STRAT Europe 2017 presentation by Andrea Picchi, Lead Experience Designer, Sony Mobile: “Embedding Design Thinking At Sony To Accomplish Business Strategy”
AgileUX, Lean Start Up, Design Thinking and how it all aligns - dave landisDave Landis
The following slides are a brief excerpt from my talk on Lean UX in a CrossFunctional World. The focus was to help engineers understand how Design Thinking, Agile and Lean Start Up all beautifully align to create products/services that customers love.
Presentation given at August 2015's Ignition, the Decision Lens' internal speaking event.
A look at the value of design inside enterprise applications, specifically here at Decision Lens.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
How to convince business and IT to value design?
One of the biggest outcomes of the technology consumerization trend is how it has driven the importance of design. There’s no “waiting out” this trend – an unstoppable wave of interest in design centricity is hitting the business world, shifting the focus in product and service development from features to experience. But why? What is the real value of design? Why is it worth the investment?
AgileUX, Lean Start Up, Design Thinking and how it all aligns - dave landisDave Landis
The following slides are a brief excerpt from my talk on Lean UX in a CrossFunctional World. The focus was to help engineers understand how Design Thinking, Agile and Lean Start Up all beautifully align to create products/services that customers love.
Presentation given at August 2015's Ignition, the Decision Lens' internal speaking event.
A look at the value of design inside enterprise applications, specifically here at Decision Lens.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
How to convince business and IT to value design?
One of the biggest outcomes of the technology consumerization trend is how it has driven the importance of design. There’s no “waiting out” this trend – an unstoppable wave of interest in design centricity is hitting the business world, shifting the focus in product and service development from features to experience. But why? What is the real value of design? Why is it worth the investment?
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
How efficient is your design team?
Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency?
As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies.
Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation.
Because efficient design teams do not happen. They are designed.
Shaping and implementing a DesignOps functionMatt Gottschalk
Matt Gottschalk and Ben Franck, both UX & DesignOps Managers at Centrica, will share the journey they have been on since setting up their DesignOps function at the beginning of 2018. They will discuss the types of problems that come with managing and supporting a de-centralised design team of 40+ User Experience designers, how they defined the role and how having a design operations function enabled them to streamline processes and drive efficiency and consistency.
UX STRAT 2014: Jim Kalbach, "Applying 'Jobs to be Done' to UX Strategy"UX STRAT
A case study of how Turner Broadcasting approached creating a multichannel experience for March Madness Live that extended from Android and iPhones to iPads and desktops. The presentation will cover how the pillars of the cool project where implemented in the product, what worked and what did not work and how the UX design strategy set the team up for continued success.
The user-centered view of the interactions and experience led to the fulfillment of the business goals of improving the brand image which is expressed in the title of the presentation "March Madness is my BFF!" This is one of thousands of tweets expressing the joy fans felt while using the application.
Stanford: Leading Innovation and Growth in a Changing WorldIntuit Inc.
We’ve all heard it before: Change is the only constant.
The origins of that maxim can be traced back to about 500 B.C., but it certainly holds true in today’s world, especially in the tech and business landscape. So, how can tomorrow’s leaders prepare themselves to lead change and transform organizations in the future?
This presentation by Brad Smith, CEO of Intuit, shows how focusing on customer insight, building a culture of innovation and balancing key resources can fuel sustained growth in a changing world.
Since becoming CEO in January 2008, Smith has helped to transform Intuit from a desktop software giant with a stalling innovation engine to a connected services company with a vibrant innovation pipeline.
From Strategy to User Experience: Meeting Design is EverythingSocial Tables
Meeting design means different things to different people. Through interactive exercises, open discussion, and fast-paced mini-lectures, this experiential session will push participants to use strategic concepts and design best practices to produce better face-to-face experiences.
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
UX STRAT Europe 2017: Martin Kulessa: “Turning BMW into a Customer Oriented M...UX STRAT
UX STRAT Europe 2017 presentation by Martin Kulessa, Chief Customer Officer, NOW Mobility Services, BMW: “Turning BMW into a Customer Oriented Mobility Services Provider”
Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.
Identifying & Increasing your "Experience Quotient" (Patanjali Chary at Enter...Rosenfeld Media
Patanjali Chary: "Identifying & Increasing your 'Experience Quotient'"
Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA
http://enterpriseux.net
Keynote given on May 30 @ DesignOps Global Conference.
In the world of design and Design Operations, leaders struggle to create insight into the success level of their design teams so that appropriate resources can be attained.
The modern digital landscape transformed the way companies do business and the fundamental definition of sustainable business. The software is now the connective tissue of every product and service, and people increased affinity with technology redefined their experience standards and expectations.
This scenario has a bi-dimensional effect on organizations of all kinds.
Internally, this shift is quickly becoming a crucial operational challenge for businesses that require a complete rethinking of the way they organize and manage their work.
Externally, human-centricity has become a mandatory requirement to achieve success. Defining a business model around the continuous fulfillment of human needs is the only way to establish a sustainable business.
In this session, combining my experiences at Apple, Google, Samsung, Nokia, and Sony, we will introduce operational principles and present practical examples that can be implemented to establish a human-centered impact-oriented problem-solving practice, horizontally across any organization.
How to form an efficient team, how to architect a supportive workspace, how to define a productive process, but also how to manage team finance and how to connect multiple streams of work, are few examples of what will discuss in this session. The human-centered, impact-oriented, culture behind this paradigm has the ability to improve employees performance, increase customer satisfaction, and ultimately, increment business profitability and longevity.
The Evolution of Business Strategy: How to use Design Thinking to uncover hid...Andrea Picchi
Throughout most of history, business strategy has been shaped using a quantitative approach.
Today, in a world permeated by ubiquitous digital services, the most relevant aspect of a business's value is shaped by qualitative attributes.
In this scenario design thinking can help companies to uncover the intangible value hidden behind their products and help them to build long lasting customer relationships.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
How efficient is your design team?
Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency?
As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies.
Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation.
Because efficient design teams do not happen. They are designed.
Shaping and implementing a DesignOps functionMatt Gottschalk
Matt Gottschalk and Ben Franck, both UX & DesignOps Managers at Centrica, will share the journey they have been on since setting up their DesignOps function at the beginning of 2018. They will discuss the types of problems that come with managing and supporting a de-centralised design team of 40+ User Experience designers, how they defined the role and how having a design operations function enabled them to streamline processes and drive efficiency and consistency.
UX STRAT 2014: Jim Kalbach, "Applying 'Jobs to be Done' to UX Strategy"UX STRAT
A case study of how Turner Broadcasting approached creating a multichannel experience for March Madness Live that extended from Android and iPhones to iPads and desktops. The presentation will cover how the pillars of the cool project where implemented in the product, what worked and what did not work and how the UX design strategy set the team up for continued success.
The user-centered view of the interactions and experience led to the fulfillment of the business goals of improving the brand image which is expressed in the title of the presentation "March Madness is my BFF!" This is one of thousands of tweets expressing the joy fans felt while using the application.
Stanford: Leading Innovation and Growth in a Changing WorldIntuit Inc.
We’ve all heard it before: Change is the only constant.
The origins of that maxim can be traced back to about 500 B.C., but it certainly holds true in today’s world, especially in the tech and business landscape. So, how can tomorrow’s leaders prepare themselves to lead change and transform organizations in the future?
This presentation by Brad Smith, CEO of Intuit, shows how focusing on customer insight, building a culture of innovation and balancing key resources can fuel sustained growth in a changing world.
Since becoming CEO in January 2008, Smith has helped to transform Intuit from a desktop software giant with a stalling innovation engine to a connected services company with a vibrant innovation pipeline.
From Strategy to User Experience: Meeting Design is EverythingSocial Tables
Meeting design means different things to different people. Through interactive exercises, open discussion, and fast-paced mini-lectures, this experiential session will push participants to use strategic concepts and design best practices to produce better face-to-face experiences.
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
UX STRAT Europe 2017: Martin Kulessa: “Turning BMW into a Customer Oriented M...UX STRAT
UX STRAT Europe 2017 presentation by Martin Kulessa, Chief Customer Officer, NOW Mobility Services, BMW: “Turning BMW into a Customer Oriented Mobility Services Provider”
Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.
Identifying & Increasing your "Experience Quotient" (Patanjali Chary at Enter...Rosenfeld Media
Patanjali Chary: "Identifying & Increasing your 'Experience Quotient'"
Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA
http://enterpriseux.net
Keynote given on May 30 @ DesignOps Global Conference.
In the world of design and Design Operations, leaders struggle to create insight into the success level of their design teams so that appropriate resources can be attained.
The modern digital landscape transformed the way companies do business and the fundamental definition of sustainable business. The software is now the connective tissue of every product and service, and people increased affinity with technology redefined their experience standards and expectations.
This scenario has a bi-dimensional effect on organizations of all kinds.
Internally, this shift is quickly becoming a crucial operational challenge for businesses that require a complete rethinking of the way they organize and manage their work.
Externally, human-centricity has become a mandatory requirement to achieve success. Defining a business model around the continuous fulfillment of human needs is the only way to establish a sustainable business.
In this session, combining my experiences at Apple, Google, Samsung, Nokia, and Sony, we will introduce operational principles and present practical examples that can be implemented to establish a human-centered impact-oriented problem-solving practice, horizontally across any organization.
How to form an efficient team, how to architect a supportive workspace, how to define a productive process, but also how to manage team finance and how to connect multiple streams of work, are few examples of what will discuss in this session. The human-centered, impact-oriented, culture behind this paradigm has the ability to improve employees performance, increase customer satisfaction, and ultimately, increment business profitability and longevity.
The Evolution of Business Strategy: How to use Design Thinking to uncover hid...Andrea Picchi
Throughout most of history, business strategy has been shaped using a quantitative approach.
Today, in a world permeated by ubiquitous digital services, the most relevant aspect of a business's value is shaped by qualitative attributes.
In this scenario design thinking can help companies to uncover the intangible value hidden behind their products and help them to build long lasting customer relationships.
Desenvolvendo produtos com design thinking - Agile Brazil 2015Novatics
A palestra visa desmistificar o design thinking oferecendo um overview sobre o todo o processo criativo e operacional desse modelo. Vamos apresentar um possível fluxo de trabalho e um conjunto de ferramentas essenciais para auxiliar a equipe a entender ao máximo as necessidades do cliente e chegar a uma solução que seja viável financeiramente, tecnicamente e que realmente atenda o cliente.
How a Design-Driven Company can Multiply its Business ValueAndrea Picchi
Throughout most of history, companies and business strategies have been shaped around quantitative types of values like functional and financial. Together we will analyze the common steps behind the transformation strategy of companies like Apple, Google, Samsung, Nokia, and Sony, and how these companies were able to create and nurture a design-driven group capable of delivering a rich and meaningful experience with the ultimate goal of building a long-lasting relationship with their customers.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
NextStep Boston 2018 - Silky Smooth: How to Design Frictionless B2C Apps, bswiftOutSystems
Learn how a well-designed process at bswift produces well-designed, silky smooth apps. It starts with a vision, includes adventures in hi-fi, and involves users in every step. You’ll also hear why OutSystems is their platform of choice.
Application Design Thinking wrt Integration Architecture - Part I | MuleSoft ...MysoreMuleSoftMeetup
Application Design Thinking with respect to Integration Architecture - Part I | MuleSoft Mysore Meetup #31
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-application-design-thinking-with-respect-to-integration-architecture-part-i/
-What is Design Thinking & why is it important?
-What is the definition of a good design?
-What are different models of Design Thinking?
-Discussion on some real-life business use cases
Part 2 of the Application Design Thinking Series
https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-application-design-thinking-with-respect-to-integration-architecture-part-ii/
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/
Youtube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Robin Sinha:- https://www.linkedin.com/in/robin-sinha/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Design driven companies are outperforming their competition, but what does it mean to be design driven? Design driven companies are moving past just UX, UI and product and are using design thinking and design methods in everything from organization, to strategy, to sales operations. At Konrad+King we see the key to being design driven is to keep the customer involved in every decision. In this presentation we will talk about the things you can do to become a design-driven company and ways that you can bring the voice of the user in throughout the development process.
UX & Design Thinking for BI and Analytics ApplicationsJeff Hendrickson
I use this deck to kick off every Design Thinking workshop I do around the globe. It nicely sets up the workshop by introducing the core concepts and practices I teach in either two hour quick start sessions, or three day engagements with a customer.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
Turi McKinley UXID2014 Insights to Inspire InnovationUX Indonesia
Turi McKinley is a Participatory Design Director at frog, Inc.
At the UXID2014 conference, she talk about how to collect valuable insight and turn it into brilliant idea. Here is what she said about the seminar:
"Most businesses know they can't survive a competitive marketplace without connecting deeply with their customers and anticipating emerging needs and behaviors. While most business leaders rely on market research or quantitative reports, they often fail to pick up the key nuances of consumer behaviors that deem the success or failure of a product or service. In this keynote, Turi McKinley will show how to collect valuable first-hand, immersive insights and effectively use the data for generating ideas and concepts."
--
UXID is a User Experience community in Indonesia, consisting of enthusiasts from various disciplines of design, marketing, business, and technology, who are passionate about designing great experiences for people and business.
UXID holds regular meet ups and sharing sessions with Indonesia’s renowned UX practitioners and enthusiasts.
The community is organizing the first UXID conference on 6 November 2014 in Jakarta. During this inspiring full day event, participants will learn the best practices from international UX experts and local business leaders, and connect with other professionals from the industry and academia.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
According to McKinsey, companies that adopt design as part of business practices can be more resilient than others—continuing to innovate, analyze, and strategize to solve complex problems during trying times.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the Design Thinking approach. What's more, Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Based on the world-renowned Hasso Plattner Institute of Design (Stanford University) model, Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The Design Thinking framework consists of five modes or phases: Empathize, Define, Ideate, Prototype and Test. The framework is fully compatible with Lean and Six Sigma approaches.
This comprehensive Design Thinking PPT training presentation is tailored specifically for Design Thinking facilitators, trainers, professionals and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.
You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.
LEARNING OBJECTIVES
1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets, process, methods and tools in creative problem solving
3. Develop skills in applying Design Thinking mindsets and practices in problem solving
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Similar to UX STRAT Europe 2017: Andrea Picchi: “Embedding Design Thinking At Sony To Accomplish Business Strategy” (20)
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX STRAT Online 2021 Presentation by Gideon Simons, ZinierUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Progressive Design with AI"
Gideon Simons
Zinier: Senior Director of Product Design & User Research
UX STRAT Online 2021 Presentation by Mike Kuniavsky, AccentureUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Niche Manufacturing, AI and Computational Design at Accenture Labs"
Mike Kuniavsky
Accenture: Technology R&D Senior Principal
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
UX STRAT Online 2021 Presentation by Dr. Jofish Kaye, AnthemUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategy & Organization for AI & UX in Healthcare"
Dr. Jofish Kaye
Anthem: Senior Director of Interaction Design & AI
UX STRAT Online 2021 Presentation by Carol Smith, Carnegie Mellon UniversityUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Carol Smith
Carnegie Mellon: Sr. Research Scientist
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
UX STRAT Online 2021 Presentation by Paul-Jervis Heath, Modern HumanUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Finding a Compelling Value Proposition for Emerging Technologies"
Paul-Jervis Heath
Modern Human: Chief Creative Officer & Founding Partner
UX STRAT Online 2021 Presentation by Jos-Marien Jansen, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Jos-Marien Jansen
Philips: Sr. Design Researcher
UX STRAT Online 2021 Presentation by Adilakshmi Veerubhotla, IBMUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Tools to Get the Most from AI"
Adilakshmi Veerubhotla
IBM: UX Architect
UX STRAT Online 2021 Presentation by Nur Karadeniz, Publicis SapientUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Systemic Transformation"
Nur Karadeniz
Publicis Sapient: Group Director - Industry Head of Experience
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Uncertain Times as Drivers of Innovation"
Remko Vermeulen
Koa Health: VP of Product
UX STRAT Online 2021 Presentation by Maryna Razakhatskaya, ConsultantUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Framework for Spatial Immersive Experiences"
Maryna Razakhatskaya
Consultant: Creative Technologist
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Conversational AI at Microsoft: A Design Toolkit"
Josephine Scholtes
Microsoft: User Experience Consultant
UX STRAT Online 2021 Presentation by Sander Bogers, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Meaningful Human-AI Interactions"
Sander Bogers
Philips: Data-Enabled Design Consultant
UX STRAT Online 2021 Presentation by Veena Sonwalkar, frogUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Crowdsourcing & Outsourcing Research During the Pandemic
Veena Sonwalkar
frog: Assoc. Design Director
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Bridging the Gap Between Product Strategy & Execution"
Kévin Boezennec
Singapore Bank: Director of CX, Product, and Innovation
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
2. What does it mean
being a designer?
how can this definition extend your world?
www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
3. Design
is a human-centered mindset
www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
5. What does it mean
being design-driven?
how can we scale it across the organization?
www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
6. 3 dimensions
of design
DESIGN ENVIRONMENT
DESIGN
DOING
DESIGN
THINKING
Design-Driven Culture
C=f(P/E)
C = Culture
P = Persons
E = Environment
www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
7. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Deep and holistic human understanding
Visualization of new possibilities
Creation of a new activity system
3 components
of design
DESIGN
DOING
DESIGN
THINKING
DESIGN
ENVIRON.
8. DESIGN THINKING
DESIGN DOING
DESIGN ENVIRONMENT
Scaling design
across the organization
DESIGNER NOT-DESIGNER
NOT-DESIGNERNOT-DESIGNER
www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
. . . . .. .
9. www.andreapicchi.it - @andreapicchiHow a Design-Driven Company can Multiply its Business Value www.andreapicchi.it - @andreapicchiHow a Design-Driven Company can Multiply its Business Value
How do we put design
at the center of the company?
which strategy can we use to promote change across the organization?
10. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
PREPARE
THE CHANGE
COGNITIVE
PRECONDITIONS
SOCIAL
PRECONDITIONS
MEASURE
THE CHANGE
Change process
not a linear process but a logically structured program
11. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Large scale change
requires company-wise commitment
TOP-DOWN BOTTOM-UP
C-SUIT
DEPARTMENT
TEAM
INDIVIDUAL
13. Embedding Design Thinking at Sony to Achieve Business Strategy www.andreapicchi.it - @andreapicchi
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
Strategy
core elements
FRAMEWORK
RESPONSIBILITY
PRACTICE
NORMS
RULES
TOOLS
SKILLS
14. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Change process
not a linear process but a logically structured program
PREPARE
THE CHANGE
COGNITIVE
PRECONDITIONS
SOCIAL
PRECONDITIONS
MEASURE
THE CHANGE
15. Embedding Design Thinking at Sony to Achieve Business Strategy
Appoint a design advocate
to drive, protect and embodies the change
www.andreapicchi.it - @andreapicchi
“Quality of design
is everyone’s responsibility”
- Kazuo Hirai, CEO Sony Corporation
16. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Prepare the change
define the why, what, how
NORMS
RULES
TOOLS
SKILLS
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
1. Create a compelling story that exposes purpose and values.
2. Create a program and a roadmap for the change.
3. Make the change mandatory.
QUALITY OF DESIGN
IS EVERYONE’S RESPONSIBILITY
WEEKLY ITERATION
VALUES PURPOSE
17. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Prepare the change
align vision, goals, and objectives
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
• Use OKR to align company, department, team, and individual objectives.
• Don’t use OKR to evaluate performance!
VISION
ANNUAL
GOAL
QUARTERLY
OBJECTIVE
KEY RESULT 1
ANNUAL
GOAL
QUARTERLY
OBJECTIVE
QUARTERLY
OBJECTIVE
QUARTERLY
OBJECTIVE
KEY RESULT 1
KEY RESULT 1
KEY RESULT 1
KEY RESULT N
KEY RESULT N
KEY RESULT N
KEY RESULT N
NORMS
RULES
TOOLS
SKILLS
18. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Prepare the change
default to open
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
Share everything with everyone,
especially OKRs.
C-SUIT
DEPARTMENT
TEAM
INDIVIDUAL
EMPLOYEE
NORMS
RULES
TOOLS
SKILLS
19. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
PREPARE
THE CHANGE
COGNITIVE
PRECONDITIONS
SOCIAL
PRECONDITIONS
MEASURE
THE CHANGE
Set the cognitive preconditions
not a linear process but a logically structured program
20. Embedding Design Thinking at Sony to Achieve Business Strategy
Cognitive preconditions
reframe the roles
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“The limits of my language
are the limits of my mind”.
“All I know is what I have words for.”
- Ludwig Wittgenstein
21. MOBILE DEVELOPER
EXPERIENCE DEVELOPER
PRODUCT OWNER
EXPERIENCE PLANNER
UX OR UI DESIGNER
EXPERIENCE DESIGNER
www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
Cognitive preconditions
reframe the roles
. . . . . .
NORMS
RULES
TOOLS
SKILLS
22. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Cognitive preconditions
teach the required skills
AVERAGE RETENTION RATES
75%
95%
50%
30%
20%
10%
5%
Reading
Audio/Visual
Demonstration
Discussion
Practice
Teaching
Lecturing
How do we develop skills?
Passive
Teaching
Methods
Active
Teaching
Methods
Source: National Training Laboratories
23. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Cognitive preconditions
teach the required skills
• Create a mandatory 1-day design bootcamp.
• Create a certification program.
• Select a pilot project.
• Create an evangelist role.
REFLECTING
on the
experience
CONCEPTUALIZE
the
experience
DOING
a concrete
experience
TRYING
the learned
experience
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
NORMS
RULES
TOOLS
SKILLS
LEARNING
PROCESS
Source: Kolb, Argyris
24. www.andreapicchi.it - @andreapicchi
Cognitive preconditions
create a SWAT team
Use the SWAT team to:
• Solve problems outside the design team.
• Build trust horizontally across the company.
Embedding Design Thinking at Sony to Achieve Business Strategy
SWAT TEAM
MARKETING
HR
25. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
PREPARE
THE CHANGE
COGNITIVE
PRECONDITIONS
SOCIAL
PRECONDITIONS
MEASURE
THE CHANGE
Change process
not a linear process but a logically structured program
26. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
Cognitive preconditions
redefine the reward system
Are you rewarding individual or collective behavior?
COLLECTIVE
NORMS
RULES
TOOLS
SKILLS
INDIVIDUAL
27. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
TEAM USER
Are you rewarding delivery or positive feedback and learning?
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
RELEASE
FEEDBACK
Cognitive preconditions
redefine the reward system
NORMS
RULES
TOOLS
SKILLS
28. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
Cognitive preconditions
redefine the budget system
Are you allocating budget per year or problem to solve?
STAKEHOLDER(S) TEAM
LEARNING & RESULT
PROBLEM
PURPOSE
NORMS
RULES
TOOLS
SKILLS
29. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Cognitive preconditions
give decision-making autonomy to the team
STAKEHOLDER(S) TEAM
PROBLEM
PURPOSE
LEARNING & RESULT
Are you signing-off every step of the process?
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
NORMS
RULES
TOOLS
SKILLS
30. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Vertical thinking
individual activity
Horizontal thinking
collective activity
Social preconditions
create a safe independent ecosystem for the team
WHITEBOARD WALL
WHITEBOARD WALL
WHITEBOARDWALL
BOOKSHELFSTORAGE
DESKDESKDESKDESKDESK
DESKDESKDESKDESKDESK
WORKSPACE ROOM
MONITOR
DESIGN REQ WALL
BUSINESSREQWALL
TECHREQWALL
HUDDLE ROOM
LOUNGE ROOM
TABLE
DESIGN
DOING
DESIGN
THINKING
DESIGN
THINKING
THINKING
DOING
ENVIRON
DEPARTM
TEAM
INDIVID
C-SUIT
NORMS
RULES
TOOLS
SKILLS
31. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
PREPARE
THE CHANGE
COGNITIVE
PRECONDITIONS
SOCIAL
PRECONDITIONS
MEASURE
THE CHANGE
Change process
not a linear process but a logically structured program
32. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Measure change
quantify the adoption
Design adoption can’t be measured as a single concept and manifest itself
as a butterfly effect.
33. DEEP AND HOLISTIC HUMAN UNDERSTANDING
VISUALIZATION OF NEW POSSIBILITIES
CREATION OF A NEW ACTIVITY SYSTEM
www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
Measure change
quantify the adoption
Move from “operational” to “behavioral” metrics.
DESIGN THINKING DESIGN DOING DESIGN ENVIRONMENT
employee engagement
employee satisfaction
employee motivation
employee interruptions
time spent “doing”
number of prototypes per project
number of prototype per feature
number of concurrent prototypes
prototype-insight rate
time spent “thinking”
days without user interaction
number of users involved
number of problems reframed
number of hypothesis generated
employee trained, coaches trained, human-centered projects
34. www.andreapicchi.it - @andreapicchiEmbedding Design Thinking at Sony to Achieve Business Strategy
PREPARE
COGNITIVE
SOCIAL
MEASURE
Summary
not a linear process but a logically structured program
Expose purpose and values with a compelling story > Create a roadmap > Make it mandatory.
Align vision, goals, and objectives with OKRs > Default knowledge to open.
Reframe the roles > Teach the skills > Create a certification program.
Create an evangelist role > Create a SWAT team.
Reframe the reward system > Redefine the budget system > Give decision-making autonomy.
Create a safe and independent environment for “thinking” and “doing”.
Quantify the adoption with behavioral metrics.
Model all the 3 dimensions of design: thinking, doing, and environment.