frog Interaction Designer Jennifer Dunnam explores the farmers’ market, technology, and the future urban environment. Presented at the Food, the City, and Innovation Conference in Austin, Texas.
4. Ownership & Investment
crowd-sourced
project funding
new products
collective ownership and services
and shared risk for customers
What if the city owned the farm?
5. Location & Distribution
socially networked
customers request delivery customers
services and notifications
location location
products requests
events activities
vendors post daily events
mobile & responsive and product listings
network of vendors
What if the market followed the crowd?
6. Participation & Exchange
customers buy items directly
from their neighbor’s garden
I need more
carrots!
vendors add surplus
items to market sales
gardeners post
surplus items online
What if garden surplus could generate quick cash?