The document discusses the transition from visual design to user experience (UX) consulting. It notes that UX involves understanding the user experience beyond just the interface. To successfully make the transition, it recommends understanding UX methodology, the design thinking process, conducting user research, finding a mentor, and adopting a user-centered approach to design. The key is designing for users rather than just aesthetics or personal preferences.

1. From Visual Designer to UX Consultant
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
A progressive journey

2. A Note before we begin…
A little about me
Bachelor of Fine
Arts
(Applied Arts)
12 Years of
experience
UX Research
&
UX Design
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
This presentation is about - my perspective and experience about how
visual design/ graphic design contributes to overall User Experience (UX)
User Experience Design is a vast field
UX practitioners come from various educational backgrounds like – design, research,
psychology, behavioral science, sociology, anthropology, business analysis,
journalism, market research, technical writing and so on…
Disclaimer: All images and ideas used in this presentation are only to convey an idea or concept. The images/ ideas
are a property of respective photographers

3. Blah blah
blah blah…
Feel free to ask questions!

4. Our focus today…
Focus a little bit on differences in UI/ UX roles (Excluding
research)
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
What you can do NOW to understand the big picture of UX

5. Wrong!
So…
Visual Design = UI = UX right?
Visual Design, Typography, Layout, Color, Photography, Illustration, Animation, HTML, CSS…
It can be a starting point…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

6. Difference between UI and UX?
User Experience DesignUser Interface Design
• Experience• Interface
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
• Layout • How product feels

7. User
Experience
Design
Visual
Design
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

8. Examples of UX and UI at work…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

9. Good UI – Not so good UX
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

10. Good UX – Not so good UI
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

11. Great UX and UI
• Aesthetics
• Great interaction
design
• Great content,
consistent
language which
connects with
users (emotional
and personal)
• Great use of
photography,
imagery and
videos
• Personalized
experience
based on your
search

12. I think I want to be a
UX Designer…
That’s Cool!

13. I know all
design &
development
tools…!

14. I have
everything
expected from
a graphic
designer…
So…am I
ready?

15. Not yet!

16. Some handy tips to get you
started…

17. Think beyond tools…
Design & development tools will just let you
do the ‘HOW’ of UX Design and not touch on
the ‘WHY’

18. Understand the big picture
Great User Experience Design is a key
differentiator!
“I am just a Visual
Designer/ Graphic
Designer”
“I am just a UI
Developer/ Web
Designer”

19. Enlighten yourself
Know what you don’t know. Read read read…

20. Find a mentor
• Could be a friend, colleague
• Collaborate with entire team
• Read books and blogs,
• Read case studies
• Study best practices
• Know UX methodology
• Attend meetups
• Get formal training
• Do pro bono projects
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

21. Understand the design thinking process…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Construct a
point of view
based on user
needs and
insights
Build a
representation
of one or more
of your ideas
to show others
Learn about
the audience
for whom you
are designing
Brainstorm
and come up
with creative
solutions
Return to
your original
user group
and test your
ideas for
feedback

22. Know your users.
We think our users are like this…
This
is Me
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

23. BUT … this is how they ‘actually’ are!
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

24. Do this before every project you work on…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

25. Do not…
• Design for yourself OR
• Design for clients
• Design based ‘only’ on current trends
Instead…
• Adopt a user centered approach in every project.Design for
your users
• Design for usability, accessibility and aesthetics
• Most important: Design with the big picture in mind!
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

26. Great UX through great UI
Some examples of ‘AHA’…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

27. Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

29. Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com

30. Questions?
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Thank You!