The document discusses the importance of user experience (UX) in product design, emphasizing that it encompasses everything users encounter in their interactions with a product or company. It highlights the need for intelligent design that focuses on user needs, functionality, and aesthetic appeal, driving the evolution of UX in response to consumer expectations. Key principles include a holistic approach to design, the significance of interaction design, and the qualities of good design as outlined by Dieter Rams.

2. INTRODUCTION

3. What is UX ?

4. Anything users experience from their
interaction with a product.

5. What is a product ?

6. Anything users experience from their
interaction with the company is a
product of that company.
Consumer Products, Marketing, Customer Support . . .

7. Why does it matter ?

8. Evolution of UX

10. • The relationship between brands and people is
ever evolving.
• People are becoming more sophisticated and
demanding.
• Design is not optional: Intelligent design is the
ultimate accelerator.

15. These companies have UX as the main
driving force behind their products.

16. CREATING EXPERIENCES

17. The Essence
• It’s never just about aesthetics.
• Understand the product: Form follows Function.
• Focus on users.
• Great UX: Conveys brand purpose, Engages users,
Influences their behaviour.
First ask yourself: What is it for? How it works? What
it can do? Then think about how it should look like?
Focus on evoking a sensation. Understanding user’s
mindset is critical to user-centric design

18. Holistic Design
• Uniformity
• Discipline
• Completeness
There should be a sense of uniformity, discipline in
your design. Put things in an order. Parts of design
are interconnected and explicable only by reference
to the whole. So that it is understood in its entirety,
thus making the purpose obvious and it’s
experience grandeur.

19. Lean UXCreate your own theories.
Test them.
Observe and adapt.

20. Interaction Design
• Elevate utility.
• Performance matters.
• From clutter to clarity.
• Less is more.
• Intuitive trumps impressive.

21. • Progressive disclosure.
• Content trumps interface.
• Build it right.
• Make choices yourself.
• Visual trumps textual.

22. • Don’t please everyone.
• Design for zero case.
• Keep it consistent.
• Build so they never quit.

23. Dieter Rams on Good Design
• Is innovative.
• Makes a product useful.
• Is aesthetic.
• Makes a product understandable.
• Is unobtrusive.
• Is honest.
• Is long-lasting.
• Is thorough, down to the last
detail.
• Is environmentally friendly.
• Is minimal.
Good Design:

24. Examples

25. Nomad jukebox

26. Original iPod

27. Latest iPod

28. Normal pencil

29. Easy pencil

30. Google reader

31. Flipboard

32. ACTIVITY

33. Design a better UX
• Take a problem.
• Conceive a better user experience.
• Ideate, sketch or just draw the workings of it.

34. go and see for yourself
“genchi genbutsu”