This document provides guidance on deciding what to design for an interaction design project. It outlines a three step process: 1) discover through stakeholder interviews, researching the business online/in-person, using their products/services, and understanding competitors; 2) define the value for both the client/business and customers; 3) design through iteration. It emphasizes understanding the business goals such as revenue/brand-driven metrics. Assignments include reading, preparing stakeholder interview questions focused on business goals, and a group presentation on the competitive landscape.

1. Deciding What To Design
INTERACTION DESIGN | FEB. 9, 2016
WEEK 3

2. Last Week’s Assignments
&
Pain Point Presentations

4. WE GOT THE PROJECT!
But wait … how do we decide what to design?

7. 1. Discover
2. Define
3. Design (iterate)

8. Who are we
designing for?

9. 1. Value for the Client/Business
2. Value for the Customer

10. VALUE FOR
THE BUSINESS
VALUE FOR
CUSTOMERSWIN!

12. What does your business
(client) likely care about?

13. Revenue-driven: “I need 5 million units sold.”
Brand-driven: “I need 10 million Facebook likes.”
Value for the Business

14. 1. How do I understand
the business?

15. “There are great tools for managing your running and
other cardio activities, but not great tools for weight
lifters: saving exercises and routines, sharing them,
tracking them in the gym. We want to build a solution
for our customers and a network that allows them to do
this, and also features some social components.”

17. Conduct stakeholder interviews
Research the business online or visit their office/stores
Use their products and/or services
Understand the competitive landscape

18. Conduct stakeholder
interviews

19. Conduct Stakeholder
Interviews:
Goals, Constraints,
Metrics for Success

20. Research the
business online or
visit their office/stores

21. Use their products
and/or services

22. Competitive landscape
Example here
Another example here

25. 2. How do I understand
the customer?
(Who is the customer?)

28. Good Answers
(but we’ll talk about this
next week)

29. Assignments

30. 1. Readings

31. 2. Stakeholder Interview Prep
Prepare a list of questions for your client
(around 20 questions should be good).
Make sure to include detailed questions
about their business goals.

32. Competitive Analysis
Prepare a 10 minute group presentation
(to be presented next class) outlining the
"competitive landscape" of your product.
This might include market observations,
sources of inspiration, design likes/
dislikes, etc.