User Experience: An
Industry in Transition
       Always
Studio Archetype
Americans increasingly
 Method
access the internet in
 Yahoo!
different One™
 Capital  ways.
 Flickr
 Kosmix
 Adaptive Path
• A bit of history
• A definition of UX
• Teams
• 8 Principles
• Process
• Never stop asking
A brief history of UX
Software      Usability
Engineering   Engineering
                 (HCI)
Graphic    Software      Usability
Design    Engineering   Engineering
                           (HCI)
Graphic    Software      Usability
Design    Engineering   Engineering
                           (HCI)
Graphic    Software
Design    Engineering   Product
Waterfall Process
www
The web caused UX.
Graphic Designers
Developers
Anthropologists
Ethnographers
Marketers
Interaction Designers
Writers
Psychologists
Architects
Analysts
Researchers
UX! Who are we?
Information Designers
Interface Designers
User Interface
Designers
Human Interface
Designers
Information Architects
Brand & Identity
Architects
Brand & Information
Architects
Architects for the New
Economy™
Interaction Designers
User-centered
Designers
User Experience
Architects
User Experience
Architects
Designers
User Experience
Architects
Designers
Experience Designers!
Experience Designers
Design Thinking™
The Design Process™
Agile UX™
Lean UX™
You can’t make shit
with only designers.
What is UX right now?
User Experience: how
one feels about using a
product, system, or
service.
Demographics
Context
Motivations
Values
Feelings
Culture
Demographics
Context
Context
Motivations
So what’s measurable?
How’s this get back
into the experience?
What is UX Design?
Experience design (XD) is the practice of designing
products, processes, services, events, and environments
with a focus placed on the quality of the user experience
and culturally relevant solutions, with less emphasis
placed on increasing and improving functionality of the
design.[1] An emerging discipline, experience design
draws from many other disciplines including cognitive
psychology and perceptual psychology, linguistics,
cognitive science, architecture and environmental
design, haptics, hazard analysis, product design, theatre,
information design, information architecture,
ethnography, brand strategy, interaction design, service
design, storytelling, heuristics, technical communication
and design thinking.
User experience design (UXD) is a subset of the field of
experience design that pertains to the creation of the
architecture and interaction models that affect user
experience of a device or system. The scope of the field
is directed at affecting "all aspects of the user’s
interaction with the product: how it is perceived, learned,
and used."
Our definition:
Drawing on whatever
and whomever you
need to in order to
design and build
awesome products.
Teams
If everyone on the
team isn’t part of the
UX focus, you have a
problem.
Everyone needs at
least a cursory
understanding of what
other folks do.
Makers




Devs                   Designers




       “Strategists”
Makers




Devs                   Designers




       “Strategists”
Web+ Mobile

Retail space

Search Engine
8 PRINCIPLES

(There should be 9.)
Don’t get bogged down.
When making products
and services, strategy
and design are vapor
without execution.
12,972
Design doesn’t end
with a stack of
documents.
Get to “code” as soon
as possible.
Be in touch with your
audience.
Context over
consistency
Say “No.”

Often.
When it matters, fast
trumps beautiful.
Fast            Beautiful




       Sticky          AWESOME
Process
New           Major
         idea          Bug
Launch
                V.2            V.3
         Audience
         feedback     New
                      features
UXish questions
Who’s it for?
What would I want to
do first? And then?
What am I (or they)
trying to achieve?
Where are people
going to use this?
What do the business
stakeholders want out
of this?
In what ways are we
trying to change
someone’s (or a
group’s) behavior?
What can we remove?
Copywriting is design.
In what ways can we
improve the
copywriting?
How
In what ways can we
improve the
copywriting?
How can existing
solutions be improved?
Why do current options
suck so badly?
What’s the best tool for
this job?
UX is murky at best.
That’s ok.
@seabright
@gzahnd
@remotezygote

User Experience: An Industry (Always) in Transition