The document analyzes a flash mob event called "Chalkaboutit" organized to promote the Kingston Frontenacs hockey team. It reviews the performance of various social media channels used including Instagram, Pinterest, Doodle.ly, Foursquare, YouTube, SlideShare, Twitter and Facebook. It finds that the channels were not well integrated, follower counts were low, and traditional advertising was not leveraged. As a result, community awareness and event turnout were low, and the objectives of influencing the local community and generating Frontenacs buzz were not successfully achieved. Recommendations include longer lead times, central accounts, channel integration, influencer involvement and use of traditional media.
Third year marketing students planned a flash mob in downtown Kingston using chalk to promote the local hockey team, the Kingston Frontenacs. They used various social media channels like Twitter, Facebook, Instagram and YouTube to create buzz and engage the community around the event. Twitter was a key channel where they encouraged people to use the hashtag #chalkaboutit and retweet posts to gain more exposure. The students measured engagement through metrics like tweet volume and photos posted with the hashtag.
On November 27 2012, students from the Advertising IMC program at St. Lawrence College executed a flash mob that they had been planning for the better part of a month. Now, with the event finished, it's time to step back and see the results.
The document discusses the use of various social media channels to promote a flash mob event in Kingston, Ontario. It finds that channels like Pinterest, Doodley, and Google+ were not very successful due to low popularity or engagement. More effective channels were Facebook, Twitter, YouTube, Foursquare and Slideshare which generated likes, followers and views. However, all the social media accounts created for the event lacked sufficient time to build audiences. In the future, the document recommends starting social media promotion earlier to develop larger followings and create more interesting content to attract greater community participation in the flash mob.
The Kingston Frontenacs marketing team executed a "Flash Mob" social media campaign called "#ChalkAboutIt" to promote the team.
There were too many social media platforms used which made coordination difficult. In the future, the team should focus on 1-2 major platforms like Twitter and Facebook which reached their target audience best.
While some metrics like YouTube views were good, engagement was low on platforms like Instagram, Pinterest and Doodly which did not appeal to their target market. For future campaigns, the team recommends tighter planning, using traditional media, and giving students more creative control to boost involvement.
The document discusses various social media channels used to promote a hockey team's flash mob event, including their level of success. It found that YouTube, which received 147 views on uploaded videos, and Facebook, which gained 25 likes, were most successful due to cross-posting content. Other channels like Foursquare, Pinterest, and Doodle.ly saw little engagement due to a lack of followers. It recommends building a larger community, focusing promotion across fewer integrated channels like Facebook, Twitter, and YouTube, and holding the event earlier in a central location.
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
Third year marketing students planned a flash mob in downtown Kingston using chalk to promote the local hockey team, the Kingston Frontenacs. They used various social media channels like Twitter, Facebook, Instagram and YouTube to create buzz and engage the community around the event. Twitter was a key channel where they encouraged people to use the hashtag #chalkaboutit and retweet posts to gain more exposure. The students measured engagement through metrics like tweet volume and photos posted with the hashtag.
On November 27 2012, students from the Advertising IMC program at St. Lawrence College executed a flash mob that they had been planning for the better part of a month. Now, with the event finished, it's time to step back and see the results.
The document discusses the use of various social media channels to promote a flash mob event in Kingston, Ontario. It finds that channels like Pinterest, Doodley, and Google+ were not very successful due to low popularity or engagement. More effective channels were Facebook, Twitter, YouTube, Foursquare and Slideshare which generated likes, followers and views. However, all the social media accounts created for the event lacked sufficient time to build audiences. In the future, the document recommends starting social media promotion earlier to develop larger followings and create more interesting content to attract greater community participation in the flash mob.
The Kingston Frontenacs marketing team executed a "Flash Mob" social media campaign called "#ChalkAboutIt" to promote the team.
There were too many social media platforms used which made coordination difficult. In the future, the team should focus on 1-2 major platforms like Twitter and Facebook which reached their target audience best.
While some metrics like YouTube views were good, engagement was low on platforms like Instagram, Pinterest and Doodly which did not appeal to their target market. For future campaigns, the team recommends tighter planning, using traditional media, and giving students more creative control to boost involvement.
The document discusses various social media channels used to promote a hockey team's flash mob event, including their level of success. It found that YouTube, which received 147 views on uploaded videos, and Facebook, which gained 25 likes, were most successful due to cross-posting content. Other channels like Foursquare, Pinterest, and Doodle.ly saw little engagement due to a lack of followers. It recommends building a larger community, focusing promotion across fewer integrated channels like Facebook, Twitter, and YouTube, and holding the event earlier in a central location.
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
This document summarizes a presentation about engagement strategies on social media for nonprofits. It discusses theories of engagement like the ladder of engagement. It provides tips for designing engagement, like determining shareable content and participation opportunities. It also discusses barriers to engagement and provides examples of nonprofits that create engaging social media spaces. The presentation aims to help nonprofits understand how to use social media to meet engagement and organizational goals.
The document discusses strategies for using social media to promote an organization called Booklyn 2.0. It provides tips on creating different types of social media posts, developing an overall social media strategy, identifying organizational allies, and choosing between setting up a Facebook page or group to engage audiences.
Fans fuel media, but how fan-centric is your media? This presentation from consultant Nick DeMartino, looks at that question from the perspective of Theatrics.com, a cloud-based collaborative storytelling platform which he advises. The presentation shows how easy it is to create a Theatrics story or brand experience in which fans can directly engage.
This document provides an overview of several specialist social media platforms, including YouTube, Vine, and Vimeo. It discusses their main features and how they can be used both personally and professionally. Specifically, it notes that YouTube allows uploading of longer videos for sharing, Vine focuses on 6 second videos shared through a smartphone app, and Vimeo has a smaller community focused on higher quality uploads. The document encourages exploring these platforms to find content to share and provides tasks for engaging with the channels.
Week 10 the rise of the rest-google +, tumblrrskslides
Google+ allows journalists to link their profiles to get photo bylines on stories in search results, connecting readers to them. It also features Google Hangouts for video chats and live broadcasts, enabling engagement through interviews and question/answer sessions with readers. Tumblr is a platform well-suited for media like NPR to curate engaging content through reblogs and promote shows, while also expressing personality through blogs on topics of interest. It can complement traditional coverage by sharing others' content and building identity.
This document discusses the rise of fan-powered media and how audiences are now actively engaged with the content they consume. It argues we have entered an "Era of Fan-centric Media" where fans have the ability and desire to deeply engage with each other around TV shows and popular franchises through social networks and user-generated content. This level of engagement has transformed passive audiences into active communities that help drive discussion and shape narratives through unofficial sites and derivative works. It uses the example of The Walking Dead TV show to illustrate how fans can engage across official and unofficial sites to immerse themselves more fully in the story world.
Social media allows nonprofits to tell their stories and engage in dialogue. It is important to have a plan for social media that identifies goals, audience, content, and evaluation. Nonprofits should focus on compelling storytelling through various platforms like Facebook, blogs, Twitter, YouTube, and photos. Engaging the community and listening to stakeholders is key to having an authentic voice on social media.
The document outlines Whitestone's plan to improve their online presence and promote an upcoming film. Key elements included optimizing their website based on usability testing, launching a Facebook page and Twitter strategy to engage fans, live streaming film production to interact with fans, and developing a film promotion campaign site and launch. The results showed increased fan engagement and interactions across platforms. Whitestone's founder praised how the work helped take care of their brand and connect with fans.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Brittany Walker analyzed the use of various social media platforms to promote and document a flash mob event in Kingston. Instagram and Twitter were used most effectively with photos and updates shared through hashtags. However, not all platforms were fully utilized and some had very little engagement. In the future, the organizer recommends focusing efforts on a select few prominent platforms, building follower bases earlier, and better integrating traditional media.
This document analyzes the use of multiple social media channels to promote a community event called "ChalkAboutIt". It found that too many channels were used which diluted engagement. It also noted that more time was needed before the event to build an online community. Key successful channels included Instagram, Slideshare and Twitter for sharing photos and updates. However, channels like Facebook and Pinterest were underutilized. The document provides recommendations like focusing on fewer strategic channels, engaging influencers, and using traditional media to reach a wider audience.
Analyzing a promotion campaign from a Service BrandTạ Mạnh
Individual Assignment of Marketing Service Course At FPT University.
Author: Ta Van Manh
Analyzing the " thấy là yêu thương " campaign of Zalo Video Call.
The document discusses how the filmmaker's short film, poster, and review work together effectively to promote the film. It explains that the poster features the main character from the film to create a visual link between the two. Similarly, the still image in the review is meant to look like a screenshot from the film. This synergy between the promotional materials and film help engage the target audience and draw them in to watch the short film. Overall, the combination of these ancillary texts is deemed a success at promoting the film's genre, tone, and storyline without revealing too much of the plot.
This document provides an overview of the current social media landscape and strategies for maximizing engagement across multiple major platforms. It discusses how each platform operates and what drives engagement. Best practices are outlined for content, targeting, and consistency across Facebook, Twitter, Instagram, Pinterest, YouTube and Google+. The document also explores using assets consistently across platforms and trends for 2015, such as the growing importance of mobile, video and paid media due to declining organic reach.
This deck is from a recent training done for travel-related clients of Ogilvy PR Worldwide in Hong Kong. This is a "White Belt" level training in the Ogilvy Social Media Belts training system. Please give feedback on asiadigitalmap.com
Social media strategy involves targeting engaged audiences through quality, authentic content. It requires understanding who you want to reach, when to reach them, and who they may further spread your message to. The best platforms depend on your goals and audience. Social media can complement offline efforts like town halls, press events, and advocacy pushes. Emerging trends include mobile growth, expert curation, embedded actions, and game-like elements.
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Chad Warren presented on student engagement and blended learning. The presentation discussed methods for blended learning course design, communication types, and student engagement. It reviewed findings on how technologies like wikis and virtual learning environments can encourage student participation and engagement both in and out of class. The conclusion discussed implications and limitations of using blended learning to impact student involvement.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
This document summarizes a presentation about engagement strategies on social media for nonprofits. It discusses theories of engagement like the ladder of engagement. It provides tips for designing engagement, like determining shareable content and participation opportunities. It also discusses barriers to engagement and provides examples of nonprofits that create engaging social media spaces. The presentation aims to help nonprofits understand how to use social media to meet engagement and organizational goals.
The document discusses strategies for using social media to promote an organization called Booklyn 2.0. It provides tips on creating different types of social media posts, developing an overall social media strategy, identifying organizational allies, and choosing between setting up a Facebook page or group to engage audiences.
Fans fuel media, but how fan-centric is your media? This presentation from consultant Nick DeMartino, looks at that question from the perspective of Theatrics.com, a cloud-based collaborative storytelling platform which he advises. The presentation shows how easy it is to create a Theatrics story or brand experience in which fans can directly engage.
This document provides an overview of several specialist social media platforms, including YouTube, Vine, and Vimeo. It discusses their main features and how they can be used both personally and professionally. Specifically, it notes that YouTube allows uploading of longer videos for sharing, Vine focuses on 6 second videos shared through a smartphone app, and Vimeo has a smaller community focused on higher quality uploads. The document encourages exploring these platforms to find content to share and provides tasks for engaging with the channels.
Week 10 the rise of the rest-google +, tumblrrskslides
Google+ allows journalists to link their profiles to get photo bylines on stories in search results, connecting readers to them. It also features Google Hangouts for video chats and live broadcasts, enabling engagement through interviews and question/answer sessions with readers. Tumblr is a platform well-suited for media like NPR to curate engaging content through reblogs and promote shows, while also expressing personality through blogs on topics of interest. It can complement traditional coverage by sharing others' content and building identity.
This document discusses the rise of fan-powered media and how audiences are now actively engaged with the content they consume. It argues we have entered an "Era of Fan-centric Media" where fans have the ability and desire to deeply engage with each other around TV shows and popular franchises through social networks and user-generated content. This level of engagement has transformed passive audiences into active communities that help drive discussion and shape narratives through unofficial sites and derivative works. It uses the example of The Walking Dead TV show to illustrate how fans can engage across official and unofficial sites to immerse themselves more fully in the story world.
Social media allows nonprofits to tell their stories and engage in dialogue. It is important to have a plan for social media that identifies goals, audience, content, and evaluation. Nonprofits should focus on compelling storytelling through various platforms like Facebook, blogs, Twitter, YouTube, and photos. Engaging the community and listening to stakeholders is key to having an authentic voice on social media.
The document outlines Whitestone's plan to improve their online presence and promote an upcoming film. Key elements included optimizing their website based on usability testing, launching a Facebook page and Twitter strategy to engage fans, live streaming film production to interact with fans, and developing a film promotion campaign site and launch. The results showed increased fan engagement and interactions across platforms. Whitestone's founder praised how the work helped take care of their brand and connect with fans.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Brittany Walker analyzed the use of various social media platforms to promote and document a flash mob event in Kingston. Instagram and Twitter were used most effectively with photos and updates shared through hashtags. However, not all platforms were fully utilized and some had very little engagement. In the future, the organizer recommends focusing efforts on a select few prominent platforms, building follower bases earlier, and better integrating traditional media.
This document analyzes the use of multiple social media channels to promote a community event called "ChalkAboutIt". It found that too many channels were used which diluted engagement. It also noted that more time was needed before the event to build an online community. Key successful channels included Instagram, Slideshare and Twitter for sharing photos and updates. However, channels like Facebook and Pinterest were underutilized. The document provides recommendations like focusing on fewer strategic channels, engaging influencers, and using traditional media to reach a wider audience.
Analyzing a promotion campaign from a Service BrandTạ Mạnh
Individual Assignment of Marketing Service Course At FPT University.
Author: Ta Van Manh
Analyzing the " thấy là yêu thương " campaign of Zalo Video Call.
The document discusses how the filmmaker's short film, poster, and review work together effectively to promote the film. It explains that the poster features the main character from the film to create a visual link between the two. Similarly, the still image in the review is meant to look like a screenshot from the film. This synergy between the promotional materials and film help engage the target audience and draw them in to watch the short film. Overall, the combination of these ancillary texts is deemed a success at promoting the film's genre, tone, and storyline without revealing too much of the plot.
This document provides an overview of the current social media landscape and strategies for maximizing engagement across multiple major platforms. It discusses how each platform operates and what drives engagement. Best practices are outlined for content, targeting, and consistency across Facebook, Twitter, Instagram, Pinterest, YouTube and Google+. The document also explores using assets consistently across platforms and trends for 2015, such as the growing importance of mobile, video and paid media due to declining organic reach.
This deck is from a recent training done for travel-related clients of Ogilvy PR Worldwide in Hong Kong. This is a "White Belt" level training in the Ogilvy Social Media Belts training system. Please give feedback on asiadigitalmap.com
Social media strategy involves targeting engaged audiences through quality, authentic content. It requires understanding who you want to reach, when to reach them, and who they may further spread your message to. The best platforms depend on your goals and audience. Social media can complement offline efforts like town halls, press events, and advocacy pushes. Emerging trends include mobile growth, expert curation, embedded actions, and game-like elements.
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Chad Warren presented on student engagement and blended learning. The presentation discussed methods for blended learning course design, communication types, and student engagement. It reviewed findings on how technologies like wikis and virtual learning environments can encourage student participation and engagement both in and out of class. The conclusion discussed implications and limitations of using blended learning to impact student involvement.
The document discusses an agriculture products business unit that produces soybeans, wheat, corn, rice, sunflower, and canola. Soybeans make up 15% of total production, wheat 13%, and corn 5%. 85% of soybeans are used for crushing, 65% of wheat is exported, and 30% of corn is exported. The business unit has structures to support operators of the market, logistics specialists, export specialists, and a back office for administration. It operates crushing industries and uses the Port of Rio Grande for commercial operations.
The group brainstormed several potential topics for their video on "changing the world one step at a time" including peer pressure, no regrets, experiences, and finding yourself. They ultimately decided on exploring the theme of "finding yourself," which would allow them to create a detailed film examining how people discover their identity through different life situations. Some inspirations for this theme included Lion King, Breaking Bad, Magic Mike, and songs by Pink, Katy Perry, Drake, ACDC, and The Rolling Stones.
The COVID-19 pandemic has led many countries to implement vaccination programs to help bring the virus under control. While vaccines provide protection, they do not make the virus disappear completely. As a result, public health measures like masks and social distancing will still be needed for some time, even as more people are vaccinated, to prevent new outbreaks from emerging.
ISO 9000 and 9126 standards for quality are developed by the International Organization for Standardization (ISO), an international standards body with members from 164 countries. ISO was founded in 1947 and has published over 19,000 international standards covering technologies, businesses, agriculture, and other products and services. The perspective of quality aims to make industries more efficient and effective by reducing costs and barriers to trade while ensuring products and services are safe and reliable. Quality is defined as meeting requirements, so it is relative and a matter of degree according to ISO 9000. ISO 9126 further identifies six characteristics of software quality: functionality, reliability, usability, efficiency, maintainability, and portability.
Help retweet our tweets and use the hashtag. Post pictures to the hashtag.
What: Instagram
Why: To visually show the flash mob happening through pictures. To gain more interest in the event.
Audience: Hailey's personal Instagram followers (approx. 50)
General Strategy: Post pictures from the flash mob with the hashtag #chalkaboutit. Gain more followers by using relevant hashtags.
Content Examples:
- Get your chalk ready for tomorrow's flash mob! #chalkaboutit
- We'll see you downtown tomorrow! #chalkaboutit
- Where will you be drawing your K? #marketsquare #movietheatre #metrohub #chalkabout
This document discusses common problems with social media engagement and proposes ContentFry as a solution. It identifies issues like short-lived content, low interaction rates, difficulty targeting ads, and platform-specific storytelling rules. ContentFry aggregates, moderates and displays social content across channels, screens users and publishes approved posts. Examples show how it created social hubs and campaigns that increased website traffic, social followers and fan engagement for several brands.
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
How to Choose the Right Social Media Platform for Promoting the Event Anagha Dorlikar
Know through this PPT how you can target specific audiences on various social media platforms and make your event a success.
#SocialMediaPlatform #Facebook #Linkedin #Instagram #Twitter #Event #PromotesEvent #DigitalMarketingCompany #DigitalMarketing #OnlineMarketing #TargetedAudience #Event #OnlineBusinessPromotion #InstagramStory #ImageSharingPlatform #PaidMarketing
The document discusses the use of various social media platforms for promoting and documenting a flash mob event called #ChalkAboutIt. It found that Twitter and Facebook were most effective for spreading information, while platforms like Pinterest, Foursquare, and Doodle.ly had limited reach. It also noted that planning earlier and focusing content on 1-2 major channels could have improved engagement. Overall, the event was a learning experience about how to better integrate social media for a spontaneous live event.
The_Ultimate_Event_Plannig_Toolbox_e-bookShlomo Levy
The document provides a list of 100 tools for event organizers to consider using. It discusses social media platforms that can be used to engage attendees, including major networks like Facebook, Twitter, and LinkedIn. It also lists other types of platforms like blogging platforms, media sharing sites, and social bookmarking sites. The goal is to help event planners determine which tools will best help increase ticket sales, boost engagement, and save them time in planning their events. A checklist is also included to help organizers choose the right tool for each task.
This document provides guidance on building social media capacity for nonprofit organizations. It recommends starting with mapping social engagement by determining goals, metrics, and channels. The first step is to chart the course by selecting appropriate channels to communicate your mission and goals. Managing internal and external voices is also important. The document then covers various social media essentials and provides tips on digital storytelling, conversation, listening, integration, events, and benchmarks for success. Nonprofits are advised to dedicate 10-11 hours per week minimum for effective social media engagement.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
The document provides tips and strategies for optimizing and extending social reach on various social media platforms. It discusses utilizing insights on Facebook, using tools to identify ideal posting times on Twitter, and providing examples of creative social media marketing campaigns on Foursquare, Groupon, Tumblr, and YouTube. It also mentions emerging tools like Storify, Flickr, WordPress, wikis, RSS, social bookmarking, and several other platforms.
Digital pond conference: Social Media in 2013Laurence Borel
The document summarizes key developments in social media in 2012 and 2008 and discusses how Barack Obama's presidential campaigns utilized social media. Some of the main points discussed are:
1) In 2012, Obama had over 23 million Twitter followers and used new platforms like Instagram and Foursquare. He also did Google Hangouts and an AMA on Reddit.
2) In 2008, Obama utilized YouTube, MySpace, text messaging and his own social network to engage supporters during his first presidential campaign.
3) The document discusses how brands are still experimenting with newer platforms like Pinterest and Instagram to find what works best for engaging customers. It also covers topics like social media measurement, engagement and issues that can
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
The document discusses current trends in social media, including that Facebook is still dominant but Myspace and Twitter are declining, while LinkedIn is growing. It outlines new features for social media platforms like virtual currency on Facebook, improved profiles on Twitter, and subtitles and friend recommendations on YouTube. The document also provides examples of how companies are using social media for marketing, including a case study where a bakery engaged more customers through Facebook.
Event promotion through Facebook, Twitter, or LinkedIn can attract more attendees than any other form of promotion; making it crucial for all businesses to establish a Social Media presence for their event.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
SocialFish present Part 3 of a 3 part series on Social Networking for Events and Tradeshows. Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved from Day One.
The recording is available here: http://bit.ly/9GXswq
Morrismore is a Western Canadian alternative model agency that is launching a social media campaign to promote their upcoming "3 Rooms" event on April 15, 2012. They currently have some social media presence but it needs improvement. A strategic plan is outlined to expand their social networks like Facebook, Twitter, YouTube and introduce new ones like LinkedIn and StumbleUpon over short, mid, and long-term timelines leading up to the event. The plan aims to increase followers, engagement, and awareness of Morrismore and the event through contests, videos, redesigns and consistent posting across platforms.
The document discusses a CMOST campaign for a chalk flash mob event that was not as successful as intended. It analyzes what social media channels worked best (Facebook, Instagram, YouTube), what channels did not work (Pinterest, Doodly), and identifies mistakes like using too many channels, not planning far enough in advance, and not securing influencers to promote the event. Recommendations include starting promotion earlier, focusing efforts on fewer dominant channels, and involving a local sports team to gain more attention.
Similar to Kingston frontenacs flash mob analysis (20)
3. Instagram
1o followers on the Chalkaboutit instagram
account. Needed to have a better follower
base.
The instagram account was integrated with
twitter - had issues tweeting to the
@chalkaboutit twitter, would of been good to
integrate with more social channels.
Only one person could sign into the chalk
about it account on instagram - which
resulted in having to use personal account to
upload the pictures.
4. Pinterest
Needed more people to be following the board - Only had four followers
Posted photos to create interest
Posted teasers (Frontenac related pictures)
Wanted people to re pin to their personal boards.
5. Doodle.ly
Not enough doodles, only
four different doodlers
Could not add doodles to
Facebook page - only
appear on personal feeds
Determined to not be a
good platform for flash
mob
Best works if used with
several channels
6. Foursquare
It is good for metrics - allows
you to see who is at event
Should use with twitter
Issues because people didn’t
catch on to use it
Only six check-ins
7. Youtube Channel
185 total views on post event
video and 178 on pre event
video
Could of put more time into
the pre event video and
made it a couple weeks
before the event
8. Slide Share Channel
Slide show was made pre and post
event
Included directions of Flashmob and
summary of all channels
Issues with loading pictures which
prevented some from being uploaded.
Should of tested wifi hotspots.
Good to use for a flashmob
Over 60 views on both slideshows
9. Twitter Channel
Questions were being asked in person
instead of tweeting to the hashtag
Tweeted with both personal accounts
and used hashtag #chalkaboutit
Good tool for a flash mob
Start using handle earlier to build a
follower base
Retweeted all photos and posted pre
event and day of event
10. Facebook
25 likes
People should of shared the page more
with their friends so that more people
would of saw the Facebook page
Posted other channels stuff such as
Youtube Video, Doodly and Slide share
Good tool to build attention with maps
and pictures
Used to Curate other channels Content
11. Google +
32 guests, 1 confirmed going, 1 checked in
Used google hangout to visit each station
Used personal accounts to update about the event
Did not use ‘party mode’ with instant photo sharing to the
event which would of helped create awareness that the
hang out was happening.
12. CMOST(Cross media
optimization strategy)
Messaging - Communicate the detail of the event
timing- Details of the event happened several days prior to the event
community building- Attempted to create a event to create more
awareness for the Kingston Frontenacs
engagement: Attempted to engage followers with multiple channels
and various content types to create awareness of the flash mob
rewards- Tickets
13. CMOSt Summary
What was used?
What was not used?
What should of been used?
Missed Opportunities
14. What was used?
Multiple social Channels/platforms were used.
Different types of content: pictures, videos,
slideshows, status updates.
15. What was not used?
Channel integration through out all accounts
Traditional media was not used due to the fact
this was an all digital campaign - Use of
traditional campaign with the digital could of
helped increase awareness
16. What should of been
used?
Facebook event feature
Central accounts
Channel integration
Influences like the Kingston Frontenacs
Traditional media
17. What should of been
used?
Facebook event feature
Central accounts
Channel integration
Influences like the Kingston Frontenacs
Traditional media
19. CMOST: Improvements
If this wasn't an all digital flash mob, traditional media should of been added to help create awareness.
(Outdoor and print)
More time to build up followers would of brought more people from the community to the flashmob.
Facebook event would of been useful rather than just a Facebook page
No traditional was used - Outdoor advertising, print could of been helpful
If the accounts had time to build more followers more people from the community would of maybe showed up
for the flash mob
Facebook event could of allowed for us all to invite our friends to come to the event
Central accounts instead of personal accounts
Integrated all accounts together
Should of got the Frontenac players to come chalk about it
20. CMOST: Improvements
If this wasn't an all digital flash mob, traditional media should of been added to help create awareness.
(Outdoor and print)
More time to build up followers would of brought more people from the community to the flashmob.
Facebook event would of been useful rather than just a Facebook page
No traditional was used - Outdoor advertising, print could of been helpful
If the accounts had time to build more followers more people from the community would of maybe showed up
for the flash mob
Facebook event could of allowed for us all to invite our friends to come to the event
Central accounts instead of personal accounts
Integrated all accounts together
Should of got the Frontenac players to come chalk about it
21. Analytics - HITS
Doodle.ly = 8 drawings, 4 doodlers
Instagram (chalkaboutit)= 10 followers
Facebook= 25 likes
Twitter= 137 views
Pinterest = 4 followers
Youtube= 363 total views
Four square- 6 checks ins
Google Plus= 1 check in (32 invited, 1 confirmed)
Slide share = 120 views
22. Analytics OPSTA-ROI
OBJECTIVES: create awareness and buzz for the Kingston Frontenac, get people
from the community to participate in flashmob
PEOPLE: Capture the attention of Kingstonians and make an impact on the
community creating buzz for the Frontenacs
STRATEGY: Use a wide variety of channels and content to engage users
TECHNOLOGY: Use technology to help get our message across through several
social media platforms, uses mobile devices to post during event as well use tools
such as cameras and video cameras to document event
ACTION: A flash mob to create awareness for the Kingston Frontenacs. Chalk
about it - drawing K’s in three locations in the downtown area
23. Analytics Measuring ROI
No revenue
Brand awareness created for the Frontenac through the drawings and social
channels could result in community interested in going to a game
Life time value - Example
Average Frontenac customer comes 10x a year for 2 years
Ticket price is $10 dollars
10 (/year) x 2 (* 10) + $10 = $210
But as a result, we didn't gain the attention of the community so if we were
getting paid to do the event we would of been fired.
24. Content Summary
Slide share:Two slide shows - pre and post event
Youtube: Two videos - pre and post event
Instagram: 46 photos
Doodle.ly: 8 photos were posted
Foursquare: 3 check in spots were created
Pinterest - 6 teasers, 16 other (maps, slide share, details ect.)
Twitter: Personal channels were used to tweet to hashtag #chalkaboutit
25. Content Media
Content include:
Slideshows - to give information, discuss channels, and summarize the event after
it took place
Photos - to document the event and update to social channels to create awareness
Video - to invite community to event and as well summarize the event in an
engaging video
Status Updates - posts were made reminding community about event, teasers, and
sharing other channels
Drawings: were used to create awareness and as well give an option for people to
participate with out going to the event
26. Slideshows... Content
Text updates...
Text
Text
Text
Text Doodles
Video...
27. Channels
What were we Missing?
What channels didn't we need?
Target market challenges
28. Channels What was
missing?
Integration throughout all social channels
Strong follower base
Advertising
Community involvement
Side walk chalk was not in Frontenac colours
Missed communication with the frontenacs
29. Channels Which ones did
we not need?
Pinterest - Not right for target market - boards were not popular
Doodly.ly- This was a unique way to allow users to participate with out going to the
event but was not great for creating awareness specifically for the Kingston
community and our target
Foursquare- Not enough awareness
Google + : Invites to the event and Hangout wasn't a necessary component. Could
of invited people through a Facebook event instead which is more known to our
target.
Instagram: Could of posted pictures directly to Facebook or to Twitter
30. Was the event
successful?
The turn out was not great - Didn't reach the community, The community
wasn't very interested in participating.
People did use their channels actively but with out followers it didn't create
maximum awareness - needed time to build follower base
Participants were mainly students from the imc program
Was not very successful due to lack of participation from the community -
The objective was to influence the Kingston Community and create buzz for
the Kingston Frontenacs