Georgetown University uses social media to connect with and educate its community by creating interesting content that tells the Georgetown story. It focuses on platforms like Facebook, Twitter, Flickr and Foursquare to share photos, videos and updates about campus news and events. A Social Media Working Group collaborates across campuses to discuss best practices and find new ways to engage the community online through strategic use of these social platforms.

1. Social Media @
Georgetown
Engaging the Hoya community online
Collectively telling the Georgetown story

2. Roadmap for Today
1.Why social media is important to Georgetown
2.The social media community we foster
3.Best practices for social platforms
4.The “Social Media Working Group”

3. #Connect #Create #Educate
@Georgetown
Social media helps GU connect with and educate our community by
creating interesting and inspiring content that tells the Georgetown story.
• We want to inspire everyone at the university to
use social communication and collaboration
tools in a creative, strategic and professional
manner.
why social media is important to GU

4. The Conversation Online
is Already Happening
why social media is important to GU

5. When You Feed the „Beast‟…
Since October 2010:
150% increase in
Facebook fans.
370% increase in
Twitter followers.
the social media community we foster

6. Pick the Right Platform
GOAL: make our social media profiles a value-
added part of our followers‟ daily information
gathering.
There are a lot of tools to chose from. Focus on
doing a few well but be open to experimentation.
the social media community we foster

7. Facebook
Create content that is easily shared
How we are using it:
• Posting stories from homepage
(more visually)
• Communicating with current
facebook.com/georgetownuniv students, alumni and GU community
about campus news/updates.
• Using photos and videos to give a
window into campus life.
best practices

8. Twitter
Keep it laid back and conversational
How we are using it:
• Highlight news stories from
Georgetown.edu homepage
• Provide details on high-level events
Twitter.com/Georgetown
• Share pictures and videos of
timely/interesting events on campus
• Ask for feedback on new channels
of communication
best practices

9. Flickr
• Share images of GU‟s campuses –
community free to use as they wish.
• Use Flickr to share on Twitter –
shows no. of views.
flickr.com/georgetownuniversity • Feeds automatically to GU mobile
app.
best practices

10. Collaborating on Social Media @
GU
We‟ve developed a working group of staff across
main, law and med campuses who manage social
media:
…aims to foster a collaborate and strategic
approach to the use of social media at
Georgetown by bringing together a diverse set of
people from across the university to discuss best
practices and find new ways to tell the Georgetown
story.
the social media working group

11. SMWG Successes
Final Four Google+ Hangout
_the social media working group

12. Facebook: Georgetown University
Twitter: @Georgetown
Flickr: GeorgetownUniversity
Foursquare: Georgetown
Pinterest: GeorgetownU
georgetown.edu/connect