Social networking refers to groups connecting online to share interests and activities. Popular social networks include Facebook, Twitter, LinkedIn, and Google+ which allow sharing of text, photos, and videos. Social networks help with online marketing, finding jobs and news, and staying in contact with friends and family through messaging. There are traditional social networks, image sharing networks like Instagram, bookmarking networks like Pinterest, discussion forums, blogs, consumer review sites, and interest-based networks.

1. SOCIAL NETWORKING
• Social Networking refers to grouping of individuals and organizations
together via some medium, in order to share thoughts, interests, and
activities.
• There are several web based social network services are available
such as facebook, twitter, linkedin, Google+ etc. which offer easy to
use and interactive interface to connect with people with in the
country an overseas as well. There are also several mobile based
social networking services in for of apps such as Whatsapp, hike, Line
etc.

2. AVAILABLE SOCIAL NETWORKING SERVICES
1. Facebook
Allows to share text, photos, video etc. It also offers interesting online games.
2. Google+
It is pronounced as Google Plus. It is owned and operated by Google.
3. Twitter
Twitter allows the user to send and reply messages in form of tweets. These tweets are the small messages,
generally include 140+ characters.
4. Faceparty
Faceparty is a UK based social networking site. It allows the users to create profiles and interact with each
other using forums messages.
5. Linkedin
Linkedin is a business and professional networking site.

3. AVAILABLE SOCIAL NETWORKING Services
6. Flickr
Flickr offers image hosting and video hosting.
7. Ibibo
Ibibo is a talent based social networking site. It allows the users to promote one’s self and also discover new
talent.
8. Whatsapp
It is a mobile based messaging app. It allows to send text, video, and audio messages
9. Line
It is same as whatsapp. Allows to make free calls and messages.
10. Hike
It is also mobile based messager allows to send messages and exciting emoticons.

4. Where Social Networking Helps
• Online Marketing
• Website like facebook allows us to create a page for specific product, community
or firm and promiting over the web.
• Online Jobs
• Website like linkedin allows us to create connection with professionals and helps
to find the suitable job based on one’s specific skills set.
• Online News
• On social networking sites, people also post daily news which helps us to keep us
updated.
• Chatting
• Social networking allows us to keep in contact with friends and family. We can
communicate with them via messages.
• Share Picture, Audio and video
• One can share picture, audio and video using social networking sites.

5. Types of social network

6. Types of social network

7. Types of social network
Traditional Social networks
• Facebook
• Twitter
• Instagram
• LinkedIn
• TikTok

8. Image-sharing networks
• These social media sites let people share photos and related content.
They offer a platform to start conversations, inspire creativity, make
products seem more appealing and encourage customers to talk
about your brand.
• Instagram
• Flickr
• Photobucket

9. Bookmarking networks
• Bookmarking networks are platforms where users save different ideas,
articles, posts and other content for later use. Many people also share links
to lists of online resources. The purpose of these websites is to discover
new content based on shared interests and to discuss trends.
• Examples of bookmarking networks:
• Feedly
• Flipboard
• Pocket
• StumbleUpon
• Pinterest

10. Discussion forums
• Discussion forums encourage people to answer each other's
questions and share ideas and news. Many of these social media sites
focus on posing questions to solicit the best answer. Answering them
correctly and honestly can increase your credibility on the forum.
• Reddit
• Digg
• Quora
• Clubhouse

11. Blogging and publishing networks
• These social media networks give you a place to publish your
thoughts on your job, current events, hobbies and more. You can
enjoy many of the benefits of having your own blog without having to
host it on your own website.
• You can also attract new readers from the pool of people who visit
the network looking for interesting content. Consider writing blog
posts about how to use your product in creative ways or post news
about your industry to drive more traffic to your account. Examples of
blogging and publishing networks:
• Medium
• WordPress
• Facebook
• Tumblr

12. Consumer review networks
• These sites display customers' reviews of businesses, giving users a
full perspective of the type of services and products offered and the
overall satisfaction rate. Customer reviews can help you identify any
common problems that many people share and allow you to improve
their experiences over time.
• TripAdvisor
• Yelp
• OpenTable
• Google My Business

13. Interest-based networks
• Use these specialized networks to share your hobbies and unique
interests with others. Sites and apps related to your industry can help
you net
• Strava
• Peanut
• Goodreads

14. Disadvantage of social media

17. Definition | Meaning of blog
• A blog (a shortened version of “weblog”) is an online journal or
informational website displaying information in reverse chronological
order, with the latest posts appearing first, at the top. It is a platform
where a writer or a group of writers share their views on an individual
subject.

18. Blog structure
• Header with the menu or navigation bar.
• Main content area with highlighted or latest blog posts.
• Sidebar with social profiles, favorite content, or call-to-action.
• Footer with relevant links like a disclaimer, privacy policy, contact
page, etc

19. BASIC BLOG STRUCTURE