Kirsty Marrins, digital communications consultant Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Social on a shoestring
How to make the most of social media

2. What we will cover
• Overview of social stats
• Why you can't ignore social
• What does good social media look like?
• How to create compelling content
• How to manage your social media
• What does success look like?

3. Social stats
LinkedIn has 450+ million users with 21
million in the UK

4. Why you can’t ignore social
• Most people are on social and expect you to be there
• People are talking about you on social anyway

5. Social is best used for
• Raising awareness
• Customer service
• Listening
• Marketing
• Fundraising
• Gathering feedback

7. Raising awareness

10. Customer service

11. Signposting

12. Listening
Social media is a great listening tool
It can help you gauge how your audience feels about certain issues
And what people are saying about you…

13. Newsjacking

14. Fundraising

15. Feedback

16. How to create compelling content
• Know your audience
• Jab, jab, jab, right hook (the softening blows before the ask)
• Rule of thirds –
One third: your own content
One third: sharing other people’s content (relevant to your audience)
One third: engaging (replying, liking etc)
• Images or video get more engagement

17. How to manage social media
Social media is everyone’s responsibility
• Content calendar (Google Drive)
• Scheduling (on Facebook, Hootsuite or Buffer)
• Download Apps (Twitter, Facebook, Hootsuite)

18. Best times to post
Facebook Insights

19. How to measure your social media
• Set goals
• Use Facebook Insights and Twitter Analytics
• Measure numbers of retweets, clicks on links and new followers
• Measure which content gets the most engagement and why
• Keep an eye on the number of influencers connecting to you on social
media

20. Useful social media tools
• For design: Canva and Pablo (by Buffer)
• To find influencers: Followerwonk
• URL shorteners: Bit.ly (can customize), Hootsuite, TinyURL
• To measure hashtag reach: Tweetreach, Followthehashtag
• Free photos: Canva, Flickr (creative commons), Gratisography,
Unsplash,

22. Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk

23. 23 September 2016
London
#CCsmallcharity
Small charities
communications
conference