Social media has democratized information by allowing users to publish content in addition to consuming it. It has transformed one-way broadcasting into two-way conversations. Key social media platforms include Facebook, Twitter, YouTube, and blogs. While traditional media was controlled by editors, social media is driven and controlled by users. It also faces less censorship. Marketers can use social media to expand campaigns, improve customer service, and build relationships. Measurement of social media success includes both quantitative metrics like website traffic and qualitative factors like sentiment. Effective social media use involves listening, engaging, and refreshing content regularly.
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Isaac Sukin
About
Art
Blog
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Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
A PowerPoint presentation presented to SLIS students at Texas Woman's University on the use of Social Media in Public Libraries, focusing on the primary six social media accounts to utilize.
Implementing Social Media Communications in February 2009Jeff Ingram
An overview of tools, trends and tips for implementing social media communications campaigns. The presentation has a special focus on issue advocacy and public affairs applications. The author is Jeff Ingram, Vice President of Ein Communications.
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
A PowerPoint presentation presented to SLIS students at Texas Woman's University on the use of Social Media in Public Libraries, focusing on the primary six social media accounts to utilize.
Implementing Social Media Communications in February 2009Jeff Ingram
An overview of tools, trends and tips for implementing social media communications campaigns. The presentation has a special focus on issue advocacy and public affairs applications. The author is Jeff Ingram, Vice President of Ein Communications.
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Workshop given at the 2013 Media Coverage of International Justice conference sponsored by the Samir Kassir Foundation and the Global Center for Journalism & Democracy. Apps and tools to track information, strategies for content distribution and community engagement
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
4. • Internet forums/groups • Vlogs
• Social networks • Social tagging
• Blogs • Social bookmarking
• Wikis • Micro-blogging
• Podcasts • Virtual communities
• File/data-sharing • RSS feeds
5. TRADITIONAL SOCIAL
Driven and controlled by Driven and controlled by users
editors and publishers
Based on a one-to-many Based on a many-to-many
model (also called a broadcast model, rooted in conversations
model)
Government regulation and Democracy of users and no
censorship censorship restraints
Limited channels of Endless channels of
information information
6.
7.
8. • Years to Reach 50 millions Users:
• Radio (38 Years)
• TV (13 Years)
• Internet (4 Years)
• iPod (3 Years)
• Facebook added 100 million users in less than 9 months
• iPhone applications hit 1 billion in 9 months
• If Facebook were a country it would be the world’s 3rd largest between
the United States and Indonesia
• Facebook users spend 5 billion minutes on the site each day
• 20 hours of video are uploaded to YouTube every minute
• One billionth Tweet in 2008. 13.1 billion currently
9. • For people who are deeply immersed in social media, social
networks are already a much heavier influence on personal choices
than traditional advertising
• 53% of people say that blog content influences purchase decisions
• 78% of consumers say they trust other consumers' recommendations
over all advertising/marketing avenues
• According to IPG Emerging Media Lab, 87% of online community
members report participating in social causes that are new to them
since their involvement in online communities began
• Social media is a potential growth area through which major donors
can be cultivated. The Social Media for Social Causes Study found
that 84% of the “social media savvy” aged 30-49 and 55% of those
older than 50 have used social media to discuss philanthropy.
10. • Expand and extend marketing campaigns
• Improve customer service
• Manage crisis communications/online reputation
management
• Solicit feedback from the public
• Build relationships with employees, donors, volunteers,
influencers, fans/supporters, lawmakers and citizens
• Create buzz
• Establish yourself as an expert
11. • Free-access social networking Web site that connects
people with friends and others who work, study and live
around them
• Users can join networks organized by city,
workplace, school, and region to connect and interact
with other people
• People can also add friends, send them messages,
and update their personal profiles to notify friends about
their activities
• Organizations should set up a Page
14. • A social networking and
micro-blogging service that
enables its users to send
and read other users'
updates known as tweets
• Tweets are text-based posts
of up to 140 characters in
length
• Updates are displayed on
the user's profile page and
delivered to other users
who have signed up to
receive them
15.
16.
17. • YouTube is the world's most
popular online video
community allowing millions of
people to discover, watch and
share originally created videos
• Provides a forum for people to
connect, inform and inspire
others across the globe and
acts as a distribution platform
for original content creators
• YouTube accounts for 10% of
all Internet traffic
20. • Flickr is an online photo
management and sharing
application for images and
video hosting Web site, Web
services suite, and online
community platform
• Popular Web site for users to
share personal photographs,
the service is widely used by
bloggers as a photo repository
21.
22.
23. • Good mediums to create thought leadership positions.
• Blogs are usually maintained by an individual with regular entries of
commentary, descriptions of events, or other material such as
graphics or video.
• Most blogs are interactive, allowing visitors to leave comments
and even message each other via widgets on the blogs. It is this
interactivity that distinguishes them from other static websites
• Many blogs provide commentary or news on a particular subject;
others function as more personal online diaries
• A podcast is a series of digital media files (audio or video) that are
released episodically and often downloaded through web syndication.
24.
25.
26. • All of the social mediums mentioned previously are accessible via
smart phone.
• Mobile Marketing is meant to describe marketing on or with a mobile
device, such as a mobile phone.
• SMS
• MMS
• Games
• Mobile web
• Apps
• Geo-location (e.g., Foursquare)
27.
28. Social media sites:
• Facebook.com (Facebook.com/nonprofits)
• Twitter.com
– Search.twitter.com / tweetscan.com
– Tweetdeck
• Flickr.com
• YouTube.com (YouTube.com/nonprofits)
Great resource for nonprofits:
• Beth’s blog: How nonprofits can use social media:
http://beth.typepad.com/beths_blog/
29. • ROI is different from traditional PR and marketing models
• No control over message
• Demands transparency
• Needs a “human element”
• Pitches and campaigns can be publicly mocked
• Release dates/embargoes are not honored
• Requires high level of commitment (time and energy)
30. Quantitative Qualitative
• Web site visits resulting from social • Inclusion of your campaign(s) in
media campaign(s) digital marketing trend coverage
• Social media application downloads • Online media audits that measure the
sentiment and mindshare for your
• Responses to online offers organization online; audits repeated
• Audience impressions for blog at regular intervals after a baseline is
coverage established
• Blog and RSS subscriber numbers • Online surveys to benchmark and
monitor a range of end-user
• Audience reach for podcasts perceptions, including online brand
• Number of articles or broadcast clips awareness and mindshare among
supporting your social media your organization’s competitors
campaign
31.
32. Step 1: Listen…
• Track
• Google Alerts (www.google.com/alerts)
• Google Reader account for RSS feeds
(www.google.com/reader)
• TweetScan (www.tweetscan.com)
• Radian6/SM2 (www.radian6.com and
http://sm2.techrigy.com/main)
• Follow Blogs
• Do a technorati search for blogs of interest
• Make a list of your top 10 favorite/most relevant blogs
• Pull the blogs into your Google Reader account for easy
following
• Take note of posts on which you would like to comment
33. Step 2: Enter…
• Develop/refine messaging
• Set up appropriate social media vehicles
• Facebook profile, page and/or cause page
• Twitter account
• LinkedIn profile and Build Your Network
• Digg account
• Blog
• Etc.
• Become a member of relevant groups
• Yahoo Groups
• Facebook fan pages
• Etc.
• Practice on personal level
34. Step 3: Engage…
• Comment on relevant blogs, groups, etc., as appropriate
• Favorite blogs
• Yahoo Answers
• LinkedIn Answers
• Publish own positioning
• Facebook
• YouTube
• Twitter
• Blog
• Monitor replies and respond, when appropriate
• Refresh content regularly
35. GroundFloor Media
www.GroundFloorMedia.com
gfsm@groundfloormedia.com
Follow us on Twitter @GroundFloorPR
Become a fan of GroundFloor Media at
www.facebook.com/groundfloormedia
Check out our glog at http://blog.groundfloormedia.com/