The combination of the main documentary and ancillary texts (radio advert, print advert) was effective because they all linked together through shared elements. These included using the same documentary name "Emergency Stop" and slogan "emergency stop, brakes on" in all texts. A central image of a ripped learner license plate was also used. Additional linking elements were using the same voiceover, vox-pops, air time (Channel 4 on Thursday at 7pm), and scheduling information in all pieces. Feedback was incorporated into the design and colors used were adjusted accordingly. These cohesive linking elements helped audiences understand all pieces were promoting the same documentary.

1. 2. How effective is the combination
of your main product and ancillary
texts?

2. • Throughout our documentary all 3 of our products linked
together, the radio advert, print advert and the actual documentary
all linked together via name. They all withheld the name of our
documentary ‘Emergency Stop’ this meant that people would be
aware of what the documentary was actually about, driving. Having
the name within all 3 texts meant that people were able to gather
this clear message that all 3 products were for the same
documentary. Once using such things, we decided on a specific
slogan for our documentary meaning that this would also link all 3
texts together. Our slogan for the documentary was; emergency
stop, brakes on. This was a clear indication of what our
documentary had to offer thus creating a distinctive meaning and
understanding for what our audience. Having these things within all
3 texts meant that the audience were able to relate each thing to
one another.

3. • There was one central image within all the 3 texts, we used a ripped
Learner plate which resembles learner driving. And that its not only
for younger people, that older people can also be learner drivers.
However, within our documentary, the first image the audience
would see, was small images of cars, this then related to what our
documentary was about even though they didn’t know what the
documentary was actually called. Whilst the audience watched the
titles, they began to understand what the documentary would
entail and that it was in fact about driving. To reinforce what the
documentary was, we had a car driving towards the camera, were
the title of our documentary was placed on the licence plate. This
then gave the audience the attention, and it felt like the title was
actually on the licence plate of the car.

4. • Another thing which linked together was the
voiceover, the fact that the voice over was used within
the documentary meant that people would have a
clear distinctive feature when listening to the radio
advert, this meant that the audience would feel this
connection when watching and listening to both texts.
• Within both our radio advert and documentary, the
theme and brand was specifically designed to sell the
product, that the brand was used to advertise the
documentary, therefore using the same voiceover
within the documentary and radio advert meant that
the audience would again feel this connection.

6. • Another thing which linked both the radio
advert and the documentary was the vox-pops
used within both texts. Within the radio
advert we used vox-pops to related both items
together. This then would keep the audience
in sync with both texts.

7. • The scheduling for our documentary was very important, and this needed
to be linked together with all 3 texts. We needed to use the same
time, date and channel throughout all our items. Thus it was important
that that we used this throughout all 3 products.
• We scheduled our documentary to be on channel 4, on Thursday at 7pm
and this was used in all of our products. This made the audience feel the
need to watch it, because it was placed on a channel our target audience
watched, thus timing was again an important factor within creating our
documentary.

8. • The graphics within our documentary was reflected by the
audience feedback we got. We were told that the
audiences favourite colour was blue so it was foreseen that
the colour we would use would be blue. However with our
print advert we thought that using the red channel 4 logo
would be a good idea, because of the red learner plate.
Then we had to change the original colour scheme from
blue to black because it clashed with the red within both
the channel 4 logo and the red learner plate. Therefore we
thought that having the titles of the print advert would be
more suitable in white. Therefore keeping the text plain
wouldn’t distract the audience’s attention when looking at
the print advert.

9. Slogan
• The slogan was used in order to attract attention to what our
documentary was about. This would then have to be catchy in order to get
people interested in what the documentary was about. Many slogans
made for documentaries made people want to watch it because it was so
catchy, therefore we needed to come up with something that would
attract peoples attention. This then needed to be incorporated within
both the radio advert but also our print advert. Having this in both
products meant that the audience would know that these products are for
the same documentary.

10. Titles
• When coming up with the titles, we looked at making something that
would be creative and something that our target audience would like. We
decided to make a collage of photo’s of cars as this would tell the audience
what the documentary is about. And we used a car driving to the camera
with the title of the documentary on it, because we felt that having this
would create an atmosphere that people would like, they enjoy watching
this because it was creative and many of our target audience like the titles
we had produced

11. Voice-over
• The voice-over for the documentary was used to
get our target audience interested, so they would
feel that they could relate to what was going
on, even if they hadn’t actually started to drive
yet. Therefore picking a suitable participant was
vital in making our target audience to feel more
relaxed. This voice-over was then used within the
radio advert so people would then associate it
with our documentary. This would then link both
our ancillary texts together.

12. Vox-pops
• Vox-pops that were used with our documentary were also used within our
radio advert, this was because we wanted to link the products together. It
was vital that we did this because we wanted the audience to feel more
comfortable, like having a friendly voice, keeping things the same. We
decided that it was appropriate to use vox-pops within our radio advert
because not only would it link both texts together, but it would give an
insight of what was actually within the documentary.

14. • We decided that the channel it would be distributed on would be channel
4, because our target audience chose this as their favourite channel. Not
only that, but channel 4 has become a more trendy channel in which
teenagers tend to watch. It has not only a mixed variation of programmes
but has a lot of programmes in which teenagers enjoy watching, and
considering that we wanted this group of people to watch it we felt that
having it on this channel and the time we had chosen was of vital
importance in getting them to watch it.