Websites That Win Hearts: Designing for Emotional Engagement

1. A Beaconfire Webinar | November 20th, 2014 Eve Simon, Creative Director

2. A Beaconfire Webinar | Websites That Win Hearts, For Good

3. Digital strategies, campaigns & web sites for social good A Beaconfire Webinar | Websites That Win Hearts, For Good

4. A Beaconfire Webinar | Websites That Win Hearts, For Good Ryder Jennifer, Data Analyst and Production Lead OJ Amy, UX Designer Bella & Trevor Andrew, Director of Business Development

5. Max & Zoe Eve, Creative Director

10. Web Digital Engagement Ecosystem Display Mobile Social Media Content Paid Search Email A Beaconfire Webinar | Websites That Win Hearts, For Good

11. Web Digital Engagement Ecosystem Display Mobile Social Media Content Paid Search Email A Beaconfire Webinar | Websites That Win Hearts, For Good

16. “If you don't know where you're going, any road will get you there. - The Cheshire Cat

22. Kodi Kristin, Talent Director

23. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. - Abraham Lincoln

28. Remember those pain points? A Beaconfire Webinar | Websites That Win Hearts, For Good

29. Lets turn them into goals A Beaconfire Webinar | Websites That Win Hearts, For Good

31. Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.” “ Prospect Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact. Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely. Tech Watch Christopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics. What Drives His Engagement > •Organization is trusted • Has events and gatherings where I can donate in person • Is an organization I would feel proud to talk about with others • Makes me feel I made a smart decision to donate • Helps me feel part of a broader community Involved Do-Gooder

32. Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.” “ Prospect Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact. Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely. Tech Watch Christopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics. What Drives His Engagement > •Organization is trusted • Has events and gatherings where I can donate in person • Is an organization I would feel proud to talk about with others • Makes me feel I made a smart decision to donate • Helps me feel part of a broader community Involved Do-Gooder

34. Sample Content Inventory Downloadable Content Inventory Spreadsheet: http://maadmob.com.au/resources/content_inventory A Beaconfire Webinar | Websites That Win Hearts, For Good

37. Allegra Tim, Front end developer

38. “No, Watson, this was not done by accident, but by design. - Sherlock Holmes

43. “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful. - Shaker Philosophy

48. https://color.adobe.com/create/image/ George Lynn, CEO A Beaconfire Webinar | Websites That Win Hearts, For Good

49. http://www.checkmycolours.com/ A Beaconfire Webinar | Websites That Win Hearts, For Good

55. Working with images The French General (aka “Frenchie”) Cara, Director of Services Delivery A Beaconfire Webinar | Websites That Win Hearts, For Good

56. Scale, don’t distort A Beaconfire Webinar | Websites That Win Hearts, For Good

57. Aspect ratio is your friend Square A Beaconfire Webinar | Websites That Win Hearts, For Good Horizontal (Landscape) Vertical (Portrait)

65. A Beaconfire Webinar | Websites That Win Hearts, For Good https://www.myfonts.com/WhatTheFont/

67. A Beaconfire Webinar | Websites That Win Hearts, For Good http://thenounproject.com/

72. Lucky (and Rocky) Darren, Data Analyst A Beaconfire Webinar | Websites That Win Hearts, For Good

73. “The most valuable commodity I know of is information. - Gordon Gekko

74. Basic Google Analytics Dashboard Google Analytics Academy: https://analyticsacademy.withgoogle.com/explorer Analytics Exchange for Non profits: http://www.webanalyticsdemystified.com/ae/ae-business.asp A Beaconfire Webinar | Websites That Win Hearts, For Good

75. http://www.crazyegg.com/ A Beaconfire Webinar | Websites That Win Hearts, For Good

78. A Beaconfire Webinar | Websites That Win Hearts, For Good http://www.usertesting.com/

79. A Beaconfire Webinar | Websites That Win Hearts, For Good https://www.surveymonkey.com/

82. A Beaconfire Webinar | Best Friends National C o Wnefebrseitnecse Th| aWt eWbisnit HeseTarhtast, FWoirn G Hoeoadrts, For Good

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Websites That Win Hearts: Designing for Emotional Engagement