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Method Tweeting for Nonprofits (and other players)

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Panel discussion at sxsw Interactive, 2011. Speakers were Carie Lewis (@cariegrls), Dan Michel (@dpmichel). Geoff Livingston (@geoffliving) & Jennifer Windrum (@jenniferwindrum). Moderator was Eve Simon (@naieve)

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Method Tweeting for Nonprofits (and other players)

  1. 1.
  2. 2. @cariegrls<br />@naieve<br />@dpmichel<br />@geoffliving<br />@jenniferwidrum<br />Meet Our Cast<br />
  3. 3. 60%<br />In 2010<br />of nonprofit organizations<br />were on Twitter<br />up from 38% in 2009<br />#methodtweet<br />* 2010 Nonprofit Social Network Benchmark Report<br />
  4. 4. 1800<br />Most orgs<br />average<br />followers<br />#methodtweet<br />* 2010 Nonprofit Social Network Benchmark Report<br />
  5. 5. hat?<br />So now<br />W<br />#methodtweet<br />
  6. 6. http://www.flickr.com/photos/juhansonin/1778188040/<br />Method Tweeting, defined<br />
  7. 7. Ok, then why Shakespeare?<br />
  8. 8. Carie Lewis<br />Director of Emerging Media<br />Humane Society of the United States<br />@cariegrls<br />
  9. 9. This above all<br />to thine own self<br />be true.<br />Hamlet (I, iii)<br />#methodtweet<br />
  10. 10. Start a dialogue <br />
  11. 11. Tweet what you love<br />
  12. 12. Our Twitter admin is in rescue<br />
  13. 13. Tweeting is believing<br />
  14. 14. Dan Michel<br />Digital Marketing Manager<br />Feeding America<br />@dpmichel<br />
  15. 15. My words fly up, my words stay below;<br />Words without thoughts<br />Never to heaven go.<br />Hamlet (III, iii)<br />#methodtweet<br />
  16. 16. Usual company slide<br />We are the nation’s leading domestic hunger-relief charity.<br />Our network is comprised of national office in Chicago and more than 200 food banks that fight hunger from coast to coast, right in your hometown.<br />Feeding America distributes more than 3 billion poundsof food and grocery product annually.<br />Each year, we feed more than 37 million people, including 14 million children and 3 million seniors through approximately 61,000 local agencies.<br />
  17. 17. T<br />weets<br />Those are NOT<br />
  18. 18. Personal passions beget professional tweets<br />
  19. 19.
  20. 20. Shit happens (#gettngslizzerd)<br />
  21. 21. Jennifer Windrum<br />Founder<br />WTF? (Where's the Funding) for Lung Cancer<br />@jenniferwindrum and @wtflungcancer<br />
  22. 22. Split personality<br />
  23. 23. Nothing<br />can come of nothing;<br />Speak again.<br />King Lear (I, i)<br />#methodtweet<br />
  24. 24. Find your voice<br />
  25. 25. Et tu<br />Brute!<br />Julius Ceasar (III, i)<br />#methodtweet<br />
  26. 26. The dark side<br />
  27. 27. Geoff Livingston<br />Co-Founder<br />Zoetica<br />@geoffliving<br />
  28. 28. All that glisters<br />is not gold.<br />The Merchant of Venice (II, iiv)<br />#methodtweet<br />
  29. 29. Shiny doesn’t always = good<br />
  30. 30. Greatness doesn’t always look good<br />
  31. 31. not the<br />but...<br />biggest account<br />
  32. 32. brevity is the soul of tweet - now is the twitter of our discontent - such tweets as dreams are made on-to tweet, perchance to dream -all that twitters is not gold - to tweet or not to tweet -to thine own tweet be true - brevity is the soul of tweet - now is the twitter of our discontent - such tweets as dreams are made on - to tweet, perchance to dream -all that twitters is not gold - to tweet or not to tweet -to thine own tweet be true<br />stage<br />All the world’s a<br />#methodtweet to play along<br />
  33. 33. Epilogue<br />
  34. 34. {end scene}<br />

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