Using just one secret ingredient (a small Bay Area nonprofit), three web teams will compete in the heat of battle, offering up exceptional tasting menus, each featuring a delicious new homepage design, a well-seasoned fundraising campaign and a perfectly balanced social networking plan. Only one team can prevail – who will it be? You be the judge, NTC! Come see how this unique project brought together a dozen web pros from competing firms, created amazing work for a very special organization, and taught us all the true power of our industry. We promise you won’t leave hungry.
Social Media Academy 2016 Presentation SlidesHarvardComms
Social Media Academy, November 10, 2016
This Academy event aims to empower attendees with a higher level of expertise and understanding about new multimedia methods and the art forms that populate them. With this knowledge, digital practitioners can more effectively grow their audiences and accomplish their communications goals.
Michael Hofman, CEO of See3 Communications' presentation at the 2010 PEJE Conference about how schools must use video to meet their goals, build awareness, and raise funds
Presentation slides from our March 11, 2009 webinar.
Facebook is one of most powerful and popular social networking websites available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with people.
Check out this slideshow to find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Raise funds for your organization
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
Social Media Academy 2016 Presentation SlidesHarvardComms
Social Media Academy, November 10, 2016
This Academy event aims to empower attendees with a higher level of expertise and understanding about new multimedia methods and the art forms that populate them. With this knowledge, digital practitioners can more effectively grow their audiences and accomplish their communications goals.
Michael Hofman, CEO of See3 Communications' presentation at the 2010 PEJE Conference about how schools must use video to meet their goals, build awareness, and raise funds
Presentation slides from our March 11, 2009 webinar.
Facebook is one of most powerful and popular social networking websites available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with people.
Check out this slideshow to find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Raise funds for your organization
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
Breakbounce is a casual street-wear brand with a philosophy based on discovery, individualism, positivity and expression.
Bringing current international trends and designs to forefront of their brand promise; Breakbounce clothing is all about the detailing in terms of washes, accessories, hand feel and color.
Presentation slides from our May 6, 2009 webinar.
Learn how to spruce up your e-newsletters to inspire your readers to act, donate, and spread the word!
Topics we'll cover:
- Building your e-Newsletter list
- How to create compelling content
- Effective design and layout
- Tips for success
- Case studies
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Slides from my presentation on "Groups and Learning labs", their purpose and evaluation of the pilot. Outlining some of the future plans. Also, slides from the two workshops at the end.
A brief 10-minute presentation on how to choose which social media tools are best suited for a company, using three case studies as an example, delivered to IABC/Las Vegas on June 2.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Meetings are a necessary evil, especially when kicking off new digital projects, campaigns, redesigns, etc. But while there’s no substitute for getting your team together, we often end up talking past each other about a problem rather than getting closer to a solution. Worse, an ineffective meeting can deplete everyone’s morale and creativity—and let’s face it, most meetings are ineffective.
But there’s a better way.
In this (really) hands-on workshop, we’ll dive headfirst into activities, tools, and techniques pulled from the world of design thinking, Silicon Valley, and improv comedy to help your team break apart problems, expose underlying issues, and build on each other’s ideas. Learn how Excelencia in Education leveraged some of these low-budget, high-impact approaches to get aligned with their site redesign challenges and identify compelling ways to tell their data-driven story.
Come to this session prepared to get inspired and get out of your seat to play along with us, so you can take these games and activities back to your team and get the most out of your next meeting.
In our constantly shifting industry, how we tell our digital stories must evolve to outpace (not just keep up with) the rate of change. This webinar explores recklessly effective approaches to disrupt your entire creative process for the better and make “How we’ve always done it” a thing of the past.
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
Breakbounce is a casual street-wear brand with a philosophy based on discovery, individualism, positivity and expression.
Bringing current international trends and designs to forefront of their brand promise; Breakbounce clothing is all about the detailing in terms of washes, accessories, hand feel and color.
Presentation slides from our May 6, 2009 webinar.
Learn how to spruce up your e-newsletters to inspire your readers to act, donate, and spread the word!
Topics we'll cover:
- Building your e-Newsletter list
- How to create compelling content
- Effective design and layout
- Tips for success
- Case studies
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Slides from my presentation on "Groups and Learning labs", their purpose and evaluation of the pilot. Outlining some of the future plans. Also, slides from the two workshops at the end.
A brief 10-minute presentation on how to choose which social media tools are best suited for a company, using three case studies as an example, delivered to IABC/Las Vegas on June 2.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
Meetings are a necessary evil, especially when kicking off new digital projects, campaigns, redesigns, etc. But while there’s no substitute for getting your team together, we often end up talking past each other about a problem rather than getting closer to a solution. Worse, an ineffective meeting can deplete everyone’s morale and creativity—and let’s face it, most meetings are ineffective.
But there’s a better way.
In this (really) hands-on workshop, we’ll dive headfirst into activities, tools, and techniques pulled from the world of design thinking, Silicon Valley, and improv comedy to help your team break apart problems, expose underlying issues, and build on each other’s ideas. Learn how Excelencia in Education leveraged some of these low-budget, high-impact approaches to get aligned with their site redesign challenges and identify compelling ways to tell their data-driven story.
Come to this session prepared to get inspired and get out of your seat to play along with us, so you can take these games and activities back to your team and get the most out of your next meeting.
In our constantly shifting industry, how we tell our digital stories must evolve to outpace (not just keep up with) the rate of change. This webinar explores recklessly effective approaches to disrupt your entire creative process for the better and make “How we’ve always done it” a thing of the past.
Is social good the next killer app? SXSW 2015.Eve Simon
Core conversation from SXSW 2015:
Something sexy happened at SXSW 2014 that didn’t involve Lady GaGa: an unprecedented number of do-gooding Geekerati showed up, wanting to change the world. Does this mean that social good has “made it”, or just become the latest trend to generate lots of hype but little impact? Shiny new platforms, brands and tools promise game-changing technologies & society-saving outcomes, but do they get us any closer to actually solving the world’s most challenging social problems?
It’s time we put the SXSW community to work doing what it does best - leading industry innovation. Come to this session ready to get your hands dirty exploring what authentic, lasting social change could really look like.
http://schedule.sxsw.com/2015/events/event_IAP32981
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https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
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In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
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A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
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So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
3. Welcome to Technology Stadium
3 matrixed teams of frienemies
•
Share process and brain power
•
Create different flavors of web solutions
•
Using 1 special ingredient
•
Practice what we preach
•
4. Here You Will See…
Meal preparation
•
Secret Ingredient unveiled
•
Each team’s meal in 15 minutes or less
•
Judges (you) get to ask questions
•
Vote on the winner
•
5. THIS is how we Iron Chef.
(imagine dramatic music here)
6. Sunday, February 8th
Our day of Unrest
(or what happened when 11 web professionals
gave up their Sunday to do something crazy)
7. Cooks In The Kitchen
(Never too many)
• Beaconfire Consulting
Ali Cherry, Eve Simon, Milo Sybrant
• Forum One Communications
Andrew Cohen, Michaela Hackner, Brian Pagels
• Free Range Studios
Susan Finkelpearl, Ross Nover
• Firefly Partners
Maureen Wallbeoff, Jimmy Cudzilo, Erin Johansen Hurwitt
8. Using all senses, skills, creativity
(the rules)
• 3-4 people per team including a
captain
• Address goals of organization
• Design, strategy & “wild card”
• Balance long-term vision with action
• Use social media
• Do it all in 8 hours
• No peeking!
9. The Day began..
• Ingredient revealed 3 days prior
• Met at Beaconfire in Arlington, VA at 10 am
• Teams & Captains assigned
• Group discussion of the day‟s goals
• Set ground rules
• Played with Atlas
10. Planning, Strategy & more Atlas
• Team Breakouts
• Generated questions for SI
• Named the teams
• Created a plan of action for the day
• Atlas helped …
11. The Secret Ingredient … speaks
• Hour long conference call with SI ED
• Asked questions
• Asked more questions
• Eyeballed the other
teams to see if we
could take „em
in a rumble
12. And off we went ...
• Started to work
• Had some lunch
• Worried we would run out of time
• Came up with some cool stuff
• Debriefed our lessons learned
17. The Secret Ingredient (SI):
YOUTH SPEAKS
• Spoken word performance, education &
youth development
• Shift the perception of youth by combating
illiteracy, alienation and silence
• Empowering next generation of leaders,
self defined artists and visionary activists
• Over 45,000 Bay Area teens each year
• Partner programs in 42 U.S. cities
18. YouthSpeaks.org should…
• Be where young voices are taken seriously (and
take themselves seriously)
• Challenge young people to find, develop, publicly
present and apply their voices to social change
• Provide event information, trainings, curricula,
knowledge, resources, and best practices
• Raise money
• Be a stage as live and crazy as vaunted concert
halls
• Build the movement beyond physical
20. Meet The Wordsmiths
Susan Sobel Milo Sybrant,
Finkelpearl, Amnesty
Free Range International
Studios (formerly
Beaconfire)
Michaela
Hackner,
Erin Sundari Forum One
Johansen Hurwitt, Communications
Firefly Partners
21. Tell stories (youth, staff, volunteers, teachers,
community)
Leverage opportunity of HBO
Better leverage emerging tech & social media
Improve social network strategy
Use social media more strategically
Make site easier to maintain/update
22. SWOT analysis
Strengths: Live events, video assets, engaged
community, brand recognition, celebrity support
Weaknesses: Flash/Frame-based Web site difficult to
manage, organization-centric navigation
Opportunities: HBO, 20K email subscribers
Threats: recruiting marketing/Web resources, social
network presence(s), HBO timeline
Phased approach
Triage
Short term
Long term
23. 2 - Short- 3 - Long
1 - HBO
term (6-12 Term (12+
Triage
months) months)
24. Challenge:
Short timeline to prepare site and campaign for
HBO documentary release
Solution:
Splash page on site to capture incoming traffic
Technological capabilities: ensure site can handle
increased traffic load
25. Target Actions:
• Email Sign-up
• Donation
Youthspeaks.org • Find local
• Behind the Word: more events/chapter
stories from the HBO • Tell-a-friend other
viral mechanisms
series
HBO
• T.V.
• Web site
26. Challenge:
Fix major site problems
Engage new and existing audience resulting from
HBO exposure
Solution:
Improve navigability
Improve ability to edit
Improve design
27.
28.
29. Homepage features
Slideshow
Success story pages: “Behind the Word”
Youth Speaks Events
Google Calendar/Map mash-up
Flickr-generated photo slideshow
Video library: tagged and “filterable”
Resource tools for educators
Social network “hub”
30. Challenge:
Build integrated strategy for social
media/network use
Maximize social network assets
Take up opportunity that mobile presents
31. Solution:
Strategy
▪ Find mentors
▪ Add social media expert to board
▪ Delegate roles to members of youth advisory board/Spokes
Technology Opportunities
▪ Experiment with mobile and text/micro-blogging
technologies
▪ Use phased, “testing the waters” approach
▪ Twitter for event promotion
▪ Flash mobs
33. Our Vision for 2009:
The most dynamic, open, and connected
festival ever.
More people get involved in fundraising.
More people experience the festival around
the world.
Youth document their experience unlike ever
before.
34. Goals:
Buzz building in select major cities
Two-way interaction btw events
How:
Youth watch Slam finals at house parties
Text in vote for People’s Choice Award
Events are free; but pass the hat
Feeds from Flickr, Twitter, video to record
experiences around the nation
35. • Twitter
• Flickr
Chicago
• Video
• Twitter
House
• Flickr
Parties
• Video
36. Goal: cover expenses for 50 teams (500
participants) to attend BNV
Total revenue goal: $500,000
Methods:
– Show progress with
dynamic map on sitelet
– Each state links to a
unique fundraising page
– Each page has
thermometer showing
total raised
– Customization options
37. Time before
Task Description
event:
5 months Buzz marketing campaign Outreach to key bloggers promoting events
starts
4 months Sitelet launches Home page promotion; message to list;
keyword buys
• Include alumni and their families
3-4 months Direct mail drop and email
campaign speaking to how their participation in
past BNVs/spoken shaped their lives
• Use conditional content to target
fundraising
1 week 72-Tweet-a-thon Last-minute push via Twitter to raise
$10,000 in 3 day
38. Goal: 1,500+ participants tell their story of BNV ’09.
“Behind the Word” participants share “ground truth” with the
world.
Participants can:
• converse through Twitter
• upload tagged conference images to Flickr
• post tagged videos to YouTube, and stop by kiosks with Flip cameras to
share their stories and post to YouTube.
• upload audio interviews to a YouthSpeaks Utterli account
All feeds are “piped” into one central location on BNV sitelet
39. Flickr
Utterli
YouTube
Centralized Other
Twitter content on
content
BNV sitelet
40. Meet Team Skip2
Ali Cherry,
Maureen
Beaconfire
Wallbeoff,
Consulting
Firefly
Partners
Ross Nover,
Free Range
Brian Pagels, Studios
Forum One
41. OUR APPROACH
Listen
Brainstorm
Focus
Prioritize
Create
Chef’s Tip!
Knives are
very helpful
during the
brainstorming
phase.
43. CLIENT GOALS
SHOWCASEthe words and artists
INCREASE number of donors
and dollars donated
EDUCATE audience about breadth
of organization’s work
COMMUNICATE the power and
inspiration of live events
44. CLIENT GOALS
PROMOTE nation-wide chapter
events to increase attendance
INTEGRATE work of local chapters
into website content
PROVIDE resources and trainings
to educators who work with youth
UTILIZE website as a tool for
self expression and recruitment
45. OUR STRATEGY
RUN
12 - 18 Months
JOG
6 – 12 Months
WALK
3 – 6 Months
46. WALK 3-6 MONTHS
ARTISTS: Showcase 10 active artists on website
Publish their profiles and work
Engage individual artists as bloggers
EVENTS: Allow artists to post event experiences
Email audience for post-event comments
Post set list and YouTube clips to blog
CHAPTERS: Post local chapter events to YS site
Add ‘search by zip’ to website
Provide content from local artists
47. JOG 6 - 12 MONTHS
ARTISTS: Expand poems and words on new site
Add weekly podcast featuring an artist
Expand artist profile section
EVENTS: Multimedia content posted after events
Use tagging to synch with artist profiles
Add search by artist, date and topic
CHAPTERS: Add Google mash up/Google calendar
Capture email addresses post-events
Train chapters to add events and info
48. RUN 12 - 18 MONTHS
ARTISTS: Add profiles for all event participants
Allow users to “fan” and “follow” artists
Showcase local artists in e-appeals
EVENTS: Add live streaming video of each event
Encourage off-site viewing house parties
Add RSS, social networking, mobile tech
CHAPTERS: Create full event pages for chapters
Tag local YouTube and Flickr content
Add local info to e-communication
49. KEY SUCCESS METRICS
• Volume of fans per artist • Volume of post-event
and artist content comments
• Visits from social • Speed of adding event
networking sites contentpost-event
• Growth of house file and •Traffic to event pages;
network artist profiles; blog posts
•Repeat attendee count • Chapter event attendance
• Number of RSS • Donation dollars and
subscribers donor pool
50. SECOND COURSE!
SURF AND TURF:
ONLINE
& OFFLINE PLATES
Chef’s Tip!
Five minutes
of break time
can help the
kitchen staff
stay on track.
51. OUR THINKING
Live events are powerful and high energy for
both the artists and audience
Best place to connect audience with online
programs is at live events
Strategy will ‘blur the lines’ between actual
event and content on website
Bring energy from live events to all online
applications and programs
52. EVENT CHECKLIST
Develop a system to coordinate tasks
pre/during/post events
Identify staff and volunteers and train the
team
Create a paper detailed checklist with step-
by-step to do items
53. SUGGESTED ACTIVITY
Send a ‘Thanks for Attending’ (TFA) email
blast the day after each live event
Capitalize on the energy from the live event
Keep the conversation going - engage the
audience in an online dialogue
Introduce the audience to ongoing email
communications from Youth Speaks
Capture attendee email & cell numbers at
each event to quickly grow the house file
55. THIRD COURSE!
A YUMMY NEW
HOME PAGE
Chef’s Tip!
Keep your site
developer
away from
open flame.
56. 4 HOUR HOME PAGE SPECIAL
Full redesign process:
I/A; Wireframe; Mock Up; Revision Cycle
Used collateral from the Youth Speaks image
library and current website
Referred back to organization goals and strategy
to determine home page elements
Result is a balance of information and ‘Call to
Action’
57.
58. REVIEW THE BILL
Define and respond to client goals
Create a manageable strategic plan
Identify key measures of success
Coordinate offline and online experiences
Use technology to create online dialogue
Design new website to serve as entry point for
audience both pre and post-event
59. Thank You
It was a pleasure serving you
today!
(Tips are appreciated)
60. Meet Team Teppanyaki
鉄板焼き Jimmy
Cudzilo ,
Eve Simon,
Firefly
Beaconfire
Partners
Consulting
Andrew Cohen,
Forum One
Communications
61. Our Offering
Appetizer: The Opportunities
Main Course: Site Map,
Wireframes, Home Page Design,
Email Design
Dessert: Communications Plan
62. Appetizer: The Opportunities
Improve user experience
•
Showcase artists and their work.
•
Bring energy of live events online.
•
Seed target messages for donors, educators,
•
and press.
63.
64. Main Course
Site Map
Wireframes
Home Page Design
Email Design
71. Home Page Design
Clean presentation
Strong visual impact
Prominently feature artists
Show latest events
Be easy to update
Tie in social networks
78. Communications Plan
Annual Gala
Tweet registrations updates
Save the date emails
Registration reminder
Event follow-up email (links to photos)
79. And now for a break from the
regularly scheduled program…
5 minutes of Q&A
80. Cast Your Vote!
Text Code 69866
• ntc501 for The Wordsmiths
• ntc502 for Team Skip 2
• ntc503 for Team Teppanyaki
81. Surprising Flavors on the Palette
• Web folks working for nonprofits
are pretty damn smart
• More that unites than divides
• With goals and focus, you can
accomplish anything in 8 hours
82. More Surprising Flavors…
• Divide and conquer
• Collaboration harder with people you
don‟t know that well
• ALWAYS have a dog to play with if
you spend your Sunday in the office
86. TXT Your Session Evaluation!
TXT <CODE> to
69866
Or complete online at http://nten.org/ntc-eval or on a paper
evaluation available in the session room.
Each completed session evaluation enters you
to win a FREE 2010 NTC Registration!