Social Media for the Social Sector

1. Social Networking and Non-Proﬁts March 31, 2009 Presentation for NH Center for Nonproﬁts KSLeBlanc & Tara Mahady www.aleuronpo.com Follow on Twitter: @Aleuro

2. Why?

3. Donor Loyalty Q3 2008 Q3 2008 Index of National Fundraising Performance www.blackbaud.com/targetanalytics

4. 5 Year Revenue & Donor Trends http://www.blackbaud.com/files/resources/downloads/cam/TargetIndexResultsSummaryQ32008.pdf

5. How Many Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy

6. Why Do People Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy

7. People are Talking... http://mashable.com/2009/03/26/social-media-nonproﬁt-study/

8. Social Media Dialogue http://mashable.com/2009/03/26/social-media-nonproﬁt-study/

9. The Loyalty Equation - A Lesson Learned from Public Radio Photo courtesy of Orin Zebest, flickr creative commons Photo courtesy of Chris Robinson, flickr creative commons

10. Statistics

11. How Many People Are Online? World Internet Usage Internet Users Internet Users Penetration Users Growth Region Dec. 31, 2000 Dec. 31, 2008 (% Population) 2000 - 2008 Europe 105,096,093 390,141,073 48.5% 271.2% North America 108,096,800 246,822,936 73.1% 128.3% World Total 360,985,492 1,574,313,184 23.5% 336.1% www.internetworldstats.com Copyright 2001-2009, Miniwatts Marketing group

12. http://www.pewinternet.org/Static-Pages/Data-Tools/Download-Data/~/media/Infographics/Trend%20Data/January %202009%20updates/Demographics%20of%20Internet%20Users%201%206%2009.jpg

13. http://www.gallup.com/poll/113638/Nearly-Half-Americans-Frequent-Internet-Users.aspx

14. http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-2009

15. Social Media Growth - Feb. 08 - Feb. 09 Total Unique US Feb. 2008 Feb. 2009 Y/Y % Change Visitors Total US Internet 185,017 192,187 4% Audience MySpace Sites 67,957 70,303 3% Facebook.com 32,436 57,375 77% LinkedIn.com 3,316 6,948 110% Digg.com 5,546 6,917 25% Twitter.com 340 4,033 1085% Comscore http://www.comscore.com/

16. http://www.insidefacebook.com

17. http://www.allfacebook.com/facebook-application-statistics/

18. http://www.allfacebook.com/facebook-application-statistics/

19. http://www.facebook.com

20. http://www.facebook.com

21. Meet your constituents where they are. “From a business stance, offering different ways for potential audiences to connect with you is a smart move... A business always has a public and they’re already on social networks–are you?” Meagan Fish, Pannos-Winzeler Marketing http://www.pannoswinzeler.com/blog/?p=303

22. Photo courtesy of Dru Bloomfield, flickr creative commons

23. The NPO Integrated Marketing & Development Toolkit

24. The NPO Integrated Marketing & Development Toolkit • Face-to-face

25. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic

26. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing

27. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation

28. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static

29. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Ofﬂine marketing publications

30. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Ofﬂine marketing publications • Events

31. Beneﬁts of An Online Community

32. Beneﬁts of An Online Community • Reinforces all other fundraising and marketing tactics.

33. Beneﬁts of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand.

34. Beneﬁts of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly.

35. Beneﬁts of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly.

36. Beneﬁts of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something.

37. Beneﬁts of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents.

38. Beneﬁts of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. • Eventually allows another fundraising and advocacy channel.

39. What?

40. Understanding

41. What does it mean to be a NPO?

42. What does it mean to be a NPO? • 501c3 organization, or a 501c4, or a ... • an organization that supports a community mission • an organization that resolves issues within a community • there are as many different npo’s as there are communities, issues, people

43. How does a non-proﬁt survive? What is your “air”?

44. How does a non-proﬁt survive? What is your “air”? • the people that support it • volunteers • staff • ﬁnancial contributors • leaders • the community

45. So ... a NPO is ...

46. So ... a NPO is ... • a collection of people with a common interest or goal, who have a set of common or shared values or mission.

47. What’s a Social Network?

48. What’s a Social Network? Is it the Internet?

49. What’s a Social Network? Is it the Internet? MyFaceTube?

50. What’s a Social Network? Is it the Internet? MyFaceTube? No.

51. What’s a Social Network? Is it the Internet? MyFaceTube? No. A Social Network is a collection of people with a common interest or goal, who have common or shared values or mission.

52. Language

53. Terms

54. Terms Forum

55. Terms Forum • A public meeting or assembly for open discussion

56. Terms Forum • A public meeting or assembly for open discussion Blog

57. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links.

58. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets

59. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets • One or two sentences of personal thoughts, questions and/or links, usually spawning conversation threads

60. Terms

61. Terms Social Network

62. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.

63. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media

64. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media An umbrella term that deﬁnes the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and quot;buildingquot; of shared meaning, as people share their stories, and understandings.

65. Terms

66. Terms RSS

67. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)

68. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing

69. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP

70. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media

71. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media • The marriage of mediated communications technologies with digital computers.

72. Impact

73. What’s Different Now

74. What’s Different Now • Marketing used to be in one direction • business to consumer • we were given their brand and their message to ingest • Now it’s bi-directional • we make decisions about the brand and message • we decide if they are good or bad or unworthy • we decide who to listen to

75. What’s Different Now

76. What’s Different Now • a power shift is occurring • it is no longer in the few but in the many • supply and demand have begun to reﬂect the consumer want and needs more than ever • transparency in business is required, no more curtain to hide behind • our professional lives and personal lives have begun to merge into whole life

77. Raising Money http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

78. Raising Money How did Obama raise so much money? http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

79. Raising Money How did Obama raise so much money? “‘There's $200 million of those campaign contributions, there's no record,’ McCain said. ‘They're not reported.You can report online now ... $200 million that we don't know where the money came from. A lot of strange things [are] going on in this campaign.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

80. Raising Money Cont. think ... iTunes http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

81. Raising Money Cont. think ... iTunes “Obama campaign manager David Plouffe did not detail the contributions, beyond saying that the campaign had added 632,000 new donors to its rolls and that the average donation for the month was less than $100.” “‘What's healthy for democracy is people sending their contributions in $5 and $10 amounts,’ Obama strategist David Axelrod said. ‘It's campaign ﬁnance reform on the natural. The more we can encourage people to contribute like that, the better.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

82. Power of Many See this slideshow! Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation

83. Listeners?

84. People are Talking... Remember this? Text Text Text

85. Twitter https://www.twitterfeed.com/socialactions

86. Twitter https://www.twitterfeed.com/socialactions

87. Listening click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3

88. Why do constituents become...

89. Why do constituents become... ... donors?

90. Why do constituents become... ... donors? ...volunteers?

91. Why do constituents become... ... donors? ...volunteers? ...leaders?

92. Why do constituents become... ... donors? ...volunteers? ...leaders? because they were asked.

93. Listening II click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96890409

94. What are they all listening for ...and evidence that you listened to them...they need to know they were heard.

95. What are they all listening for A call to action ...and evidence that you listened to them...they need to know they were heard.

96. Tools

97. Tools ... to name a few

98. Tools • SlideShare • Yammers • YouTube • Twitter • Creative Commons ... to name a few

99. Tools • SlideShare • Google • Yammers • Causes • YouTube • Facebook • Twitter • TechSoup • Creative • NetSquared Commons ... to name a few

100. Tools • SlideShare • Flickr • Google • Yammers • AboutUS • Causes • YouTube • WordPress • Facebook • Twitter • Network for • TechSoup Good • Creative • NetSquared • GoodSearch Commons ... to name a few

101. Web 2.0 Tools for Professionals

102. LinkedIn Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

103. Plaxo Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

104. Xing Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

105. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

106. Google Proﬁle Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

107. Create a Plan Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

108. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

109. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

110. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

111. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help • Ask questions, open dialogues Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

112. Code of Conduct Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

113. Code of Conduct • Be honest - do not inﬂate your skills or work history Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

114. Code of Conduct • Be honest - do not inﬂate your skills or work history • Be transparent - post all your relevant jobs and experience Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

115. Code of Conduct • Be honest - do not inﬂate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

116. Code of Conduct • Be honest - do not inﬂate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

117. Code of Conduct • Be honest - do not inﬂate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

118. Code of Conduct • Be honest - do not inﬂate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

119. Code of Conduct • Be honest - do not inﬂate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies • Use proper English Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

120. Maintain and Measure Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

121. Maintain and Measure • As with anything you choose to do; do it well. • do keep your proﬁles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

122. Maintain and Measure • As with anything you choose to do; do it well. • do keep your proﬁles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

123. Maintain and Measure • As with anything you choose to do; do it well. • do keep your proﬁles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

124. Maintain and Measure • As with anything you choose to do; do it well. • do keep your proﬁles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship • Google yourself - make sure the professional and personal images of you are correct and represent you well Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

125. References • www.linkedin.com • www.plaxo.com • www.xing.com • www.facebook.com • www.igoogle.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

126. Web 2.0 Tools for Organizations

127. Wiggio Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

128. Flock Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

129. Twitter Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

130. Social Actions Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

131. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

132. Causes Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

133. Yammer Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

134. JitterGram Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

135. mGive Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

136. References • www.wiggio.com • • www.causes.com www.ﬂock.com • • www.yammer.com www.twitter.com • • www.jittergram.com www.socialactions.com • • www.mgive.com www.facebook.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

137. TM Case Study

138. NHPR & Social Media

139. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth?

140. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? How to use social networking in pledge drives?

141. How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? http://www.nhpr.org/wordofmouth

142. http://www.nhpr.org/wordofmouth

143. http://twitter.com/wordofmouth

144. http://twitter.com/wordofmouth

145. http://www.http://www.facebook.com/proﬁle.php?id=1023819925&ref=ts nhpr.org/wordofmouth

146. http://twitter.com/Verginger

147. http://www.nhpr.org/node/19950

148. How to use social networking in pledge drives? http://www.nhpr.org/node/19950

149. http://www.nhpr.org/node/19950

150. Twitter Feeds http://www.twitter.com

151. KSL Case Study

152. Awareness Fraxa.org http://www.fraxa.org

153. Awareness Fraxa.org http://www.fraxa.org Fragile what?

154. Twitter search stream shows on-going conversations

155. YouTube search shows video channel with UGC

156. Fraxa on Facebook

157. Facebook for Fundraising?

158. Facebook for Fundraising? Yes but you need a plan.

159. Conclusion

160. So what is it?

161. So what is it? • SocialNetworking (SocNet) is donor cultivation • It is event planning • It is messaging and branding • It is a two way street • It is collaborative

162. It is NOT

163. It is NOT • It is not a mailing list • It is not a place to make demands • It is not something to be owned or manipulated • It is not going to forget, ever • It cannot be made to listen

164. It Will

165. It Will • It will provide ﬁnancial support when asked, for the right mission at the right time • It will listen and repeat your messages • It will work with you and for your cause • It will forgive • It will share, converse and relate

166. Kelley-Sue LeBlanc, Founder Follow on Twitter: KSL Join my linked in network: http://www.linkedin.com/in/KSL Tara Mahady, Partner Follow on Twitter: TMahady Join my linked in network: http://www.linkedin.com/in/tmahady AleuroNPO Resources http://www.aleuronpo.org http://www.aleuromedia.com/blog/ Follow on Twitter: Aleuro Become a fan on Facebook: AleuroSolutions

167. Take Away • http://blog.ecairn.com/2008/11/06/top-150-social- • http://www.gilbert.org/programs/workshops/seminars/ marketing-blogs/ SNST • http://www.chrisbrogan.com/ • http://business.rapleaf.com/ • http://sethgodin.typepad.com/ • http://www.convinceandconvert.com/ • http://beth.typepad.com/ • AleuroSolutions Nonproﬁt Solutions: http:// www.aleuronpo.com • http://www.thoughtlabs.com/ • Look AleuroSolutions up on Facebook • http://www.theagitator.net • Look Kelley up on Twitter: KSL • http://www.philanthropy.iupui.edu/ • Look Tara up on Twitter: TMahady • Look Tara up on Twitter: TMahady • Look Aleuro up on Twitter: Aleuro • Look Aleuro up on Twitter: Aleuro

168. Referenced In This Presentation http://www.slideshare.net/Netpop/netpop-connect- Slide 14 media-shifts-to-social-2009 http://www.blackbaud.com/ﬁles/resources/downloads/ Slides 3 & 4 cam/TargetIndexResultsSummaryQ32008.pdf Comscore http://www.comscore.com/ Slide 15 Bank of America 2008 Study of High Net Worth Philanthropy http://newsroom.bankofamerica.com/index.php? Slides 5 & 6 s=23&item=105 Slide 16 http://www.insidefacebook.com http://mashable.com/2009/03/26/social-media-nonproﬁt-study/ Slides 7 & 8 http://www.allfacebook.com/facebook-application- Slide 17 & 18 statistics/ www.internetworldstats.com Copyright 2001-2009, Slide 11 Miniwatts Marketing group Slides 19 http://www.facebook.com http://www.pewinternet.org/Static-Pages/Data-Tools/ Download-Data/~/media/Infographics/Trend%20Data/ Slide 12 January%202009%20updates/Demographics%20of %20Internet%20Users%201%206%2009.jpg http://www.pannoswinzeler.com/blog/?p=303 Slide 20 http://www.gallup.com/poll/113638/Nearly-Half- Slide 13 Americans-Frequent-Internet-Users.aspx

169. Referenced In This Presentation http://www.chicagotribune.com/news/nationworld/chi- http://www.google.com Slide 54 Slide 37 campaign_monoct20,0,2448256.story http://www.wiggio.com Slide 60 http://www.chicagotribune.com/news/nationworld/chi- Slide 38 campaign_monoct20,0,2448256.story http://www.ﬂock.com Slide 61 http://www.chicagotribune.com/news/nationworld/chi- Slide 39 campaign_monoct20,0,2448256.story http://www.twitter.com Slide 62 https://www.twitterfeed.com/socialactions Slide 41 http://www.socialactions.com Slide 63 http://bokardo.com/archives/the-opaque-value-problem/ Slide 42 http://www.facebook.com Slide 64 http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3 Slide 43 http://www.causes.com Slide 65 http://www.npr.org/templates/story/story.php?storyId=96890409 Slide 45 http://www.linkedin.com Slide 50 http://www.plaxo.com Slide 51 http://www.xing.com Slide 52 http://www.facebook.com Slide 53

170. Referenced In This Presentation on Slide 48 www.slideshare.com www.yammer.com www.youtube.com www.twitter.com www.creativecommons.com www.google.com www.causes.com www.facebook.com www.techsoup.com www.netsquared.com www.ﬂickr.com www.aboutus.com www.wordpress.com www.networkforgood.com www.goodsearch.com