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Social Media for the Social Sector

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Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.

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Social Media for the Social Sector

  1. 1. Social Networking and Non-Profits March 31, 2009 Presentation for NH Center for Nonprofits KSLeBlanc & Tara Mahady www.aleuronpo.com Follow on Twitter: @Aleuro
  2. 2. Why?
  3. 3. Donor Loyalty Q3 2008 Q3 2008 Index of National Fundraising Performance www.blackbaud.com/targetanalytics
  4. 4. 5 Year Revenue & Donor Trends http://www.blackbaud.com/files/resources/downloads/cam/TargetIndexResultsSummaryQ32008.pdf
  5. 5. How Many Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy
  6. 6. Why Do People Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy
  7. 7. People are Talking... http://mashable.com/2009/03/26/social-media-nonprofit-study/
  8. 8. Social Media Dialogue http://mashable.com/2009/03/26/social-media-nonprofit-study/
  9. 9. The Loyalty Equation - A Lesson Learned from Public Radio Photo courtesy of Orin Zebest, flickr creative commons Photo courtesy of Chris Robinson, flickr creative commons
  10. 10. Statistics
  11. 11. How Many People Are Online? World Internet Usage Internet Users Internet Users Penetration Users Growth Region Dec. 31, 2000 Dec. 31, 2008 (% Population) 2000 - 2008 Europe 105,096,093 390,141,073 48.5% 271.2% North America 108,096,800 246,822,936 73.1% 128.3% World Total 360,985,492 1,574,313,184 23.5% 336.1% www.internetworldstats.com Copyright 2001-2009, Miniwatts Marketing group
  12. 12. http://www.pewinternet.org/Static-Pages/Data-Tools/Download-Data/~/media/Infographics/Trend%20Data/January %202009%20updates/Demographics%20of%20Internet%20Users%201%206%2009.jpg
  13. 13. http://www.gallup.com/poll/113638/Nearly-Half-Americans-Frequent-Internet-Users.aspx
  14. 14. http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-2009
  15. 15. Social Media Growth - Feb. 08 - Feb. 09 Total Unique US Feb. 2008 Feb. 2009 Y/Y % Change Visitors Total US Internet 185,017 192,187 4% Audience MySpace Sites 67,957 70,303 3% Facebook.com 32,436 57,375 77% LinkedIn.com 3,316 6,948 110% Digg.com 5,546 6,917 25% Twitter.com 340 4,033 1085% Comscore http://www.comscore.com/
  16. 16. http://www.insidefacebook.com
  17. 17. http://www.allfacebook.com/facebook-application-statistics/
  18. 18. http://www.allfacebook.com/facebook-application-statistics/
  19. 19. http://www.facebook.com
  20. 20. http://www.facebook.com
  21. 21. Meet your constituents where they are. “From a business stance, offering different ways for potential audiences to connect with you is a smart move... A business always has a public and they’re already on social networks–are you?” Meagan Fish, Pannos-Winzeler Marketing http://www.pannoswinzeler.com/blog/?p=303
  22. 22. Photo courtesy of Dru Bloomfield, flickr creative commons
  23. 23. The NPO Integrated Marketing & Development Toolkit
  24. 24. The NPO Integrated Marketing & Development Toolkit • Face-to-face
  25. 25. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic
  26. 26. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing
  27. 27. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation
  28. 28. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static
  29. 29. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Offline marketing publications
  30. 30. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Offline marketing publications • Events
  31. 31. Benefits of An Online Community
  32. 32. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics.
  33. 33. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand.
  34. 34. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly.
  35. 35. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly.
  36. 36. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something.
  37. 37. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents.
  38. 38. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. • Eventually allows another fundraising and advocacy channel.
  39. 39. What?
  40. 40. Understanding
  41. 41. What does it mean to be a NPO?
  42. 42. What does it mean to be a NPO? • 501c3 organization, or a 501c4, or a ... • an organization that supports a community mission • an organization that resolves issues within a community • there are as many different npo’s as there are communities, issues, people
  43. 43. How does a non-profit survive? What is your “air”?
  44. 44. How does a non-profit survive? What is your “air”? • the people that support it • volunteers • staff • financial contributors • leaders • the community
  45. 45. So ... a NPO is ...
  46. 46. So ... a NPO is ... • a collection of people with a common interest or goal, who have a set of common or shared values or mission.
  47. 47. What’s a Social Network?
  48. 48. What’s a Social Network? Is it the Internet?
  49. 49. What’s a Social Network? Is it the Internet? MyFaceTube?
  50. 50. What’s a Social Network? Is it the Internet? MyFaceTube? No.
  51. 51. What’s a Social Network? Is it the Internet? MyFaceTube? No. A Social Network is a collection of people with a common interest or goal, who have common or shared values or mission.
  52. 52. Language
  53. 53. Terms
  54. 54. Terms Forum
  55. 55. Terms Forum • A public meeting or assembly for open discussion
  56. 56. Terms Forum • A public meeting or assembly for open discussion Blog
  57. 57. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links.
  58. 58. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets
  59. 59. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets • One or two sentences of personal thoughts, questions and/or links, usually spawning conversation threads
  60. 60. Terms
  61. 61. Terms Social Network
  62. 62. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.
  63. 63. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media
  64. 64. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and quot;buildingquot; of shared meaning, as people share their stories, and understandings.
  65. 65. Terms
  66. 66. Terms RSS
  67. 67. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
  68. 68. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing
  69. 69. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP
  70. 70. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media
  71. 71. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media • The marriage of mediated communications technologies with digital computers.
  72. 72. Impact
  73. 73. What’s Different Now
  74. 74. What’s Different Now • Marketing used to be in one direction • business to consumer • we were given their brand and their message to ingest • Now it’s bi-directional • we make decisions about the brand and message • we decide if they are good or bad or unworthy • we decide who to listen to
  75. 75. What’s Different Now
  76. 76. What’s Different Now • a power shift is occurring • it is no longer in the few but in the many • supply and demand have begun to reflect the consumer want and needs more than ever • transparency in business is required, no more curtain to hide behind • our professional lives and personal lives have begun to merge into whole life
  77. 77. Raising Money http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  78. 78. Raising Money How did Obama raise so much money? http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  79. 79. Raising Money How did Obama raise so much money? “‘There's $200 million of those campaign contributions, there's no record,’ McCain said. ‘They're not reported.You can report online now ... $200 million that we don't know where the money came from. A lot of strange things [are] going on in this campaign.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  80. 80. Raising Money Cont. think ... iTunes http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  81. 81. Raising Money Cont. think ... iTunes “Obama campaign manager David Plouffe did not detail the contributions, beyond saying that the campaign had added 632,000 new donors to its rolls and that the average donation for the month was less than $100.” “‘What's healthy for democracy is people sending their contributions in $5 and $10 amounts,’ Obama strategist David Axelrod said. ‘It's campaign finance reform on the natural. The more we can encourage people to contribute like that, the better.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  82. 82. Power of Many See this slideshow! Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation
  83. 83. Listeners?
  84. 84. People are Talking... Remember this? Text Text Text
  85. 85. Twitter https://www.twitterfeed.com/socialactions
  86. 86. Twitter https://www.twitterfeed.com/socialactions
  87. 87. Listening click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
  88. 88. Why do constituents become...
  89. 89. Why do constituents become... ... donors?
  90. 90. Why do constituents become... ... donors? ...volunteers?
  91. 91. Why do constituents become... ... donors? ...volunteers? ...leaders?
  92. 92. Why do constituents become... ... donors? ...volunteers? ...leaders? because they were asked.
  93. 93. Listening II click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96890409
  94. 94. What are they all listening for ...and evidence that you listened to them...they need to know they were heard.
  95. 95. What are they all listening for A call to action ...and evidence that you listened to them...they need to know they were heard.
  96. 96. Tools
  97. 97. Tools ... to name a few
  98. 98. Tools • SlideShare • Yammers • YouTube • Twitter • Creative Commons ... to name a few
  99. 99. Tools • SlideShare • Google • Yammers • Causes • YouTube • Facebook • Twitter • TechSoup • Creative • NetSquared Commons ... to name a few
  100. 100. Tools • SlideShare • Flickr • Google • Yammers • AboutUS • Causes • YouTube • WordPress • Facebook • Twitter • Network for • TechSoup Good • Creative • NetSquared • GoodSearch Commons ... to name a few
  101. 101. Web 2.0 Tools for Professionals
  102. 102. LinkedIn Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  103. 103. Plaxo Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  104. 104. Xing Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  105. 105. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  106. 106. Google Profile Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  107. 107. Create a Plan Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  108. 108. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  109. 109. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  110. 110. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  111. 111. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help • Ask questions, open dialogues Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  112. 112. Code of Conduct Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  113. 113. Code of Conduct • Be honest - do not inflate your skills or work history Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  114. 114. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  115. 115. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  116. 116. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  117. 117. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  118. 118. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  119. 119. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies • Use proper English Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  120. 120. Maintain and Measure Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  121. 121. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  122. 122. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  123. 123. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  124. 124. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship • Google yourself - make sure the professional and personal images of you are correct and represent you well Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  125. 125. References • www.linkedin.com • www.plaxo.com • www.xing.com • www.facebook.com • www.igoogle.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  126. 126. Web 2.0 Tools for Organizations
  127. 127. Wiggio Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  128. 128. Flock Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  129. 129. Twitter Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  130. 130. Social Actions Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  131. 131. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  132. 132. Causes Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  133. 133. Yammer Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  134. 134. JitterGram Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  135. 135. mGive Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  136. 136. References • www.wiggio.com • • www.causes.com www.flock.com • • www.yammer.com www.twitter.com • • www.jittergram.com www.socialactions.com • • www.mgive.com www.facebook.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  137. 137. TM Case Study
  138. 138. NHPR & Social Media
  139. 139. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth?
  140. 140. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? How to use social networking in pledge drives?
  141. 141. How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? http://www.nhpr.org/wordofmouth
  142. 142. http://www.nhpr.org/wordofmouth
  143. 143. http://twitter.com/wordofmouth
  144. 144. http://twitter.com/wordofmouth
  145. 145. http://www.http://www.facebook.com/profile.php?id=1023819925&ref=ts nhpr.org/wordofmouth
  146. 146. http://twitter.com/Verginger
  147. 147. http://www.nhpr.org/node/19950
  148. 148. How to use social networking in pledge drives? http://www.nhpr.org/node/19950
  149. 149. http://www.nhpr.org/node/19950
  150. 150. Twitter Feeds http://www.twitter.com
  151. 151. KSL Case Study
  152. 152. Awareness Fraxa.org http://www.fraxa.org
  153. 153. Awareness Fraxa.org http://www.fraxa.org Fragile what?
  154. 154. Twitter search stream shows on-going conversations
  155. 155. YouTube search shows video channel with UGC
  156. 156. Fraxa on Facebook
  157. 157. Facebook for Fundraising?
  158. 158. Facebook for Fundraising? Yes but you need a plan.
  159. 159. Conclusion
  160. 160. So what is it?
  161. 161. So what is it? • SocialNetworking (SocNet) is donor cultivation • It is event planning • It is messaging and branding • It is a two way street • It is collaborative
  162. 162. It is NOT
  163. 163. It is NOT • It is not a mailing list • It is not a place to make demands • It is not something to be owned or manipulated • It is not going to forget, ever • It cannot be made to listen
  164. 164. It Will
  165. 165. It Will • It will provide financial support when asked, for the right mission at the right time • It will listen and repeat your messages • It will work with you and for your cause • It will forgive • It will share, converse and relate
  166. 166. Kelley-Sue LeBlanc, Founder Follow on Twitter: KSL Join my linked in network: http://www.linkedin.com/in/KSL Tara Mahady, Partner Follow on Twitter: TMahady Join my linked in network: http://www.linkedin.com/in/tmahady AleuroNPO Resources http://www.aleuronpo.org http://www.aleuromedia.com/blog/ Follow on Twitter: Aleuro Become a fan on Facebook: AleuroSolutions
  167. 167. Take Away • http://blog.ecairn.com/2008/11/06/top-150-social- • http://www.gilbert.org/programs/workshops/seminars/ marketing-blogs/ SNST • http://www.chrisbrogan.com/ • http://business.rapleaf.com/ • http://sethgodin.typepad.com/ • http://www.convinceandconvert.com/ • http://beth.typepad.com/ • AleuroSolutions Nonprofit Solutions: http:// www.aleuronpo.com • http://www.thoughtlabs.com/ • Look AleuroSolutions up on Facebook • http://www.theagitator.net • Look Kelley up on Twitter: KSL • http://www.philanthropy.iupui.edu/ • Look Tara up on Twitter: TMahady • Look Tara up on Twitter: TMahady • Look Aleuro up on Twitter: Aleuro • Look Aleuro up on Twitter: Aleuro
  168. 168. Referenced In This Presentation http://www.slideshare.net/Netpop/netpop-connect- Slide 14 media-shifts-to-social-2009 http://www.blackbaud.com/files/resources/downloads/ Slides 3 & 4 cam/TargetIndexResultsSummaryQ32008.pdf Comscore http://www.comscore.com/ Slide 15 Bank of America 2008 Study of High Net Worth Philanthropy http://newsroom.bankofamerica.com/index.php? Slides 5 & 6 s=23&item=105 Slide 16 http://www.insidefacebook.com http://mashable.com/2009/03/26/social-media-nonprofit-study/ Slides 7 & 8 http://www.allfacebook.com/facebook-application- Slide 17 & 18 statistics/ www.internetworldstats.com Copyright 2001-2009, Slide 11 Miniwatts Marketing group Slides 19 http://www.facebook.com http://www.pewinternet.org/Static-Pages/Data-Tools/ Download-Data/~/media/Infographics/Trend%20Data/ Slide 12 January%202009%20updates/Demographics%20of %20Internet%20Users%201%206%2009.jpg http://www.pannoswinzeler.com/blog/?p=303 Slide 20 http://www.gallup.com/poll/113638/Nearly-Half- Slide 13 Americans-Frequent-Internet-Users.aspx
  169. 169. Referenced In This Presentation http://www.chicagotribune.com/news/nationworld/chi- http://www.google.com Slide 54 Slide 37 campaign_monoct20,0,2448256.story http://www.wiggio.com Slide 60 http://www.chicagotribune.com/news/nationworld/chi- Slide 38 campaign_monoct20,0,2448256.story http://www.flock.com Slide 61 http://www.chicagotribune.com/news/nationworld/chi- Slide 39 campaign_monoct20,0,2448256.story http://www.twitter.com Slide 62 https://www.twitterfeed.com/socialactions Slide 41 http://www.socialactions.com Slide 63 http://bokardo.com/archives/the-opaque-value-problem/ Slide 42 http://www.facebook.com Slide 64 http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3 Slide 43 http://www.causes.com Slide 65 http://www.npr.org/templates/story/story.php?storyId=96890409 Slide 45 http://www.linkedin.com Slide 50 http://www.plaxo.com Slide 51 http://www.xing.com Slide 52 http://www.facebook.com Slide 53
  170. 170. Referenced In This Presentation on Slide 48 www.slideshare.com www.yammer.com www.youtube.com www.twitter.com www.creativecommons.com www.google.com www.causes.com www.facebook.com www.techsoup.com www.netsquared.com www.flickr.com www.aboutus.com www.wordpress.com www.networkforgood.com www.goodsearch.com

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