We don’t go on Facebook because of Facebook. We go on there to connect to our friends and find people with like interests. These things we call social networks are just tools to be used to connect. When thinking about them, think about people. People who are already connected to your club, and people you want to be connected to your curling facility.
Don’t think about curlers as people who subscribe to your news letter or enter your spiel. Think of them as active participants in the news at your club.
Facebook wants to take all of your likes and connections and plot them. We don’t. We just want people to post their scores to their Facebook pages. We want them to post about the wins and losses.
The average person on Facebook has 132 friends. Each member at your club with a Facebook page (half of Canada) has about 132 friends. That means, your membership X 132 is your potential free audience.
Your strategy: since you don’t have time to create content is to encourage your membership to create the content.
This is a QR code from qrstuff.com (free resource) that allows people to “like” your Facebook page from the locker room. It is easy to create for your club. Go to qrstuff.com and create your free QR code and place it in each locker room.
This is what it means to create content as the “club”
Ask people to comment on your posts. You post: Who won tonight? They post, in comments, who won.
Think about using people at your club (they don’t have to be on Facebook) who can talk about strategy. Ask for question on the FB page and tell them they will be answered next time that competitive curler is in the club.
This will not work if you are the only one creating content. Get help.
Pictures will come from your phone to Google+ automatically. You have to approve them. The point is, it is getting EASIER to post something from Facebook to Google+.
Go to maps.google.ca. Type in your curling club.
Click on the name (in this case, Truro Curling Club)
Over on the righ-hand side it will say “business owner?” Click on it. You will be asked to fill out a bunch of information like times open. Phone numbers. E-mail. Fill it all out. Google will then ask you to verify your listing. Either by phone or e-mail.
This is the thing of the future.
New Curling presentation
Web 2.0 in 2012 Matt Hames Manager of media communications Colgate University @mhames
• What is a social network, and how they are different• Some examples of social media tools• How to create content for the Curling Club• Why it matters
• Facebook has over 850 million members• On average, more than 250 million photos are uploaded per day• More photos are uploaded to Facebook with an iPhone than all other cameras combined.• 49.87% of all Canadians have a profile! Source: http://www.facebook.com/press/info.php?statistics
• Facebook is about connecting people to friends, family, and people with the same interests.• Or, at least friends and family.
• Facebook wants to plot what is called the social graph.
• Here’s how you think about it: every member that is on Facebook has 132 friends (average).• If you can get them to talk about their experience, you will be marketing to your members x 132 people.
Your strategy• Create a Facebook page for your curling club.• Go to Facebook.com. And click on “Create a page for my business”.• Send out an e-mail to all members of the club to ask them to “like” the page.
Place this in your locker room Like us on Facebook
Content strategy• Identify people in the club who can create content. Volunteers. Young people.• Create content around scores on competitive nights.• Every bonspiel should have pictures that are uploaded to the Facebook page.• Bonspiel committee has a Facebook person who creates content around the event. Winners. Etc.
Content strategy• Ask people in the club to create content.
Content strategy• Solicit strategy questions online.• Identify some of your competitive curlers and see if they will answer questions that are asked on Facebook.• What shot should you play?• What is the strategy for up one coming home without last rock?
Content strategy• Post daily updates on the ice as it is going in.• Post daily pictures of the ice as it goes out.• Ask people in May to pay their next year’s dues.• Identify Facebook as a team finder in the summer. Promote it during March and April as a summer team finder.
Content strategy• Use entirely different ideas that you have for creating content.• Create a strategy for what you will post.
Using YouTube to promote• YouTube has a vibrant community• It is also the second most used search engine on the Internet.
Create a YouTube Channel• YouTube offers individuals and organizations the ability to create a channel.• Visit YouTube.com and click on join.• Note: this involves creating a separate login than your personal gmail account.• It should be Curling Club Name.
Add content to YouTube channel• YouTube offers individuals and organizations the ability to create a channel.• Visit YouTube.com and click on join.• Note: this involves creating a separate login than your personal gmail account.• It should be Curling Club Name.
Content for the YouTube channel• Video tape the Wednesday night game.• Video tape the winners at the bonspiel.• Interview some of your members and ask them why someone should join. Take that content and place it on the Facebook page.
Google+• With Google’s new “Drive” and Google+, people with an android phone can easily create content for the club.• Some people might say they don’t know how to get a picture from their phone to Facebook.
Take control of your online spaces• Google Places and Yelp.ca are local mobile search engines.• Go to Google.com/places and make sure your curling club is signed up. Fill out all the information relevant to your club so that it can be found.• Search Yelp.ca to see if your curling is in there.• Post a notice on your board asking if anyone uses Yelp. If they do, ask them to review the club.
Ning.CurlingManagers.com• The Canadian Curling association created a business social networking site for Canadian Curling Clubs.• This is a place to share ideas, get opinions, talk about what is working and not working.• There, you will find a video showing you step by step how to get on Google Places. There is step-by-step instructions on creating a YouTube channel.
Ning.CurlingManagers.com• It is open to all Curling Managers and board members across the country.• Be honest, it is private and will not be indexed by Google.• What you say here will stay here.
Getting the word out• Word of mouth has traditionally helped grow the game. • The difference now is many people have mini- communities of friends and acquaintances. We want to increase the power of word of mouth.• People turn to Google a lot sooner in their search for things to do. When your club is out there more digitally with Facebook and YouTube, there is an increased chance of being found in search.
Start with your current curlers• That’s a digital presence not a website.• It’s digital real-estate that you have some control over, where people can talk back.• Where people can engage with what is great about our game.• Start with current curlers, let them be the content creators.
How to create content• Each board meeting or sub committee meeting, talk about what content could be created (video, images) and where the content will go (Facebook, YouTube, the curling club website).• Ask curlers to create content (or at least like the page).• Use them as content creators, take advantage of their mini communities.