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Is Social Good the Next Killer App?

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A Beaconfire RedEngine webinar

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Is Social Good the Next Killer App?

  1. 1. is social good the next killer app? A Beaconfire RedEngine Webinar June 10th, 2015 Eve Simon Creative Director
  2. 2. Hi. I'm Eve Q Beaconfire A Beaconfire RedEngineWebinar | Is Social Good The Next Killer App ? i RedEngine
  3. 3. ‘P Beacont I 1 _r -q . , Rec‘-. E:ngine Digital strategies, integrated marketing & web sites for social good re _ _ TheNature it A . Conservancy ‘ ‘A / . A CONSERVATION ‘ ya/4 i, “. | NTERNAT| ON/ —L ASSOCIATION Protecting nature. Preserving life. " American P Diabetes. L E G ACY' ~ -0 . _ , :: :>: ; A H I ‘® FOR LONGER HEALYHIERLIVES CA H‘ I ; L) ¥ Ougirl Audubon Q5 Beaconfire $7 RedEngine
  4. 4. I'M 50 not Elae. smartest person have
  5. 5. 6/c/ ' nzs-+ pa/5 an wear
  6. 6. kl " I ‘ VolunteerMatch. org - . ' Where volunteering begins by Justfilvlng‘ cll: l- : I-H1 iii me- : I’T - g £173 If . ”eI~3;'; I:la*yP: i to ‘Social Giving J. . charity: water . r"'»l, . r. ’ . , : ~Lab ml. “ loans that °“a”9e ""95 -: .:‘o. »‘lo. “s T: ;l'lOOS3.oi‘9‘ at , __ Teachers ask. You choose. Social Fundraising made simple and fun. I . cilsEcilsi “*’“°' £~_ Beaconfire $7 RedEngine
  7. 7. WHARR GARE lL ‘NHARRGARBL
  8. 8. How do lll€~ tell the cliff: -zrence bc-: tIlI<—: en "chis. ... . ., , _, ,§ "’ xi NOS ~54, “His Sigma , taultn » ~ ' I ' ' ~ . " r —‘. .75,‘ 75. Iran 2 II‘ . . l ' *1‘ ~ - J 2» : .¢. '~<. ‘*"i. ‘i"'4-". ',; ‘~‘-'7 : "»; ,~“’ g A : — i_ ; ;l. "Q»'~ er-‘A ‘ Q5 Beaconfire $7 RedEngine
  9. 9. .. .And this _ “Through technology we ‘ can find where we are l_ A positioned to uniquely ‘L _ T j make a positive difference. ” - Chelsea Clinton, SX$WKeynote, 2014
  10. 10. Be not simply good. Be good for something - Hen/ y David Thoreau , /V-‘ , ‘ _ lllmalricati ‘Fate; I Q: . ._ K / J
  11. 11. WTF is social good anyway? Wilt
  12. 12. social good An action that provides some sort of benefit to the general public. 9%
  13. 13. /3. Beaconfire RedEngine ‘J‘a’ebinar‘ , local l dmme i. l}7:‘ Sotialwpter p millennial I A r€"ii. oai «pp Mvmtiliissionme responsible ; hp impat $lMl’Up I 1 i i . ."io“. 'ii-. ='ii pliilanlliropn§. J —— 3. teflllé l W‘lf‘i; il. ;*ii3;r‘§‘;3li r“'j“’l( pp ‘lp "jClllllll@l3§>. T: l f'n0n—? mfiTL ‘L l {IL 0 Lo ortonit ‘S {U WQ diving engagement Op? Chppp Q , donate peace q peoppeig Q, Beaconfire E~1oc: §alGoodThe Next l<illerApp €: RedEngine
  14. 14. l ')‘. i / l '. x2 I . .- ‘ _‘ ‘ ; =.; :.i. »li‘. .s: - , r , .0 Hi -i'. ,,, -' ' ' lill; ..lilll 1;'5 " -' I 4., , _ . .;' ‘NI — 5. " . '£. ' _! ‘A I fl»)- You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. - R/ "chard Buckminster Fuller ' ”--ii
  15. 15. 6 ways technology is creating authentic social good
  16. 16. .— :1 'i :1 ; _; clean water ‘tr-. —-5 ‘_ LieStraw"m-t communuy : uy vesreaonnno : .‘VA, _ {W5-Tl ‘Z5, E-1‘. /1'91,’
  17. 17. Empowering women & girls
  18. 18. Preserving the planet llabienic-c@gmaiI. com -, .. l3ct! |cCupi'. Straws Cigarette luail lPl: ist; c | lll$ Wl3[}| ’El$ Fall Part’ 'r. i.‘_1ii<-i ti and pull Fiasticliags Containers C-Ofllal. ‘-E13 CLCS Plate: l"""‘“‘ ""l"""" " [luaml ll‘l.13liI: l Bullies Bcirciajiccazix lisliiiigficzir llilassl Plastic Pieces Ballaw. lE)‘S Ull‘-2| ll. 'lSlI
  19. 19. Innovating how we heal
  20. 20. Improving lives Hand i-acrwnwoaxs rarsoueor: vimowsuu t . 'I/ ‘ How HandUp Works Members In need slgn Donors contribute Members redeem You see your Impact up via community directly to member donations for basic through member partners goals needs updates
  21. 21. Using Big Data for good ‘ 3 ~ : s — 3 5 3 E 5 g RUSSIA . - E : g . S , u . ' - . -. », u». :. -. ' . .. rm. -. , ‘u’ u vu-A-. -, - IIIN l| ‘l nun--4 In -4 IIIAIII v~Il‘| l
  22. 22. What's Next? Q Beaconfire A Beaconfire RedEngine Webinar | Is Social Good The Next Killer App ? $ RedEngine
  23. 23. ASU | NEW AMERICA | SLATE L“"‘ '“°” about Future Tense » futureygjtenge mscm1zN'scu| oErom£rump: | . How Drones Can Help Nepal Recover From the Earthquake Patrick Meier Follow By Fame Greenwood ‘ CommumgowwwndsonHumammnw1UAV Training course, now with multi-rotor UAV flights U/ Wzators #3 Q — 2 ¢ I"IJlfl
  24. 24. w intemotorg by bcehonk if 1 ~ "’ outofcvery3~ -» peoplecan go online. Why more people popgzectéd? ", 'Conuant! sxfuva1|ablclnd: :|o¢: l|augI. |age. Penpleuen'uurewha: vuh| cd: c|ntcmctwi1| bins Powenoumuuelimlnedormsdy. Navmzknanhuxpponhxpamounuofdan Toguhuweunxemavcdusebanlmnndgive Ilaeunmnneaedmnpfltyofthewodddu: powu-noconnect. AEOU1 FHOJECYS PRESS CONTACY
  25. 25. Or will it be what you create? 719
  26. 26. The purpose of life is to be defeated by greater and greater things. — Rainer Maria R/ //<e . ... ‘ x
  27. 27. Will our biggest social good challenge look like this ‘ 5”'5TA| NABILiTy ° GREEN Jess ’ L"”‘9l-E (me ' WHAT F r‘ , 5 ‘c. A 3G H‘0AY‘s RND RE“EwABLE$ we cReATe A BeTrep. ' ‘WAN wAng; z, MR ’ HEALTHY C“ - QTc. e1-( “DRE”
  28. 28. VC§j‘, ClIl'fZFi"Vl= Il". y1}: ji mllClIII‘glb‘gL7$7'. ‘uri‘r. :1;xc, ii. ‘” 1:1! €; :{t: vAi : x@2:I? ;:2.)
  29. 29. .. .. _-. . .4 . ‘ I u « «‘ ~ . . § W , - - I l -. ,. .1 ". ' ' - . .. ~ . I " . -I ‘ _ ‘ ‘ - . . __ _ _, __ g - . — . _ . " “' - '3vr_ rug in _. I.. ; We can change the world and make it a better place. It is in your hands to make a difference. _Ne, SOn Mama
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