The document provides an overview of peer-to-peer fundraising. It defines peer-to-peer fundraising as empowering others to use their networks to raise money on an organization's behalf. It discusses the typical parts of a peer-to-peer system, including event home pages, team pages, and personal fundraising pages. Additionally, it outlines benefits such as extending reach and reengaging donors. The document then provides examples of outside-the-box peer-to-peer campaigns and wraps up by discussing tools to maximize fundraising and mentioning the Qgiv and Bloomerang integration.

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5. Bloomerang + Qgiv: Peer to peer
fundraising

6. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Peer-to-Peer Fundraising
The Basics and More

7. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
▪ What is peer-to-peer fundraising?
▪ Why peer-to-peer is a great fundraising strategy
▪ Types of peer-to-peer fundraising
▪ Sample events and campaigns
▪ Q&A
Agenda

8. What is Peer-to-Peer
Fundraising?
Peer-to-peer (P2P) fundraising is where you
empower others to use their peer network to raise
money on your behalf.
In the beginning…

9. Peer-to-Peer
Fundraising Today
▪ Personalized fundraising page
▪ Allows supporters to tell THEIR story
▪ Option to customize- image, msg, and GOAL
Peer-to-peer fundraising is where you EMPOWER others to
use their peer network to raise money on your behalf.
Where we are today…
▪ Share with others via email, social media, etc.
▪ Option for supporters to leave a comment
▪ Donation notifications

10. Peer-to-Peer
Fundraising Parts
1. Event/Campaign Home Page
2. Team Pages
3. Personal Fundraising Pages
Most P2P Systems Have 3
✔ Make it easy for people to register
✔ Make it easy for people to donate
✔ Highlight the leaderboard(s)
✔ Showcase your sponsors
✔ Be proud of your mission
✔ Don’t be shy to reference this as a fundraiser

11. Peer-to-Peer
Fundraising Parts
▪ Event/Campaign Home Page
▪ Team Pages
▪ Personal Fundraising Pages
Most P2P Systems Have 3
✔ Make it easy for someone to join a team
✔ Make it easy for someone to donate to a team
✔ Highlight how team members are doing

12. Peer-to-Peer
Fundraising Parts
▪ Event/Campaign Home Page
▪ Team Pages
▪ Personal Fundraising Page
Most P2P Systems Have 3

13. Why Peer-to-Peer?

14. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
We believe technology helps facilitate these fundamental fundraising principles.
Fundamental Principles
+People give when prompted
+People give to people
+People give if it’s easy
+People give when they feel
connected

15. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Key Motivators
+People love good stories
+People react to incentives
+People do better in groups
+People need for things to be quick
Peer-to-peer fundraising bridges those fundamental principals
with these key motivators.
+ People give to people
+ People give when prompted
+ People give if it’s easy
+ People give when they feel connected

16. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Benefits of P2P
Fundraising
Extends your
reach beyond
those who are
already close to
your mission
Peer-to-Peer DIY
or Network
Fundraising can
also work
without a
fundraising event
Lots of activities
can work with
P2P: walks, runs,
bike rides, etc.
Reengage old
donors AND
connect with new
donors

17. #QgivCon
Additional Benefit of P2P
Increases awareness of your organization and mission
• Storytelling- your supporters are empowered + equipped with
tools to raise funds by telling their story.
• Fundraising their way! Freedom to fundraise in a way that
works for them.
• Healthy competition! Through gamification using
Leaderboards, Badges, Storefront and Fundraising Goals you're
giving them a boost with a little healthy competition.

18. #QgivCon
What is DIY or Network Fundraising Peer-to-Peer?
• Peer-to-Peer was originally created for traditional pledge-based events:
walk-a-thons, runs, and cycling events but has grown and evolved into so much
more!
• DIY Fundraising - gives individual supporters the creative freedom to raise funds
their way on behalf of your organization (e.g., host a party).
• Network Fundraising is a method where your organization recruits a group of
people who agree to raise money for you (e.g., board members).
• DIY and Network Fundraising allows you to build stronger connections with your
most dedicated advocates!

19. #QgivCon
Benefits of DIY or Network Fundraising Peer to Peer
• Eliminate overhead (like costs, resources, and time)
associated with a traditional in-person events.
• Enables supporters to fundraise when they’re not
local.
• Enables supporters to fundraise when they have
limitations such as physical or event limited
availability.
• Already hosting P2P event? Great! This can go hand
in hand.

20. Outside the Box Peer-to-Peer
Campaigns

21. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Using Peer-to-Peer as a "Donate to Vote"
opportunity

22. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

23. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

24. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

25. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

26. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

27. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

28. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

29. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

30. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

31. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

32. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

33. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

34. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

35. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions

36. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
+ Badges
+ Images & videos
+ Social media
+ Emails to donors and participants
+ Communication emails to help
increase fundraising
Take Advantage of a Few Tools

37. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Other Ideas
+ Bowl-a-thons
+ Golf marathons
+ Amazing Race
+ Gaming events
+ Kissing booth
+ Radiothons
+ Capital campaigns

38. Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Now to the Qgiv + Bloomerang
Integration

39. #QgivCon
Q&A
Jack’s contact information:
jack.nelson@qgiv.com
863.496.6095
For additional information, please visit us at
www.qgiv.com.

40. Resources
Bloomerang integration page for Qgiv
Qgiv Basics in the Knowledgebase

41. Resources
Bloomerang Knowledgebase and Support Portal

42. Poll

43. Thank you for attending!
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