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Welcome! We will get started shortly! ,[object Object],[object Object]
Cate Shaffer Account Executive Breakthrough Internet Strategies for the Next Decade of Fund Raising: An Executive Briefing
Who is eTapestry? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is our history? ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Rules Still Apply (It’s all about relationships
 not technology)
[object Object],It is Now a New World
1. Pure Fundraising Tools: Recurring Gifts ,[object Object],[object Object],[object Object],[object Object]
1. Pure Fundraising Tools: Recurring Gifts
1. Pure Fundraising Tools: Recurring Gifts
[object Object],[object Object],[object Object],[object Object],1. Pure Fundraising Tools: Segmentation
1. Pure Fundraising Tools: Segmentation
1. Pure Fundraising Tools: Segmentation
1. Pure Fundraising Tools: Segmentation
[object Object],[object Object],[object Object],[object Object],2. Relationship Building: Constituent Relationship Management (CRM)
[object Object],[object Object],2. Relationship Building: Constituent Relationship Management (CRM)
2. Relationship Building: Constituent Relationship Management (CRM)
2. Relationship Building: Constituent Relationship Management (CRM)
2. Relationship Building: Constituent Relationship Management (CRM)
[object Object],[object Object],[object Object],[object Object],2. Relationship Building: eMail
2. Relationship Building: eMail
2. Relationship Building: eMail
2. Relationship Building: eMail
2. Relationship Building: eMail
2. Relationship Building: eMail
2. Relationship Building: eMail
Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link 2. Relationship Building: eMail
Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor 2. Relationship Building: eMail
[object Object],[object Object],[object Object],[object Object],2. Relationship Building: Web 2.0
Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. 2. Relationship Building: Web 2.0
Web 1.0 vs. Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Relationship Building: Web 2.0
Source: The Wall St. Journal , 2006 2. Relationship Building: Web 2.0 – Online Video Use
2. Relationship Building: Web 2.0
2. Relationship Building: Web 2.0 – Social Networking
1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends 2. Relationship Building: Web 2.0 – Social Networking
2. Relationship Building: Web 2.0 - RSS
2. Relationship Building: Web 2.0 - RSS
  2. Relationship Building: Web 2.0 - Podcasts
2. Relationship Building: Web 2.0 –  Message Boards
2. Relationship Building: Web 2.0 - Wikipedia
Peer Fundraising Online 2. Relationship Building: Web 2.0 – Personal Fundraising Pages
2. Relationship Building: Web 2.0 – Personal Event Fundraising
[object Object],[object Object],[object Object],[object Object],2. Relationship Building: Web 2.0 – Personal Event Fundraising Results:
3. Donor Loyalty Questions How do  you  know which donors are loyal? Which are accessible? Which feel trapped? Which are at risk?
3. Donor Loyalty  ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Donor Loyalty
3. Donor Loyalty  -  Value/Strategic Fit  + -  Loyalty  + Value Creators Grow Value Sustainers Harvest Value Detractors Replace Value Opportunities Convert
3. Donor Loyalty  A donor’s loyalty level is indicated on the search screen
4. Donor Loyalty  8 donors are at risk Representing $.21 million 27 donors are secure Representing $.86 million 11 donors are trapped Representing $.21 million 16% 16% 0% 67% 57% 2% 17% 23% n = 1 n = 27 n = 11 n = 8 n =55 accounts
3. Donor Loyalty  ,[object Object],[object Object],[object Object],[object Object]
4. Community Building  Donor Login ,[object Object],[object Object],[object Object],[object Object]
4. Community Building  Donor Login
5. Community Building  Donor Login Keith Davis
4. Community Building  Donor Login
4. Community Building  Donor Login
5. Web Site Optimization ,[object Object],[object Object],[object Object],[object Object]
[object Object],5. Web Site Optimization Be Like Martha or Oprah
 
 
An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site 5. Web Site Optimization E-Mail Print Other Tools
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Web Site Optimization: Start with a Plan
[object Object],Carrie Johnson, Senior Analyst  Forrester Internet Research 5. Web Site Optimization
5. Web Site Optimization: Before and After
[object Object],http://www.the-dma.org/privacy/creating.shtml 5. Web Site Optimization: Privacy
6. Web Site Optimization: Needle in a Needle Stack
5. Web Site Optimization: Keeping it Simple Advanced Email Database Ecommerce Website
INTEGRATION is the KEY! 5. Web Site Optimization: Next Steps
5. Web Site Optimization: Example Plan Sept Oct Nov.  Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing  e-mail 9/20 TM campaign starts 10/1 Year end direct mail  11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Web Site Optimization: Web Site Integration
[object Object],6. Web Site Optimization: Integrate on and off line appeals
5. Web Site Optimization: Use eMail & direct mail together
5. Web Site Optimization: Coordinate web & phone appeals
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Web Site Optimization: Keys to Success
"Do one thing every day that scares you." –  Eleanor Roosevelt "We have a strategic plan.  It's called doing things." –  Herb Kelleher   5. Web Site Optimization
5. Web Site Optimization: Oprah & Martha would be proud
Epilogue ,[object Object],[object Object],[object Object],[object Object]
1. Set up a Gmail Account
2. Post Pics to Flickr
3. Try a Microblog
4. Create a Google Alert
5. Set Up an RSS
6. Share a YouTube Video
7. Really Use Your Cell Phone (Send a text or a video)
8.  Join a Social Network
9. Share PowerPoint Slides (Save a tree or two!)
10. Play a Video Game
Thank you! Cate Shaffer Account Executive [email_address] (317) 336-3967

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April 7th E Tapestry Internet Seminar