The document provides guidance on developing an effective social media strategy for a healthcare organization. It discusses exploring social engagement, telling on-brand stories, listening on social media, and measuring success. Key topics covered include developing personas, crafting content like images and videos, best practices for publishing on different social channels, and tools for monitoring and measuring engagement. The overall goal is to thoughtfully plan, create, and analyze a social media presence that increases awareness and engagement around health-related issues.
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
The Emotional Drivers of Highly Successful Viral ContentFractl
Harvard Business Review contributor and VP of Creative at Fractl, Kristin Tynski discusses the internal research into the emotional activators that are at the heart of viral content. She shares specific examples of how to apply these emotions and dive into the insights learned from the success of other emotional content innovators from across the web. She describes actionable tips for creating content that can gain major sharing traction, mainstream pickups, and viral success.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
The Emotional Drivers of Highly Successful Viral ContentFractl
Harvard Business Review contributor and VP of Creative at Fractl, Kristin Tynski discusses the internal research into the emotional activators that are at the heart of viral content. She shares specific examples of how to apply these emotions and dive into the insights learned from the success of other emotional content innovators from across the web. She describes actionable tips for creating content that can gain major sharing traction, mainstream pickups, and viral success.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Presentation: Librarian for Multimedia Teaching and LearningKR_Barker
The presentation that I gave as part of my interview for the position of Librarian for Multimedia Teaching and Learning, at the Robertson Media Center, at UVA.
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
This report coordinated by Nesta and commissioned by the European Commission, DG CONNECT is the first systematic network analysis of the emerging digital social innovation (DSI) ecosystem in Europe.
Is social good the next killer app? SXSW 2015.Eve Simon
Core conversation from SXSW 2015:
Something sexy happened at SXSW 2014 that didn’t involve Lady GaGa: an unprecedented number of do-gooding Geekerati showed up, wanting to change the world. Does this mean that social good has “made it”, or just become the latest trend to generate lots of hype but little impact? Shiny new platforms, brands and tools promise game-changing technologies & society-saving outcomes, but do they get us any closer to actually solving the world’s most challenging social problems?
It’s time we put the SXSW community to work doing what it does best - leading industry innovation. Come to this session ready to get your hands dirty exploring what authentic, lasting social change could really look like.
http://schedule.sxsw.com/2015/events/event_IAP32981
Презентация покажет умные решения для умных компаний.
Бизнес: это система сообщающихся сосудов. Только системное воздействие на бизнес оказывается эффективным!
Фармацевтическая Ассоциация Lege Artis — единственная специализированная организация, ориентированная на системное развитие компаний фармацевтического рынка и смежных рынков и содействие европейским стандартам оказания медицинской помощи в Украине.
Почему нас выбирают?:
— Мы хорошо знаем работу в ЛПУ и фармацевтический рынок
— Мы подбираем бизнес-тренеров по жестким критериям
— Стратегический альянс профессиональных консалтинговых компаний, экспертов фармацевтического рынка и медицины
Все программы развития в структурированы по 15 областям специализации:
Консалтинг; Менеджмент и лидерство; Управление компанией; Командообразование и командообразующие мероприятия; Стабилизационные тренінги; Управление продажами товаров и услуг; Подготовка тренеров, супервизия тренеров; Маркетинг; Управление финансами для не финансистов; Обслуживание в точках контакта; Коучинг; Управление мотивацией; Управление персоналом; Оценка персонала 10 + 1; Управление дистрибуцией
Rethinking and Reshaping Broken Systems - New Profit Gathering of LeadersCode for America
At the 2015 New Profit Gathering of Leaders (#NPGathering15), Code for America Founder and Executive Director Jennifer Pahlka, Black Girls CODE Founder & Executive Director Kimberly Bryant, and Pigeonly CEO Frederick Hutson talked about the importance of rethinking and reshaping broken systems. Through the lens of technology, they discussed how problems that get solved have everything to do with who’s doing the solving: their experience, perspective, and insights into whom they’re solving problems for.
This is Jennifer Pahlka's deck from the talk. For more details about the event, visit: http://www.newprofit.org/npgathering15-reshaping-broken-systems-rethinking-who-is-in-the-lead/
Democracy & Philanthropy: The Rockefeller Foundation and the American ExperimentThe Rockefeller Foundation
Many argued in 1913 that Rockefeller wealth seemed poised to undermine the democratic character of American institutions. Under the shadow of public concern, the trustees of The Rockefeller Foundation launched programs to strengthen American political institutions, promote equal opportunity in a plural society and reinforce a shared sense of national identity. The relationship between democracy and philanthropy has been constantly tested over the last century. Democracy & Philanthropy: The Rockefeller Foundation and the American Experiment offers insights and anecdotes to guide the next generation of American philanthropists.
Как фармацевтической компании стать лидером продаж? Простой ответ: Новый Маркетинг 21 тысячелетия, направленный на внедрение современных маркетинговых стратегий и инструментов обеспечит идейное лидерство и высокий уровень продаж. Однако стратегии и инструменты внедряют люди.
Эта презентация Алены Романовской о том, как же продакт-менеджеру фармацевтической компании быть максимально эффективным?
The Italian Startup Act (last update: 16 March 2015)Mattia Corbetta
This presentation analyzes the Italian Startup Act, a groundbreaking package of measures passed in late 2012 by the Italian Government with the purpose of supporting high-tech startups in any phase of their life-cycle.
Main support measures include: simplified, zero-cost incorporation procedures; tax relief on VC and angel investment (ranging from 19 to 27%); flexible corporate management tools; tailor-made labour law (i.e. chance to remunerate external consultants through work-for-equity schemes); fast-track, free access to public fund providing guarantees on bank loans (up to 80% covered); possibility to raise investment through equity-crowdfunding portals (first dedicated regulations in the world).
By so doing, the Italian Ministry of Economic Developments aims at strengthening the national startup ecosystem, with the ultimate goal of fostering sustainable development, competitiveness, job creation processes and growth.
Results so far (last update: 10 February 2015) have been encouraging: more than 3.200 innovative startups have been set up in about two years thanks to this law.
Just to make an example of the great impact the mentioned legislation can have, in the last 15 months 279 innovative startups have succeeded in obtaining bank loans thanks to the aforesaid public guarantee, for a total amount of 128 million euro.
Soon, the Startup Act's applicability will be extended to all the Italian innovative SMEs.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Behavior Driven Development - подход к разработке ПО, основывающийся на ориентации на business value и исполняемых спецификациях, написанных на человеческом языке
Social Media 101 and Etiquette for Coach ConnectionsStephanie Nissen
This presentation gives a "Social Media 101" approach to 4 of the biggest social networks - Facebook, Twitter, Pinterest, and LinkedIn specifically for Coach Connections and the Financial Wellness Show. We talk about the demographics of each social network, who uses each network, and some best practice tips. Next, we explore social media etiquette going over the do's and do not's of how we engage and grow our community. As the Financial Wellness Show is a podcast, we've included the social media links to their new social media pages and some examples of how to use the show's value to promote your business in financial wellness coaching.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
Critical Engagement: A Social Media BootcampMarcus Hanscom
Starting and maintaining a successful social media presence within graduate admissions can often feel like fishing without a pole. You know the students are out there, they’re hungry and swimming for content, but you might not even be on the boat, let alone have any bait. Join this session to have an informal discussion and presentation on how to get started and successfully maintain social media, discover which channels may be most productive for your audiences, and uncover the secrets to curating content with little effort.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
Meetings are a necessary evil, especially when kicking off new digital projects, campaigns, redesigns, etc. But while there’s no substitute for getting your team together, we often end up talking past each other about a problem rather than getting closer to a solution. Worse, an ineffective meeting can deplete everyone’s morale and creativity—and let’s face it, most meetings are ineffective.
But there’s a better way.
In this (really) hands-on workshop, we’ll dive headfirst into activities, tools, and techniques pulled from the world of design thinking, Silicon Valley, and improv comedy to help your team break apart problems, expose underlying issues, and build on each other’s ideas. Learn how Excelencia in Education leveraged some of these low-budget, high-impact approaches to get aligned with their site redesign challenges and identify compelling ways to tell their data-driven story.
Come to this session prepared to get inspired and get out of your seat to play along with us, so you can take these games and activities back to your team and get the most out of your next meeting.
In our constantly shifting industry, how we tell our digital stories must evolve to outpace (not just keep up with) the rate of change. This webinar explores recklessly effective approaches to disrupt your entire creative process for the better and make “How we’ve always done it” a thing of the past.
Method Tweeting for Nonprofits (and other players)Eve Simon
Panel discussion at sxsw Interactive, 2011. Speakers were Carie Lewis (@cariegrls), Dan Michel (@dpmichel). Geoff Livingston (@geoffliving) & Jennifer Windrum (@jenniferwindrum). Moderator was Eve Simon (@naieve)
Using just one secret ingredient (a small Bay Area nonprofit), three web teams will compete in the heat of battle, offering up exceptional tasting menus, each featuring a delicious new homepage design, a well-seasoned fundraising campaign and a perfectly balanced social networking plan. Only one team can prevail – who will it be? You be the judge, NTC! Come see how this unique project brought together a dozen web pros from competing firms, created amazing work for a very special organization, and taught us all the true power of our industry. We promise you won’t leave hungry.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
5. Today we’ll:
• Explore social media engagement
• Learn how to tell on-brand stories
• Discuss social media listening and how to
measure success
• Oh, and have some fun.
10. More than 40%
of consumers say that
information found via social
media affects the way they deal
with their health.
Source: Mediabistro
11. 30% of adults are likely to share
information about their health on
social media sites with other
patients, 47% with doctors,
43%with hospitals, 38%with a
health insurance company and
32% with a drug company
Source: Fluency media
12. 41% of people said
social media would affect their
choice of a specific doctor,
hospital, or medical facility
Source: Demi & Cooper Advertising and DC Interactive Group
13. 31%
of health care organizations
have specific social media
guidelines in writing
Source: Institute for Health
14.
15. “
THE POWER OF STORYTELLING
The best and most beautiful
things in the world cannot be
seen or even touched. They
must be felt with the heart.
Helen Keller
22. “Give me six hours to
chop down a tree and I
will spend the first four
sharpening the axe.
Abraham Lincoln
PLANNING & STRATEGY
23.
24.
25.
26.
27.
28.
29.
30. Your social media brand
• Write a word or phrase on a green sticky that
you want people to feel when engaging with
your brand on social media
• Now write a word or phrase on a red sticky
that you don’t want people to feel when
engaging with your brand on social media
• Stick ‘em on the wall
31.
32. Setting social media goals
What do you want to do?
• Build brand awareness
• Showcase expertise
• Engage with community
• Share health information
• ?????????
• ?????????
• ?????????
How will you accomplish it?
• ?
• ??
• ???
• ????
• ?????????
• ?????????
• ?????????
33.
34. Create a social media persona
• Age
• Gender
• Education
• Occupation
• Family details
• Interests
• History with hospital
• Comfort with technology
• Social media preferences
• What you want them to do
35.
36. Content strategy considerations
• Create a multi-channel editorial calendar
• Establish a consistent voice and tone
• Think about visuals
• Develop a publishing workflow
• Understand guidelines & governance
• Plan for crisis response
37.
38.
39.
40. Working as a team
• Use tools to make collaboration easier
• Share content ideas
• Know how, where, and what you’ll post
• Delegate by shifts or networks
• Give everyone the right access
•Communicate, Communicate, Communicate.
41.
42. “No, Watson, this was
not done by accident,
but by design.
Sherlock Holmes
CRAFTING & CURATING THE STORY
43.
44.
45. Best performing posts
• Facebook
– 40 characters or less
– No more than 2x day
• Twitter
– 100-115 characters
– Tweet “sweet spot” is 3x a day
SOURCE: https://blog.bufferapp.com/how-to-create-shareable-social-media-images
46. Do’s & Don’ts
• DO ask questions
• DO be responsive
• DO connect on a human level
• DO be clever
• DO know what works on each channel
• DON’T be polarizing but…
• DON’T shy away from controversial or
difficult topics
• DON’T be the firehose
SOURCE: https://blog.bufferapp.com/how-to-create-shareable-social-media-images
47.
48. Images ARE content
• Back up & add depth to your message
• Show statistics or data
• Go above and beyond the written content
• Keep it simple (not simplistic)
SOURCE: https://blog.bufferapp.com/how-to-create-shareable-social-media-images
55. What makes it “sharable”?
• Emotion
• Relevance
• Colors
• Typography
• Hashtags and Text
SOURCE: https://blog.bufferapp.com/how-to-create-shareable-social-media-images
57. Embrace consistency
• Use brand guide as a starting point for
developing a social media style
• Use the same font families, styles and weights
on all your posts
• Identify a color palette & stick to it
• Use logo/hashtag/slogan to brand posts
BUT don’t let it paralyze you.
58. Create visual impact
• Be different; Stand out from your competitors
• Always be contextual to the topic
• Less is more
• Select a bold, clear image
• Use powerful & readable typography
• Contrast is key
59.
60. FB: Shared link/image
• Recommended upload size of
1,200 x 627 pixels.
• Square Photo: Minimum 154 x
154px in feed.
• Square Photo: Minimum 116 x
116 on page.
• Rectangular Photo: Minimum 470
x 246 pixels in feed.
• Rectangular Photo: Minimum
484 x 252 on page.
• Facebook will scale photos under
the minimum dimensions. For
better results, increase image
resolution at the same scale as
the minimum size.
SOURCE: http://sproutsocial.com/insights/social-media-image-sizes-guide/
61. TW: In-stream image
• Minimum to appear
expanded 440 x 220
pixels (a 2:1 ratio)
• Maximum to appear
expanded 1024 x 512
pixels.
• Appears in stream
collapsed at 506 x 253
pixels.
• Maximum file size of 5
MB for photos, and 3 MB
for animated GIFs.
SOURCE: http://sproutsocial.com/insights/social-media-image-sizes-guide/
64. Publishing
• Selecting the
appropriate channel
• Quality vs quantity
• Best day/time
• Editorial calendar
• Tracking links: URL
Builder
• Using a social
media dashboard
71. Social media monitoring
• Informs & amplifies your brand reach
• Helps you find pertinent healthcare conversations.
• Gives you an opportunity to contribute your expertise.
• Guides you to key healthcare influencers and opinion
leaders.
• Provides you with deeper insights into what your
healthcare community needs.
• Improves customer service.
• Helps you to respond and resolve issues in real time.
72.
73.
74.
75.
76. What to measure
• Follower counts
• Clicks
• Reach
• Likes, shares
• Interaction w/users
In other words, your brand engagement.