Website Design 101 - What You Should Know

•

0 likes•432 views

This document discusses key topics related to website development and optimization. It covers 7 topics that website owners should understand: 1) understanding the target audience, 2) accessibility for visual impairments, 3) search engine submission, 4) proper design and structure, 5) adding alt text to images, 6) proper use of tags and keywords, and 7) implementing 301 redirects. The document is authored by Penheel Marketing and provides consulting services related to digital marketing, social media, search engine optimization, and more.

Marketing

©
2014
Penheel
Marketing™

Why:
•  Clean
design
•  Simple
navigation
•  Product
Placement

©
2014
Penheel
Marketing™

Why:
•  Blue aligns
with color
theory
•  Great use
of white
space
•  Sliders are
clean and
simple

©
2014
Penheel
Marketing™

Why:
•  Color
choices
•  Icon use
•  Images
•  Simple
•  Clean

©
2014
Penheel
Marketing™

Why:
•  Icon
use

•  Color

choices

•  Sub
nav

©
2014
Penheel
Marketing™

Why:
•  Showcases

products

•  Navigation

•  Colorful

©
2014
Penheel
Marketing™

Who
is
Penheel
Marketing?

Social
media
and
digital
marketing
consulting
ﬁrm
for
CPA
ﬁrms,
small

businesses,
and
non-‐proﬁts.

http://Penheel.Com

Marketing
Analytics

Website
analytics,
online

advertising
analytics.
See

which
sources
are
generating

the
most
leads.

Email

Send
personalized,
segmented

Emails
based
on
any
information

in
your
contact
database.

Search
Engine
Optimizations

Improve
your
rank
in
search

engines
by
ﬁnding
and
tracking

your
most
eﬀective
keywords.

Lead
Management

Track
leads
with
a
complete

timeline-‐view
of
their
interactions

with
your
ﬁrm.

Blogging

Create
blog
content
quickly

while
getting
SEO
tips
and

best
practices
pointers.

Social
Media

Publish
content
to
your
social

accounts,
then
nurture
leads

based
on
their
social
engagement.

©
Penheel
Marketing
01.07.14

Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession. This deck covers: - Behavioral changes taking place due to mobile tech; - Best practices for collecting and analyzing data; - Stochastic models for conversion, targeting, and cross-selling; - Mobile strategies that integrate analytics; and the - Critical role of analytics in responding to customer needs.

Campaign Monitor Holiday Webinar (2015)

Ros Hodgekiss

The document provides tips and strategies for holiday email marketing campaigns. It discusses why email is effective, especially during the holidays. It outlines key planning essentials like creating a calendar and content strategy. It then showcases 8 ways to engage recipients, such as using seasonal themes, valuable content like gift guides, timely promotions, and growing email lists. The presentation aims to help marketers achieve success and engagement with their holiday email campaigns.

Casey's Marketing Portfolio

Casey Larsen

The document discusses several initiatives by RadioShack to increase consumer awareness and drive traffic to stores: 1) A grand opening process supported over 100 store locations in 2014 and led to a 74% sales increase in Boston. 2) Participation in Maker Faires helped position RadioShack as a DIY destination and engaged over 7,000 people in building projects. 3) A partnership with US Cellular aimed to increase rural store traffic through incentive programs and targeted marketing campaigns. Each initiative provided tools, processes and customized support to stores for local marketing efforts.

Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEO

ReachLocal

Digital Marketing for Hearing Aids Industry

Vibes Communications Pvt Ltd

Anya C. Gonzales' Growth Marketing Portfolio

Anya C. Gonzales

This document is Anya Gonzales' growth marketing portfolio as Head of Growth Marketing at Jhana, a B2B manager development company. It outlines four growth marketing campaigns she ran, including offering flashcards on remote work which created 22 sales opportunities, and a webinar on unconscious bias with over 300 registrants. It also shares lessons learned, such as prospects being more likely to sign up for a demo after receiving content. The portfolio aims to showcase Anya's successes in tripling inbound leads through tested growth marketing approaches and experimentation.

This document outlines the 10 essential components of a successful B2B brand communications plan: 1) having a strong brand foundation with a well-defined brand, 2) crafting an effective brand statement and key messaging, 3) establishing a visual vocabulary, 4) providing effective sales tools, 5) having an engaging website, 6) creating foundational presentations, 7) telling the leadership story in one page, 8) having maximum outreach and engagement, 9) creating an annual content plan, and 10) participating in trade advertising selectively. Implementing these 10 components can help a sales team achieve better success and greater results.

Lead Generation Campaign

thbanna

This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.

Gym Startup Business Plan Proposal Powerpoint Presentation Slides

SlideTeam

Establishing a new business involves a lot of planning and plotting before the final execution. An entrepreneur should consider factors like business ideas, market knowledge, competition, location, technology, and capital before creating a final business plan. Many seek help from outsourcing agencies to create a detailed business plan. We have created a perfect Gym Startup Business Plan Proposal PowerPoint Presentation Slides to help these agencies endorse their professional services. These agencies can be greatly benefited by our visually-engaging templates and deliver their message in a creative yet professional manner. With the help of this aptly-designed cover letter, grab the attention of your audience and address the issues and challenges that your clients are facing. Present your strategies and unique ideas in front of your customers by employing this readily available fitness center PowerPoint theme. A summary of your gym startup proposal can be shown in the table of contents slide. Check the technical and economic viability of your fitness center and develop a list of goals to work towards establishing a successful startup. The next step would be constructing a thorough business plan that involves processes like assessment, procuring and designing, construction, installation, test run, and promotion by employing our content-specific health club PowerPoint theme. Provide an overview of scopes like location scouting, vendor selection, floor plan, marketing plan, and package deals with our athletic club PPT presentation template. Establish transparency by depicting the time frame slide and note down the time duration required for the completion of the process. Mention other offerings of your company for clients' convenience like funding, software support, social media influencer tie ups, and fitness supplements. Showcase membership details to help them choose the most convenient one to suit their needs. Build credibility by exhibiting the company's mission and past achievements with our outwardly-engaging athletic center PPT graphic. https://bit.ly/3roltn0

0 to Acquired in 6 Steps - New York HubSpot User Group

New York City HubSpot User Group

Secrets of powerful B2B communications| Ed Field - Maverick Marketing

Enterprise Ireland

This document discusses powerful B2B communications and marketing strategies. It recommends developing clear positioning, value propositions, and visual styles. Content should be comprehensive, engaging and move people to action. A three-phase approach is outlined: 1) Define position and plans, 2) Create clear content, 3) Bring plans to life consistently across all touchpoints. Content marketing and search marketing are highlighted as two successful tactics. Implementing the strategies requires leadership, investment, talent, trust, principles, work and time for long-term success and growth.

Seo liverpool pitch deck

SEO Liverpool

"Growth Marketing and search engine optimization in Liverpool, we specialize in search marketing. Google, Bing, and Hubspot accredits us to help customers grow their customer base. We collaborate with designers, developers, and copywriters. So we can not only boost targeted visitors to your site but also to convert them into paying customers. Our services include, website design, content marketing, copywriting, PPC and SEO in Liverpool. Full search marketing services and website design for your local business in Liverpool. Services include, social media management, content marketing, search engine optimization and website design."

The perfect email program

iPost

Hubspot Ads Add-on Product Presentation

Digital 22 Online Limited

This document summarizes the HubSpot Ads Add-On, which allows users to create, measure, and optimize ad campaigns directly within the HubSpot platform. It provides examples of customers who significantly increased their key metrics like visits, conversions, contacts and marketing qualified leads by over 70-225% after using the add-on for 4 months. The add-on streamlines ad campaign setup, automatically tracks conversions and ROI across networks without separate tracking codes, and provides optimization tips to help users improve over time. It focuses on ads that extend the reach of useful content and help more prospects find relevant information.

Content Marketing for the Beginner: A Guide to Getting Started

Percussion Software

digital marketing PPT

bhakti kulkarni

The CMO: Then and Now

Marketo

Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future. On this webinar you'll learn: - How Digital Transformation has changed marketing and the role of the CMO - What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop - Typical roles and responsibilities that CMOs have and own

2018 Recap: AdWords to Google Ads (and everything else that's changed this year)

Internet Marketing Software - WordStream

It's been a big year for Google, are your ad strategies keeping up? Are your ads on Google as competitive as they could be? Are you sure? Make sure your advertising efforts aren't getting left behind in all of Google's updates. Join our live webinar for expert insight on all the important changes Google introduced this year, and how to use them to grow your business. You'll learn: Exactly what changed in the transition to Google Ads, and how it could affect your profits Which ads have seen the most success on Google this year, and what we've learned from them A sneak peek on what changes you can expect to see in 2019

Key aspects of brand strategy_Vibes Communications

Vibes Communications Pvt Ltd

The document discusses key aspects of brand strategy including establishing a purpose, maintaining consistency, leveraging emotion, flexibility, and employee involvement. It also outlines seven components of a comprehensive branding strategy and an 11-step brand building process. Additionally, it presents inbound marketing and lead generation strategies, noting the importance of search and social media throughout the customer lifecycle.

Best practices for using customer-generated content - DCMS, 2/12/16

Digiday

Kevin Phillips — How To Put Your Content To Work Immediately After Publishing

Semrush

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Hanapin Marketing

Storytelling in a Chaotic World: How Your Brand Story Can Set You Apart

Marketo

These are weird times to be in Marketing, aren't they? It's business as usual at exactly ZERO companies. That's true no matter what you do or what you sell -- B2B, B2C, SMB... all of us. Everything is suddenly, confusingly different. So, what's the path forward? What do the current times mean for you, your business, and your customers? Watch Ann Handley for her webinar, Storytelling in a Chaotic World: How Your Brand Story Can Set You Apart, where she will share why having a clear and unflinching focus on your story will set you apart. You'll learn: -How the notion of brand storytelling has shifted -7 non-negotiable things your storytelling MUST do -The best tactics for connecting with customers right now

Siobhan Lidon - Tag, You’re It! Track Your ROI with Google Tag Manager

Julia Grosman

The document discusses using Google Tag Manager to track key performance indicators (KPIs) and goals across different stages of the customer journey from cold to warm to hot leads. It provides examples of defining valuable actions to track for lead generation and e-commerce. Implementing Google Tag Manager allows for more sophisticated tracking, less load time on pages, and reduced development costs. Analyzing the tagged data can reveal top conversion paths, improve attribution modeling, and help optimize marketing budgets. Configuring tags, variables, and triggers properly in Google Tag Manager is important for success.

STOICA - Agency Intro & Services

Elena Iordache Stoica

STOICA helps small B2B tech company marketing teams grow sustainably online through three main services: 1. Building conversion-optimized B2B websites that marketers can easily manage and use in digital campaigns. 2. Providing a digital support team for ongoing website development, design work, and marketing automation setup. 3. Conducting research and audits to help companies attract the right clients, and generating demand through content, landing pages, and email nurturing. Case studies highlight how STOICA redesigned websites, improved performance and lead generation for clients in different industries.

Building Support Through Storytelling

Becky Livingston

Your organization’s story is your most valuable asset. Your story can inspire action and create change. In addition, non-profits that tell compelling stories tend to raise the most funds. During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means. Topics included: - Why storytelling - Creating a plan - Conveying the story with pictures - Video storytelling checklist - Case studies/examples - Resources

6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life Cycle

Becky Livingston

What's hot

Proposal On Social Media Consulting Services PowerPoint Presentation Slides

SlideTeam

Brand matters: Anatomy of a successful B2B Brand Communications Plan

Delia Associates

Lead Generation Campaign

thbanna

Gym Startup Business Plan Proposal Powerpoint Presentation Slides

SlideTeam

0 to Acquired in 6 Steps - New York HubSpot User Group

New York City HubSpot User Group

Secrets of powerful B2B communications| Ed Field - Maverick Marketing

Enterprise Ireland

Seo liverpool pitch deck

SEO Liverpool

The perfect email program

iPost

Hubspot Ads Add-on Product Presentation

Digital 22 Online Limited

Content Marketing for the Beginner: A Guide to Getting Started

Percussion Software

digital marketing PPT

bhakti kulkarni

The CMO: Then and Now

Marketo

2018 Recap: AdWords to Google Ads (and everything else that's changed this year)

Internet Marketing Software - WordStream

Key aspects of brand strategy_Vibes Communications

Vibes Communications Pvt Ltd

Best practices for using customer-generated content - DCMS, 2/12/16

Digiday

Kevin Phillips — How To Put Your Content To Work Immediately After Publishing

Semrush

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Hanapin Marketing

Storytelling in a Chaotic World: How Your Brand Story Can Set You Apart

Marketo

Siobhan Lidon - Tag, You’re It! Track Your ROI with Google Tag Manager

Julia Grosman

STOICA - Agency Intro & Services

Elena Iordache Stoica

What's hot (20)

Proposal On Social Media Consulting Services PowerPoint Presentation Slides

Brand matters: Anatomy of a successful B2B Brand Communications Plan

Lead Generation Campaign

Gym Startup Business Plan Proposal Powerpoint Presentation Slides

0 to Acquired in 6 Steps - New York HubSpot User Group

Secrets of powerful B2B communications| Ed Field - Maverick Marketing

Seo liverpool pitch deck

The perfect email program

Hubspot Ads Add-on Product Presentation

Content Marketing for the Beginner: A Guide to Getting Started

digital marketing PPT

The CMO: Then and Now

2018 Recap: AdWords to Google Ads (and everything else that's changed this year)

Key aspects of brand strategy_Vibes Communications

Best practices for using customer-generated content - DCMS, 2/12/16

Kevin Phillips — How To Put Your Content To Work Immediately After Publishing

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Storytelling in a Chaotic World: How Your Brand Story Can Set You Apart

Siobhan Lidon - Tag, You’re It! Track Your ROI with Google Tag Manager

STOICA - Agency Intro & Services

Viewers also liked

Building Support Through Storytelling

Becky Livingston

6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life Cycle

Becky Livingston

9 ways to winterize your marketing plan

Becky Livingston

In preparation for busy season, now is the time to begin winterizing your marketing plan. The suggestions below are provided to help you develop a marketing plan that will carry you through busy season, while helping to increase leads and to generate brand awareness for your firm. If you own a smaller firm, tackling all of these items at once will be a challenge. However, review the list below and choose the items that you feel will provide the most ROI. Then after busy season, begin to implement the other items for next year’s growth plan.

How to: One Post Multiple Lead Generation Opportunities

Becky Livingston

Sharing content on social media and digital marketing helps to keep your firm’s name top of mind. However, who has the time to write content every week? Here is a primer to help you get started with creating a solid blog post that provides a ton of lead generation opportunities for your company. Create it once. Share it many times. This document offers insight into: - 10 Benefits of Blogging - Increasing leads with one post - Developing your story - Blogging tips for beginners - The sequence of events - Writing blog headlines and calls-to-action - Blogging No-No’s - Developing a content calendar - Creating UTM codes

Leveraging Digital Marketing and Social Media in Your Business

Becky Livingston

This special, interactive, two-hour workshop, hosted by SCORE of Bergen County, provided attendees with information, templates, and hands-on activities for implementing digital marketing and social media in their business At this workshop, I shared: - The definition of digital marketing and social media in business. - The art of writing good digital copy for online ads, including the call-to-action. - The importance of landing pages and what should/should not be on them. - A 90-day marketing plan you can begin using post session. I also covered email marketing, social media use, search engine marketing (SEM), and more. Looking for templates and the workbook? Visit http://penheel.com/score-workshop/

Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing Optimized

Becky Livingston

Are you curious about LinkedIn’s pay-per-click (PPC) online ads? Do you wonder whether they’d be an effective component of your practice’s or company’s growth strategy? In this deck, examples of how to set up your first LinkedIn PPC campaign are shared, plus: - Key LinkedIn advertising statistics - Bids and budgets - Targeting - Creative Calls to Action (CTA) - Optimization - Monitoring & reporting

Standardized Email Increases Client Engagement

Becky Livingston

Engaging with Inluencers via Social Media

Becky Livingston

Personal branding for CPAs

Becky Livingston

8 landing page tips for non profits and small businesses

Becky Livingston

Career networking using social media slides

Becky Livingston

Viewers also liked (11)

Building Support Through Storytelling

6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life Cycle

9 ways to winterize your marketing plan

How to: One Post Multiple Lead Generation Opportunities

Leveraging Digital Marketing and Social Media in Your Business

Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing Optimized

Standardized Email Increases Client Engagement

Engaging with Inluencers via Social Media

Personal branding for CPAs

8 landing page tips for non profits and small businesses

Career networking using social media slides

Similar to Website Design 101 - What You Should Know

Using Social Media Effectively - Tips for Small and New Business Owners

Becky Livingston

Five Forgotten Ways Content Marketing Increases Sales | Simplemachine

Sean Morrison

Digital marketing - EC4You Digital Marketing agency

Ec4you Digital Marketing

"Digital Marketing agency Chennai and all over Tamil Nadu. Our EC4You professionals provide 24/7 strategic planning support, SEO services, Social media marketing, Email marketing, web designing, content marketing, social media optimization, and PPC with an outstanding level of generating leads, support, care, and communication, and we are providing 10% straight off on every package and free SEO audit for every new client. Contact us to avail best in class digital marketing service." Digital Marketing Solution for MSME: 1) Carefully Curated Solution 2) our Approach 3) our service 4)Successful campigns 5) unique offer from EC4You 6) our Creatives 7) Our diverse client list 8)our process is simple 9) frequently asked

5 Critical Components Underpinning Your Digital Strategy

Emarketeers

As businesses and organisations put increasing emphasis on the value of digital, the challenge is knowing how to develop a successful digital strategy. Equally, marketing managers have become digital marketing managers and are now expected to deliver comprehensive, cohesive and constructive digital strategies During this free lunchtime webinar, we share 5 critical components to develop your digital strategy.

Best Practices Are Killing Marketing - It's Time to Get Agile

Beth McEnery

Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a broad "best practice" that's easily copied. Break free from “best practice” to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers. The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.

Local chambers networking event

Charles Ryder

7 Pillars of Modern Marketing

ReachLocal

How to get more out of Google

Push

The document provides an overview of Google Adwords and search engine optimization (SEO). It discusses the history of Google and how SEO has evolved. It outlines that paid search (PPC) and organic search (SEO) are complementary strategies. The bulk of the document then discusses seven ways to supercharge an Adwords campaign, including optimizing account structure, using negative keywords, split testing ads/extensions, integrating product reviews, setting up mobile ads/campaigns, tracking conversions, and implementing remarketing. Real client examples are provided to illustrate points. The presentation aims to help audiences better understand modern SEO and maximize their Adwords investments.

Partners in Design

Revenew

Google AdWords - Best Practices

BizBoost Business Solutions LLP

SMX Sydney - Bootcamp: Keyword Research Process For SEO & PPC

Pieter S Verasdonck

This document provides an overview of keyword research for SEO and PPC. It discusses the importance of thorough keyword research, including brainstorming keywords from various sources, analyzing relevant keywords, and developing a keyword strategy based on factors like search volume, user intent, and the conversion funnel. The document emphasizes integrating SEO and PPC keyword data and optimizing keywords for both organic and paid search results.

The Secret Sauce of High-Performance Recruitment Marketing

Glassdoor

Talent acquisition has often drawn on elements of marketing and sales in the past. Today, recruitment marketing has become a more formalized process, and the most effective hiring organizations leverage advanced marketing practices to create highly effective strategies that go well beyond simply broadcasting open jobs. But not all recruitment marketing strategies are created equal. Glassdoor, one of the leaders in employer brand management, has partnered with Brandon Hall Group to present “The Secret Sauce of High-Performance Recruitment Marketing.” Join Brandon Hall Group Talent Acquisition Analyst, Kyle Lagunas; 1-800-Contacts’ VP of Human Resources and Administration, Rod Lacey; and Glassdoor's Director of Product Marketing, Alison Hadden as they present exclusive insights into: --How to bake engagement, cohesion, authenticity, agility and measurement into your recruitment strategy --How to leverage SEM, social media marketing, employer brand management, candidate relationship management and content marketing to attract the best candidates --How 1-800 Contacts promotes its employer brand and effectively attracts top talent

Digital Marketing Tips and Strategies for Non-Profits

Becky Livingston

This document provides an overview of digital marketing strategies for non-profits presented by Becky Livingston, president of Penheel Marketing. It discusses leveraging digital channels like blogs, videos and social media to increase membership, volunteers and brand awareness. Specific tactics covered include developing measurable goals, segmenting audiences, and creating a content marketing schedule focusing on formats like how-to articles, success stories and lists. The overall message is that non-profits can benefit from digital marketing but need to focus resources on consistent content delivery through key channels.

Conversion Optimization PubCon 2011 WiderFunnel

Chris Goward

Growing your business with digital marketing

Paul Falla

This document provides an overview of digital marketing strategies and services offered by Searchsmart, including: - Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies. - Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites. - The document discusses how each channel can help businesses get found online, attract customers, and reach audiences in flexible and measurable ways.

Growing your business with digital marketing

Paul Falla

This document provides an overview of digital marketing strategies and services offered by Searchsmart, including: - Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies. - Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites. - The document discusses how each channel can help clients attract more relevant customers and shows the importance of an optimized website in converting visitors to customers.

Google Adwords - Stand Out from the Crowd in 2014

Capital Region Digital Enterprise

Google search is used by 94% of Australians and is a very powerful tool in getting your business found by your prospective customers. Working your way up the Google rankings can take months and sometimes years but there is a quicker way – Google Adwords. Pay per click advertising in Google using Google Adwords can get your business found in a matter of minutes. In this session you will find out how you can use Google Adwords to your advantage, learn how to create an account and launch your first campaign. Hear from a Google Adwords qualified individual about the tips and tricks to get ahead of the competition, make the most of your advertising budget and get the cash register ringing! This session was designed for Adwords intenders, beginners and Adwords DIY’ers who want to get more bang for their buck from their advertising. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au

Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...

Click Consult (Part of Ceuta Group)

Open up new revenue streams with Display and Facebook advertising, Retargeting

WSI Business Performance

10 steps to creating landing pages for higher conversion rates in 2013

Lorel Marketing Group

This document provides 10 steps for creating effective landing pages to improve conversion rates. It recommends developing campaign-specific landing pages and using a landing page for each paid search, email, or affiliate program. The 10 steps include aligning the landing page goal with the marketing message, streamlining the path to the offer, validating messaging elements, keeping calls to action short and obvious, designing for scan-ability, maximizing copy/graphics/whitespace, managing forms briefly, including a privacy policy link, tracking results, and testing elements. Developing well-designed landing pages following these best practices can increase daily visitors and conversions over time.

Similar to Website Design 101 - What You Should Know (20)

Using Social Media Effectively - Tips for Small and New Business Owners

Five Forgotten Ways Content Marketing Increases Sales | Simplemachine

Digital marketing - EC4You Digital Marketing agency

5 Critical Components Underpinning Your Digital Strategy

Best Practices Are Killing Marketing - It's Time to Get Agile

Local chambers networking event

7 Pillars of Modern Marketing

How to get more out of Google

Partners in Design

Google AdWords - Best Practices

SMX Sydney - Bootcamp: Keyword Research Process For SEO & PPC

The Secret Sauce of High-Performance Recruitment Marketing

Digital Marketing Tips and Strategies for Non-Profits

Conversion Optimization PubCon 2011 WiderFunnel

Growing your business with digital marketing

Google Adwords - Stand Out from the Crowd in 2014

Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...

Open up new revenue streams with Display and Facebook advertising, Retargeting

10 steps to creating landing pages for higher conversion rates in 2013

More from Becky Livingston

Using Pinterest in the Classroom

Becky Livingston

Search Engine Ranking 101

Becky Livingston

5 Email Rules to Break in 2014

Becky Livingston

12 Monthly Marketing Tips for 2014

Becky Livingston

Using LinkedIn for Your Job Search

Becky Livingston

For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles. Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.

Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...

Becky Livingston

Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you: • Discover additional inbound marketing opportunities for your firm using Google+; • Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and • Understand how Author Rank influences search engine rankings and inbound marketing.

Social Media Usage in the Real Estate Profession

Becky Livingston

Personal Branding Workshop

Becky Livingston

This document provides strategies for using social media and Facebook effectively for personal branding. It recommends determining your core message and values, knowing your target audience, being consistent in your branding, recognizing your niche, and using the right media channels for your desired communication and influence. The key aspects are defining your brand personality through visuals and written content, and engaging with your audience through relevant, value-driven posts and updates.

Tell Me More About SEO Version 2

Becky Livingston

Personal Branding Using Social Media

Becky Livingston

This document discusses personal branding strategies. It recommends knowing why you do what you do, owning your differences, and finding your people. The author advocates developing a memorable brand statement in 1-2 sentences that conveys your value, audience, and unique selling point. Sample brand statements and a branding checklist are provided. The document stresses that a strong personal brand is built through consistent, quality efforts over time.

More from Becky Livingston (10)

Using Pinterest in the Classroom

Search Engine Ranking 101

5 Email Rules to Break in 2014

12 Monthly Marketing Tips for 2014

Using LinkedIn for Your Job Search

Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...

Social Media Usage in the Real Estate Profession

Personal Branding Workshop

Tell Me More About SEO Version 2

Personal Branding Using Social Media

Recently uploaded

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

PickUp_conversational AI_Capex, Inc._20240610

Shuntaro Kogame

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Playlist and Paint Event with Sony Music U

SemajahParker

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Gokila digital marketing| consultant| Coimbatore

Podcast, The New Marketing Currency - Ozeal Debastos

Grow Your Business Online: Introduction to Digital Marketing

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

De-risk Your Digital Evolution - Hannah Grap

Mastering SEO for Google in the AI Era - Dennis Yu

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

PickUp_conversational AI_Capex, Inc._20240610

Growth Marketing in 2024 - Randy Rayess, Outgrow

Mastering SEO for Google in the AI Era - Dennis Yu

Email Marketing Master Class - Chris Ferris

Playlist and Paint Event with Sony Music U

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

How to Use AI to Write a High-Quality Article that Ranks

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Website Design 101 - What You Should Know

8. © 2014 Penheel Marketing™ What you should know … 1.  Your Audience 2.  Vision Deﬁciency 3.  Site Submittal 4.  Design and Structure 5.  Alt Tags 6.  Tags and Keywords 7.  301 Redirects X √ Page Request Page Request

14. © 2014 Penheel Marketing™ Who is Penheel Marketing? Social media and digital marketing consulting firm for CPA firms, small businesses, and non-‐profits. http://Penheel.Com Marketing Analytics Website analytics, online advertising analytics. See which sources are generating the most leads. Email Send personalized, segmented Emails based on any information in your contact database. Search Engine Optimizations Improve your rank in search engines by finding and tracking your most effective keywords. Lead Management Track leads with a complete timeline-‐view of their interactions with your firm. Blogging Create blog content quickly while getting SEO tips and best practices pointers. Social Media Publish content to your social accounts, then nurture leads based on their social engagement. © Penheel Marketing 01.07.14

Website Design 101 - What You Should Know

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (11)

Similar to Website Design 101 - What You Should Know

Similar to Website Design 101 - What You Should Know (20)

More from Becky Livingston

More from Becky Livingston (10)

Recently uploaded

Recently uploaded (20)

Website Design 101 - What You Should Know