This document provides an overview of digital marketing strategies and services offered by Searchsmart, including:
- Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies.
- Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites.
- The document discusses how each channel can help businesses get found online, attract customers, and reach audiences in flexible and measurable ways.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Full Circle Digital Marketing Optimization: How to Turn New Users into Return...Surj Gish
These are the slides from a talk I gave at Tahoe Tourism, Technology + Marketing Workshop 2014—a primer on acquisition / retention / nurturing / engagement. I'm a (fast) talker, so most of the secret sauce is verbal, not contained here. Had to be there!
Webinar presentation in topic "AdWords Sales 101" by Google AdWords Thailand. Content include. Understanding Advertising Business. How to Sell Effective AdWords. And How to prepare before sell AdWords. Thai and English language.
Your Google My Business account is an important place for buyers to learn and gather information about you. It should go hand and hand with all of your marketing efforts. If your aim is to increase organic traffic to your website, build quality and informative content, and improve engagement with an overall goal to gain more leads, you need to start optimizing for your audience. The SmartTouch® team can help you get started today with a visibility check and more!
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue GeneratorRebecca Gill
What moves an alpaca farm from a hobby to a successful business? It’s the creation and execution of a business plan. Whether you’re a small, new farm or a large, existing farm, you should have a business plan that is reviewed and updated each year.
A good business plan is a living document that guides you through starting and managing your alpaca farm. The most successful farms use their business plan as a roadmap for how to structure, operate, and grow the alpaca business.
In this webinar, we’ll walk through the key components of an alpaca farm business plan. We’ll skip all the buzz words, and we’ll focus on the elements that really matter to alpaca owners. We’ll cover important details like defining who you sell to, planning out what you sell, deciding where you sell it, and learning how to proactively balance your alpaca herd and expenses to support your business objectives and revenue goals.
This webinar is presented by Rebecca Gill of Cotton Creek Farms in Northern Michigan. Rebecca’s experience includes 20+ years in sales and marketing and 10+ years launching and running small businesses.
This presentation was delivered to MOPACA in early 2021.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Full Circle Digital Marketing Optimization: How to Turn New Users into Return...Surj Gish
These are the slides from a talk I gave at Tahoe Tourism, Technology + Marketing Workshop 2014—a primer on acquisition / retention / nurturing / engagement. I'm a (fast) talker, so most of the secret sauce is verbal, not contained here. Had to be there!
Webinar presentation in topic "AdWords Sales 101" by Google AdWords Thailand. Content include. Understanding Advertising Business. How to Sell Effective AdWords. And How to prepare before sell AdWords. Thai and English language.
Your Google My Business account is an important place for buyers to learn and gather information about you. It should go hand and hand with all of your marketing efforts. If your aim is to increase organic traffic to your website, build quality and informative content, and improve engagement with an overall goal to gain more leads, you need to start optimizing for your audience. The SmartTouch® team can help you get started today with a visibility check and more!
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue GeneratorRebecca Gill
What moves an alpaca farm from a hobby to a successful business? It’s the creation and execution of a business plan. Whether you’re a small, new farm or a large, existing farm, you should have a business plan that is reviewed and updated each year.
A good business plan is a living document that guides you through starting and managing your alpaca farm. The most successful farms use their business plan as a roadmap for how to structure, operate, and grow the alpaca business.
In this webinar, we’ll walk through the key components of an alpaca farm business plan. We’ll skip all the buzz words, and we’ll focus on the elements that really matter to alpaca owners. We’ll cover important details like defining who you sell to, planning out what you sell, deciding where you sell it, and learning how to proactively balance your alpaca herd and expenses to support your business objectives and revenue goals.
This webinar is presented by Rebecca Gill of Cotton Creek Farms in Northern Michigan. Rebecca’s experience includes 20+ years in sales and marketing and 10+ years launching and running small businesses.
This presentation was delivered to MOPACA in early 2021.
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
Take a look at key reports in Google Analytics and determine how to use the data within those reports to better measure your marketing efforts, optimize website performance and make more informed decisions about content and design.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
Search Experiences is pushing the boundary of innovation and creativity in the integrated media space being the first company to develop the next generation of search built on Web 3.0 technology. To learn more about our unique solutions you can view our slideshow presentation.
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
Take a look at key reports in Google Analytics and determine how to use the data within those reports to better measure your marketing efforts, optimize website performance and make more informed decisions about content and design.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
Search Experiences is pushing the boundary of innovation and creativity in the integrated media space being the first company to develop the next generation of search built on Web 3.0 technology. To learn more about our unique solutions you can view our slideshow presentation.
Il paradosso dell'esperienza e il ruolo della Web AnalyticsMarco Briotti
Buona parte degli errori in materia di User Experience sono evitabili partendo da alcune semplici basi consolidate. Le convenzioni, nella vita reale come in rete, aiutano a muoversi agevolmente anche negli spazi ancora sconosciuti. Adoperarle non è metter freno alla fantasia, ma aiutare l’utente a trovare ciò che cerca. Per scovarne le frustrazioni e correggerle in tempo, c’è una pratica magica: la Web Analytics.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Web & Links Park - Introduction and Company ProfileWeb & Links Park
With an Aim to Take Your Business to a Higher Orbit of Growth Through Cutting Edge Innovative Services & Marketing Solutions, Web & Links Park Offers a Wide Range of Digital Services Right from SEO, SEM, and SMM to Digital Marketing, Branding, and Design/UX. Stay Tuned to Get Updated on a Variety of News From the Digital Landscape.
Digital marketing refers to the use of digital channels, such as the internet, social media, mobile apps, search engines, and other online platforms, to promote products, services, or brands. It encompasses a wide range of tactics and strategies aimed at reaching and engaging with a target audience in the digital space.
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUHR Mukul Gupta
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-3 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
'Checking the price on Google' has changed how we buy and who we buy from, it is now essential for all business leaders to understand the mechanics of Google AdWords, Pay Per Click and Search Engine Optimisation to connect with customers online and how search creates the opportunity to win more sales.
Poor implementation of Search Engine Optimisation techniques and badly built Pay Per Click campaigns deliver appalling results and as your Local Champion of Search we host these sessions to help our local community discover how they can get the most from search marketing.
Profit from developing a good understanding of organic and paid search and help grow your business by marketing to customers actively searching for your core products and services.
Location is now a critical factor with both organic and paid (PPC Pay Per Clcik) search, the location of your business and the target of your campaign can see you win a higher position in search results over a nationwide company with a hefty marketing budget.
I hope you grant us the opportunity to discover if this free session is the catalyst effect your business needs to truly thrive in 2015.
*Places are limited so we can have a successful question and answers session at the end of the presentation.
Event Outline
In this 1.5 hour session we will cover everything you need to know as a business owner. We will talk through both paid and organic search and how location setting allows you to target your ads to only show to people within certain towns and even postcodes.
Who should attend
Business leaders needing to understand how they can market their business online within a fixed budget to qualified customers looking to select a supplier.
Why you should attend
So you can confidently take your business forward as digital continues to increase its dominance as the primary market place.
Learn how get a reach to customers through Internet Marketing?Neil BHardwaj
Learn how get a reach to customers through Internet Marketing?
In this presentation i am showing how to get good reach of customers through Internet Marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
In the ever-changing online world, businesses compete to attract the interest of internet users. It is crucial to have a strong plan for promoting products or services digitally. A successful online plan can enhance a brand, engage with potential customers, and increase profits. Amidst this highly competitive environment, top-notch digital marketing services can serve as a helpful source of direction, offering complete solutions tailored to the specific requirements of each business.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Similar to Growing your business with digital marketing (20)
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Confidential & Proprietary
About Searchsmart
Founded in 2000 as an SEO company
Changed direction in 2004 to primarily focus on Google AdWords
1st company in WA to provide managed AdWords advertising
1st WA company to be awarded Google AdWords partnership
One of the 1st marketing companies in Australia to use Google Analytics
Our key values are focussed on customer service and real relationships – We are
not a ‘faceless machine’
“Our success is measured by our customers success”
Chris Poulson – Founder &Managing Director
3. Confidential & Proprietary
Our Core Expertise is Digital Marketing
Website
Development
Search Engine
Marketing
Search Engine
Optimisation
Website
Analytics
Social
Media
No Matter What Your Online marketing Needs Are, We Can Take Care Of It For You
4. Confidential & Proprietary
A Brief History of Online Marketing
1993
• 1ST Ever internet advert sold
1995
• 16 Million internet users worldwide
1998
• GoTo.com creates the 1st search advertising keyword
auction
2000
• Google Launches AdWords with a mere 350 customers
2002
• 558 million internet users – More than77Million/year
since 1995
2004
• Facebook launches
2006
• Facebooks launches advertising
2009
• Google launches interest based advertising on
YouTube & partner sites
2010
• Internet advertising overtakes television for the first
time
2012
• 1.2 Billion internet users worldwide
2013
• Google Launches the Merchant Centre
2015
• What’s the next big thing?
5. Confidential & Proprietary
Marketing – It
Starts & Ends
with your
website
YOUR
WEBSITE
AdWords
Search
AdWords
Display
Remarketing
YouTube
Email
Offline
SEO
Social
Media
No matter what marketing
channels you use, you rely on your
company website to convert
visitors into paying customers.
Is your website doing it’s job
efficiently?
6. Confidential & Proprietary
What Your Website Needs
In this modern age of ‘Always on’ computing your
company website needs to be…
• Mobile friendly – preferably responsive
• Fast loading
• Logically structured
• Simple & intuitive to navigate
• Strong in semantic content & provide
answers to visitors questions
• Have a clear call to action
10. Confidential & Proprietary
How To Get The Right Traffic To Your Website
The good old days of ‘build it and they will come’ are long gone.
To succeed online you need to market your
website to the most relevant customers.
• Google AdWords Search
• Google AdWords Display
• Google AdWords Remarketing
• YouTube
• Search Engine Optimisation
• Social Media
• Take a unified & consistent approach
12. Confidential & Proprietary
Why Google AdWords Search?
Great Return On Investment
Immediate
Pin-Point Targeting
Flexible Budget
Test Messages
Measurable
13. Confidential & Proprietary
How Will AdWords Search Help You?
• We’re all spending more time online and Google knows 95% of that time is
spent reading and engaging with content on websites
• We know from experience that the Google Adwords is the top performing paid
search engine marketing service that help our clients reach their potential
customers
• Google AdWords advertising helps you to:
Get your
business found
Attract more
customers
Advertise
locally or
globally
Reach the right
people at the
right time
14. Confidential & Proprietary
Google AdWords Display
• 73% of Australians use the Google Display Network each month
• A recent study found that consumers exposed to display ads were, on average,
155% more likely to search for brand and segment specific terms later.
Reach New Customers – Even When They Are Not Searching
15. Confidential & Proprietary
Why Google AdWords Display?
Reach ‘Top of The Funnel’ Customers
Niche Products / Services
Branding / Brand Awareness
Can Use a Variety of Media (Images, Animation, Video, Etc)
Flexible Budget
Pin-Point Targeting
Measurable
16. Confidential & Proprietary
How Will AdWords Display Help You?
• A large collection of websites, news pages, blogs, apps
and mobile sites, who have partnered with Google to
display AdWords ‘image ads’
• There are literally millions of websites - Comscore
research has revealed that the Display Network now
reaches 90% of Internet users worldwide
• Within the Display Network you can choose more
specifically
where you want your ads to appear - you can select types
of pages or specific websites for your ads, as well as
audiences to show your ads to
18. Confidential & Proprietary
Google AdWords Remarketing
• A consumer visits your website and is has a ‘cookie’
attached to their browser – This basically means that the
individual’s browser is ‘tagged’ so that other websites will
know that this person has previously visited your website.
• As the consumer continues to browse the Web, comparison
shop, etc., your ads will ‘follow’ the individual – As your
former website visitors go to other websites within your
remarketing ad network (ie. Google AdWords), they will see
your ads.
• Users can click on your ads and return to your landing page.
19. Confidential & Proprietary
Why Remarketing Works
• It’s an extremely logical and targeted marketing tactic
compared to standard banner advertising.
• It’s an effective branding and sales tool
• It helps Web businesses to build a relationship with a
website visitor beyond their initial visit.
• Many visitors will come to your website and never
return again, remarketing helps to bring them back
and allow you to improve your conversions and
branding.
20. Confidential & Proprietary
AdWords / YouTube Video Marketing
• #1 online video site.
• #2 largest search engine (behind Google).
• #3 largest site.
• 4 billion+ video streams per day.
• 60 hours of video uploaded every minute.
• 70% of YouTube’s traffic comes from outside
the US.
• 52% of people took action as result of
watching a video online
21. Confidential & Proprietary
Why Use AdWords for Video?
• You can reach people on YouTube and the
Google Display Network.
• YouTube is the largest video site on the web.
• Online visual and audio ads are more
engaging than print or radio.
• It’s pay-per-view advertising with various
options for placements.
• You can use analytics to track campaign
performance.
22. Confidential & Proprietary
The Benefits of AdWords for Video
• Reach a highly engaged audience with online
video.
• People who choose to watch your ads are more
engaged.
• Control your budget with pay-per-view ads –
you only pay when someone views your ad.
• Grow your corporate YouTube account’s views
when users watch your ads.
• Use remarketing to follow up on people’s
interest.
23. Confidential & Proprietary
Social Media Marketing
• Search Engines consider social media as a
factor when ranking websites and brands.
• By using Facebook advertising to increase page
likes and post engagement, your brand is more
likely to be ranked highly by search engines.
• Reach people before they’re ready to buy
• Build trust to increase conversion rates
24. Confidential & Proprietary
Search Engine Optimisation
• SEO is the application of various strategies to
improve the organic search rankings of a
website.
• These strategies range from on-page content
optimization to quality link building.
• SEO is an important piece to any online
marketing plan
• With a well-rounded strategy; most websites
will see improved rankings.
25. Confidential & Proprietary
Google Analytics
• You Can’t Manage That Which You Can’t Measure
• The most important tool in your marketing arsenal
• Business Benefits – The ABC of Marketing Measurement
• Audience, Behaviour, Conversions
• Build your audience with valuable insights
• Provides a cohesive view of your website
• Plays nicely with it’s Google siblings (AdWords, Search
Console, Tag Manager)
• View reports on data that matters to you – Customise to
suit other stakeholders
26. Confidential & Proprietary
Why Is Searchsmart Different
• We care about your business
• We are ‘hands-on’ – and do not use automated
systems
• Highly trained and experienced staff
• Decisions made on facts and research – not by
algorythms
• Team members have extensive knowledge across a
broad range of industries
• Transparent billing & reporting