eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
This document discusses key topics related to website development and optimization. It covers 7 topics that website owners should understand: 1) understanding the target audience, 2) accessibility for visual impairments, 3) search engine submission, 4) proper design and structure, 5) adding alt text to images, 6) proper use of tags and keywords, and 7) implementing 301 redirects. The document is authored by Penheel Marketing and provides consulting services related to digital marketing, social media, search engine optimization, and more.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
The document provides tips and strategies for holiday email marketing campaigns. It discusses why email is effective, especially during the holidays. It outlines key planning essentials like creating a calendar and content strategy. It then showcases 8 ways to engage recipients, such as using seasonal themes, valuable content like gift guides, timely promotions, and growing email lists. The presentation aims to help marketers achieve success and engagement with their holiday email campaigns.
Campaign Monitor: 10 Years of Overnight SuccessRos Hodgekiss
Email is hard. If you find that designing email marketing campaigns, building your email lists and ensuring that your messages land in the inbox is a tricky process, imagine what it's like to make this happen for thousands of customers every day!
In this talk, Ros Hodgekiss discussed both the trials and tribulations that come with running an email marketing company, as well as lessons learnt. From a humble start in the suburbs of Sydney, Australia, to taking on the big players of Silicon Valley, find out what 10 years of "overnight success" has been like, plus what our plans are for staying relevant to designers and marketers for the next 10 to come.
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOReachLocal
What do SMBs in today's digital marketing landscape need to know in order to succeed and grow their business? ReachLocal CEO Sharon Rowlands discusses the core concepts ReachLocal practices in order to elevate digital marketing for local SMBs in this 2014 BIA/Kelsey keynote presentation.
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
This document discusses key topics related to website development and optimization. It covers 7 topics that website owners should understand: 1) understanding the target audience, 2) accessibility for visual impairments, 3) search engine submission, 4) proper design and structure, 5) adding alt text to images, 6) proper use of tags and keywords, and 7) implementing 301 redirects. The document is authored by Penheel Marketing and provides consulting services related to digital marketing, social media, search engine optimization, and more.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
The document provides tips and strategies for holiday email marketing campaigns. It discusses why email is effective, especially during the holidays. It outlines key planning essentials like creating a calendar and content strategy. It then showcases 8 ways to engage recipients, such as using seasonal themes, valuable content like gift guides, timely promotions, and growing email lists. The presentation aims to help marketers achieve success and engagement with their holiday email campaigns.
Campaign Monitor: 10 Years of Overnight SuccessRos Hodgekiss
Email is hard. If you find that designing email marketing campaigns, building your email lists and ensuring that your messages land in the inbox is a tricky process, imagine what it's like to make this happen for thousands of customers every day!
In this talk, Ros Hodgekiss discussed both the trials and tribulations that come with running an email marketing company, as well as lessons learnt. From a humble start in the suburbs of Sydney, Australia, to taking on the big players of Silicon Valley, find out what 10 years of "overnight success" has been like, plus what our plans are for staying relevant to designers and marketers for the next 10 to come.
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOReachLocal
What do SMBs in today's digital marketing landscape need to know in order to succeed and grow their business? ReachLocal CEO Sharon Rowlands discusses the core concepts ReachLocal practices in order to elevate digital marketing for local SMBs in this 2014 BIA/Kelsey keynote presentation.
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
This document discusses content marketing and provides tips for an effective content marketing strategy. It defines content marketing as creating and distributing relevant content through multiple channels to attract and convert prospects. It explains that people now want answers, solutions and advice, so content marketing is needed to meet customer needs. An effective content marketing strategy can generate leads, move leads through the sales process, build credibility, and boost visibility and SEO. It should include varying content types, planned themes, and optimization. Goals and key performance indicators should be set to evaluate outcomes.
"Growth Marketing and search engine optimization in Liverpool, we specialize in search marketing.
Google, Bing, and Hubspot accredits us to help customers grow their customer base.
We collaborate with designers, developers, and copywriters. So we can not only boost targeted visitors to your site but also to convert them into paying customers. Our services include, website design, content marketing, copywriting, PPC and SEO in Liverpool.
Full search marketing services and website design for your local business in Liverpool.
Services include, social media management, content marketing, search engine optimization and website design."
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
This document provides tips and best practices for using Facebook for business purposes. It recommends developing a content marketing strategy before a social media strategy. It also suggests creating an editorial calendar to plan content like blog posts, events and work anniversaries. The document offers advice on creating an attractive Facebook business page, types of content to share, how often to post, using images and video, engaging with followers, and using Facebook ads.
B2B- how to acquire more customers pt 1IThinkanIdea
A business thrives with new prospects and must incorporate this within their marketing strategy. Various techniques must be employed to do so. Enclosed are some proven methods.
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
Brand matters: Anatomy of a successful B2B Brand Communications PlanDelia Associates
This document outlines the 10 essential components of a successful B2B brand communications plan: 1) having a strong brand foundation with a well-defined brand, 2) crafting an effective brand statement and key messaging, 3) establishing a visual vocabulary, 4) providing effective sales tools, 5) having an engaging website, 6) creating foundational presentations, 7) telling the leadership story in one page, 8) having maximum outreach and engagement, 9) creating an annual content plan, and 10) participating in trade advertising selectively. Implementing these 10 components can help a sales team achieve better success and greater results.
This document discusses how marketing analytics can help businesses make better marketing decisions. It outlines how analytics can be used to understand which marketing activities generate the most leads and sales, where visitors and leads are coming from, and which forms are most effective at converting visitors to leads. Analytics also allow businesses to track leads through their website and call the best leads in a timely manner to improve conversion rates. The document promotes the benefits of marketing analytics for optimizing efforts and resources.
Smart insights and Force 24: The secrets to successful email marketingSmart Insights
This document provides tips for successful email marketing. It discusses segmenting audiences based on data like engagement and sector to personalize messaging. Automation is recommended to maximize email sequences tailored to different audience segments. Creative assets like email content and design should be refined using templates. Deliverability is important and can be improved through best practices. Success should be measured by audience engagement metrics rather than just opens and clicks. The document encourages optimizing for desired outcomes by guiding contacts through conversion funnels.
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Proposal On Social Media Consulting Services PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal On Social Media Consulting Services PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34DfNgF
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
This document discusses powerful B2B communications and marketing strategies. It recommends developing clear positioning, value propositions, and visual styles. Content should be comprehensive, engaging and move people to action. A three-phase approach is outlined: 1) Define position and plans, 2) Create clear content, 3) Bring plans to life consistently across all touchpoints. Content marketing and search marketing are highlighted as two successful tactics. Implementing the strategies requires leadership, investment, talent, trust, principles, work and time for long-term success and growth.
Creating Content Marketing Programs that Product Revenue Kapost
Full [on-demand] webinar: http://bit.ly/content_revenue — Learn how to minimize the content learning curve to maximize revenue, from B2B marketing leader Ardath Albee.
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your ...Influence and Co.
Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter.
Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content.
this deck outlines:
An effective step-by-step process for amplifying content to the right audience
A handful of tips and tactics for using social media to promote content
Why content will get zero engagement without the right distribution strategy
There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
How to: One Post Multiple Lead Generation OpportunitiesBecky Livingston
Sharing content on social media and digital marketing helps to keep your firm’s name top of mind. However, who has the time to write content every week?
Here is a primer to help you get started with creating a solid blog post that provides a ton of lead generation opportunities for your company. Create it once. Share it many times.
This document offers insight into:
- 10 Benefits of Blogging
- Increasing leads with one post
- Developing your story
- Blogging tips for beginners
- The sequence of events
- Writing blog headlines and calls-to-action
- Blogging No-No’s
- Developing a content calendar
- Creating UTM codes
6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life CycleBecky Livingston
Lead nurturing is a crucial part of your marketing and sales success. To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales life cycle.
This document discusses content marketing and provides tips for an effective content marketing strategy. It defines content marketing as creating and distributing relevant content through multiple channels to attract and convert prospects. It explains that people now want answers, solutions and advice, so content marketing is needed to meet customer needs. An effective content marketing strategy can generate leads, move leads through the sales process, build credibility, and boost visibility and SEO. It should include varying content types, planned themes, and optimization. Goals and key performance indicators should be set to evaluate outcomes.
"Growth Marketing and search engine optimization in Liverpool, we specialize in search marketing.
Google, Bing, and Hubspot accredits us to help customers grow their customer base.
We collaborate with designers, developers, and copywriters. So we can not only boost targeted visitors to your site but also to convert them into paying customers. Our services include, website design, content marketing, copywriting, PPC and SEO in Liverpool.
Full search marketing services and website design for your local business in Liverpool.
Services include, social media management, content marketing, search engine optimization and website design."
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
This document provides tips and best practices for using Facebook for business purposes. It recommends developing a content marketing strategy before a social media strategy. It also suggests creating an editorial calendar to plan content like blog posts, events and work anniversaries. The document offers advice on creating an attractive Facebook business page, types of content to share, how often to post, using images and video, engaging with followers, and using Facebook ads.
B2B- how to acquire more customers pt 1IThinkanIdea
A business thrives with new prospects and must incorporate this within their marketing strategy. Various techniques must be employed to do so. Enclosed are some proven methods.
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
Brand matters: Anatomy of a successful B2B Brand Communications PlanDelia Associates
This document outlines the 10 essential components of a successful B2B brand communications plan: 1) having a strong brand foundation with a well-defined brand, 2) crafting an effective brand statement and key messaging, 3) establishing a visual vocabulary, 4) providing effective sales tools, 5) having an engaging website, 6) creating foundational presentations, 7) telling the leadership story in one page, 8) having maximum outreach and engagement, 9) creating an annual content plan, and 10) participating in trade advertising selectively. Implementing these 10 components can help a sales team achieve better success and greater results.
This document discusses how marketing analytics can help businesses make better marketing decisions. It outlines how analytics can be used to understand which marketing activities generate the most leads and sales, where visitors and leads are coming from, and which forms are most effective at converting visitors to leads. Analytics also allow businesses to track leads through their website and call the best leads in a timely manner to improve conversion rates. The document promotes the benefits of marketing analytics for optimizing efforts and resources.
Smart insights and Force 24: The secrets to successful email marketingSmart Insights
This document provides tips for successful email marketing. It discusses segmenting audiences based on data like engagement and sector to personalize messaging. Automation is recommended to maximize email sequences tailored to different audience segments. Creative assets like email content and design should be refined using templates. Deliverability is important and can be improved through best practices. Success should be measured by audience engagement metrics rather than just opens and clicks. The document encourages optimizing for desired outcomes by guiding contacts through conversion funnels.
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Proposal On Social Media Consulting Services PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal On Social Media Consulting Services PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34DfNgF
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
This document discusses powerful B2B communications and marketing strategies. It recommends developing clear positioning, value propositions, and visual styles. Content should be comprehensive, engaging and move people to action. A three-phase approach is outlined: 1) Define position and plans, 2) Create clear content, 3) Bring plans to life consistently across all touchpoints. Content marketing and search marketing are highlighted as two successful tactics. Implementing the strategies requires leadership, investment, talent, trust, principles, work and time for long-term success and growth.
Creating Content Marketing Programs that Product Revenue Kapost
Full [on-demand] webinar: http://bit.ly/content_revenue — Learn how to minimize the content learning curve to maximize revenue, from B2B marketing leader Ardath Albee.
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your ...Influence and Co.
Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter.
Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content.
this deck outlines:
An effective step-by-step process for amplifying content to the right audience
A handful of tips and tactics for using social media to promote content
Why content will get zero engagement without the right distribution strategy
There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
How to: One Post Multiple Lead Generation OpportunitiesBecky Livingston
Sharing content on social media and digital marketing helps to keep your firm’s name top of mind. However, who has the time to write content every week?
Here is a primer to help you get started with creating a solid blog post that provides a ton of lead generation opportunities for your company. Create it once. Share it many times.
This document offers insight into:
- 10 Benefits of Blogging
- Increasing leads with one post
- Developing your story
- Blogging tips for beginners
- The sequence of events
- Writing blog headlines and calls-to-action
- Blogging No-No’s
- Developing a content calendar
- Creating UTM codes
6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life CycleBecky Livingston
Lead nurturing is a crucial part of your marketing and sales success. To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales life cycle.
When trying to increase client engagement with emails, you may be at your wits end. This deck provides insights into tips you may begin using immediately to help increase respondents' engagement with your emails. A sample email format and email are shared.
In preparation for busy season, now is the time to begin winterizing your marketing plan. The suggestions below are provided to help you develop a marketing plan that will carry you through busy season, while helping to increase leads and to generate brand awareness for your firm.
If you own a smaller firm, tackling all of these items at once will be a challenge. However, review the list below and choose the items that you feel will provide the most ROI. Then after busy season, begin to implement the other items for next year’s growth plan.
Leveraging Digital Marketing and Social Media in Your BusinessBecky Livingston
This special, interactive, two-hour workshop, hosted by SCORE of Bergen County, provided attendees with information, templates, and hands-on activities for implementing digital marketing and social media in their business
At this workshop, I shared:
- The definition of digital marketing and social media in business.
- The art of writing good digital copy for online ads, including the call-to-action.
- The importance of landing pages and what should/should not be on them.
- A 90-day marketing plan you can begin using post session.
I also covered email marketing, social media use, search engine marketing (SEM), and more.
Looking for templates and the workbook? Visit http://penheel.com/score-workshop/
Your organization’s story is your most valuable asset. Your story can inspire action and create change.
In addition, non-profits that tell compelling stories tend to raise the most funds.
During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means.
Topics included:
- Why storytelling
- Creating a plan
- Conveying the story with pictures
- Video storytelling checklist
- Case studies/examples
- Resources
Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing OptimizedBecky Livingston
Are you curious about LinkedIn’s pay-per-click (PPC) online ads? Do you wonder whether they’d be an effective component of your practice’s or company’s growth strategy?
In this deck, examples of how to set up your first LinkedIn PPC campaign are shared, plus:
- Key LinkedIn advertising statistics
- Bids and budgets
- Targeting
- Creative Calls to Action (CTA)
- Optimization
- Monitoring & reporting
In this slide deck, statistics about influencer engagment are shared along with tips on how to engage with influencers via social media. Several tips about online tools and resources are also provided to help you increase:
- Brand Reach
- Social Media Influence
- Personal Branding
- Online Engagement
- Search Engine Ranking
View the Penheel Marketing website for more content like this.
Learn more about personal branding via social media, particularly LinkedIn, for CPA professionals. This deck covers topics such as:
- What is personal branding?
- Why personal branding is important.
- Defining personal brand equity.
- Developing a personal brand statement.
There are true-life examples and best practices shared throughout.
This one-hour “Career Networking Using Social Media” presentation focuses on how job candidates can leverage the power of social media to inject their job search with social media efforts, to increase their online profile presence, and to learn what not to do in current social media that might impact their efforts.
An innovative approach to digital ass kicking.
If only there was...
A highly specialized online marketing team.
Which I control, together with an experienced marketing consultant.
Which isn’t limited to two or three assignments.
But can do everything, in regards to predetermined KPI’s.
This document discusses various digital marketing strategies to generate leads for a business, including building a website, search engine optimization (SEO), social media marketing, blogging, pay-per-click (PPC) advertising, email marketing, and video marketing. It emphasizes the importance of understanding the target audience and implementing an effective overall digital marketing strategy that combines different tactics. Hiring a professional digital marketing company can help businesses configure the most effective lead generation methods.
Inbound marketing strategies focus on attracting new leads through compelling content rather than paid advertising or cold calls. The presentation discusses creating content like blogs and landing pages, optimizing it for search and social media, and converting visitors through forms and downloads. It also emphasizes nurturing leads with email marketing, segmentation, and customer support to turn them into long-term customers. Analytics and user feedback are important to measure success and improve the inbound strategy over time through testing and reacting to new trends. The goal of inbound marketing is to generate high-quality leads in a cost-effective way through helpful, relevant content.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
The document is a marketing pitch from Yomp Marketing Ltd promoting their Digital TrailBlazer Lead Generation Campaign. The campaign consists of 11 steps to create a predictable lead generation system for clients, including developing a marketing strategy and ROI tracking, optimizing website conversions, creating lead magnet content, using video marketing and social media, and tracking results. The campaign is presented as a turnkey solution for businesses to grow predictably through digital marketing.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
The document provides guidance on how to create, execute, and sell lead generation campaigns. It begins with introductions of the speakers and an overview of the webinar agenda. The webinar then covers frameworks for building "hard ask" lead generation campaigns, including designing offers and incentives, creating landing pages and email autoresponders, setting up lead alerts, promoting the campaigns, and tracking results. It also provides recommendations for pricing lead generation services as a monthly retainer with the goal of expanding client relationships and scaling the business.
The document discusses Appmakery's digital marketing services for small businesses. It provides an all-in-one solution that is customized for each business and at a lower cost than traditional agencies. Appmakery analyzes each business to create a strategic marketing plan focused on goals, key performance indicators, and adapting over time based on results. The plan includes managing social media, reviews, local SEO, paid ads, content creation, and apps to engage customers on any device.
Agdova Technologies is the Top Digital Marketing Agency in Faridabad. We focus on ROI driven digital marketing strategies that help you generate more leads and sales and enhance your marketing costs.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
The inbound-marketing-campaign-checklistWesley Yuhn
The document provides an inbound marketing campaign checklist to guide marketers in setting up a successful campaign. It outlines key tasks such as identifying target audiences, setting goals and benchmarks, creating blog posts and social media promotions, developing offers and landing pages, planning lead nurturing workflows, selecting keywords, and analyzing results. Completing each item on the checklist will help ensure all aspects of an inbound marketing campaign are covered.
This document provides 10 tips for generating more leads, sales, and profit from a website. The tips include focusing on compelling content over design, driving traffic to the site from all marketing materials, offering an e-newsletter to build an email list, optimizing for search engines, using social media to increase brand awareness, getting other sites to link to yours, including a risk-free offer on the homepage, writing articles for other publications, partnering with related businesses, and submitting the site to search engines. The goal is to educate visitors and turn them into customers.
This document is a marketing proposal from TriDigital Marketing that outlines their services for IT companies. It summarizes TriDigital's company background and marketing strategy approach of focusing on each client's unique story and culture rather than just technical services. The proposal then describes their ideal clients, core services which include website design, content creation, email marketing, video production, and ongoing consulting. Specific case studies and testimonials from past clients are also included to demonstrate TriDigital's successful approach.
How to leverage content marketing to get more studentsArthur Gopak
Arthur Gopak, CEO of AlphaGamma, discusses how businesses can leverage content marketing to attract young professionals through a business portal. He advocates creating and distributing valuable, consistent content that offers value to the target audience without immediately focusing on sales or promotions. By following principles of content creation, promotion, and conversion - such as preparing relevant content, framing it well, offering value first before asking anything in return, and giving it time - conversions and business results will eventually follow.
5 things you should be doing on linked inJill Sida
The document outlines 5 things users should be doing on LinkedIn to build their professional brand and network. It recommends: 1) Creating a complete profile with a photo, headline, summary and recommendations; 2) Staying informed by following thought leaders, news and groups; 3) Keeping your network engaged with regular status updates on business topics; 4) Expanding your network by connecting with new contacts; and 5) Monitoring analytics to see who views your profile and optimize it based on search keywords. The overall message is that taking these small actions daily can lead to greater opportunities on LinkedIn.
Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media
The document discusses maximizing ROI from sales and marketing through search engine optimization and online marketing strategies. It provides 10 tips for SEO including conducting keyword research, optimizing calls-to-action, creating backlinks, blogging, and integrating content. It also discusses optimizing social media platforms like Facebook, Twitter, Google+, and LinkedIn to engage customers and drive traffic. Finally, it covers the power of online video marketing.
Understanding User Intent - Tea-Time SEO' Series of Daily SEO Live TalksAuthoritas
Understanding User Intent
Get practical advice from SEO experts: Becky Simms - CEO of award-winning SEO agency Reflect Digital, Laurent Bourrelly - FrenchTouchSEO - arguably France's leading SEO thought leader and Christopher Hofman Laursen - Lead SEO consultant at the agency IMPACT Extend.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for keyword research and content strategy for the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=Fiqtsug-aSo&t=5s
This document discusses the future of content marketing. It notes that people engage with 11.4 pieces of content before making a purchase, showing the importance of content marketing. The goals of content marketing are outlined as improving operational effectiveness, managing risk and compliance, and increasing revenue. It is important for marketers to publish exceptional content, measure the business outcomes and ROI of content, and use those insights to create better content and complete the feedback loop. The challenges many marketers face are a lack of integration across marketing efforts and accurately measuring content effectiveness.
This document provides information about the digital marketing services offered by Mistletoe. It discusses how inbound marketing can provide a 50% uplift in performance. It then outlines the company's services such as branding, growth marketing through SEO, PPC, and content marketing. The document explains how the company identifies the best channels to maximize impact and establishes engaging content to create positive outcomes. It introduces the founder and describes the company's focus on low costs and high returns. Examples of past clients and contact details are also provided.
This document discusses digital marketing services provided by Mistletoe. It outlines their approach to inbound marketing, content marketing, and growth strategies. Their services include branding, marketing, SEO, PPC, and more. They aim to drive customers through engaging content and measure outcomes to improve campaigns over time at an optimized cost. Case studies and testimonials from clients like Sinhgad Institutes are provided. Potential clients are invited to discuss their goals and budget to develop a customized marketing plan.
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
Similar to 5 things my dog taught me about marketing (20)
- Provide faculty and staff with an understanding of what Pinterest is and how it may be used in the classroom environment.
- Share a step-by-step implementation plan on setting up a Pinterest board and starting the process
- Share case studies and examples of educational institutions using Pinterest within the classroom, along with best practices.
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
This document provides an overview of digital marketing strategies for non-profits presented by Becky Livingston, president of Penheel Marketing. It discusses leveraging digital channels like blogs, videos and social media to increase membership, volunteers and brand awareness. Specific tactics covered include developing measurable goals, segmenting audiences, and creating a content marketing schedule focusing on formats like how-to articles, success stories and lists. The overall message is that non-profits can benefit from digital marketing but need to focus resources on consistent content delivery through key channels.
Using Social Media Effectively - Tips for Small and New Business OwnersBecky Livingston
This deck offers a high-level overview of social media for small or new business owners looking to increase their online engagement with customers and leads. Tips and tools are shared, as well as guides on how to choose the right platform for your business.
How to begin the search engine optimization (SEO) process and what’s needed to be successful.
This slide deck was presented to graduate-level students at Pace University to help them expand their knowledge about marketing and online search rankings for mock businesses they were building.
Mobile devices have moved email marketing back to the forefront of every marketers marketing plan. Because of this, there are many outdated email rules that should be reconsidered in your 2014 marketing strategy.
For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.
Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.
Social Media Usage in the Real Estate ProfessionBecky Livingston
This high-level overview provides a glimpse into how real estate agents are using Twitter, Pinterest, Facebook, LinkedIn, and various video platforms to promote their properties. Additionally, social media stats in the real estate profession are shared, along with tips on how to get started.
This document provides strategies for using social media and Facebook effectively for personal branding. It recommends determining your core message and values, knowing your target audience, being consistent in your branding, recognizing your niche, and using the right media channels for your desired communication and influence. The key aspects are defining your brand personality through visuals and written content, and engaging with your audience through relevant, value-driven posts and updates.
An overview of what SEO is and how to work with it within the code of webpages. This deck is developed for those with a basic level of HTML coding experience.
This document discusses personal branding strategies. It recommends knowing why you do what you do, owning your differences, and finding your people. The author advocates developing a memorable brand statement in 1-2 sentences that conveys your value, audience, and unique selling point. Sample brand statements and a branding checklist are provided. The document stresses that a strong personal brand is built through consistent, quality efforts over time.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.