As businesses and organisations put increasing emphasis on the value of digital, the challenge is knowing how to develop a successful digital strategy.
Equally, marketing managers have become digital marketing managers and are now expected to deliver comprehensive, cohesive and constructive digital strategies
During this free lunchtime webinar, we share 5 critical components to develop your digital strategy.
An Introduction to Digital Marketing:Framing Digital Marketing
The changing Customer Dialog
The Benefits of Digital Marketing
Categorizing Digital Marketing
The Digital Toolbox
Hands on Exploitation
Lead Generation with Digital Marketing
The Trends
Digital strategies for the fashion industry during pandemicAndri H.
Digital Strategies
for The Fashion Industry During Pandemic.
Utilization of Digitalization for the Fashion Industry in 2021
- Deck for Partipost x Egghead x Bodypack Webinar Event Collaboration.
An Introduction to Digital Marketing:Framing Digital Marketing
The changing Customer Dialog
The Benefits of Digital Marketing
Categorizing Digital Marketing
The Digital Toolbox
Hands on Exploitation
Lead Generation with Digital Marketing
The Trends
Digital strategies for the fashion industry during pandemicAndri H.
Digital Strategies
for The Fashion Industry During Pandemic.
Utilization of Digitalization for the Fashion Industry in 2021
- Deck for Partipost x Egghead x Bodypack Webinar Event Collaboration.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Geared towards small and medium manufacturers, this presentation explains the basics behind web site design, search engine optimization, pay-per-click marketing and social media. It includes tips for both DIY'ers and those looking to outsource. Finally, find out which web marketing strategies work best based on timelines, budgets and resources.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
How to Rock Content Marketing in the Age of 'Content Shock'Carmen Hill
Business communicators have been doing content marketing, in one way or another, since we’ve been doing marketing. But digital technologies and social media have changed the game. We’re now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isn’t just vying for attention with the other guy’s white paper; it’s competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still don’t have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but it’s never too late to learn a few new tricks.
Digital Strategy Workshop for Internet Week Denmark #iwdkTobias Egmose
This digital workshop is your chance as a digital/social media practitioner to discuss your everyday struggles and share your best experiences.
The workshop aims to inspire you through a brief introduction to strategic use of digital media followed by one or two sessions where you can share and discuss the use of everything from facebook feeds to linkedin pages with digital likeminds.
We will guide you through the session with inspiration, best practice examples and concrete recommendations for you in your digital quest.
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
This is a summary of a talk I gave at the Grand Rapids WordPress Meetup Group. A few of the things it covers: the marketing mix, sales funnel, and types of media.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Best Practices Are Killing Marketing - It's Time to Get AgileBeth McEnery
Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a broad "best practice" that's easily copied.
Break free from “best practice” to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers.
The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Geared towards small and medium manufacturers, this presentation explains the basics behind web site design, search engine optimization, pay-per-click marketing and social media. It includes tips for both DIY'ers and those looking to outsource. Finally, find out which web marketing strategies work best based on timelines, budgets and resources.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
How to Rock Content Marketing in the Age of 'Content Shock'Carmen Hill
Business communicators have been doing content marketing, in one way or another, since we’ve been doing marketing. But digital technologies and social media have changed the game. We’re now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isn’t just vying for attention with the other guy’s white paper; it’s competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still don’t have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but it’s never too late to learn a few new tricks.
Digital Strategy Workshop for Internet Week Denmark #iwdkTobias Egmose
This digital workshop is your chance as a digital/social media practitioner to discuss your everyday struggles and share your best experiences.
The workshop aims to inspire you through a brief introduction to strategic use of digital media followed by one or two sessions where you can share and discuss the use of everything from facebook feeds to linkedin pages with digital likeminds.
We will guide you through the session with inspiration, best practice examples and concrete recommendations for you in your digital quest.
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
This is a summary of a talk I gave at the Grand Rapids WordPress Meetup Group. A few of the things it covers: the marketing mix, sales funnel, and types of media.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Best Practices Are Killing Marketing - It's Time to Get AgileBeth McEnery
Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a broad "best practice" that's easily copied.
Break free from “best practice” to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers.
The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
SearchCon 2015: Digital Strategy Elevating Your PerspectiveConcise Path
Marketers are unclear as to what works for them digitally because of gaps in strategy, execution, skills, and technology. Here is how you can help elevate your perspective to connect Digital to reality.
90% of all leads were coming from digital strategy but felt there was lots of room for increased lead generation
Website needed a refresher, needed new functionality including a catalogue
Current SEO and PPC were driving a lot of ‘untargeted’ traffic to the site based on keywords that were not relevant to their business offerings – needed to revamp campaigns to drive more targeted traffic
http://get.unfunnel.com/lead-generation-proposal-template
This is a very “polished” new business sales template where 75% is an overview of your agile business model and 25% a teaser about the project, your approach and ballpark pricing.
Many RFPs are long-shots but if you can respond quick with a low amount of effort – it could pay off.
The goal here is to stay very high level, impress with integrity without having to do a lot of work.
» 75% overview of your agile business model
» 25% a teaser about the project / referral program, your approach and ballpark pricing
» Stay very high level, impress with integrity and avoid having to do a lot of work
http://get.unfunnel.com/lead-generation-proposal-template
Referral Program Lead Generation Proposal TemplateJoey Barker
http://get.unfunnel.com/lead-generation-proposal-template
This is a very “polished” new business sales template where 75% is an overview of your agile business model and 25% a teaser about the project, your approach and ballpark pricing.
Many RFPs are long-shots but if you can respond quick with a low amount of effort – it could pay off.
The goal here is to stay very high level, impress with integrity without having to do a lot of work.
75% overview of your agile business model
25% a teaser about the project / referral program, your approach and ballpark pricing
Stay very high level, impress with integrity and avoid having to do a lot of work
Smile IT Solutions is a one-stop platform & an innovative Pioneer Company for every IT Service such as Web Design & Development, Application Development, Digital Marketing & much more.
We are an India-based Organization providing IT Solutions for more than 12 Years to clients Worldwide.
What gave Birth to Our Company in 2009?
• Help clients to accomplish their dream ventures through Online Business & Presence.
• People always believed that these services can't be availed at an affordable price.
• The lack of good Work Opportunities & Work Atmosphere with generous ethics.
• The lack of awareness amongst Business Owners about Technologies & how to grow their businesses, even after the presence of the Internet which brought a Revolution to every single life.
Why You Should Choose Us?
• Experience in serving Global Clients for more than 12 Years in IT Services.
• We stay More focused on Client Requirements & One-to-one Involvement.
• Our Agile Methodology for Development is proven effective & enhances Quality.
• Experienced & Skilled Professionals from every Innovative Technology.
• Strong Focus on Client's Business Revenue & Online Presence.
Few of our IT Services that We Provide are:
• Web Design & Development
• Mobile app Development
• Website maintenance
• Search Engine optimization
• Social Media Management
• Ad Campaigns/PPC
• ecommerce Solutions
• Erp solutions
• hire coders & designers
Some Technologies we work on are:
• React JS
• WordPress
• Node JS
• Shopify
• Magento
• PHP
• Angular JS
• Java
• iOS Development
• Android Development
• Woocommerce
• Laravel
Contact us at : +1-408-755-1607, +91-9625590634
Mail : info@smileitsolutions.com
Website: www.smileitsolutions.com
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
7 Pillars of Modern Marketing, Presented by ReachLocal Chief Marketing Officer Todd Ebert at CeBIT Australia 2014. This presentation provides an overview of seven successful marketing strategies businesses need to take advantage of.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Crescendus™ | Making Marketing Programs MatterCrescendus™
Crescendus™ | Making Marketing Programs Matter
Most Marketing Programs are all about activities and they usually lose focus concerning their company's central strategic goals. Here, we list how to bring back marketing programs to relevance and highlight some of the following issues-
1. Linking to Strategy
2. Learning Tradeoffs
3. Dynamic Experimentation of Hypothesis
4. Soliciting Feedback
5. Quantifying ROI
We believe that this presentation will be relevant for all Sales & Marketing departments at all companies (B2B or B2C). In addition, CEOs and CFOs may also use this presentation to have an open dialogue with Marketing regarding their expectations and how to streamline things between tangible and intangible metrics.
To ensure your content marketing and social media efforts provide a ROI, start with understanding the goals of the business. This will allow you to create a Strategy that connects to the bottom line.
Internet of Things (IoT) is all about turning everyday objects into Internet-based, data collection gadgets.
The variety of IoT gadgets ranges from nappies and kid trackers to water bottles and fire alarms. To help you navigate this ever growing revolution, we’ve compiled our ultimate list of Internet of Things gadgets and gizmos.
Why And How To Upgrade To Google Analytics To Universal AnalyticsEmarketeers
Back in October 2012, Google announced Universal Analytics as the next version of the Google Analytics tracking code, offering some major new features and functionality to all account holders.
Going forward Universal Analytics is the default tracking code for new web properties. Web properties that are using the old Google Analytics tracking code will need to migrate to Universal Analytics any time soon.
During this webinar, Emarketeers' analytics consultant, Remco Van Der Beek, demonstrates the benefits of Universal Analytics, providing a step-by-step guide on changes you will need to implement to upgrade from the old Google Analytics tracking code to the new Universal Analytics.
15 Tools & Techniques To Increase The Success Of Your Content MarketingEmarketeers
In light of Google's algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left".
During this webinar, Kelvin Newman, reveals 15 tools and techniques that will have a positive impact on your content marketing performance.
10 "Hidden" Google Tools To Keep Marketers Ahead Of The GameEmarketeers
Google has a large array of tools many of which are not known to marketers, digital planners and content creators. They provide a more detailed understanding of online content, user behaviour across different Google products, mobile usage across territories and more.
Despite their very positive benefits, Google tends not to market them heavily.
During this webinar, Jonathan Saipe, founder of Emarketeers reveals 10 "hidden" Google tools that are guaranteed to make a positive impact on your research, marketing and content planning.
The first Emarketeers Digital iSkills Survey is published today, and was created in order to look at the skills base and capabilities of the digital marketing industry.
The major finding is that whilst 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared for it.
Three key problem areas
Three problem areas for the industry were identified as follows:
Resource and time
Skills and knowledge, and
Budget and cost.
Summary of Key Findings
1. Lack of Investment In Resource, Skills and Knowledge
Highlighted within the report, is the key challenge of keeping digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term.
With revenues forecasted to grow by at least 20% for this year, it is even more surprising to find that less than a quarter of organisations are planning to recruit digital talent in 2014. In addition, digital marketing is also suffering from a skills shortage as senior roles are being left unfilled.
2. Training and Skills Development a Low Priority
Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development.
3.The Digital Agenda
Respondents were very clear that the integration of the old and new loom large on the horizon in 2014; specifically when it comes to the blending social media and content marketing into the mix.
Implications for the digital marketing industry
As digital evolves, both clients and agencies will find it much harder to hire specialists, either due to a lack of talent or experience, or increasingly, affordability as those with experience demand higher salary levels to reflect their expertise. 80% of those surveyed claimed they would not be recruiting digital marketing specialists within the next 12 months.
As organisations continue to under-invest in formal training, a lack of consistency or standardisation may well result in higher recruitment costs and lower levels of staff retention, as well as sub-optimal business results driven by lack of knowledge or understanding in key areas of the purchase cycle.
Key take-outs and learning
To keep up with the digital curve, companies need to implement company- wide blended training. programmes, and invest in talent, not just through training, but via mentoring and personal development. As skills and knowledge gaps lessen, this should lead to greater confidence in selling digital internally and understanding the true power of digital.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
How Social Content Can Elevate Your BrandEmarketeers
Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. It's time to get serious about creating useful and shareable content!
This is the slide deck from Emarketeers’ free webinar which describes why content matters more today than ever before, how you can create content that people love and get it in front of the perfect online audience.
Are You Measuring The Right Social Media Metrics?Emarketeers
It was Einstein who said "just because you can measure something doesn't mean you should".
In the world of social media, Facebook 'likes' are very easy to measure, but very hard to value. Is it therefore possible that we are basing our activity in social media around things that are easy to measure, rather than the things that create the most value?
In this lunchtime webinar, Richard Stacy discusses the value of measuring social media metrics and which ones we should be focussing on.
Allister Frost, Digital Marketing Personality of the Year 2013 and consultant at Emarketeers discusses the need to create stand-out and engaging social media content in a crowded world.
In his talk at Social Media Week London, he shares new tips and techniques on creating content that clicks, including ways to get your content in front of as many contacts as possible, and suggestions to help you optimise your content marketing efforts for the co-creation future.
The event was run as a partnership between and Social Media Week and Emarketeers - demystifying online techno-babble and empowering you to run your digital activity without a glitch!
Future Mobile Strategies You Can't Afford To NeglectEmarketeers
This year, mobile is widely predicted to finally come of age, providing marketers with huge opportunities for monetisation, CRM and extending brand reach.
In this fast evolving landscape, Jeremy Rosenberg, Emarketeers' mobile marketing and comms specialist, reveals the mobile strategies marketers simply cannot afford to miss.
Content Marketing: The Future Or Just Another Buzzword?Emarketeers
In light of Google's Panda and Penguin updates, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left".
Speaking for Emarketeers, Kelvin Newman reveals whether content marketing is just another fad or whether it simply cannot be ignored.
Outsmarting The Search Competition with Predatory ThinkingEmarketeers
This is the slide deck from the presentation I gave on 7 Feb 2013 with Dave Trott at Ogilvy Lab London.
It illustrates how in a rapidly evolving search landscape, search marketers need to embrace "Predatory Thinking" to outrank the competition. The best case studies of predatory thinking involve clever content marketing strategies where brands have become content providers not content interrupters.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.