In this slide deck, statistics about influencer engagment are shared along with tips on how to engage with influencers via social media. Several tips about online tools and resources are also provided to help you increase: - Brand Reach - Social Media Influence - Personal Branding - Online Engagement - Search Engine Ranking View the Penheel Marketing website for more content like this.

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2. Engaging
with
Influences
• Why?
• Were
to
find
them?
• How
to
iden5fy
them?
• SeFng
expecta5ons

4. Yes,
it’s
a
shame.
“A
mere
6%
of
social
spend
is
allocated
to
marke5ng
to
influencers.”
~
2013
Digital
Influence
Report

10. Why?
• WOM
campaigns
are
inexpensive
–
generally
• Minimal
effort
–
few
hours
weekly
• Increase
exposure,
site
traffic,
market
insight,
and
brand
loyalty
• Brand
message
sharing
by
influencers
• Engage
with
your
customers
• Deliver
informed
opinions
• Build
posi5ve
brand
awareness

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12. How?
• Use
a
trackable
hashtag
• Create
shareable
content
• Consider
rewards
that
are
not
compensa5on-­‐
based
(FourSquare)
• Engage
in
online
conversa5on
• ReTweet/Share
their
content
vice
versa
• Ask
them
to
guest
blog

13. How?
Cont.
• Ask
them
for
industry-­‐related
advice
• Remember
offline
ac5vi5es
• Make
your
“ask”
compelling
• Lead
w/
them
not
you
• Disclose
paid
rela5onships

14. The
Tools
• Commun.it
(Twifer
community
management)
• GaggleAMP
(internal
influencers)
[video]
• BlogDash
(100,000
bloggers)
• mPact
• www.WhoSharedMyLink.com
• MuckRack
• Twitaholic
• HARO
(help
a
reporter
out)

15. Se@ng
ExpectaCons
• Be
clear
about
the
goals
–
no
hidden
agenda
• A
giver
gets
more
in
return
• Define
success
and
let
them
know
• Ask
if
they
cannot
do
it
if
they
have
sugges5ons
on
who
can
• Monitor,
measure,
report,
adjust

16. Measurement
ü Quality
of
Content
ü Sen5ment
of
Content
ü Click
Through
Rate
ü Cost
Per
Click
ü Cost
Per
Acquisi5on
ü Cost
Per
Impression
ü Comments
ü Shares

17. Visit Penheel Marketing
Visit the Penheel Marketing
website to view more on this
topic and other social media
information.
http://penheel.com/2013/7-
reasons-connect-influencers/

18. Becky Livingston
President & CEO
Penheel Marketing
www.Penheel.com