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Quixell.in
Are you a
business looking
to increase your
leads ?
Are you looking for
a flexible marketing
platform ?
Do you want to
see quick results ?
Do you want to
know more about
your visitors
market ?
Google AdWords is the right answer for you
Do you want to get
global as well as
local customers ?
Quixell.in
Why AdWords
•Targeted & Quick Results
•Budget Control
•Campaigns are measurable
•Pay only for results
Quixell.in
Google AdWords commonly know as “PPC” – Pay Per Click
1. More visitors means more leads
2. Easy to use platform
3. Uses “Keywords” oriented approach
4. Google Provider Network gives great visibility
5. Reach “Global” Customers
Create Google Ads that works for you!
Google AdWords
Different Types of Ads
S. No. Type of Ads Example Brief Description
1 Search Ads • Online ads that appear alongside the search engine result
page when users search a keyword query on Google.
2 Display Ads
(includes Re-marketing)
Contextual banner ads used in YouTube, Gmail, Blogger, etc.
These can be text, images, and even video based
3 Video Ads • Ads that appear on Google’s video-sharing site. S
• Video advertising made easy and customizable since Google
owns youtube.
• Ads can appear as banner ads, in-video overlay ads, in-
stream video ads (which are video ads that appear before or
during another YouTube video), as well as several other
setups.
4 Shopping Ads (PLA)
(only for e-com sites)
These ads appear on Google Search pages to the left, and top
of results. Key Features are
1) Feature a product image, and
2) Are tailored towards products and product categories (vs.
keywords)
Quixell.in
AdWords Engineering
Discovery
Design &
Set up
Run &
Analyze
Optimize
Quixell.in
Engineering Approach
Discovery
• Interview stakeholders
• Workshop with Domain
Experts
• Define & Agree on
Objectives
• Competition Ad
Analysis
• Identify search terms
used as natural
language search
Design & Setup
• Keyword planning
• Design & create
Campaign Structure
• Design and create Ad
Copies
• Create Extensions to
enrich the ad copies
• Set up Budgets,
Schedule
• Configure Adwords
with Google Analytics
• Design & Build Landing
pages
Run & Analyze
• Make the ads live
• Monitor Analytics
• Monitor and Analyze
Adword Metrics
• Search Term analysis
Optimize
• Based on Analysis,
optimize
➢Ad copies
➢Keywords
➢Landing Page
➢Budgets
➢Campaign Structure
Quixell.in
Deliverables & Key Performance Indicators
CTR – Click Through Rate
CPC – Cost per Click
Optimized Ad
Copies
Analytics
Report on
AdWords
Impactful
Landing PagesDeliverables
KeyPerformanceIndicators
Mind
Share
#
Impressions
Ad Position
Traffic CTR
# of visitors
to Website
CPC
Lead
Capture
# of valid
opt-ins
Cost per
opt-in
Quixell.in
Maximizing ROI
Quixell.in
•Extensive
Keyword
Research
• Choose words & phrases used as natural search terms
•Compelling
Good Ad
copies
• Improve Click Through Rate (CTR)
Effective
Landing
pages
• Engage Visitors and Enhance Conversions
Use of Ad
Extensions
• To get maximum result out of your Ads
Create World Class Adcopy ?
Quixell.in
• Highlight the uniqueness of your product
• Include the Main keywords
• Special offers or promotions which you want your customers to know
• Make it readable for the Mobile User
• Give specific calls to actions (CTA) for the users to choose
• Be specific and clear on the ad to inspire the customer to click the ads.
• Test different versions and see what works
A meta description can influence the decision of the searcher as to whether
they want to click through on your content from search results or not.
Write calls to action!
• Use numbers & negative words
• People love to click on tile tags with starts with "what is..........."
• Include the keywords towards the front.
• Aim for 6 word title tag
• Use power words and adjectives
• Evoking curiosity increases clicks
Title
Meta Description
URL
Important keywords must be
included in the URL
Compelling Ad Copy
Quixell.in
Quixell.in
Use additional features– Maximize CTR
Use of AD
Extensions
Site Link
Structure SnippetsCall Out
Review
Location
Phone
Things to remember
• Define Clear Objectives
• Choose the right set of keywords for your ads
• Make the ad precise to the point and capture the audience
• Make your offer very clear in the landing page
• Use Ad Extensions and capture more leads
• Monitor the performance of the Ad and optimize continuously
• Have a tight control over the budget.
References :
http://www.business.com/online-marketing/6-reasons-why-your-business-should-be-using-google-adwords
https://support.google.com/adwords/answer/1704392?hl=en
Quixell.in

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Google AdWords - Best Practices

  • 1. Quixell.in Are you a business looking to increase your leads ? Are you looking for a flexible marketing platform ? Do you want to see quick results ? Do you want to know more about your visitors market ? Google AdWords is the right answer for you Do you want to get global as well as local customers ?
  • 2. Quixell.in Why AdWords •Targeted & Quick Results •Budget Control •Campaigns are measurable •Pay only for results
  • 3. Quixell.in Google AdWords commonly know as “PPC” – Pay Per Click 1. More visitors means more leads 2. Easy to use platform 3. Uses “Keywords” oriented approach 4. Google Provider Network gives great visibility 5. Reach “Global” Customers Create Google Ads that works for you! Google AdWords
  • 4. Different Types of Ads S. No. Type of Ads Example Brief Description 1 Search Ads • Online ads that appear alongside the search engine result page when users search a keyword query on Google. 2 Display Ads (includes Re-marketing) Contextual banner ads used in YouTube, Gmail, Blogger, etc. These can be text, images, and even video based 3 Video Ads • Ads that appear on Google’s video-sharing site. S • Video advertising made easy and customizable since Google owns youtube. • Ads can appear as banner ads, in-video overlay ads, in- stream video ads (which are video ads that appear before or during another YouTube video), as well as several other setups. 4 Shopping Ads (PLA) (only for e-com sites) These ads appear on Google Search pages to the left, and top of results. Key Features are 1) Feature a product image, and 2) Are tailored towards products and product categories (vs. keywords) Quixell.in
  • 5. AdWords Engineering Discovery Design & Set up Run & Analyze Optimize Quixell.in
  • 6. Engineering Approach Discovery • Interview stakeholders • Workshop with Domain Experts • Define & Agree on Objectives • Competition Ad Analysis • Identify search terms used as natural language search Design & Setup • Keyword planning • Design & create Campaign Structure • Design and create Ad Copies • Create Extensions to enrich the ad copies • Set up Budgets, Schedule • Configure Adwords with Google Analytics • Design & Build Landing pages Run & Analyze • Make the ads live • Monitor Analytics • Monitor and Analyze Adword Metrics • Search Term analysis Optimize • Based on Analysis, optimize ➢Ad copies ➢Keywords ➢Landing Page ➢Budgets ➢Campaign Structure Quixell.in
  • 7. Deliverables & Key Performance Indicators CTR – Click Through Rate CPC – Cost per Click Optimized Ad Copies Analytics Report on AdWords Impactful Landing PagesDeliverables KeyPerformanceIndicators Mind Share # Impressions Ad Position Traffic CTR # of visitors to Website CPC Lead Capture # of valid opt-ins Cost per opt-in Quixell.in
  • 8. Maximizing ROI Quixell.in •Extensive Keyword Research • Choose words & phrases used as natural search terms •Compelling Good Ad copies • Improve Click Through Rate (CTR) Effective Landing pages • Engage Visitors and Enhance Conversions Use of Ad Extensions • To get maximum result out of your Ads
  • 9. Create World Class Adcopy ? Quixell.in • Highlight the uniqueness of your product • Include the Main keywords • Special offers or promotions which you want your customers to know • Make it readable for the Mobile User • Give specific calls to actions (CTA) for the users to choose • Be specific and clear on the ad to inspire the customer to click the ads. • Test different versions and see what works
  • 10. A meta description can influence the decision of the searcher as to whether they want to click through on your content from search results or not. Write calls to action! • Use numbers & negative words • People love to click on tile tags with starts with "what is..........." • Include the keywords towards the front. • Aim for 6 word title tag • Use power words and adjectives • Evoking curiosity increases clicks Title Meta Description URL Important keywords must be included in the URL Compelling Ad Copy Quixell.in
  • 11. Quixell.in Use additional features– Maximize CTR Use of AD Extensions Site Link Structure SnippetsCall Out Review Location Phone
  • 12. Things to remember • Define Clear Objectives • Choose the right set of keywords for your ads • Make the ad precise to the point and capture the audience • Make your offer very clear in the landing page • Use Ad Extensions and capture more leads • Monitor the performance of the Ad and optimize continuously • Have a tight control over the budget.